Reborn in 08, a heretical cultivator starting a business

Chapter 234 Wang Xing: Benefactor Turns into Enemy. Ali Makes His Move!
With the addition of the current 315 Consumer Rights Day, these three waves of traffic can help Weibo maintain its popularity for a period of time.

Even if the WeChat Farm co-branded event ends in half a month, it will not cause the daily active users to drop by half instantly.

However, how to maintain daily active users in the future depends on the operations team.

Wang Junshan's philosophy is to retain users by combining Weibo, WeChat, WeChat Farm, and shopping.

Shopping is intermittent, with the lowest daily active users; those who shop online every day are still a minority.

While WeChat Farm has the highest daily active users, the time spent on it is limited, generally 10-20 minutes is enough, and the average user time is only 15 minutes.

To put it simply, planting, stealing, fertilizing, and weeding vegetables all require fragmented time.

It only takes two minutes each time, and seven or eight times a day is enough.

Unlike CrossFire, it won't keep you playing for an hour or even half a day.

The vegetables are planted, and your friends have stolen them; now it's just a few hours of waiting.

During this period, not many people will continue to stay in "WeChat Farm" and stare at the screen.

If you want to, you'll leave.

Go to WeChat to chat, shop, or use other platforms.

The emergence of Weibo can retain users, allowing them to spend more time browsing Weibo, following gossip, and learning about new things.

To put it bluntly, Weibo's role is the same as Douyin and Kuaishou many years later—it's all about killing users' time.

Scrolling through Weibo every day to catch up on gossip, harvesting crops at the appointed time, and even stealing crops along the way—this is undoubtedly a great combination.

Just like with QQ today, chatting while playing games in the QQ lobby is a basic activity for many people.

Similarly, Wang Junshan also wants to create a complete package to keep users completely on WeChat!

Enjoy gossip on Weibo, chat on WeChat, shop on Vipshop, steal crops in WeChat Farm, watch videos on PPS, and later launch a PC version of Tiantian Dongting and the WeChat Games platform!

This creates a complete closed loop on the PC side.

A true success is when users can't live without WeChat, not even for a day.

And all of this is progressing in an orderly manner.

Especially with the release of WeChat 3.0, which integrates an embedded browser, you can browse Weibo, watch PPS videos, and play mini-games on the WeChat gaming platform without relying on a third-party browser!

These features will all be fully launched in the next major version of WeChat, 3.5.

In addition to the client, PPS also has a simple web version, which is currently being integrated.

Once the new version of PPS is released, it will fully support one-click login with WeChat and WeChat Pay.

Furthermore, on the WeChat PC platform, there will be an additional PPS icon, allowing users to directly access the PPS web version through WeChat's built-in browser.

You can watch PPS videos online.

However, for a more advanced experience such as downloading content, you still need to download the PPS client.

This kind of collaboration can greatly increase the number of PPS users.

Now that the acquisition is complete, Wang Junshan will use WeChat and "WeChat Farm" to drive traffic to PPS in all aspects, making PPS bigger and stronger, surpassing Youku Tudou, and becoming number one!

However, Tiantian Dongting only has a mobile app, not a PC app.

Currently, the PC version, web version, and future OS, iOS, and Android versions of Tiantian Dongting are all under full-scale development.

They will be launched gradually in the future.

In the future, WeChat will also include a built-in icon for Tiantian Dongting (天天动听), and a built-in browser to redirect users to the web version for online music listening. However, for more features, users will need to download the Tiantian Dongting client.

Promote the Tiantian Dongting PC platform comprehensively through WeChat and "WeChat Farm".

We need to develop the PC version of Tiantian Dongting as soon as possible to increase the number of users and downloads on the PC version of Tiantian Dongting.

What Tiantian Music aims to achieve is not only to be the number one mobile music platform, but also the number one PC music platform!
Wang Junshan's ambition is to create a complete ecosystem!
At that time, WeChat will connect social networking, payment, e-commerce, "WeChat Farm", gaming platforms, music, and video!

Create a comprehensive ecosystem.

Moreover, many of these redirects to web pages via the built-in browser, so they don't put too much strain on WeChat.

Of course, mobile versions all need to be developed into separate apps.

In its past life, Tencent was able to defeat its competitors in many fields largely because of its well-developed ecosystem!
Using QQ, Tencent Video, QQ Music, input methods, browsers, and more became popular.

A single-field elite can never compare to a comprehensive, integrated army.

Similarly, Wang Junshan will do the same, but in a more extreme and incisive way.

Without a doubt, Wang Junshan succeeded.

With the full support of WeChat and WeChat Farm, Weibo achieved explosive growth at the fastest speed!
At the same time, the 315 Gala was officially launched.

Weibo reporters were already at the event, providing real-time updates.

Wang Junshan and a group of Weibo executives watched the live stream at the Wanwang Building.

