I'm the principal of the sports school

Chapter 77 Another Way

It's not that Zhang Chuyan doesn't want to publicize, nor does it not have publicity. It has been publicized, the notice has been sent out, and the official video account has also been posted. The problem is that not many people pay attention.

If the users of the "Guyang Sports" APP know about his thoughts, they have to ask him by the ear, "Who's the promotion you have seen is to send a document?"

The video on the official Douyin account is said to be a video, isn't it just a screenshot of the announcement placed in the video for 15 seconds?Can this be considered propaganda?
"Publicity and pre-sale? I'm not a big brand, why do I have so many? Now it's very good, and I can hold a press conference whenever I want."

Zhang Chuyan also saw the barrage in the live broadcast room. After doing so many fancy things, he still had to speak with his product and strength in the end.

Besides, the Propaganda Department of Guyang Sports School is currently busy promoting the event venues and the challenge competition. How can there be time to even publicize the new product launch?
"If you don't rely on it to make money, it's just so capricious!"

The number of online viewers in the "Guyang Sports" APP live broadcast room reached a rare 20 people, and one fifth of the users were watching the live broadcast.

Zhang Jiandong didn't realize it, and he still introduced all-round data of the "Jiying II" running shoes on the podium. After all the processes were over, it finally came to the link of announcing the price:
"Our 'Jiying II' running shoes, the final price is..."

Three numbers slowly appeared on the big screen: 699
The barrage immediately exploded, and some media reporters at the press conference also began to discuss:
"A running shoe with the same performance is only a quarter of the price of other running shoe brands?"

"The beauty is worth thousands, right?"

"The performance has been improved, and the price has increased by 200 yuan, which is quite reasonable."

"It's more than fair..."

Some reporters even took out their mobile phones at the press conference, logged into the "Guyang Sports" APP, and prepared to grab it on the spot.

"In the first round of pre-sale, we will release [-] pairs of 'Jiying II' running shoes, but don't worry, because we still have a second product!"

Zhang Jiandong directly lifted the red cloth of the second display stand, and everyone in the live broadcast room and at the scene were suffocated. In front of them was a pair of shoes that were not inferior to the "Extreme Shadow II".

"This is the second new product of our press conference, the 'Lui Ying' series of spikes!"

Fortunately, there are no sports students in the live broadcast room, otherwise the live broadcast room must be even more popular than it is now.

The target group of this kind of spikes is sports students and track and field athletes, and nine different spikes have been launched. The materials range from steel spikes to iron spikes to ceramic spikes, and the models range from long to short.

The performance of the "Swipe" series of spikes is even more exaggerated, with a carbon fiber full-length nylon plate and lightweight foam that are not inferior to the barb Air Zoom Maxfly.

The difference is that the "Lighting" series is easier to be controlled by athletes and suitable for a wider range of groups.

In terms of performance, it is indeed not as professional as Barb in terms of some extreme data, but it is almost the same.

"Our 'Lui Ying' series of spikes are tailor-made for our athletes. The performance is almost the same as top running shoes, but the appearance, which one do you think is better?"

Zhang Jiandong put his hands to his ears and pretended to be listening carefully. Before the specially hired warm-up staff had time to speak, some media reporters had already shouted:
"'Lui Ying' looks good!"

The same is true for the barrage in the live broadcast room. The color scheme of the barb Air Zoom Maxfly spikes is unremarkable, while the "Lighting" series directly makes the feeling of light mechs.

The weight difference between the two is only 5 grams, which is negligible for most athletes.

But appearance is not the same. Spikes are meant to be worn out for competitions. While optimizing performance, the second is appearance.

As soon as the final price of the "Lui Ying" series of spikes was announced, it became the last straw that broke the camel's back.

"What!? Only 259?"

"How dare they!?"

A white man in a suit and leather shoes was so frightened and angry that he lost his composure just now, and quickly took out his mobile phone to make a call:
"Boss, something is wrong! Our running shoe technology has been copied!...It's not the same, theirs is a new technology..."

People have not yet come out of the shock of the "Jiying II" running shoes, and the result is that the "Luiying" series of spikes are even more ruthless.

"It's going to change!"

"How did they get so many performance watches?"

"Hey, when this pair of spikes comes out, it's not just for barbs, some domestic brands may also feel sad..."

"259 is just the basic version, and the studs need to be matched!"

"How much do the spikes cost? The point is that the technology for these shoes is in the hands of Guyang Sports School!"

Professional sports people discuss on a deeper level than buyers, but ordinary viewers don't care!Especially someone who happens to need a pair of spikes that perform adequately.

Considering that the target audience of the "Lui Ying" series of spikes is much smaller than that of the "Ji Ying II" running shoes, the first round of pre-sales is only [-] pairs.

Just when everyone thought the press conference was coming to an end, Zhang Jiandong unveiled two display stands again.

The "Xingying" series of track and field clothes and the "Hongying" series of fitness clothes are also the first step in the transformation of Jiandong Shoe Factory.

"In the future, we will not only produce running shoes, but also create our own sports brand."

Thinking of what Zhang Chuyan had said to him, Zhang Jiandong became excited again, and when he raised the microphone, he began to spit all over the place.

The "Guyang Sports" users in the live broadcast room have become numb. The press conference does not promote, and four new products will be launched after opening. I am afraid that only Guyang Sports School can do it.

On Zhang Chuyan's system panel, the number of registered users of the "Guyang Sports" app has exceeded 120 million, and the number of online viewers in the live broadcast room of the press conference is close to 50.

Everyone was ready. As soon as the press conference was over, the pre-sale channel started to place orders directly. On the contrary, few people watched the new function of the app, the Guyang event special edition.

At the same time, the national track and field team.

Zhang Guowei rarely came to the sprint training base, found Su Bingtian and others in the lounge, and opened the "Guyang Sports" live broadcast room for them to watch.

Although they both belong to the national track and field team, but because of their different sports, there are very few opportunities to be together at ordinary times. Fortunately, the training bases are all in one place.

"Playing with mobile phones is not allowed during training." Su Bingtian said lightly, unmoved at all.

"Hey, don't worry about it so much, just take a look, this is the new product launch conference of Zhang Chuyan's school."

"Zhang Chuyan?" Hearing the name, Su Bingtian frowned in a rare way, and an image appeared in his mind involuntarily.

"Zhang Chuyan, are you going to retire like this? Then what's the point of wearing this red jersey? With you here, we have every chance to break the Asian record of 4×100 meters!"

"There are many people in the national team who can run within 10 seconds. My performance can no longer be improved. I want to do what I should do."

"But they are not stable enough! Only your technique is the most stable! If you run the first bat, you will definitely not be worse than any player in the world!"

"No, I have something to do."

"Zhang Chuyan! Why do you give up?"

"It's not about giving up, it's about coming back in another way..."

(End of this chapter)