Superstars start with punch cards
Chapter 223 Mango TV's Response (2 in 1, please subscribe!)
Chapter 223 Mango TV's Response (Two in One, Please Subscribe!)
"Come on, Lao Sha, Lao Lou, sit down and talk about your ideas."
In the office of Ma Chengdong, Director of the Variety Department of Mango TV, Ma Chengdong looked at Sha Chengxin and Lou Yuliang and said eagerly.
Some time ago, the two of them talked to him about some program revision ideas, but at that time the program "Study Hard" was the well-deserved champion of Friday's prime time, and even Blue Satellite TV's "King Theater" had a slight gap with them in ratings Therefore, Ma Chengdong suppressed the suggestion of program revision.
After all, for them, a safe recording can become the champion of ratings, so there is no need to take risks.
But now a catfish suddenly broke into the school of fish, messing up the original variety show environment, especially the ratings of the first broadcast of Liu Fan's talk show was 1.12%. According to the ratings curve, it may be surpassed after watching two more episodes It is not impossible for "The King's Theater" to catch up with "Everyday Upward".
The flames of the Friday variety show, which were originally peaceful, gradually ignited.
Under such circumstances, Ma Chengdong also began to think about the revision plan that Sha Chengxin and others mentioned to him. He must find a way to break the situation, otherwise if he is really overtaken by Beijing Satellite TV, the bottom king of the Wannian variety show, I'm afraid the director will ask me to "drink tea".
"Director, we both think that "Study Hard" still needs to return to its original state, focusing on popular science. Currently, the audience who study hard has been losing, mainly because our current thinking has changed."
After Sha Chengxin and Lou Yuliang looked at each other, Lou Yuliang said cautiously, paying attention to Ma Chengdong's face while talking.
Mango TV has always been entertaining to death, so I studied hard. After my ratings increased, I introduced Xiao Xianrou as the host, and started to follow the traffic route. Became a popular entertainment star, and the positioning of Mango TV's happy family somewhat overlapped, but the ratings were also very good at the time, so Ma Chengdong didn't care.
"Should I switch to a popular science route?" Ma Chengdong thought for a moment, feeling a little tricky.
The positioning of entertainment first is the consensus of the bosses in the station, and it cannot be changed by him as a director. However, given the current situation, he feels that he can communicate with the higher-ups and test the tone of the higher-ups.
However, recently he also heard from some of his friends in the General Administration that the future direction may change, but the specific policy has not yet come down, so he is still not sure.
After pondering for a long time, when Sha Chengxin and Lou Yuliang were about to lose confidence, Ma Chengdong raised his head and said calmly: "Try it, I will help you find out today, and I will give you an answer before tonight."
"Thank you, leader!" The two hurriedly stood up and said ecstatically.
Study hard. This program was created by the two of them. The original intention was to create a variety show with the theme of etiquette and public morality, and to promote traditional Chinese culture. Loyal fans.
But soon, with the rapid development of Mango TV, the high-ranking and low-level students were also required to make revisions, and began to embark on the path of entertainment first. This actually has a certain difference from the two people's ideas.
But studying hard is equivalent to being the biological son of the two. Although the "growth" is crooked, the two are still reluctant to "discard", so they can only record according to the meaning of the station.
Although the ratings of the well-studied show dominate the Friday show, the reputation of the show is almost bad now, and the ratings curve is showing a downward trend every episode.This made the two of them quite anxious, constantly thinking about solutions.
The birth of Liu Fan's talk show just happened to give the two a justifiable excuse to revise it.
Although Feng Chengdong said that he wanted to look at the meaning of the above, but the two of Sha Lou had worked under him for several years, so they naturally knew that their leaders never fought unprepared battles. .
Looking at the two people who were overjoyed, Feng Chengdong's face was serious, and he said word by word: "I will withstand the pressure from above, but you two must also increase my ratings, and you must not be overtaken by Beijing Satellite TV! "
Feng Chengdong is also very familiar with the move of hitting a sweet date with a stick.
"Promise to complete the task!" The two pretended to salute, and then left Feng Chengdong's office amidst Feng Chengdong's laughter and curses.
