A cheap business empire starting from mobile phones

Chapter 165 Industry Changes
At the end of the press conference, Huang Jiangbin announced the new national science and technology plan "Thousands of cities and ten thousand stores look up", and will open 10000 offline "National Home" stores in the next three years, distributed in 3165 counties, districts and cities in China. camp store.

In addition to purchasing online channels, the products of Quanmin Technology will also be purchased offline, with sufficient stock, and the period when it is difficult to find a mobile phone for all people has become history.

Users can buy all products of Quanmin Technology within a few minutes of walking out of the house.

With these bold words, question marks appeared on the barrage?
"What's the situation? What's wrong with the national technology? The mobile phone conference ten months ago stated that the future will be a full-screen era, and the old non-full-screen mobile phones will be eliminated. As a result, the new product has a brick body on the forehead. When opening an offline store, Mr. Lin claimed at the time that 'manufacturers sell directly, do not make a difference to middlemen, reduce costs as much as possible, and give profits to consumers', will everything be overthrown in the end?"

Well, I don't understand what Quanmin Technology is thinking.

Competitors in the same industry also looked shocked. Starting from the online sales of mobile phones for all people, these mobile phone industry colleagues suddenly understood that the dealer system should have been eliminated in Java, and selling mobile phones through the Internet is the correct way to sell mobile phones in modern times.

Why did Quanmin Technology slap itself in the face and no longer concentrate on building online, but set up offline stores and opened 10000 stores. Isn't this adding costs?

Do you know how much it costs to rent, staff, and store 10000 physical stores?

These costs will eventually be added to product pricing, and product pricing will increase, which will reduce product competitiveness in vain.

Can't understand.

It is not necessary for them to know the intention of the National Science and Technology. Huang Jiangbin finished the conference with a happy face, and then said with a smile: "This is the end of the National Science and Technology Conference. The following time will be handed over to Huang Huo, the president of Huozu Mobile, and Yang Junli, the president of Xiaosu Mobile. The family is a cutting-edge mobile phone manufacturer in China, and they have good news for you."

"That's right." Before leaving the stage, Huang Jiangbin said with great interest: "Quanmin Technology hereby announces that Quanmin Mobile 2 will be launched early next year. Thank you for your support for Quanmin Technology. See you next year. See you soon."

Netizens are still imagining what the mobile phone 2 will look like, and what kind of surprises it will bring to everyone, and they are immediately attracted by Huozu and Xiaosu mobile phones.

"Wow, the Huozu mobile phone is so beautiful, with a sea blue body, surrounded by dots of fluorescent light, and the four corners are cut perfectly. This is a work of art! How much is the price... 1999, my God, such a good-looking mobile phone only costs 1999 ,is that a lie!"

"Huozu's M1 mobile phone is indeed beautiful in terms of appearance. The body screen is perfectly symmetrical, and the height and thickness ratio is appropriate. It is not as thin as Meixiang K1000. The comparison of appearance design is the difference between cosmetic beauty and natural beauty. .”

"Xiaosu's mobile phone has high technical content, dual camera optical image stabilization, and 120 million fast charging. The 2800 mAh battery only takes 15 minutes to fully charge, and the configuration is not bad. It has a 6-inch screen, Heigun 101 quad-core chip, 3GB+64GB Storage, with fingerprint unlock, full screen phone, Long Ji OS 3.0, and more importantly the price...shocked me in 1999, which is cheaper than all current smartphones.”

"The price-performance ratio of Xiaosu's mobile phone also shocked me. Another company that started a company not for profit, but for charity. Although the price of smartphones has already fallen below [-] yuan and reached [-] yuan, it has plunged from [-] yuan to [-] yuan again. , How much money can I make? The black gun chip and Longji system used here are the core products of National Science and Technology, and they were indeed influenced by Mr. Lin, and they planned to sell the products at a loss, just to make friends, awesome."

Unlike the jubilation of netizens, fellow mobile phone manufacturers saw the configuration and price, lost their strength and collapsed on the ground, feeling deep despair.

This is a fatal blow that will not give other mobile phone manufacturers a chance to survive.

Five months ago, Quanmin Technology released the black gun chip to fill the gap of domestic high-end chips.

This feat, in ancient times, was the honor of being able to enter the Confucian Temple level, comparable to opening up territories.

In contemporary times, the national hero, the highest national science and technology award, the dean of the Academy of Sciences, recommended graduate students, and Qingbei are all small, and the big bosses from all walks of life are interviewed, and the principal of Qingbei will let you be.

Later, I learned that there is only design technology, and there is no complete industrial chain for high-end chip manufacturing, and the thread is 20 nanometers, so the attention has dropped a lot.

However, the Black Gun Chip Merchants Association announced later that the purchase of the Black Gun Chip will come with a full set of mobile phone technology, and you can use the Dragon Ji system whose performance exceeds Android and is comparable to IOS.

Most people in the industry really realize that this is not a black gun chip investment promotion meeting, but an entry ticket to the post-mobile phone era.

Whoever can buy the black gun chip will be the winner of the mobile phone industry in the next five years.

Of course, all of this is the future, and there will be variables in the future.

