Reborn in 08, a heretical cultivator starting a business

Chapter 62: Another Million Yuan in Revenue, the Foundation to Counter BAT!
Soon, a trade-in notice was posted in all the YouTuan group buying groups:

Winter melon can last for months at temperatures below 20 degrees Celsius. However, in the hot summer, its shelf life is only about 15-20 days.

[Once it spoils or rots, it will seriously affect health and cause environmental pollution.]

To protect everyone's health and maintain a healthy campus environment, YouTuan.com is offering a trade-in subsidy for winter melons.

[Buy new winter melons on YouTuan.com and return the old ones to the pickup point upon delivery. Depending on the degree of spoilage, you can receive one to four cans of beverages or an equivalent amount of milk as a subsidy!]

Health is important, so we encourage everyone to trade in their old devices for new ones in time for a generous subsidy!

Instantly, all the major group-buying groups exploded.

"It's true. I bought my No. 2 Winter Melon, and it's been with me for 19 nights. Now it's a bit wilted, and I feel like it's going to spoil."

"Mine too! Hurry up and place your trade-in order. Before it spoils, you can get four cans of Coke for 8 yuan. Isn't that a great deal?"

"That's right, hurry up and replace it, once it spoils, there will only be one can left."

"I bought a winter melon for 24 yuan, which allowed me to sleep soundly for about 20 days. Now I can also get an 8 yuan Coke, so it only cost me 16 yuan. That's an average of 80 cents a day, which is such a good deal."

"The price for the new one is 1.6 yuan per jin, which is really cheap. Now the price of winter melon in supermarkets has gone crazy, and it costs 2 yuan per jin."

"My God, why is it so expensive? Isn't it 1.5 yuan per pound?"

"What else could it be? Of course, it's because we all bought them to cool down, leading to a shortage and soaring prices."

"No wonder you can't get winter melon in the school cafeteria anymore, it's too expensive."

"It's 2 yuan per jin in supermarkets, but it's still 1.6 yuan per jin on YouTuan.com. Plus, they give you an 8 yuan Coke or milk when you exchange it for a new one. It's a really good deal. Boss Dong is so kind!"

"Oh dear, mine has slightly spoiled, I can only exchange it for two more cans, I regret it."

"My feelings about it are also about to change, so I should take advantage of its value and switch to something else quickly!"

"Health comes first. I don't want to sleep with a rotten winter melon. I'm ordering a replacement right now!"

Immediately, people placed orders to trade in their old items for new ones.

Of course, the winter melons on YouTuan.com are priced within a range.

A winter melon weighing 7-8 kg, calculated as 7.5 kg, costs 24 yuan.

A winter melon weighing 9-10 kg, calculated as 9.5 kg, costs 30 yuan.

Users can directly select what they need based on the amount and weight.

Based on the order volume, YouTuan.com can clearly calculate the quantity of winter melons needed and place an order with Shouxian County!
Although Lin Zhiqiang is still responsible for some of the winter melon orders.

However, some orders were placed directly from the production area in Shou County.

Rejecting a single supplier and ensuring supply chain security are ironclad rules set by Wang Junshan.

Even so, Lin Zhiqiang remains the largest fruit and vegetable supplier and still makes a considerable profit.

After all, they were the first customers to cooperate with Wang Junshan and the first to sign a contract as suppliers for YouTuan.com, so Wang Junshan naturally wouldn't treat them unfairly.

This guy's been acting strange lately; he keeps insisting on treating me to meals and even mentioned wanting his daughter to intern at the company…

With the launch of the trade-in program, YouTuan.com has seen a surge in orders again!
Sales of winter melons, in particular, exploded.

With 70,000 to 80,000 students from five schools, the total sales of winter melons yesterday were only about 3,000, or a little over 40,000 jin.

However, with the launch of the winter melon trade-in program, in just a few hours, the sales of winter melons reached more than 6,000 pieces, more than 80,000 catties, and four truckloads!

More than half of the orders came from Binzhou University!

The winter melons from Binzhou University were the first to ripen, and judging by the time, they were all nearing the end of their shelf life.

