Reborn in 08, a heretical cultivator starting a business

Chapter 231 WeChat 3.0, Weibo explodes!
"Once these celebrities have a lot of fans, other celebrities will also feel the urge to join Weibo."

"Very good, our Weibo fan model is a well-intentioned strategy!"

Wang Junshan laughed and said, "That's exactly what we want—for these celebrities to compete and outdo each other."

"Now we're begging celebrities to join us, coming to their door to negotiate, offering all-around service, and even giving them signing fees."

"In the future, celebrities will register themselves and even spend money to buy followers and trending topics!"

"What goes around comes around."

Wang Yufei strongly agreed: "That's right, the celebrity program and the star fan effect are the primary driving forces behind the growth of Weibo."

Wang Yufei opened the PowerPoint presentation and explained in detail:

"According to the chairman's ambitious plan, Weibo has been fully integrated with Discuz, WeChat, and Wanwang."

"Currently, both Weibo and Discuz support one-click login via WeChat, saving users the trouble of registration and remembering account passwords."

"For any new forums built by Discuz or any new websites built by Wanwang, you can choose the one-stop concierge service, and you can log in with WeChat with one click, pay with WeChat, and use Wanwang's domain name, server and other services."

"Forum posts can also be shared to Weibo with one click."

"We have already contacted thousands of high-quality bloggers from various forums and invited them to join Weibo and share their excellent content on Weibo."

"More than two hundred high-quality bloggers are very interested and have already joined Weibo, opened accounts, and moved their high-quality posts over."

“Some bloggers are still hesitant.”

"But with these bloggers' posts, Weibo now has some content and is no longer an empty shell."

"In addition, we are actively inviting major media outlets to join Weibo."

"We have also received support from many local media outlets and have joined Weibo, especially in the cities where our future international warehouse will be located, cities where we have made significant investments. They all joined Weibo as soon as possible."

Wang Junshan was not surprised.

Human relationships and social customs are everywhere.

The twelve 300,000-square-meter international warehouses of future technology are located in those twelve cities, which will bring a lot of GDP and create many jobs.

These twelve first- and second-tier cities are strategically linked with Future Technology.

Given the huge investments in future technologies, it's only natural that they would support Weibo.

Moreover, local media outlets are actively transforming themselves, and they know that the glory days of print media are coming to an end.

It's time to actively embrace new platforms.

It's only natural to open a Weibo account, gain followers, and increase the publicity of local media.

"We can do something about this: launch a city cultural tourism brand campaign, invite local cultural and tourism bureaus to join Weibo, upload some Weibo posts and pictures to showcase the city's charm, promote its culture and history, and attract netizens to visit their cities!"

“We can help some cities create a model account so that other cities will know how to do it.”

“For example, in Jiangsu Province, if one city receives support, the other twelve cities will follow suit.”

"???"

Wang Yufei was bewildered: "Boss, cultural tourism promotion is indeed a good direction, and some city cultural tourism bureaus are willing to cooperate, but what's going on with Jiangsu Province? Why would one city set up shop and then twelve others would do the same?"

Others didn't quite understand either.

Wang Junshan suddenly realized that the name of the Thirteen Protectors had not yet become widely known in those days!
No wonder nobody knows.

"Just go ahead and try it; you'll understand soon enough."

“Okay.” Wang Yufei continued, “We are also actively promoting mainstream media.”

"According to your plan, we have also connected with Southern Weekly, Caijing, Beijing News, and Southern Metropolis Daily."

"Southern Weekly and Caijing have successfully joined Weibo and have been updating a lot of news in the past few days."

As he spoke, Wang Yufei opened Southern Weekly's Weibo account and showed it to Wang Junshan.

"As for Caijing Magazine and Southern Metropolis Daily, they are still under consideration."

Wang Junshan nodded: "It's alright. Seeing Southern Weekly and Caijing rapidly gaining popularity, the Beijing News and Southern Metropolis Daily will also feel uneasy."

"Many local TV stations have also moved in or are preparing to move in."

"Very good, continue."

Wang Junshan was very satisfied.