However, the extremely low price of Huozu mobile phone and Xiaosu mobile phone today, and the 299 price of Huamin mobile phone is even lower than the sky, which means one thing.

For other mobile phone manufacturers, a nightmare future is unfolding.

Competition in the mobile phone industry is simple, poor technology and cost.

With unique technology, it will be popular as long as it is put into the market. For example, the national mobile phone 1, once released, it quickly became the strongest mobile phone of the year, with annual sales reaching 2800 million.

If the technology is similar, don't look at the brand premium for the time being, but look at the cost. Whoever has the lower price of the mobile phone will win the market.

The cost of other smartphones is 3000+, and the price is 5000.

The official release price of Huozu mobile phone and Xiaosu mobile phone is 1999, which directly dropped by 3000. Chinese people must memorize the ninety-nine multiplication table, which counts.

If you put it together, you must choose the cheaper phone.

It is impossible for other mobile phone manufacturers to sell at a loss of 1000 in 1999. If they cannot reduce costs and sell at a loss, their products will pile up, and the final result will only be eliminated by the market.

This is a death declaration for other mobile phone manufacturers.

Even the opportunity to switch to lower end is not given.

Mobile phones are divided into low-end entry-level phones, mid-range affordable phones, and high-end business phones. The mid-to-high-end segment cannot compete with large mobile phone manufacturers, and other small mobile phone manufacturers can manufacture low-end phones and make a small profit.

However, Huamin mobile phone is priced at 299, there is no room for profit, and there will be no lower-priced smartphones.

This release basically killed the low-end route.

Now it can be said with certainty that Lin Shu has the final say in the mobile phone industry.

Mobile phone manufacturers that have not joined the national mobile phone ecosystem will die a lot, a lot.

Either die now, or die in the next few years.

Lin Shu, cruel and heartless!
How cruel!
tyrant!

The people in charge of other mobile phone manufacturers see more and more despair in their eyes, full of deep darkness, and can't see a bright future.

The same is true for Wu Mingde who ended the Meixiang K1000 conference.

Originally, the development of Meixiang mobile phone was very good, but suddenly I knew the pricing of Huozu mobile phone and Xiaosu mobile phone. The three new mobile phones were put together, and Meixiang K1000 was dimmed like a burnt candle.

The same technology, the same full touch screen, with a price of 8000 and 1999 at the same time, in the case that Meixiang mobile phone has not established a strong brand value like Apple and Sanxin, Meixiang K1000 will become a failure like Meixiang K800 at the beginning of the year, and be abandoned by the market , sales avalanche, research and development costs can not be recovered.

There is even more unfortunate news that Meixiang K1000 has an unspeakable disadvantage. The processor uses Qualcomm Snapdragon 810, the latest processor of Qualcomm.

This Snapdragon 810, the developer thinks it is the Fire Dragon 810, has serious overheating and is not a processor suitable for commercial use.

The R&D staff suggested waiting for half a year, and it would be more appropriate to replace the Snapdragon 820 with the 820, or simply use the 801, last year's flagship product.

But he refused and chose to upgrade to 810. When it was in the packaging and testing stage, he was informed that the Meixiang K1000 could not be used at high frequency for a long time, otherwise it would easily burn out the motherboard.

The research and development time has exceeded the nine-month limit, and he has no way to turn back. He can only let the research and development personnel make up for it through system optimization.

The strength of the opponent is not strong, and this small detail is harmless. Once the number of competitors increases and users have more choices, a small detail will be infinitely magnified and ruthlessly abandoned by consumers.

Thinking of this, Wu Mingde felt a lot of exhaustion. He suddenly lost confidence in Meixiang mobile phones, lost the confidence to fight against the technology of the whole people, and did not have the heart to be strong.

He is already a loser.

The losers eat dust.

As expected by Wu Mingde and the others, for the four mobile phones released on the same day, the difference in sales in one day is as big as papaya and cherry.

Meixiang mobile phones sold 4226 units, Xiaosu mobile phones sold 32 units, Huozu mobile phones sold 46 units, and Huamin mobile phone sales exceeded everyone's expectations, including Lin Shu.

Lin Shu believes that Huamin mobile phone has no design aesthetics, is heavy and not full-screen, and is a brick like a big brother. Only a wide range of laborers will be able to buy it. Street vendors are still using feature phones and don’t know how to surf the Internet. Compared with appearance and performance, working people are more sensitive to price.

The sales of Huamin mobile phone will really open up when the "National Home" spreads all over China, and the sales will explode in February next year.

As a result, Huamin mobile phones were open for purchase at 1000:1600 p.m., and the sales volume exceeded [-] million, reaching [-] million.

"?"

Lin Shu was practicing the piano in the president's office. Huang Jiangbin rushed into the president's room and excitedly told Lin Shu the news.

Lin Shu was stunned on the spot, why?
I don't understand why Huamin is so popular in the market now.

Shouldn't consumers think that this kind of cheap product is inferior?

I dare not buy or use it, for fear that I will be looked down upon.

The face of the Chinese people is very important, and the nation that wants face is the favorite.