Whether for health reasons or to avoid subsidy reductions after spoilage, the earliest buyers basically chose to trade in their old products for new ones as soon as possible!

At this rate, the sales of winter melons today could probably return to their peak, reaching tens of thousands!
And it will continue to rise in the next few days.

After all, Binzhou University has reached a point of change, and everyone is rushing to replace their old facilities with new ones.

In a few days, the neighboring Hotel Management College and Hengxing Vocational College will also be in their peak period of decline.

In a few days, there will be USTC and GINU!

Another cycle has begun!
Without a doubt, Wang Junshan is about to make a fortune again! A 15-jin winter melon costs 1.6 yuan per jin, and the selling price is 24 yuan.

The purchase price plus delivery and loading/unloading costs 20 cents per kilogram, totaling 3 yuan.

The four cans of beverages subsidized under the trade-in program cost 8 yuan, but the cost price is only 4 yuan.

Selling old winter melons to farmers can recoup 1.5 yuan of their investment.

Ultimately, there's a gross profit of 18.5 yuan!
Today, winter melon sales are expected to exceed 10,000 units, which translates to a gross profit of 185,000 yuan!
Not only did we not lose money, we actually made even more!

Wang Junshan was at a loss for words.

All I can say is that the trade-in program is fantastic!

Reaching a million in revenue today is not a problem either.

Subsequently, each department began to perform its respective duties.

Meanwhile, the marketing department began contacting people about recycling winter melons.

Meanwhile, the heads of the five schools also began contacting nearby farmers.

Due to the soaring price of winter melon, schools and restaurants are suffering greatly. A thousand kilograms of winter melon, which used to cost 40 cents a kilogram, now costs 80 cents.

The farms can no longer afford it.

But when they heard that winter melons that hadn’t gone bad were only 10 cents a pound, farms of all sizes were very interested!
This is cheaper than buying animal feed!

They immediately agreed to pick up the goods the next day, and to pick up as many as there were!

Wang Junshan was no longer worried about this; instead, he began to plan for the future development of technology.

Think about how to build a foundation to compete with BAT (Baidu, Alibaba, Tencent)!
Through this winter melon trade-in subsidy program, Wang Junshan discovered two fatal flaws in YouTuan.com.

First, user engagement is insufficient.

Second, there is a lack of social interaction and poor communication and promotion.

As a group-buying website, users only open it when they want to buy something, and once they've made their purchase, they stop visiting it.

Some people buy a week's worth at once and then don't visit YouTuan.com again for the following week.

This results in a very low daily active user count for YouTuan.com.

Low user engagement and low user activity will lead to a significant decline in revenue.

If other competitors emerge and engage in price wars, many users will leave, which would be a fatal disaster for YouTuan.com.

Insufficient social interaction and poor communication are also major problems.

Just like this trade-in program, the notification to users was actually sent through a QQ group!
If things fall apart with Tencent in the future and QQ groups are restricted, then YouTuan.com will directly lose its channels of communication with users!

Isn't that the end of it?

Wang Junshan didn't want YouTuan's fate to be thwarted by its competitors.

Therefore, creating your own social media platform is inevitable!
It's absolutely necessary to develop WeChat two years ahead of schedule!

Initially, we don't need many features. We can launch groups of 500 or 1,000 people to facilitate communication between group leaders and users and promote new products in the groups.

Once the payment platform is ready next year, we'll integrate it as well.

Implement WeChat + WeChat Pay ahead of schedule.

However, this means that both YouTuan and WeChat need to attract users.

Using games to drive traffic to YouTuan is not a big problem.

However, adding WeChat to the mix for traffic generation makes it more difficult, and the effectiveness of traffic generation will be greatly reduced.

Is there a way to perfectly achieve simultaneous traffic generation without affecting the results?

Wang Junshan fell into deep thought, then his eyes lit up:
"That's right, just combine the two software programs into one, and that will solve the problem!"

Integrate YouTuan directly into WeChat!
We'll also integrate next year's payment system, making it a flagship app!

　Requesting votes at the end of the month!
　　
　
(End of this chapter)