This celebrity is overly enthusiastic!

Chapter 10 The Queen of Advertising
Fan Binbin didn't know whether she should be angry or happy!

A few days ago, Chen Yuan organized his company to shoot the music video for her song "Corner".

In the chilly April weather of the capital, she took her Sony Walkman, wore a white dress, short sleeves, and other elegant summer clothes, and spent five days taking photos at bus stops, subway entrances, Beidaihe Park, and other places. She almost caught a cold!
It turns out this wasn't a music video at all, but an advertisement demo!

Chen Yuan took the edited material and went directly to discuss cooperation with MP3 music player manufacturers such as Lenovo and Founder!
That's absolutely bizarre!
Advertising companies typically only discuss the specific details of an advertisement after the client approaches them.

Chen Yuan, on the other hand, filmed the advertisement first, and then went looking for a client while still employed.

The amazing thing is that he actually found it!
Lenovo, a major company, is indeed looking to enter the MP3 player market, and plans to launch its first batch of MP3 players in May.

Chen Yuan brought the ready-made advertising plan to their door. They liked the version of the advertisement very much, but it had to be reshot, and the Walkman in it had to be replaced with a Lenovo MP3 player.

They directly invited Fan Binbin to be their brand ambassador, with an endorsement fee of 700,000 RMB per year.

A domestic emerging product endorsement can earn 70 yuan, which is quite a lot and shows how much the brand values ​​it.

Given Chen Yuan's shrewd and calculating nature, it's possible that this song "Corner" was created specifically for an advertisement.
Recalling how incredibly moved she was by Chen Yuan's 'romantic and considerate' manner, Fan Binbin felt like she had acted like a complete idiot.

She even sold herself to this despicable liar! Ugh, Chen Yuan, you deserve to die!!!
Chen Yuan was unaware of Binbin's rambling; after finishing the advertisement, she went to film "Journey to the West: The Sequel".

After finishing the Lenovo MP3 advertisement himself, he handed over the follow-up work to his employees and went to Shanghai to torment the Shanghai Animation & Media Group.

The other artwork was fine; in fact, the work created by these artists with deep artistic backgrounds felt even better than Hollywood 3D modeling.

However, even with detailed storyboards drawn by Chen Yuan, the fight scenes were always unsatisfactory.

Chen Yuan didn't have the relevant skills either. He only knew that these images were quite different from the 3D effects in the movies in his mind and the animated films with good combat feel that he had watched.

There was no other way but to work out frame by frame, slowly refining the process. Some people were actively learning, while others were just going through the motions, and Chen Yuan saw all of this.

When Metaverse establishes its own animation department, it plans to poach talent from Shanghai Animation Film Studio.

In early May, Lenovo launched its MP3 music player, accompanied by refreshing and heartwarming advertisements, which received a very positive response.

When shooting the advertisement, Chen Yuan did not completely copy Song Hye-kyo's style and makeup, but instead recreated the image of Li, the female lead played by Binbin in the movie "Wheat Field", which left a deep impression on him.

She abandoned glamorous jewelry and heavy makeup, without even eyelashes or lipstick, showing her bare face, and dressed in simple, light-colored clothes.

The lighting alone created an image of her excessive purity, as if she were fragile and ethereal.

With the catchy background music of "Corner," it evokes a particularly natural, unpretentious brightness tinged with a subtle melancholy. The Changhong TV commercial's costume change show showcased the stunning power of her glamorous and striking appearance.
This MP3 ad, with its completely opposite style, clearly tells viewers a truth: only when things are extremely simple can one appreciate the true beauty of a flower.

Previously, Fan Binbin was described by the media as a "glamorous young actress," but now many people have discovered that she also has the potential to play a mature and composed leading lady!
A few days later, Dove chocolate advertisements were launched on a large scale. Dove adopted Chen Yuan's suggestion and planned to market May 20th, a date that sounds like "I love you" in Chinese.

The marketing effort is enormous, as if they intend to market May 20th as a new Valentine's Day all at once.

Just moments ago, Fan Binbin was radiant and melancholic, but now she's transformed into a sweet, pink-themed runaway princess.
Just looking at her delicate features and smooth skin, one can almost imagine the taste of Dove chocolate, which is known for its silky smoothness.

Changhong TVs, Lenovo MP3 players, and Dove chocolates—three completely unrelated products—were featured in three advertisements with vastly different styles, all of which instilled a sufficiently direct and profound concept in television viewers nationwide:
Fan Binbin is a beauty, a super beauty!
These three incredibly eye-catching commercials are from a film and television company called Metaverse, and Fan Binbin's management contract is directly with them.
Suddenly, manufacturers wanted to collaborate with Metaverse and hire Fan Binbin to endorse their products and shoot commercials. This can be considered another way to open up new opportunities!
Lenovo MP3 players are selling very well, especially the white one featured in Fan Binbin's advertisement, which is selling extremely well.

Many people remembered the melody of that simple song called "Corner" and learned to sing "darling~darling~".
Dove chocolate's market penetration rate surged by 10 percentage points more than half a month after the advertisement aired, indicating that the new Valentine's Day concept of 520 was highly accepted by young people.

These news reports have once again shocked people with Fan Binbin's ability to drive sales.

Her endorsement fees also rose accordingly.

These guys have seen a lot of things; they've heard of people becoming famous through commercials, then entering the film and television industry, taking on roles, building popularity, and becoming stars.
Take, for example, Taiwan's number one beauty, Hsiao Chiang. She rose to fame with a stockings advertisement and entered the entertainment industry, becoming a star.

There's also Gao Yuanyuan, who was discovered by a talent scout and entered the entertainment industry after shooting commercials. She's now quite popular.

But I've never heard of someone becoming a star just by shooting commercials!

It's true that Fan Binbin's Jin Suo has a certain level of popularity, but calling her a star doesn't mean she can truly be considered on par with Zhao Yanzi and Lin Xinru.

However, her current endorsement fees are already at the level of top-tier female stars in China, and manufacturers and companies are vying to put this money into her pockets!
If Fan Binbin isn't a star, then who deserves to be called a star?

There must be a mastermind behind her who orchestrated all of this!
Some news media outlets have dug deep into this matter, and it's not a secret that's hard to find out: the person who single-handedly created the current 'Queen of Advertising' Fan Binbin is the boss of Yuan Universe Company.

That male model who collaborated with Fan Binbin on the Dove commercial, is as handsome as Takeshi Kaneshiro!

In fact, when Changhong's TV commercials were popular, the media had already reported on Chen Yuan, the mastermind behind them.

However, he was relatively low-key at the time, and the public's attention was more focused on the beautiful and elegant Fan Binbin, with few people paying attention to the behind-the-scenes planning of an advertisement.

However, Chen Yuan also appeared in the advertisement this time, although the main subject of the Dove chocolate advertisement was Binbin.
However, Chen Yuan's sunny and handsome appearance, as well as the ambiguous and sweet atmosphere he created with Binbin, a handsome man and a beautiful woman, still made many young women and married women remember his appearance.

Moreover, the media discovered that Chen Yuan is truly a treasure; there is a wealth of information to discuss about his background, his experiences, and his talents.

After his rebirth, he was featured in a large-scale news report for the first time!
(End of this chapter)