Reborn in 08, a heretical cultivator starting a business

Chapter 60: Creating a Traffic Entry Point – Angry Birds!
Today, on the first day of its launch, YouTuan.com immediately generated 110 million RMB in revenue!
Wang Junshan was so busy that he forgot to lock the dormitory door.

Shen Huaijin blinked her big eyes and stared at Wang Junshan, as if trying to discern whether the other party was being genuine or not.

After all, unspoken rules in the workplace are not uncommon.

And my looks are indeed quite striking... what if...

Just as Shen Huaijin was lost in thought, Wang Junshan waved his hand:
"Secretary Shen, take me back to YouTuan Technology."

"Okay, boss."

Fifteen minutes later, the Cayenne stopped at the science and technology park.

"You've worked hard. Go to a hotel near the school and get a room to rest. All expenses will be reimbursed." Wang Junshan got up and got out of the car.

"And what about you?" Shen Huaijin couldn't help but ask.

"I can stay in the office overnight; I still have some work to finish!"

Watching Wang Junshan walk towards YouTuan Technology without looking back, Shen Huaijin's expression was somewhat complicated, and he muttered to himself:
"Shen Huaijin, you are really judging others by your own petty standards."

"He's focused solely on starting his business; he has no other intentions and has no interest in you!"

"Sin, sin, sin."

"I will never let my mind wander like that again."

Shen Huaijin looked up and saw that another light had been turned on on the fifth floor of the office building where YouTuan Technology was located.

This is the CEO's office.

Wang Junshan opened his laptop and began processing work emails.

For example, we need to brainstorm ideas on the issue of centrally collecting and disposing of winter melons that are about to spoil, and we will discuss it at a meeting tomorrow.

Then he started typing on the keyboard.

This time, what they did was not a new feature for YouTuan.com, nor the core code of the payment platform, but a web game—Angry Birds!
U-Tuan's promotion on campus can rely on university students, on-the-ground promotion, flyers, and half-price discounts at the campus supermarket!
But YouTuan can't just focus on campuses!

The issue then becomes how to promote it at the societal level.

It will be difficult to rely solely on on-the-ground promotion and distributing flyers.

YouTuan needs a powerful traffic entry point!

The future belongs to the mobile internet era, and the two best traffic entry points are short videos and social media!
With 4G still a long way off and 3G just starting next year, data plans will be very expensive in the early stages, and 2G can't handle it. Making short videos is simply not feasible these days.

Without internet access and a sufficient number of smartphones, making short videos is a joke.

Even before 2013, making short videos was difficult.

As for social networking, Wang Junshan could release WeChat version 1.0 this year, two years ahead of schedule!
Next year, we will achieve a perfect closed loop of YouTuan + WeChat + payment!
But WeChat, in its early stages, had no users and no traffic!
Not only will it fail to bring traffic to YouTuan, but on the contrary, YouTuan will need to bring traffic to WeChat!
You've got the priorities backwards!
In its previous life, in 2011, WeChat tried to attract users with QQ's hundreds of millions of users, but it still failed.

Unfortunately, in the early days of the mobile internet, there were too few smartphones, and social networking services like WeChat, which catered to acquaintances, had no future!
To put it simply, there aren't many smartphones around, so who would use a computer to chat on WeChat?

Even if you want to chat, you won't find many WeChat friends!

It wasn't until the mobile internet boom and the explosive growth of smartphone users that fertile ground was created for the development of social networking among acquaintances, allowing WeChat to begin its rise.

Later, with the explosion of mobile payments, WeChat gradually surpassed QQ!

But that all happened after 2012; it was simply unrealistic in 2008.

Even if they created WeChat, it wouldn't bring traffic to YouTuan.

The only remaining traffic sources are popular games that everyone plays and popular movies and TV shows that everyone pays attention to.

Therefore, Wang Junshan chose Angry Birds!
In its previous version, this game only started development in 2009 and was first released on the iOS platform at the end of the year, using a paid model costing $0.99.

Once released, it quickly became a global sensation.

