Entertainment starts from self-media

Chapter 319 Marketing
Gaoda Toys is a toy company in Japan. This company has many series of toys, among which robot toys are the best-selling in their company. In order to promote the toys, this company also specially developed animations. And a mecha game "Mobile Suit Goda".

Since its appearance, Gao Da has become one of the most famous, enduring, largest and most profitable series in Japanese animation works.

At this time, Gaoda has begun to pay attention to such a product, a brand new toy launched by S Company from China.

Although Gouda and Transformers are both giant robot battle stories, they are two completely different things!simply put:
Gaoda is a robot tank with a driver to control the action. Without the driver, it will not have complete action capabilities.

Of course, the artificial intelligence configured as a chariot itself is very anthropomorphic, but it cannot change its nature as a machine, just like how smart a smartphone is, it still needs human commands to direct actions.

As for Transformers, let’s not talk about whether its transformation has a realistic basis. The biggest difference between it and Gaoda is that it is an individual with a complete personality. After peeling off the layer of the machine shell, it is a person without any driver at all. To direct its actions, when human beings enter or ride inside the Transformers transformed into various means of transportation, they are only equivalent to a piece of cargo.

For the same robot toy, Gao Da can only change the shape of the toy robot by equipping or replacing weapons, while Transformers can transform and equip weapons.

The emergence of Transformers will undoubtedly have an impact on the business of toy manufacturers who originally made giant robots.

This toy company in Huaxia has attracted the attention of some toy giants. Before that, most of his toys were creative, with relatively few overlapping parts. However, now, Shuguang Toys has started to make robot toys, and there are many companies in this world that are also making robots. Toy.

At present, the "Transformers" animation is not only broadcast on Huaxia TV, but they also broadcast it on the Internet for free. There is no need for a translation team, and their company has prepared subtitles in various languages.

This is to let everyone watch their super long advertisement together, but some people like to watch it, not only chasing after watching it, but also reminding them to change it.

Transformers has already been sold in China, and after the online version was broadcast, Sugon Toys, while providing domestic demand, also began to export a small amount abroad, giving priority to domestic fans.

As for foreign fans, they can only experience the 'hunger marketing' from Sugon.

There is no way to do this. Domestic fans seem to be very strong. Maybe it is because adults joined in. People who like the animation "Transformers" are not only children, but also adults, and these adults People usually have their own sources of income, and it is only natural to buy things they like.

Yes, Shuguang Toys showed a good-looking animation to foreign fans, and then his toy production capacity could not keep up. Every time the goods arrived, they were sold out, and many people queued up to the toy store overnight to buy.

On foreign video sites, many people uploaded lively scenes of queuing up to buy Transformers, including the United States, Japan, South Korea, and European countries.

At the same time, Sugon members will have the right of first refusal, which is also a normal thing, because Sugon will notify members in advance, and this is the benefit of being a Sugon member.

In foreign countries, Shuguang's reputation is a little bit bad, netizens are very happy to scold, why do they scold?Because you can't buy it even if you have money, so naturally you have to scold me.

"SG is really stinky shit, it's so disgusting." Many foreign friends call Shuguang SG.

"SG treats them differently."

"SG is a Chinese company, WTF"

Sugon launched hunger marketing, which is applied to the commercial promotion of goods or services. It refers to the fact that product providers intentionally reduce production in order to regulate the relationship between supply and demand, create the "illusion" that supply exceeds demand, maintain product image, and maintain higher selling prices and profits. rate marketing strategy.

However, Suguang's is not an illusion, but amplifies the reaction of "supply exceeds demand", making this reaction more intense, and people's enthusiasm for buying is even higher, so that in foreign markets, some people appear to sell at prices higher than the market price. Purchase Dawn's Transformers.

The value of Transformers has suddenly been raised a bit.

And some scalpers seem to have seen business opportunities and are intentionally hoarding inventory, but they dare not hoard a large amount. Who knows if Shuguang will suddenly increase production capacity.

The strategy of hunger marketing did not last long, because the demand from domestic enthusiasts began to decrease, and sales also began to decline, so the excess production capacity could be sold overseas.

The first country to sell to is naturally the surrounding countries. Countries such as Japan, South Korea, and Singapore will start selling in Asia first.

When Transformers were sold overseas, they did not receive any pressure. At most, some friends’ toy robots lowered the price. However, for Transformers whose supply is in short supply, it is impossible to reduce the price unless the brain is broken.

Many people have already felt that Transformers, a toy, will inevitably have a long lifespan like Gao Da. The development prospects of this toy can already be expected. With this toy, Suguang will truly gain a foothold in the toy industry.

As long as he continues to release animations and other works, as well as toys, its value will be limitless.

What Li Zhe wants to say is that Transformers will be made into a movie and TV show in the future. The movie box office may only be able to make back the money, but some peripheral copyrights and the like can make big profits, but it is too early to say this now.

Japan.

There is a robot toy giant Gaoda in this country. It attaches the most importance to the invasion of Shuguang. It is no longer possible for them to stop the appearance of Shuguang Toys in Japan, because Shuguang Toys also has its own sales channels and has contacts with some channel dealers. It's just that after Transformers entered Japan, Gaoda immediately started to hold activities, the price will drop, and there are various discounts at the same time. The purpose is naturally to let everyone choose Gaoda instead of Transformers.

However, the Transformers were not as menacing as Gao Da had imagined, instead they were in decline, like a patient suffering from urinary stones, who was having difficulty urinating drop by drop, and Gao Da had already prepared the high-pressure water gun at that time.

This has a feeling of hitting the cotton with a fist.

Then after Gao Da's event, Transformers suddenly increased the supply, which made Gao Da a little speechless. The enthusiasm of the customers was consumed just after the event, so he suddenly increased the supply , This is simply a surprise attack.

(End of this chapter)