Reborn in 08, a heretical cultivator starting a business
Chapter 76 Inspection: Terrifying Traffic!
Chapter 76 Inspection: Terrifying Traffic!
Wang Junshan dialed the Shenzhen Stock Exchange official's number: "I'm ordering another 2,000 iPhone 3G units, which will be delivered to the Binhai Central Warehouse on the evening of the 18th."
The leaders are coming to interview us on the 18th. It's a Hong Kong version grey market iPhone, which is a bit sensitive, so it's better to restock tonight.
"Okay, boss, do you need to place a larger order? They said the supply will be even tighter next week in Huaqiangbei."
"No need. Don't listen to the nonsense from people in Huaqiangbei. There will only be more supply next week, and prices will continue to drop. We won't hoard high-priced goods; we'll just buy more as we sell."
Wang Junshan recalls that the sales of the iPhone 3G in Hong Kong Island were not as explosive as expected.
The first week saw limited stock and high prices.
The supply surged in the second week, and the price actually dropped significantly.
The current wholesale price for the 8GB version is 4100 RMB, and it will be around 3500-3800 RMB later.
Of course, prices in mainland China will also plummet, and it's impossible for them to start at 9000 forever; even starting at 7000 will be difficult in the future.
But selling it for five or six thousand shouldn't be a problem.
Without the impact of official domestic sales, and with high demand in mainland China, the price of grey market goods remains high.
After all, the cost of purchasing iPhones is very high. Purchasing 2200 units would require tens of millions of yuan in capital. Such a large amount of capital tied up would be very costly, and selling them at a lower price would simply not be worthwhile.
Even if the official iPhone is launched in China in the fourth quarter of next year, the price of grey market iPhones will be very high due to initial supply shortages.
When iPhones are fully available in China the year after next, the price of grey market iPhones will plummet, becoming cheaper than official versions.
Wang Junshan has a clear plan for this.
Selling grey market Hong Kong iPhones will still be profitable in the coming year.
Because the shipment was plentiful this time, we not only launched online sales through YouTuan International, but also launched offline sales simultaneously.
The price is the same as online, starting at 7100 for a group of three.
Then an interesting scene unfolded: many people formed groups to buy.
Others waited at the door for people to join a group, or cut in line to form a group.
The lowest price is for a group of three, but a group of five is also possible.
Seeing more and more people buying the iPhone 3G, others who were still hesitant couldn't resist and also bought it.
As a result, on the 16th alone, a total of 1000 iPhone 3G units were sold both online and offline.
Total iPhone 3G shipments reached 1600 units, with only 600 units remaining in stock.
This level of spending power far exceeded Wang Junshan's expectations.
It can only be said that the gap in consumption levels in 2008 was also significant.
Of course, some people overspend, borrow money to buy mobile phones, work part-time during summer vacation to pay off their debts, or resort to other unethical means to pay off their debts...
However, no one cares about these things.
People will always live the life they choose to live.
As long as Wang Junshan doesn't end up selling a kidney to buy an iPhone 3G, that's all that matters.
Even if it does happen, don't buy it on YouTuan.
This is really too much to bear!
As expected, U-Tuan International broke its own record again on its second day of operation, reaching 770 million RMB in revenue! Total profit was approximately 320 million RMB.
The iPhone 3G is still the biggest seller!
WeChat's user base has reached 13.
It can be said that the development has been rapid.
But Wang Junshan knew that the student group was losing momentum.
With a total of 17 students across nine universities, attracting 13 students is already quite an achievement.
This was achieved through a group purchase of iPhones and cosmetics, which attracted many college students' friends and family.
It will definitely become saturated next.
Sure enough, on the 17th, only 400 iPhone 3G units were sold, a drop of more than half.
The remaining 200 units are enough to sell on the 18th.
Meanwhile, WeChat's user base only increased by 1, reaching 14. It's approaching saturation!
There's nothing we can do; that's just the student population.
Currently, only a small portion of their relatives and friends trust YouTuan.com and buy iPhones and imported high-end cosmetics.