That night, the employees of the variety show department of Mango TV all learned the news that studying hard was going to be revised, and everyone was shocked by the sudden news.
"What's going on here?"
"Still not clear? This is going to be a battle with Beijing Satellite TV."
"But isn't the other party only No. 3? It's one point behind us in ratings."
"Hehe, it's the first broadcast. Believe it or not, it will catch up in just a few weeks."
"No way?"
In the tea room of Mango TV, whispered discussions could be heard everywhere, but Sha Chengxin and Lou Yuliang didn't have time to pay attention to these gossips at this time.
With the approval of the revision, the two are now hurrying up to discuss how to make changes. The ratings are a heavy burden on the two of them!
Even though Tong Lin was far away in the capital, he knew about Mango TV's actions. He was watching the follow-up publicity plan, smiled, and put it to the back of his mind.
He went to watch the recordings of the last few episodes. Compared with the first episode, the quality is not bad. The take-off of the talk show is already unstoppable. Now it depends on his own promotion. Can more audiences know about the talk show? show this form.
Looking at the plan in his hands, Tong Lin's eyes shone with strong confidence, and he wanted to pull Mango TV down from the top of the ratings list with great ambitions.
When the second talk show was about to air, Beijing Satellite TV played the promotional video again.
Same as the interview in the first issue, this time the reporters of Beijing Satellite TV are still randomly interviewing residents in the capital, and it is also the question of the first issue, "What is a talk show."
But it's the same as the question before the first broadcast. Although some people don't know this time, some people have been able to say something.
"Talk show? I watched it. Is it Liu Fan's show? It's so funny. My boyfriend and I have been having fun. I like him so much."
"Talk shows should be jokes. I watch the show one after another."
"It's kind of like stand-up comedy, but it's a little bit different, but it's really funny."
"It seems that tonight is the second episode of the show, so I must continue to follow it when I go back tonight!"
In addition to being broadcast on Beijing Satellite TV, this video was also synchronized to the official blog of Beijing Satellite TV. In addition, Liu Fan, Luo Yunling and others also reposted it one after another. The entry "What is a talk show" also quickly appeared on the Internet. The hot search list, followed by the word "boiling".
Seeing the rising popularity of the show, Tong Lin was very happy. In the past few days, he would call Liu Fan to chat with Liu Fan every day. The euphemistic name was "connecting feelings", but he was actually sharing his inner joy.
Liu Fan was quite patient with Tong Lin's communication, mainly because he wanted to establish a good relationship.
Huaxia is a society of human relationships. In many cases, if you can find the right person, whether it is doing business or other things, you can get twice the result with half the effort!
Soon Liu Fan will upgrade his studio to a company. In the future, he will spend too much time dealing with TV stations and variety show departments. Although Beijing Satellite TV’s variety show ratings are mediocre, it’s better than nothing. Starting from scratch Next, you are not qualified to pick and choose.
After hanging up the phone, Liu Fan gave a wry smile. Although he was happy to chat with Tong Lin, he didn't know where he got the energy. He often talked on the phone for 10, [-], [-] minutes, and he and Luo Yunling didn't talk on the phone for so long. Now Talking with an old man for so long, thinking of this, Liu Fan felt that his skin was about to get goosebumps.
"Uncle Tong again?" Luo Yunling hugged Liu Fan from behind and put her head on his back and asked.
Liu Fan nodded, while Luo Yunling hummed, and said dissatisfiedly, "I'll talk to Uncle Tong later, why are you talking on the phone every day?"
Luo Yunling and Tong Lin are also acquainted. When Luo Hongsheng was discussing business, Luo Yunling and Tong Lin had met many times.
Liu Fan turned around, pampered his girlfriend's little head, laughed dumbfounded, and asked, "Have you finished the script?"
"kindness."
"Which one do you want to play?" Liu Fan looked at Luo Yunling with concern and asked.
Luo Yunling's face, which was still smiling just now, suddenly turned into a frowning face, and his arms around Liu Fan were also put down, tangled together.
The recording progress of Liu Fan’s talk show is going well these days. The program team is also familiar with the recording of the talk show, and it can basically run normally. Liu Fan exchanged the script that promised Anhua.
