vertical and horizontal point guard

Chapter 260 In Beaverton
Chapter 287 In Beaverton

Nike World Headquarters, Beaverton, Oregon.

"Mr. President, I think you need to read this report. I believe you should have a new understanding of Minnesota!" The female secretary who still had a charm handed over a report.

Mark Parker frowned, rolled his thick bearded chin, and stroked his chin with both hands. He couldn't understand the female secretary's thoughts, and interrupted with a wave of his hand: "Catherine, I don't understand why you want to study Minnesota, the task I give you is to find out the reason for the shrinkage of the North American market!"

Mark Parker is very dissatisfied. Since he became the CEO of Nike in 06, he has rarely suffered such a big loss. In the first half of this year, Nike's profit has shrunk by more than one billion US dollars. The culprit is naturally the Germans. The old rival Adidas actually dared to pull the front line to the North American market, and also deployed heavy troops in the Asian region, intending to fight on two fronts.

How long has it been since you suffered such contempt?

As a generation from Poughkeepsie, Mark Parker has his own arrogance, which is given to him by Poughkeepsie, which is deeply rooted in his bones and cannot be erased.

The regional culture of the United States is very distinct. Poughkeepsie, as a famous art place in New York State, is famous all over the world. It is known as the Queen City of Hudson. Every child born in Poughkeepsie understands Hudson’s mother The meaning of the river flowing through is hidden in their blood and imprinted in the depths of their souls.

Mark Parker loves art, which is full of soul, even to the point of fanaticism, but he is also an extremely rational person, and such a combination of contradictory personalities has created the current president status.

Starting from a humble employee of Nike, he eventually became the head of Nike who now holds a lot of power. He is in charge of a global sports industry giant like Nike. No one can ignore his influence.

Since he took over the position of Nike's president in 06, Nike has been in a state of prosperity, constantly consolidating its dominance in the North American market, and burning the smoke of war to the European battlefield, launching an attack on the German base camp .

This is why Knight, the founder of Nike, is optimistic about Mark Parker. He is determined to forge ahead, but he is steady at every step. This is exactly the person in power that Nike needs most since the new century.

Mark Parker is in power, which naturally attracts the envy of many people. In the past, he was so proud of himself that he didn't care about these flea characters hiding in the dark corners.

However, at the monthly report meeting two days ago, Nike's background data personnel announced the profit for the first half of the year, which caused an uproar among Nike shareholders on the spot.

These shareholders, whose every move affects Nike's global decision-making, mostly let go of the company's business, and they are happy to receive their own share dividends every year, just like plundering the dividends of war victory, which makes them excited. As for the specifics of Nike Decision-making has long been ignored by them.

But now, there is no doubt that something has damaged the interests of these guys, which directly points the finger at Mark Parker, who is the top president.

The ensuing criticisms and doubts are indispensable. Fortunately, Nike founder Knight, who sits in the background, has always been sitting firmly on the Diaoyutai, and still gave Mark Parker great trust, allowing Mark to wield the sword of power that symbolizes the authority of the president. .

But Mark Parker, who has the spirit of Poughkeepsie deep in his bones, deeply loathes these Nike shareholders. He even privately called them "parasites who do nothing", but he is rational and clearly understands that he is realizing The ideal road is inseparable from the support of these "parasites".

Mark Parker, who was burning with anger, could only suppress all these negative emotions in his heart, but his disgust was unreservedly directed at his competitor, the German guy.

"Mr. President, the answer is in this report!" Catherine was not intimidated by Mark Parker's aura. Although her voice was soft and pleasant, she was extremely calm.

In foreign countries, the secretary does not have such an embarrassing meaning as in China. There is often a lot of power hidden behind this position, which is why Catherine dares to express her opinions.

Mark Parker nodded, and opened the report in his hand. Catherine was personally supported by him. As a confidant, Catherine's opinions have always been worthy of his attention.

If Mark Parker had a contemptuous attitude towards this report at the beginning, he was shocked at this moment. His eyes glanced at every word in the report, and the shocking emotion became stronger and stronger, as if the reaction was fermented and extremely violent.

The length of the report is not too long, and there are a lot of data recorded in it, but there is only one fact that can be told, and this fact is related to the Chinese boy who has been in the limelight during this period.

To say that Mark Parker didn't notice Li Shihao is definitely an insult to his personal ability. The stunned student of politics and law who graduated in 77 has already been changed in the ups and downs of more than 30 years.