To have achieved this level in less than a month is quite impressive.

"Now that everything is ready, let's expand the scope of the closed beta test. We'll issue closed beta test qualifications to VIP users of 'WeChat Farm' and invite them to experience Weibo in advance. Launching the crossover event between 'WeChat Farm' and Weibo ahead of time will be an exclusive benefit for VIP users."

Everyone was surprised, and someone even spoke up:

"VIP users getting early access? Chairman, WeChat Farm has over 7 million VIP users. If we release it early, wouldn't that add 7 million more users? Won't that put pressure on the servers?"

Upon hearing this, Zhang Weidong of Wanwang immediately turned pale: "Who do you think you are?"

"Don't even mention seven million users, even if there were ten million users, Wanwang could handle it!"

"Besides, not all of these seven million VIP users will actually use Weibo, right?"

Wang Yufei added, "Launching early is good. It allows us to test the server's resilience and the capacity of each component. It also gives some reassurance to the celebrities, media, and platforms that have already joined, so they don't think Weibo has no future. They've been using it for several days, and they don't have many followers..."

“Yes, interaction is essential,” Wang Junshan said. “Releasing it to VIP users in advance will make them feel that it is a privilege, allowing them to experience the new version and features of WeChat ahead of time.”

"In this way, users who originally did not want to experience Weibo will try it out and participate in the beta test because of their VIP privileges."

"The easier something is to obtain, the less we cherish it."

"The harder something is to obtain, the more exciting it is!"

"You need to understand user psychology."

"I see." Everyone nodded in agreement, having learned a great deal.

That's just how users are.

Just like clivia in the 1980s, when it was worthless, nobody wanted it.

In 84-85, the price of the item reached a peak of 15 RMB, and many wealthy people began to scramble to buy it.

Back then, a courtyard house in the capital only cost 10,000 yuan.

One Clivia plant can buy 15 courtyard houses in Beijing. Is this a joke?

But that's the trend of our time!

And then there were stamps, Tibetan mastiffs, sneakers, Pop Mart, Labubu...

They all understand and cater to consumers' psychology.

If something is so common that everyone can buy it, it's worthless, not many people like it, let alone collect it or buy it at a high price.

This is not realistic.

But after a hype, it becomes a rare commodity, and many people will treat it like a treasure, frantically buying it, even spending a fortune to hoard it at inflated prices, hoping to make a fortune.

After the hype died down, it became worthless.

Even their own employees, when they forgot to turn off the live stream, were complaining that "it's too expensive" and "there will be suckers buying it"...

The same applies to Weibo. Everyone can experience it, but perhaps not many people will actually use it.

However, it was initially only open to VIP users, becoming a privilege for a select few to experience first, which made other users want to try it out.

VIP users will be the first to download the PC version of WeChat 3.0 and experience the new Weibo features ahead of time.

This is human nature!
Other users will also be full of anticipation, paying close attention to the new feature and waiting for its official launch!
That evening, all users received a pop-up notification:
WeChat version 3.0 major update is coming soon.

[Major Update 1: Weibo is now online! Join numerous celebrities on Weibo, discover fresh happenings anytime, anywhere! Share what's happening now!]

[Major Update 2: Integrated embedded browser, unified UI interface, simpler and more beautiful.]

[Major Update 3: The WeChat Farm & Weibo co-branded event is now live! Browse Weibo, gain followers, and get rare seeds, fast fertilizer, rare outfits, dog food, and much more...]

WeChat version 3.0 will officially launch on March 14th at 12 PM. VIP users of "WeChat Farm" can upgrade immediately to experience it first! Link...

This sparked great interest among many users.

Just as Wang Junshan predicted.

Upon seeing that it was a privilege, VIP users did not hesitate at all and immediately clicked the link to download and experience the new version.

Non-VIP users can only discuss this matter on platforms such as WeChat groups, forums, and Baidu Tieba.

"A new microblogging feature? What is that? Is it similar to Twitter?"

"I guess it's because this thing is great; you can learn about and share new things anytime, anywhere."