Lin Shu didn't want to understand the specific reason, but he didn't want to, so he handed it over to the marketing department for market analysis.

Regarding Huang Jiangbin's question of "how to deal with sales exceeding expectations", Lin Shu smiled and played Liszt's "Bell" for Huang Jiangbin, Long Ji accompanied the dance on the grand piano, and then delegated authority to Huang Jiangbin, Huang Jiangbin can handle it entirely.

It is now October, and Quanmin Food Delivery has won 40% of the market share. It has become an unstoppable trend for National Science and Technology to go to the top of China. There are not many places where Lin Shu needs to do it by himself.

For example, this time Huamin mobile phone pricing, 299 is his decision against all opinions.

As for the other specific executions, he didn't intend to ask about them, and left them to Huang Jiangbin and the others.

Even if you make mistakes, you won’t bother. Everyone makes mistakes, and making mistakes can speed up your growth.

Most people in this world are strong through trial and error.

In order to train his subordinates, Lin Shu had to let go.

It's definitely not that he wants to be lazy.

Huang Jiangbin returned to the office, suppressed his excitement, and considered what to do.

Quanmin Technology has no intention of monopolizing the mobile phone industry, these are the original words of Mr. Lin.

He also knows that if Quanmin Technology monopolizes the mobile phone industry, it will be a slow death for the mobile phone industry.

Unable to make peace with the Meixiang Alliance, Quanmin Technology can only share the black gun chip technology, support a group of domestic mobile phone manufacturers, and increase the vitality of the industry.

The Huamin mobile phone was released, priced at 299, and the target customers are a wide range of functional phone users-Huaxia has a population of 14 billion, [-] million smart phone users, and more generally feature phone users.

In order to increase the popularity of mobile phones, Quanmin Technology's original vision was "to make the best mobile phone, sell affordable prices, and promote the popularization of smart phones", and Quanmin Technology has been realizing its vision.

I didn't want to grab the market share of other manufacturers and make it impossible for other mobile phone companies to survive.

This is also the reason why the mobile phone is deliberately designed to be ugly, and the shape of the mobile phone is like a brick.

However, both he and Mr. Lin underestimated the demands of consumers. This kind of cheap mobile phone is favored by the market.

Quanmin Mall has no threshold inventory, and has sold 2100 million. If there is no limit, it may double tomorrow.

The price of Huamin mobile phone 299 is very low, and there is still room for profit in the price of cabbage. The supply chain department finds suppliers to lower the price of components with a quantity of 5 million, and the cost is very low.

2100 million units were sold, which also brought billions of profits to Quanmin Technology.

But if we do this, the mobile phone industry will mess up.

They all go to buy 299 mobile phones, and other mobile phone companies don't have to live.

He just went to ask Lin Shu, and he also asked how to deal with it. It needs to set an upper limit threshold like the national mobile phone, so as to reduce the impact on the mobile phone industry.

However, Lin Shu asked him to handle it himself, what should he do?
He needs to think carefully.

A week later, he had an answer.

Xiaosu mobile phone and Huozu mobile phone, which rely on the universal mobile phone system, have sold a total of 260 million units. Apart from these two, other mobile phone companies that also use the universal mobile phone ecological chain have also sold hundreds of thousands of new products.

The entire mobile phone industry is completely ruled by the national system. Except for Apple and Sanxin, some high-end mobile phones are competitive, and sales of other manufacturers are dismal.

The original three major brands in China, Meixiang, Xingmin, and Tuanguang, have even more sluggish market share. Except for Meixiang, the other two have fallen out of the top three sales lists and dropped to the top ten. They have not yet reached the level of bankruptcy and are also losing money. serious.

If there is no strong support, they will not be far from closing down—in fact, there is no hope of recovery, and they will die early and get better soon, but they will not, they will just hang on, and the ending will be even worse. This is also the fate of offending the whole people.

At present, China's largest mobile phone brand and the number one sales mobile phone manufacturer is Quanmin Technology. The sales volume of Quanmin mobile phones is 2800 million, and that of Huamin mobile phones is 6400 million.

A new product was sold for 6000 million yuan, making history again.

But almost reached the upper limit of this stage.

The reason why the sales volume is so high is that a large number of consumers buy it as a backup machine.

Compared with a year ago, the mobile Internet has developed rapidly, and many phenomenal apps have been released, such as Douyin, the three major takeaways, and King of Glory.

Popular phenomenon-level applications drive the demand for smart phones, and one mobile phone is not enough, just enough to be used as a backup phone.

It is just a spare phone and does not affect the purchase of other mobile phones.

Will not bring a devastating blow to the mobile phone industry.

In terms of destruction, it should be the release of Xiaosu and Huozu's 1999 price-priced mobile phones. The old mobile phone ecosystem was completely dead, and a new era dominated by the system for the whole people was ushered in.

Other mobile phone manufacturers are finished, and feature phones are finished.

Millions of people were eliminated, and tens of thousands lost their jobs.

For them, this is destruction.

Lin Shu knew all this well, and besides coping with it, he also had surprises.

After earning a lot of money, he can lose his fortune again.

awesome!
(End of this chapter)