HuaYu97: Starting as a Singer

Chapter 60 [060] Advertisement airs, Wahaha purified water sales double

On the same day, Warner Music Hong Kong issued a statement welcoming challengers and expressing no fear of them.

This statement immediately broadened the scope of the discussion.

This makes Yinghuang's previous reckless attempts to extort money seem rather low.

Yinghuang.

Nicholas Tse, who was just over 18 years old, was a little flustered.

Facing Qi Yuan in the music scene, he himself didn't have much confidence.

He also plays music and has a certain creative ability. He knows how advanced Qi Yuan's music is and how much better it is than his.

The talented writer Yinghuang could simply buy him some articles to promote him, and besides, there's a difference between talented writers.

In terms of creative ability, he is many levels below Qi Yuan.

His agent, Mani Fok, encouraged him, saying, "Tingfeng, you don't need to be afraid of him. Music is everything to Qi Yuan, but it's not everything to you. The company is arranging for you to pursue both the film and music industries simultaneously."

I don't need to explain how influential the "Young and Dangerous" series is; if you had played Chan Ho-nam, your popularity would definitely be many times higher than it is now.

In the music industry, as long as you're not too much worse than Qi Yuan, you're fine.

Qi Yuan wrote all the songs on his first album himself, and became famous across Taiwan, Hong Kong and mainland China because of his talent.

It's not shameful to be inferior to him, besides, Qi Yuan's latest release isn't a full album, it's just an EP.

An EP isn't always just one good song paired with a few mediocre ones. This EP might just be a test for Qi Yuan, to see if his Cantonese songs have a market in Hong Kong.

You're challenging him with a genuine album; your Cantonese songs have been proven in the market, and many young people like your music. Actually, you have the advantage.

Huo Wenxi's encouragement boosted Xie Tingfeng's confidence.

Nicholas Tse thought to himself that this made sense. Mandarin songs were Qi Yuan's domain, and he wasn't confident he could beat Qi Yuan.

Cantonese songs are his forte. Has Qi Yuan ever sung Cantonese songs? Have Qi Yuan's Cantonese songs ever been recognized by the market and fans? Absolutely not.

In Hong Kong, most EPs are poorly made money-making tools.

If a singer can produce two or three high-quality songs, will a record company consider releasing an EP? Don't they usually just release an album directly?

They only release an EP to boost record sales when they don't have many good songs to their name.

to sum up.

He faced Qi Yuan on his home turf.

Cantonese album vs. EP.

Nicholas Tse found that the more he compared himself to others, the more confident he became.

He seemed to see that vibrant scene of all things thriving.

……

Hong Kong Warner Music.

Huang Yuxun and Hong Jingyao have arrived.

Huang Yuxun is very young, only eighteen or nineteen years old. He has been proficient in various musical instruments since childhood, and composing music is his forte, which inevitably makes him a bit arrogant.

Hong Jingyao is in his early thirties and is much more mature and composed than Huang Yuxun.

He's already thirty and hasn't really made it big; reality has worn down his ambitions.

When the two heard that Qi Yuan wanted to hire them as his personal arrangers, they were flattered and initially thought it was fake, believing they had encountered scammers.

Logically speaking, someone as popular as Qi Yuan, whose fame rivals that of Richie Jen and the Four Heavenly Kings, would look down on them.

Even if Qi Yuan thinks highly of them, Qi Yuan's company will not agree to hire them.

Andy Lau rejected Jay Chou's song.

Years later, Andy Lau explained to Jay Chou in person that the company only trusted popular lyricists and composers. Jay Chou wasn't popular, so the company wouldn't use her songs.

After Zhang Hao made a second contact with them, they realized they weren't scammers and that Qi Yuan really wanted to invite them. They agreed without hesitation.

After all, collaborating with a music industry celebrity like Qi Yuan is something they've been longing for.

Qi Yuanxian spoke with Hong Jingyao, explaining his arrangement requirements and asking him to compose the music for "Rogue".