"Ode to Joy" tells the story of five girls from different families with different personalities living together on the 22nd floor of Ode to Joy Community, from strangeness to familiarity to mutual understanding, mutual help, and common growth.
At that time, the highest audience rating reached 1.97, almost breaking through 2%, and the total hits of "Ode to Joy" on YouTube exceeded 5030 million, and the hits of a single episode exceeded 164 million. Both indicators set YouTube's 2016 record and ranked among the 2016 Chinese drama First.The highest single-day playback volume exceeded 6.8 million, the total network playback volume exceeded 100 billion, the drama title was mentioned over 236.6 million times, and the topic search volume exceeded 7.8 million.
From behind this series of data, we can also see the excellence and success of Ode to Joy.
After he gave the script to Anhua, Anhua couldn't let go of the book every day, and has been studying how to make this drama well. Of course, the casting and so on were handed over to Shengshi Entertainment.This drama will also be jointly invested by Shengshi Entertainment and Liu Fan in the future.
Since it's her own drama, Luo Yunling undoubtedly has the priority to choose all the characters first.
However, the protagonists in the play are five girls, and each character has its own highlights, so Luo Yunling has been struggling with which role to choose these days.
"Why don't you play Qu Xiaoxiao? The second generation of the rich, act in your true colors." Liu Fan looked at Luo Yunling who was in trouble, and put forward his own suggestion.
Luo Yunling immediately retorted: "What does it mean to act in your true colors? Am I the kind of person who is ignorant in your mind?"
Liu Fan immediately surrendered, avoiding the other party's words, and did not dare to say any more. Seeing that Liu Fan was silent, Luo Yunling's struggle thoughts also faded, and she went back to the bedroom and picked up the script again to read.
Looking at Luo Yunling's earnest appearance, Liu Fan couldn't help laughing. Luo Yunling is now entangled in the two roles of Andy and Qu Xiaoxiao. Both of them are very brilliant. No matter which one Luo Yunling chooses, Liu Fan will support it.
However, Liu Fan in Ode to Joy will not be appearing for the time being. He will be busy with company affairs in the near future, and there will also be Liu Fan's talk show.An Hua left the program group, and the burden fell on him again, so he was busy during this time.
However, he is also looking for newcomers recently, and wants to find a suitable person to replace him in the talk show, but it is a bit difficult to choose a candidate, it can only depend on luck.
In fact, the threshold for talk shows is not high. In the past, there was no such form, but now when Liu Fan introduced the concept of talk shows, some people have begun to try to adapt the jokes themselves.Sure enough, China is full of capable people.
After finding a suitable candidate to replace him, Liu Fan is ready to stabilize his basic position.
At present, Liu Fan has released an album of his own across TV, variety shows, and music circles. He is also the songwriter of Luo Yunling's album. At present, many fans have shouted the slogan "Liu Fan's production must be a boutique" , in music, Liu Fan has made his name.
In the TV series, Liu Fan trinity filmed the love apartment, and now he has come up with the scripts of The Secret Corner and Ode to Joy, and appeared in front of the audience as the screenwriter of the two dramas.
As for variety shows, there is only one Liu Fan talk show, which is relatively weak.
So Liu Fan plans to prepare a large-scale variety show in the follow-up, and directly sacrifices a king bomb to completely stabilize his plate of variety shows.
And when all this was done, Liu Fan was ready to develop on the big screen.
There are too many routines on the big screen, and there are many doorways. If I rush in rashly, I am afraid that there will be no bones left to be eaten directly.
The duration of a movie is basically about two hours. In such a short period of time, you have to tell the story well and do the details well. The requirements for the director are very high.
Moreover, movies are different from TV dramas. There are many TV stations and time slots, so the competition is relatively small.The number of movie theaters and movie screens is fixed. If you want to improve your film schedule, it will inevitably crowd out the film schedule of other movies. Naturally, others will not agree to this situation.Even with the backing of Shengshi Entertainment, the other party also has its own movies to be announced, so they can't squeeze out many films.
Therefore, Liu Fan had to wait for himself to have a high appeal before he chose to enter the film industry, and he had to make a name for himself in one shot!
