Huayu: Starting from joining the mainstream entertainment industry in 96

Chapter 35: Rising Step by Step

in the afternoon.

Shengying Media Office.

Wang Sheng called the company's management team together for a brief meeting and made the following decisions and arrangements:

First, the two sub-brands under the high-end business, "Golden Jubilee Collection" and "Platinum Image", will be operated by the team assembled by Monkey. Wang Sheng has already written the specific implementation plan and handed it to him.

Secondly, the sub-brand "Image Memory," which operates low-end and mid-range businesses, will be promoted and operated under the name of Shengying Media's mass-market sub-brand. Chen Liang will still be in charge, with Da Liu and Xiao Bing as his deputies. Wang Sheng has already written the specific implementation plan and handed it over to them.

The reason for this change was the media frenzy of the past few days, as well as the call for help from Han Sanping that morning, which made Wang Sheng think. He realized that his business thinking was rigid, or rather, he realized that he had gotten stuck in the trap of focusing on high-end products.

The "Golden Jubilee Collection" and "Platinum Impression" packages, with their fixed prices and the fact that they don't use traditional film cameras, can only be considered pseudo-high-end service products.

Only 'personalized customization' with extremely high growth (gold coin) potential should be the product that Wang Sheng should be primarily responsible for at this stage, because the customers he comes into contact with through this product are the real 'first to get rich' in society.

In other words, the goal is to narrow down the "personalized" product circle and promote the concept that "personalized" is the real wedding movie through Han Sanping or people of similar status.

In this way, apart from the 'personalized customization' service products that Wang Sheng will personally oversee in the future, the other five tiers of service products will be operated by relevant departments and responsible persons of the company, becoming mass-produced products.

This led to the third initiative: Shengying Media further standardized the photographer rating system. There are five levels for ordinary photographers, from level 1 to level 5, which correspond to five products: low-end wedding videography, mid-range wedding videography, mid-to-high-end wedding videography, "Golden Jubilee Collection", and "Platinum Image".

In addition to the more than 20 photography assistants who switched from the photography workshop, the more than 100 children of Beijing Film Studio who are currently receiving photography training will all start as Level 1 photographers.

Photographers at each level can only accept orders of the same level.

Photographers can choose to take the company-organized exam for promotion, or they can choose not to be promoted based on the number of orders assigned to each service level as published by the company.

After all, due to limited equipment, higher-level photographers don't necessarily earn more money.

Photographers at all five levels receive the same basic salary of 300 yuan per month, plus a work point system where those who work harder earn more.

You earn one work point for each completed order.

Of course, the work points earned by photographers at each level are different.

One work point for a Level 1 photographer equals 120 yuan.

One work point for a Level 2 photographer equals 180 yuan.

One work point for a Level 3 photographer is equal to 240 yuan.

One work point for a Level 4 photographer is equal to 400 yuan.

One work point for a Level 5 photographer is equal to 500 yuan.

Above level 5 are master photographers, whose value per work point depends on the job they receive.

Ordinary photographers can be mass-produced, but their value is slightly lower.

Management personnel and ordinary employees receive fixed salaries and year-end bonuses.

Photographers at all levels will receive additional subsidies based on the number of orders they receive.

In addition, there are contribution awards, hardship allowances, and the like.

The final deployment was the distribution of the 'veil kiss' advertisement.

From 'Image Memory' to 'Platinum Image', you can enjoy the traffic generated by the 'Veil Kiss' advertisement.

There's no rush to do this. Once the first month's order volume for Purple House comes out, we'll see how it goes. If it meets the business volume required by Shengying Media, we'll postpone the transfer and complete Purple House's order first.

Wang Sheng decided to demote the 'veil kiss' advertisement not only because he was worried that the number of orders received by Purple House would not be enough to meet the company's business needs, but also to prevent another traffic source—the dating show—from being aborted.

Plan A is necessary, but Plan B is also indispensable.

The equipment needed for 150 low-end packages is ready, and the first batch of quick-training photographers is about to be produced. We need enough orders to support them.

The contract signed between Wang Sheng and Zifangzi stipulated the minimum daily quota for each tier.

The basic package has a daily quota of 50.

Mid-range package, 20 quotas per day.

Mid-to-high-end packages are available, with two quotas per day. Of course, no matter which city you're in, it's impossible for people to hold weddings every day. Most weddings are held on Saturdays and Sundays, when most relatives and friends are off work. Some weddings are held on weekdays according to a pre-arranged date.

According to Manager Zhao, they can handle thousands of weddings every month. Whether that's an exaggeration or not, we'll know once the order volume comes out.

Currently, Purple House has begun promoting its wedding video recording service to clients who are getting married next month.

The equipment needed for the mid-range and mid-to-high-end packages has been shipped from Japan through the channels contacted by Qian Qianjin and is expected to arrive at Tianjin Port in about half a month.

This review also gave Chen Liang and others a clear understanding of the development direction of their business.

After the meeting.

Sitting at his desk, Wang Sheng pondered whether he should take out a loan to buy another batch of equipment in preparation for a business surge.

It's a real shame that the print media has caused him such a big 'trouble' and he's not using it to raise some funds.

However, banks at this stage don't seem as aggressive as they used to be.

Last year, in 1995, with the formal implementation of the Commercial Banking Law, state-owned specialized banks with alarmingly high non-performing loan ratios were required to begin transforming into genuine commercial banks.

Faced with enormous pressure from bad debts and new legal requirements, the banking system has begun to strengthen its credit responsibilities and tighten loan approval conditions.

For companies with poor performance and uncertain prospects, especially state-owned enterprises, banks have become reluctant to lend or even afraid to lend.

They prefer to deposit funds with the central bank or buy government bonds rather than risk lending to businesses.

The future of the industry Wang Sheng is in is still unclear, and even if he is very famous, banks probably won't dare to approve his application.

Let's wait until next month's sales figures come out before we talk about it.

Wang Sheng suppressed his restless desire and began to think about the advertisement for 'Baihua Leather Shoes'.

Wang Sheng glanced through the company background and product introductions.

He discovered that 'Baihua Leather Shoes' was originally just a company that made cloth shoes. In recent years, it started to process leather shoes on behalf of others. Last year, it officially launched its own leather shoe brand and opened more than a dozen specialty stores in Beijing.

Of course, the location of the specialty store is usually so-so.

Cloth shoes, leather shoes...

Consumption upgrade?

Hundred Flowers Leather Shoes, May you rise step by step to higher positions?
After a brainstorming session, Wang Sheng gradually got a clear idea.

rustling...

Wang Sheng held a fountain pen, the nib making irregular movements on the manuscript paper.

An advertising plan gradually took shape.

Get it done.

About two hours later, Wang Sheng looked at the advertising concept on the paper and nodded with satisfaction.

No one is calling to inquire about business right now.

Just then, Wang Sheng picked up the phone and dialed Hu Gang's office number.

Lean slightly.

The call is connected.

"Hello, Director Hu, this is Wang Sheng."

"Yes, it's almost finished writing."

"Would you like to sign the contract directly, or meet in person and discuss it further?"

"Okay, I'll definitely be there on time tomorrow morning."

……

　I revised the wedding videography fee from the previous chapter; I forgot to add the post-production costs.
　　
　
(End of this chapter)