In 2010, the number of downloads on iOS and Android exceeded 50 million, and the revenue in the first year exceeded 10 million US dollars, or about 70 million RMB.

As a research and development director who started in the mobile internet industry, Wang Junshan is very familiar with these market trends.

It's safe to say that Angry Birds is an absolute blockbuster game, a phenomenal global phenomenon.

Once it's made, even if it's paid for, it will quickly go viral across the internet; if it's free, it will be even more incredible!

At that time, using Angry Birds to drive traffic to YouTuan will bring a continuous stream of traffic.

Of course, Angry Birds itself can bring Wang Junshan tens or even hundreds of millions of yuan in revenue annually. For YouTuan.com to achieve comprehensive development and expand nationwide, it will inevitably require significant financial investment.

Angry Birds can provide both traffic and financial support.

There are two empty floors in this office building, which could be used to build a future game company, specializing in developing a series of blockbuster games such as Angry Birds and Minecraft!

It can make money, drive traffic to YouTuan, and allow you to lay the groundwork for the mobile internet!
perfect!

Of course, Plants vs. Zombies is out of the question.

The PopCap Games team created a prototype of this game in 2007, and it's already in closed beta this year, with an official release next year.

Wang Junshan's actions at this time are suicidal; he will definitely be prosecuted.

Even if you reskin it, you'll still get criticized.

Angry Birds is still the most reliable.

The difference is that the first thing to develop is not a mobile game version, nor a PC game version, but the simplest and easiest-to-promote flash web version!
Unfortunately, there isn't a single phone that can play Angry Birds right now, so developing one wouldn't be of any use!

For non-touchscreen phones, it's all a waste.

Even the first-generation iPhone released last year, although it had a touchscreen, had a slow touch response and was not responsive.

The configuration is too low; it can't run Angry Birds smoothly, and it will lag and crash severely.

The only phone that can play Angry Birds this year is the iPhone 3G.

It was just released on June 7th, but it won't be available until the 11th of next month, and it will only be sold in some regions. In China, you can only wait for grey market imports.

It wasn't until the fourth quarter of next year, when the iPhone was introduced by China Unicom, that it officially entered the domestic market.

Wang Junshan recalls that due to the financial crisis, the sales of the iPhone 3G this year were very poor, with only 1100 million units sold globally.

Even if 30% of users play, it would only be three million people.

Most of them are overseas users; there are probably only tens of thousands of grey market users in China, which is not enough to drive traffic to YouTuan.com!
There was no other way, so Wang Junshan could only develop a Flash web game, quickly create it, promote it, and drive traffic to YouTuan.com.

Once the iPhone 3G is officially released and I get my hands on the phone, I'll develop the iOS version of the mobile game.

Otherwise, we wouldn't even be able to get a test machine.

As for Flash web games, that's simple.

Wang Junshan will handle the core framework, and the rest will be handled by other employees. It can be completed in a month and a half!
It will be released during the summer vacation in August.

Once Angry Birds becomes a hit and drives traffic to YouTuan.com, it will be easy for YouTuan.com to promote itself across the board.

You give yourself your identity, and you earn your own traffic!

As for the promotion method, Wang Junshan has also figured it out.

They'll abandon the buy-to-play model altogether and become a free-to-play game, relying on ad revenue sharing and paid in-game items!
This maximizes traffic to YouTuan, and can also generate decent revenue through in-game item sales.

Not long after, there was a knock on the door.

"Who?" Wang Junshan was a little surprised that someone would come at this hour.

"President, it's me." Shen Huaijin's voice rang out from outside the door.

"What is she here for?" Wang Junshan asked, somewhat surprised. "Come in."

"President, you've worked hard overtime, so I bought you some late-night snacks." Shen Huaijin walked in carrying barbecue and yogurt.

"Thank you, let's eat together."

"Okay."

The two ate and chatted.

"By the way, how's your drawing?"

"not bad."

“What a coincidence! Come on, design a bird for me!” Wang Junshan said in a serious tone.

"!!!" Shen Huaijin was a little confused.

(End of this chapter)