Experience has shown that professional tasks should be left to professionals.

Hong Jingyao quickly delivered a high-scoring answer to Qi Yuan.

Qi Yuan frowned slightly, not because he was dissatisfied with Hong Jingyao's performance, but because he had higher aspirations. "Could the string section in the middle be made richer, with a sense of emotional sublimation?"

Hong Jingyao pondered for a moment and then agreed.

Half a day later, Hong Jingyao asked Qi Yuan for his revised arrangement, and this time Qi Yuan was satisfied.

He truly deserves to be called a master arranger; he's far superior to the arrangers Warner Music hired last year.

After finishing the arrangement, Qi Yuan began recording "Rogue" in the recording studio.

Just like their debut album last year, they will send one or two songs to the radio to promote the album before its official release.

Qi Yuan chose this song, "Rogue," to promote his song.

……

Mainland China.

Local television stations across the country have begun airing new advertisements for Wahaha purified water.

The good-looking pairing of Qi Yuan and Gao Yuanyuan is very pleasing to the eye.

The two appeared to the music of "The One I Love".

"I treat you like my air, we're inseparable. I loudly proclaim that you're the one I love, it's you~~~"

A sweet love song that appeals to all ages, with a catchy melody and easy-to-remember lyrics, paired with handsome men and beautiful women, makes even watching the commercials a pleasure.

At the end of the advertisement, Qi Yuan holds a bottle of Wahaha purified water and says to the audience in front of the screen: "I love you, Wahaha purified water."

Qi Yuan's fans in mainland China have gone crazy.

Qi Yuan has released a new song again?
No, this is the theme song for an advertisement.

Wow, even the jingles for commercials are so catchy.

Wahaha, what's wrong with you? Don't you have money for advertising? What's the big deal about a mere ten seconds? Qi Yuan only sang two or three lines before it ended. Couldn't you have made the ad longer?

Many fans would sit in front of the TV whenever they had free time to wait for Wahaha's commercials, just to hear a song for a dozen seconds.

In the capital city.

Some parents initially disliked Qi Yuan.

Because they cannot accept R&B, a trendy type of music.

After the Wahaha advertisement and the song "It's You I Love," many parents in Beijing changed their impression of Qi Yuan.

"The One I Love" was a good choice for these middle-aged people.

Qi Yuan's image is also a plus in the eyes of these middle-aged parents. Many parents think that Qi Yuan is handsome and energetic, has a sunny style of dressing, and his hairstyle is not as strange as those who play rock music.

It's much better for kids to idolize celebrities like these than rock stars.

It would be even better if this handsome young man named Qi Yuan could sing "oh yeah" less often in the future.

According to media surveys, this advertisement caused Qi Yuan's number of female fans to skyrocket.

However, many of the new female fans are middle-aged women, who are the main viewers of TV and watch Wahaha commercials the most.

They like Qi Yuan because he is good-looking and sings well.

The popularity of the advertisement quickly generated positive feedback.

Sales of Wahaha purified water have skyrocketed across various regions of mainland China.

Especially the convenience stores around schools, where students make up the majority of Qi Yuan's fans.

These fans bought out all the Wahaha bottled water in these supermarkets and convenience stores.

When the purified water sold out, they bought other Wahaha products, such as AD calcium milk.

Many female middle school fans would go to the convenience store with a few friends after school to buy Wahaha purified water, and then go to a classmate's house to watch Wahaha commercials.

Wahaha's executives were overjoyed to see sales figures increase several times over.

They really made the right choice in choosing Qi Yuan as their spokesperson.

Wahaha's top executives held a meeting and made two decisions.

First, they expanded production capacity, anticipating that Wahaha purified water sales this year would reach a record high, exceeding their expectations.

Secondly, print Qi Yuan's image on the label paper of the purified water to attract more Qi Yuan fans to buy it.

(End of this chapter)