Only when I become really strong, will the movie industry value me and give myself the first chance to test the waters!
(End of this chapter)
"Come on, Lao Sha, Lao Lou, sit down and talk about your ideas."
In the office of Ma Chengdong, Director of the Variety Department of Mango TV, Ma Chengdong looked at Sha Chengxin and Lou Yuliang and said eagerly.
Some time ago, the two of them talked to him about some program revision ideas, but at that time the program "Study Hard" was the well-deserved champion of Friday's prime time, and even Blue Satellite TV's "King Theater" had a slight gap with them in ratings Therefore, Ma Chengdong suppressed the suggestion of program revision.
After all, for them, a safe recording can become the champion of ratings, so there is no need to take risks.
But now a catfish suddenly broke into the school of fish, messing up the original variety show environment, especially the ratings of the first broadcast of Liu Fan's talk show was 1.12%. According to the ratings curve, it may be surpassed after watching two more episodes It is not impossible for "The King's Theater" to catch up with "Everyday Upward".
The flames of the Friday variety show, which were originally peaceful, gradually ignited.
Under such circumstances, Ma Chengdong also began to think about the revision plan that Sha Chengxin and others mentioned to him. He must find a way to break the situation, otherwise if he is really overtaken by Beijing Satellite TV, the bottom king of the Wannian variety show, I'm afraid the director will ask me to "drink tea".
"Director, we both think that "Study Hard" still needs to return to its original state, focusing on popular science. Currently, the audience who study hard has been losing, mainly because our current thinking has changed."
After Sha Chengxin and Lou Yuliang looked at each other, Lou Yuliang said cautiously, paying attention to Ma Chengdong's face while talking.
Mango TV has always been entertaining to death, so I studied hard. After my ratings increased, I introduced Xiao Xianrou as the host, and started to follow the traffic route. Became a popular entertainment star, and the positioning of Mango TV's happy family somewhat overlapped, but the ratings were also very good at the time, so Ma Chengdong didn't care.
"Should I switch to a popular science route?" Ma Chengdong thought for a moment, feeling a little tricky.
The positioning of entertainment first is the consensus of the bosses in the station, and it cannot be changed by him as a director. However, given the current situation, he feels that he can communicate with the higher-ups and test the tone of the higher-ups.
However, recently he also heard from some of his friends in the General Administration that the future direction may change, but the specific policy has not yet come down, so he is still not sure.
After pondering for a long time, when Sha Chengxin and Lou Yuliang were about to lose confidence, Ma Chengdong raised his head and said calmly: "Try it, I will help you find out today, and I will give you an answer before tonight."
"Thank you, leader!" The two hurriedly stood up and said ecstatically.
Study hard. This program was created by the two of them. The original intention was to create a variety show with the theme of etiquette and public morality, and to promote traditional Chinese culture. Loyal fans.
But soon, with the rapid development of Mango TV, the high-ranking and low-level students were also required to make revisions, and began to embark on the path of entertainment first. This actually has a certain difference from the two people's ideas.
But studying hard is equivalent to being the biological son of the two. Although the "growth" is crooked, the two are still reluctant to "discard", so they can only record according to the meaning of the station.
Although the ratings of the well-studied show dominate the Friday show, the reputation of the show is almost bad now, and the ratings curve is showing a downward trend every episode.This made the two of them quite anxious, constantly thinking about solutions.
The birth of Liu Fan's talk show just happened to give the two a justifiable excuse to revise it.
Although Feng Chengdong said that he wanted to look at the meaning of the above, but the two of Sha Lou had worked under him for several years, so they naturally knew that their leaders never fought unprepared battles. .
Looking at the two people who were overjoyed, Feng Chengdong's face was serious, and he said word by word: "I will withstand the pressure from above, but you two must also increase my ratings, and you must not be overtaken by Beijing Satellite TV! "
Feng Chengdong is also very familiar with the move of hitting a sweet date with a stick.
"Promise to complete the task!" The two pretended to salute, and then left Feng Chengdong's office amidst Feng Chengdong's laughter and curses.
That night, the employees of the variety show department of Mango TV all learned the news that studying hard was going to be revised, and everyone was shocked by the sudden news.