Li Shihao in his rookie season was unremarkable. In the eyes of the global sports giant Nike, the possibility of Li Shihao becoming a star is obviously much lower. They will not spend a dollar to sign a seemingly mediocre rookie.

Even though this rookie has a vast Chinese market behind him!
After decades of development and transformation, Nike is no longer the small company that bet heavily on Michael Jordan. Although they will still make impulsive bets, it is only for those young people who are famous all over the United States, Chinese boys Obviously not enough in Nike's mind.

There has always been only the icing on the cake, and how can we see the charitable deeds in the snow. In the eyes of those in power at Nike, it is better to let them become a number and rot in the bank account than to spread the rich dollars on the Chinese boys.

In the end, it was Mark Parker who kept an eye on Li Shihao, and asked Nike to prepare a signing contract and send it to Li Shihao's desk.

Unfortunately, in the end, Adidas offered a more lucrative contract, and Mark Parker had no choice but to give up. For him, he is optimistic. If he exceeds the bottom line in his heart, he will also know how to choose.

Mark Parker did not expect that Li Shihao was one of the few mistakes in his evaluation in his life. The latter stood out from the rookies of the current year like a dark horse in Minnesota. All viewers, the gorgeous season course is as absurd and ironic as Don Quixote's concept.

Mark Parker quickly finished reading the report, took a deep breath, sorted out the messy thoughts in his mind, and fell silent.

The report pointed out that at the beginning of this season, the sales of the jerseys of the Chinese boy Li Shihao began to soar. He not only completed the surpassing of the former Timberwolves legend Kevin Garnett, but also began to expand, spreading his influence beyond Minnesota. area.

Such a trend of influence and radiation expansion is not unprecedented in the history of American basketball, but such a phenomenal performance can only be possessed by superstars!

Every superstar is unique, and their rise cannot be copied!

But who would dare to believe that, in just two seasons, the Chinese kid started to make an impact on the road to superstardom!
Mark Parker couldn't believe it, but he couldn't believe it!
Even though his worldview denied it, his rational thinking told him that this really happened.

The Chinese boy is becoming a strange storm in the American basketball world, just like a colorful butterfly fluttering its wings in the Amazon rainforest, lightly fluttering its colorful wings, quietly set off a huge storm.

"Mr. President, the sales volume of the jerseys of the Chinese boy is increasing step by step. His popularity is directly proportional to his strength. According to our market research, Adidas has begun to encroach on North America by relying on their so-called 'star-making plan'. The market share of sneakers. We have to deal with it!"

The gloom between Mark Parker's brows became more and more intense. He didn't speak, his fingers tapped on the clean desk unconsciously, and the light of thought flickered in his eyes.

Derrick Rose, Stephen Curry, and "Chinese boy" Bruce Lee, these three rookies are the most important part of Adidas' long-planned star-making plan.

The three rookies have different styles of play, whether they have a sharp breakthrough, or have excellent shooting, or have a comprehensive style of play. They also affect different fans' preferences, such as the United States, Europe, Asia, etc. The three rookies are the Germans. An important bargaining chip in an attempt to open up a new era.

Among them, Derrick Rose's influence is temporarily leading. The core of the Chicago Bulls perfectly took over the glory of the post-Jordan era, carrying the red dreams of fans in the Windy City, coupled with the inherent advantages of advanced leagues and local stars. He has become the biggest trump card in Adidas's current card.

Mark Parker suddenly smiled, a bright smile.

Although Adidas planned perfectly, it is still unknown what the final result will be.

At the beginning, the Germans also held Tracy McGrady and Kobe Bryant. They showed their sharpness and intended to reopen the North American sneaker market. However, they were not easily resolved by them and poached the most persevering and most potential Lakers star Kobe.

This has once again continued the glory of the North American sneaker overlord!

Mark Parker knows that an outside superstar can bring huge benefits, no less than discovering a large untapped gold mine.

Mark Parker understands that at this moment, what he should do most is to wait and see the changes in the situation, and wait until the right time to launch in one fell swoop and make meritorious deeds with one blow.

Look, this season, Derrick Rose, Stephen Curry, Bruce Lee, Kevin Durant, Westbrook, these new generation stars will burst out their own brilliance. It will take time to prove who is stronger!

Thinking about it, Mark Parker couldn't help but look a little far away. He looked at the tall buildings in the distance through the huge floor-to-ceiling windows, as if he had returned to the beginning of the century. At that time, he seemed to have taken a fancy to Kobe's perseverance to win the position of the current Nike president in one fell swoop. bit!

(End of this chapter)