Many people are still taking a wait-and-see approach, and it will take more time for the situation to develop.
U-Tuan's revenue was even worse, with only 20 yuan left!
Most schools are on summer vacation.
The corresponding group-buying deals have all been shut down, leaving only a few schools such as Binzhou University.
Sales of other products from YouTuan International have also declined sharply.
Whether it's imported 3C products or cosmetics, they are not necessities that you buy every day.
On the contrary, buying two or three times every one or two months is enough.
There's nothing we can do about it.
After the sales surge in the first two days, the entire YouTuan International business fell into a predicament on the third day.
Ultimately, it comes down to having too few users!
Even with products like 3C and electronic products, it's difficult to attract much traffic.
Wang Junshan was not worried about this.
No other reason than that municipal leaders are coming to Binzhou University for an interview on the 18th!
Accompanying them were a group of media representatives from Binhai City!
This is the opportunity!
The opportunity for explosive growth in brand awareness on WeChat and YouTuan.com!
Currently, with 17 college students from nine universities at its core, the growth rate of YouTuan.com and WeChat is likely to reach a bottleneck.
But once it's on Binhai TV, the audience becomes more than 800 million people in Binhai City.
That would raise the upper limit!
All I can say is that the opportunity Principal Li fought for was truly wonderful!
Today, the media has arrived, and Wang Junshan, as the president of YouTuan Technology, will be interviewed.
For the development of YouTuan.com and WeChat, Wang Junshan, who originally did not want to be high-profile, had to make all the necessary preparations!
Whether it's WeChat or YouTuan International E-commerce, they've both reached their first bottleneck: they desperately need exposure and traffic!
In 2008, before the mobile internet even began, exposure from traditional media and television stations was equivalent to top-tier traffic!
The best part is that it's free!
For this reason, Wang Junshan specially wore a business suit, just to make people think that YouTuan.com was reliable and not the product of a few college students messing around!
Only in this way will people be willing to trust WeChat and YouTuan International!
Principal Li and Director Yu also arrived at YouTuan Technology early.
"Junshan, is everything ready?" Principal Li asked.
"Rest assured, Principal, not only has YouTuan.com made thorough preparations for today's visit, but we also launched WeChat, a social networking app for acquaintances, and YouTuan International's cross-border e-commerce platform three days in advance!"
"Well done!" Principal Li agreed wholeheartedly.
"If it were just group buying on YouTuan, many schools would be on holiday on the 18th, and revenue wouldn't be high, which would be a big problem. Now that it's both social media and vertical e-commerce, there's a lot to talk about. How's the revenue?"
"This is too good!"
"So immodest?"
"Ahem, mainly because the Hong Kong version of the iPhone 3G sold so well a few days ago, we're pushing it through purchasing agents and reselling new and used products, but it's not easy to mention."
Principal Li nodded: "Let's not talk about that. The E-commerce Law hasn't been officially promulgated yet, so e-commerce isn't strictly regulated right now, but it's still a gray area. Are the other products compliant?"
"All other products are compliant and have been taxed, and we all have authorized distributors. However, our daily revenue is not high, totaling only around 300,000 yuan."
"Around 300,000, with monthly revenue of 10 million, that's acceptable. That's the key point!"
At nine o'clock, the municipal leaders arrived.
Many media outlets also came.
In addition to Binhai TV, Binhai Daily, and Peninsula City Daily, there are also Shandong Satellite TV, Qilu TV, Dazhong Daily, Shandong Business Daily, Qilu Evening News...
Seeing this, it was hard for Wang Junshan not to be excited.
I thought it would just be exposure from Binhai TV and other Binhai media, and that it would only be a public appearance in Binhai City.
Unexpectedly, there were also provincial TV stations, Qilu Channel, and several other major provincial media outlets!
This is awesome!
WeChat and YouTuan.com will become famous throughout the province!
The number of WeChat users will then experience a qualitative leap!
U-Tuan International E-commerce's order volume, revenue, and profits will also skyrocket!
(End of this chapter)
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