“We should secure the sponsorships for the 315 Gala,” Wang Junshan said.

Wang Yufei said with some helplessness, "I did consider this, but China Mobile already secured the title sponsorship for this year's 315 Consumer Rights Day."

"That's true. We could consider sponsoring Weibo for next year's 315 Consumer Rights Day, and also the Spring Festival Gala, which Future Mobile could secure."

Wang Junshan had a clear plan: there was no rush with WeChat, and no rush with WeChat red envelopes either.

In 2009, smartphones were not very common, so even if you launched WeChat red envelopes and secured sponsorship of the Spring Festival Gala, it wouldn't make a difference.

Users can't grab it!
Instead of doing that, why not let Future Phone sponsor the Spring Festival Gala and make Future Phone a bestseller?

Wait two years, until there are more smartphone users and smartphones become more widespread, then let WeChat sponsor the Spring Festival Gala and launch WeChat Red Envelopes to completely crush QQ and Alipay!

In the evening, the 315 Gala was broadcast one by one, and the topic was updated in real time on Weibo.

In addition to the memory foam pillow and Nissan's minor issues requiring major repairs that trended on social media during the day, a new series of debunking incidents has emerged:

[Artificial Egg Workshop (Sodium Alginate to Fake Egg White)]

[Counterfeiting in the Home Appliance Subsidy Program: Some Companies Use Refurbished Appliances to Pass Off as New Products]

[Mobile employee selling customer SMS records (0.3 yuan per record)]

[Honghu Technology Company reselling car owner information]

[Debao brand rice cooker fails quality inspection]

[Jinxia Paint Industry's polyurethane varnish contains excessive levels of soluble lead]

The "999 pure gold bull" is actually a gold-plated stone (priced at 7200 yuan).

……

These topics were updated in real time on Weibo, causing a huge uproar.

For each topic, there are a large number of netizens posting, replying, and forwarding.

On March 315th, the entire trending topics list was filled with problematic companies and related issues.

The number of Weibo users is rising steadily, reaching 70 million by 9 p.m.

Thanks to the impact of the 315 Gala, Weibo reached its first peak!
"Chairman, should we arrange another wave of pop-ups to give Weibo a boost?" Wang Yufei asked, in high spirits.

Wang Junshan waved his hand, saying, "Anything in excess is as bad as too little. We've already got a lot of users today. So, tomorrow we'll arrange a wave of pop-ups, especially for new users who haven't registered on Weibo. Push them to them as soon as they go live." Wang Junshan had it all figured out; today was both about the "WeChat Farm" gift pack and the 315 Gala's anti-counterfeiting campaign.

With the surge in traffic, almost all users who went online today have logged into Weibo.

Adding another wave of pop-ups would be pointless and would only provoke user resentment.

The remaining users are basically those who didn't log in today.

That kind of push notification is pointless. It's better to wait until tomorrow or the day after, when users are online, and then push another batch.

Maximize the effect!

Seeing this, Wang Xing felt envious:

"What a great Weibo! It's coming after Fanfou!"

"And it was so successful. It grew rapidly by leveraging farm games and WeChat pop-ups, and then reached its peak with the help of the 315 Gala."

"With just these few moves, Weibo's user base is already dozens of times larger than Fanfou's!"

"Sigh, isn't Weibo bullying people by doing this?"

"Wang Junshan, my former benefactor, is now my enemy!"

Wang Xing was overwhelmed with emotion.

Previously, Wang Junshan had destroyed Xiaonei.com, avenging Wang Xing for being forced to sell Xiaonei.com by Qianxiang Group. Wang Xing was extremely grateful and regarded Wang Junshan as his benefactor.

But now, Wang Junshan has started Weibo and is attacking Fanfou. His benefactor has become his enemy!
Really everything is unpredictable.

Especially after Weibo was launched, Fanfou's servers stopped crashing!
There's no other reason than that many users and bloggers on Fanfou have moved to Weibo!

With all the users gone, the server naturally stopped crashing.

This infuriated Wang Xing, but he was helpless.

When they tried to build Renren.com, they were outmaneuvered by the Oak Pacific Interactive Group through a capital-driven attack.

Cookfou.com was defeated by Future Technology's massive user base.

"Why is my life, Wang Xing's life, so miserable?"

Wang Xing could only manage a bitter smile, feeling a pang of heartache.

Alibaba headquarters.

Jack Ma was filled with emotion:
"Amazing, really amazing!"

"Weibo has only been officially launched for two days, and it has already reached such a terrifying level."

"First, we used WeChat and the hundreds of millions of users of 'WeChat Farm' to attract traffic, launched a joint event, and forced players to experience Weibo in order to get gift packs."

"They also used the gimmick of exposing fake news on the 315 Gala to keep users on Weibo and make them enjoy following the gossip on the platform."