"What's going on here?"
"Still not clear? This is going to be a battle with Beijing Satellite TV."
"But isn't the other party only No. 3? It's one point behind us in ratings."
"Hehe, it's the first broadcast. Believe it or not, it will catch up in just a few weeks."
"No way?"
In the tea room of Mango TV, whispered discussions could be heard everywhere, but Sha Chengxin and Lou Yuliang didn't have time to pay attention to these gossips at this time.
With the approval of the revision, the two are now hurrying up to discuss how to make changes. The ratings are a heavy burden on the two of them!
Even though Tong Lin was far away in the capital, he knew about Mango TV's actions. He was watching the follow-up publicity plan, smiled, and put it to the back of his mind.
He went to watch the recordings of the last few episodes. Compared with the first episode, the quality is not bad. The take-off of the talk show is already unstoppable. Now it depends on his own promotion. Can more audiences know about the talk show? show this form.
Looking at the plan in his hands, Tong Lin's eyes shone with strong confidence, and he wanted to pull Mango TV down from the top of the ratings list with great ambitions.
When the second talk show was about to air, Beijing Satellite TV played the promotional video again.
Same as the interview in the first issue, this time the reporters of Beijing Satellite TV are still randomly interviewing residents in the capital, and it is also the question of the first issue, "What is a talk show."
But it's the same as the question before the first broadcast. Although some people don't know this time, some people have been able to say something.
"Talk show? I watched it. Is it Liu Fan's show? It's so funny. My boyfriend and I have been having fun. I like him so much."
"Talk shows should be jokes. I watch the show one after another."
"It's kind of like stand-up comedy, but it's a little bit different, but it's really funny."
"It seems that tonight is the second episode of the show, so I must continue to follow it when I go back tonight!"
In addition to being broadcast on Beijing Satellite TV, this video was also synchronized to the official blog of Beijing Satellite TV. In addition, Liu Fan, Luo Yunling and others also reposted it one after another. The entry "What is a talk show" also quickly appeared on the Internet. The hot search list, followed by the word "boiling".
Seeing the rising popularity of the show, Tong Lin was very happy. In the past few days, he would call Liu Fan to chat with Liu Fan every day. The euphemistic name was "connecting feelings", but he was actually sharing his inner joy.
Liu Fan was quite patient with Tong Lin's communication, mainly because he wanted to establish a good relationship.
Huaxia is a society of human relationships. In many cases, if you can find the right person, whether it is doing business or other things, you can get twice the result with half the effort!
Soon Liu Fan will upgrade his studio to a company. In the future, he will spend too much time dealing with TV stations and variety show departments. Although Beijing Satellite TV’s variety show ratings are mediocre, it’s better than nothing. Starting from scratch Next, you are not qualified to pick and choose.
After hanging up the phone, Liu Fan gave a wry smile. Although he was happy to chat with Tong Lin, he didn't know where he got the energy. He often talked on the phone for 10, [-], [-] minutes, and he and Luo Yunling didn't talk on the phone for so long. Now Talking with an old man for so long, thinking of this, Liu Fan felt that his skin was about to get goosebumps.
"Uncle Tong again?" Luo Yunling hugged Liu Fan from behind and put her head on his back and asked.
Liu Fan nodded, while Luo Yunling hummed, and said dissatisfiedly, "I'll talk to Uncle Tong later, why are you talking on the phone every day?"
Luo Yunling and Tong Lin are also acquainted. When Luo Hongsheng was discussing business, Luo Yunling and Tong Lin had met many times.
Liu Fan turned around, pampered his girlfriend's little head, laughed dumbfounded, and asked, "Have you finished the script?"
"kindness."
"Which one do you want to play?" Liu Fan looked at Luo Yunling with concern and asked.
Luo Yunling's face, which was still smiling just now, suddenly turned into a frowning face, and his arms around Liu Fan were also put down, tangled together.
The recording progress of Liu Fan’s talk show is going well these days. The program team is also familiar with the recording of the talk show, and it can basically run normally. Liu Fan exchanged the script that promised Anhua.
