football world number one

Chapter 1417 Personal Brand "FENG"

That was the end of March, and when Arsenal started training again, it was already April.

The Gunners haven't lost a single game in a torrid March.

In addition, after the two team doctors 2 gave targeted physical therapy to the team members, Arsenal's injury wave did not come.

With such a situation and such morale, all aspects of the Gunners are completely in the best condition.

After April, some of Liu Feng's endorsement contracts were renewed, and he continued to appear in major companies for new cooperation matters after training.

With Liu Feng still continuing to perform outstandingly in the Champions League, his popularity has surpassed Ronaldo and Messi in the past two years.

Now the star with the highest commercial value, Liu Feng has reached the forefront.

After Joao flew to London again, Liu Feng signed several more contracts during this period, and his annual income successfully doubled again.

In the ordinary training life, the Armani London party has also officially started.

Compared to three years ago, when Liu Feng walked into the venue holding Yuan Xiao's hand, the most flashing lights in the audience lit up near the red carpet.

As the most important guest of the party, Liu Feng also continued to receive greetings from other guests after entering the venue.

However, the most important reason for him to come to this party is not these pleasantries, but the active invitation of Mr. Armani.

In the email, the old man expressed his blessings for Liu Feng's current achievements, and then expressed his strong willingness to meet him.

The old man has fully recovered from his previous illness, and Liu Feng also had the idea to visit the old man Armani, so he began to wait for Armani to enter the venue after entering the venue.

"maple!"

Finally, the old man and a group of assistants around him appeared in sight, and Liu Feng and Yuan Xiao quickly greeted him.

"gentlemen!"

Smiling and shaking hands with the enthusiastic Armani, Liu Feng expressed his feelings.

"Long time no see, Feng, you are really surprising now."

Now Armani has completely become a die-hard fan of Liu Feng, holding Liu Feng's hand intimately, the old man looked very excited.

The greetings and chats between the two lasted for quite a long time, and it was not until the end that Armani explained the final intention of coming.

"Feng, I came to you this time mainly to communicate with you about one thing."

The topic was on the right track, and Armani officially expressed his vision.

He first explained to Liu Feng the value and influence of Ronaldo's personal brand, and then brought the topic to Liu Feng.

"Feng, I think it's time for you to establish a personal brand. I mean, Armani is willing to participate as a partner."

With an extremely sincere tone and a serious expression, the old man obviously made a decision very seriously.

"It is true that if you start by yourself, you can control all the company's shares, but promotion and publicity will take a lot of energy. I think Armani's publicity chain can definitely save you a lot of things."

In fact, Liu Feng has heard Joao and Li Peng mention the development of his own brand more than once.

As a top player, it is definitely a disadvantage not to use your commercial value. Like Ronaldo and Beckham, they have developed their commercial value to a very high level.

This will greatly increase the income of the players, and will also increase their influence in a reverse direction.

Now, facing Mr. Armani's sincere invitation, Liu Feng realized that this matter really needs to be finalized.

So, at the banquet that night, the scene of Liu Feng and Armani's long-term communication became the main theme.

After a brief appearance, Liu Feng and Yuan Xiao went directly to the VIP room of the venue to have a further detailed discussion with the assistant brought by the old man.

Initially reach a limit that both agree with each other.

The Feng brand company that Liu Feng will establish, Armani will participate in 30.00% of the shares, they will not compete for the control of the company, and will invest a lot of money and publicity resources to create momentum for "Feng" from the very beginning.

The corresponding investment naturally means that after the company grows bigger and bigger in the future, Armani's right to pay dividends and participate in the development of the "FENG" series will also increase.

After Liu Feng and Yuan Xiao returned home, they quickly notified Joao and Li Peng of the preliminary agreement reached this time through a video conference.

Two of Liu Feng's most trusted partners rushed to work and formulated corresponding strategies and contracts after hearing the news. Whether it was the foreign market or the domestic market, when Liu Feng woke up the next day, he had a detailed development market.

As Armani said, Liu Feng's influence has reached a certain level, regardless of foreign countries, just based on Li Peng's estimation, once the "FENG" brand appears in China, the profits obtained may exceed the company's registered capital.

After owning the publicity chain of a big brand like Armani, they only need to ensure that the relevant products are of good quality, and then they can count the money directly.

Therefore, this time the contract with Armani has become a certainty.

Both Joao and Li Peng arrived in London by plane on the second day. They replaced Liu Feng and conducted further discussions with the person in charge of Armani who was in charge of this cooperation and finally reached an agreement.

In the established "FENG" brand, Armani will eventually hold 25% of the shares, while Liu Feng personally holds 70%, and the remaining 5% will be found by Joao and Li Peng to find some helpful partners for brand promotion and development.

In fact, this part is more for Li Peng to run. Liu Feng's registered company will naturally be registered in China. With his influence, brand promotion is not a problem.

After Li Peng had a detailed discussion with Liu Feng, they came to the conclusion that the company should become a part of the state's shareholding.

This decision is not difficult to make, but in terms of relationship, Li Peng needs to run around.

Therefore, in the following week, Li Peng became active among the major well-known state-owned enterprises and government investment departments in China.

When Li Peng returned to the city of London with good news, all three parties involved in the establishment gathered together.

With the signatures signed by Liu Feng, the person in charge of Armani, and the person in charge of investment with a government background, Liu Feng's personal brand "FENG" was officially established.

It took Liu Feng nearly a week to deal with this matter. After the contract was signed and the remaining matters were handed over to the various responsible persons, his attention returned to the court.

At this moment, the second round of No. 30 in the league is just around the corner.

This time, Arsenal will face Manchester City who came to challenge at home. This team is now ranked second in the league and is the only team that still has a chance to reverse Arsenal to win the Premier League championship.

　Chapter 1 here!I went out and drank too much, today is just one chapter, please bear with me.Thanks to "Data 7" and "Silent_96" for their monthly support!grateful! ! !
　　
　
(End of this chapter)