"One scheme after another, Wang Junshan is truly brilliant!"

Ning Fengze sighed: "That's what makes Wang Junshan so formidable."

"If we want to incubate a new software with tens of millions of users, it will be difficult in less than six months, or even a year."

Where is Wang Junshan?

"Two days!"

"In just two days, Weibo, which had just been launched, became a hit platform with tens of millions, or even tens of millions, of daily active users."

"I bet that Weibo now has more than 20 million users, maybe even 30 million."

"Look at the level of discussion on Weibo. How many users and how many posts are there for a topic like the 315 Gala's anti-counterfeiting efforts?"

Zhao Deyu was also furious: "Such a huge amount of traffic right after launch, isn't Wang Junshan afraid of crashing the server?"

"Normally, Weibo's servers can only support a maximum of ten million users, right?"

"Now we have 30 million."

Jack Ma shook his head: "Without Wanwang, Weibo would have exploded long ago. But with Wanwang, Weibo won't explode."

"Yes, Wang Junshan acquired Wanwang ahead of schedule. In the field of network infrastructure services, Wanwang is the best."

Zhao Deyu suddenly realized: "Especially when supporting multiple different businesses, with the same 10,000 servers, Wanwang's VPS mode is better than our 30,000 IOE servers at Alibaba."

Ning Fengze had to admit: "Yes, different businesses use different IOE architectures. The servers we use for Alipay can only be used for Alipay, not for Taobao. Even if Alipay has a lot of idle server computing power, Taobao doesn't have enough, so it can't be used. This is the drawback of IOE."

“Unlike Wanwang’s VPS, they adopt a virtual hosting model, turning all servers into a computing power pool and using elastic scheduling.”

"Wanwang VPS currently serves two main types of users."

"One type is websites hosted by Wanwang for small and medium-sized enterprises. These websites mainly have high computing power requirements during the day and occupy a lot of VPS."

"But in the evening, most companies have finished get off work, the computing power demand of corporate websites has decreased sharply, and a large number of VPS virtual hosts are idle."

"But Weibo is exactly the opposite!"

"During the day, most users are at work, so the number of visits to Weibo is limited, and the computing power required is definitely sufficient."

"At night, more people are browsing Weibo, traffic surges, and the demand for computing power increases several times over."

"At night, Wanwang can allocate all the idle VPS servers of its hosted enterprise clients' websites to Weibo to meet Weibo's terrifying computing power needs at night!"

"With this pooling of computing resources and elastic scheduling, even if there's a sudden surge in Weibo users, the servers won't crash!"

"I see." Jack Ma suddenly realized, "Pooling computing resources and elastic scheduling, this is what Dr. Wang Jian was talking about, cloud computing?"

Ning Fengze nodded: "Yes, Wanwang's VPS virtual hosting is basic cloud computing. I don't know how they will develop in the future, but this model has an overwhelming advantage over IOE for multiple businesses."

"To give an analogy, 10,000 servers are like 10,000 warships. Wanwang's VPS model is like 10,000 warships scattered around, while the IOE model is like 10,000 warships forming an aircraft carrier."

"If it is only used for a single target, such as only for Taobao, then the IOE carrier mode is definitely more powerful."

"But if it serves multiple different types of targets, such as Taobao, Tmall, 1688, and Alipay, then IOE (IBM, Oracle, and EMC) becomes useless."

"Even the IOE servers used for Taobao cannot be used for Taobao Mall, let alone 1688 or Alipay. The architectures are different, and they cannot support each other's peak computing power requirements."

"But Wanwang's VPS can be adjusted flexibly."

Jack Ma understood: "I see. So, IOE is only suitable for a single business. For companies like ours that have diversified businesses, VPS, or cloud computing, is more suitable."

"Is such that."

"Sigh! We shouldn't have rejected cloud computing in the first place! We shouldn't have let Dr. Wang Jian leave! We should have listened to Dr. Wang Jian! We should have preemptively acquired Wanwang!"

"We at Alibaba also need VPS and cloud computing; we'll have to do it sooner or later!"

Jack Ma let out a long sigh and slapped his thigh in regret.

But unfortunately, it's all over.

Zhao Deyu said in a deep voice, "E-commerce businesses have highly volatile computing power requirements, making them most in need of this kind of elastic cloud computing mechanism. It's a pity we missed the best opportunity; Dr. Wang Jian and Wanwang were both acquired by Wang Junshan. Alas!"

Ning Fengze smiled and said, "I'm particularly disheartened, but nothing is absolute. If Vipshop grows bigger and stronger, cloud computing will definitely have a bright future."

"But if we go all out next, the Vipshop subsidy fraud will definitely get out of control. Vipshop will be finished, Future Technology will suffer heavy losses, and the Future Cloud Computing project will also be shelved!"

That's our chance!

(End of this chapter)