"Ode to Joy" tells the story of five girls from different families with different personalities living together on the 22nd floor of Ode to Joy Community, from strangeness to familiarity to mutual understanding, mutual help, and common growth.
At that time, the highest audience rating reached 1.97, almost breaking through 2%, and the total hits of "Ode to Joy" on YouTube exceeded 5030 million, and the hits of a single episode exceeded 164 million. Both indicators set YouTube's 2016 record and ranked among the 2016 Chinese drama First.The highest single-day playback volume exceeded 6.8 million, the total network playback volume exceeded 100 billion, the drama title was mentioned over 236.6 million times, and the topic search volume exceeded 7.8 million.
From behind this series of data, we can also see the excellence and success of Ode to Joy.
After he gave the script to Anhua, Anhua couldn't let go of the book every day, and has been studying how to make this drama well. Of course, the casting and so on were handed over to Shengshi Entertainment.This drama will also be jointly invested by Shengshi Entertainment and Liu Fan in the future.
Since it's her own drama, Luo Yunling undoubtedly has the priority to choose all the characters first.
However, the protagonists in the play are five girls, and each character has its own highlights, so Luo Yunling has been struggling with which role to choose these days.
"Why don't you play Qu Xiaoxiao? The second generation of the rich, act in your true colors." Liu Fan looked at Luo Yunling who was in trouble, and put forward his own suggestion.
Luo Yunling immediately retorted: "What does it mean to act in your true colors? Am I the kind of person who is ignorant in your mind?"
Liu Fan immediately surrendered, avoiding the other party's words, and did not dare to say any more. Seeing that Liu Fan was silent, Luo Yunling's struggle thoughts also faded, and she went back to the bedroom and picked up the script again to read.
Looking at Luo Yunling's earnest appearance, Liu Fan couldn't help laughing. Luo Yunling is now entangled in the two roles of Andy and Qu Xiaoxiao. Both of them are very brilliant. No matter which one Luo Yunling chooses, Liu Fan will support it.
However, Liu Fan in Ode to Joy will not be appearing for the time being. He will be busy with company affairs in the near future, and there will also be Liu Fan's talk show.An Hua left the program group, and the burden fell on him again, so he was busy during this time.
However, he is also looking for newcomers recently, and wants to find a suitable person to replace him in the talk show, but it is a bit difficult to choose a candidate, it can only depend on luck.
In fact, the threshold for talk shows is not high. In the past, there was no such form, but now when Liu Fan introduced the concept of talk shows, some people have begun to try to adapt the jokes themselves.Sure enough, China is full of capable people.
After finding a suitable candidate to replace him, Liu Fan is ready to stabilize his basic position.
At present, Liu Fan has released an album of his own across TV, variety shows, and music circles. He is also the songwriter of Luo Yunling's album. At present, many fans have shouted the slogan "Liu Fan's production must be a boutique" , in music, Liu Fan has made his name.
In the TV series, Liu Fan trinity filmed the love apartment, and now he has come up with the scripts of The Secret Corner and Ode to Joy, and appeared in front of the audience as the screenwriter of the two dramas.
As for variety shows, there is only one Liu Fan talk show, which is relatively weak.
So Liu Fan plans to prepare a large-scale variety show in the follow-up, and directly sacrifices a king bomb to completely stabilize his plate of variety shows.
And when all this was done, Liu Fan was ready to develop on the big screen.
There are too many routines on the big screen, and there are many doorways. If I rush in rashly, I am afraid that there will be no bones left to be eaten directly.
The duration of a movie is basically about two hours. In such a short period of time, you have to tell the story well and do the details well. The requirements for the director are very high.
Moreover, movies are different from TV dramas. There are many TV stations and time slots, so the competition is relatively small.The number of movie theaters and movie screens is fixed. If you want to improve your film schedule, it will inevitably crowd out the film schedule of other movies. Naturally, others will not agree to this situation.Even with the backing of Shengshi Entertainment, the other party also has its own movies to be announced, so they can't squeeze out many films.
Therefore, Liu Fan had to wait for himself to have a high appeal before he chose to enter the film industry, and he had to make a name for himself in one shot!
Only when I become really strong, will the movie industry value me and give myself the first chance to test the waters!
(End of this chapter)
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