"Yes, posting on Weibo and browsing Weibo should be very interesting. It's a pity I'm not a VIP, otherwise I would have tried it immediately."

"VIP is really great! Not only can I experience it earlier, but I can also participate in the WeChat Farm co-branded event earlier. Doesn't that mean I can get four more days of gift packs?"

"Who says otherwise? Just for that reason, I subscribed to a one-month VIP membership, downloaded version 3.0, and tried out Weibo."

"Dude, how's it going?"

"Great, very interesting. There are many celebrities and many in-depth posts. You can choose your favorite interest tags and find many interesting posts and bloggers."

"Yes, I chose outdoor fishing. The fishing pros have already found their base camp. There are a few bloggers who share their fishing experiences and show off their catches all day long. I'm not convinced. I'll go and have a competition with them tomorrow. I'll share mine too."

"Many celebrities have checked in and share their latest news from time to time. That's how I found out that my favorite idol went to Hengdian and is filming a period drama."

"Hu Xiaoyao said that Chinese Paladin 3 is coming soon, I'm looking forward to it."

"I selected the interest tag 'Fashionistas - Beauties,' and I kept seeing so many long-legged, beautiful bloggers. Damn, is Weibo testing me like this? It's so good!"

"Holy crap, you can do that?"

"Of course, there are celebrities and some young girls. Although they are not famous, they are good-looking, and many are still in college."

"Okay, okay, if you put it that way, then I'll have to get a monthly membership."

"Monthly memberships aren't cost-effective, so I just signed up for an annual membership!"

"My favorite gaming blogger has also joined Weibo, and I've already followed him."

"I don't know if I was just lucky, but I got my item on the first day of the WeChat Farm collaboration event. That's enough dog food for half a month!"

"Holy crap, that's awesome!"

"I also got half a month's worth of dog food, but unfortunately I don't have a Chinese rural dog, so I can only feed it to my local dog. What a waste of dog food."

……

For a time, many people who were not VIP users subscribed to monthly VIP in order to experience Weibo in advance.

Even more cost-effective annual VIP packages.

Just to experience the new Weibo feature in advance, and also for the collaboration event with "WeChat Farm".

After entering Weibo, you can log in with WeChat with one click. You can use your own Weibo nickname or change your nickname.

Next comes the selection of interest tags: entertainment stars, fashionistas, technology and digital products, gaming and e-sports, beauty and skincare, sports and fitness, finance and military, and other major categories.

Users can directly select the major categories they are interested in, or they can select subcategories within the major categories.

For example, under the category of sports and fitness, there are events, fitness, sports stars, outdoor activities such as hiking, fishing, swimming, and so on.

Once you select the right interest tags, you'll receive more content and blogger content related to those areas.

In the early stages of cloud computing, big data push is not yet possible, so the most traditional method is to let users choose for themselves, thereby building models.

Once cloud computing makes progress, we can begin preliminary big data experiments—label correction.

Based on user preferences, a simple model is built, and user interest tags are adjusted in a timely manner to make push notifications more accurate.

However, this feature is not yet available.

It's worth mentioning that Weibo has created a special category for fashion influencers, which is further divided into subcategories such as fashion outfits, handsome men, and beautiful women.

During the beta testing phase, in addition to bringing in many celebrities and public figures, Weibo also invited many college students to participate in the beta testing.

College students are quick to embrace new things, and while some may not be interested in fashionistas and prefer games, many others are very keen on following trends.

Especially for art majors.

They originally wanted to be actors and stars; this was their livelihood.

I was naturally very interested when I saw the Weibo fashion influencer beta test event.

Upon learning that it could increase followers and make one an internet celebrity, he naturally joined the beta test immediately and even posted his own photos on Weibo.

It's easy to see why this has become a major motivation for many users to use Weibo.

Male users are drawn to female bloggers with long legs and high looks, such as Da Xuezi.

Female users are drawn to male bloggers who are good-looking, have great physiques, and possess a refined demeanor.

It's only human nature.

Wang Junshan did not object to this.

This is indeed a major driving force behind Weibo's popularity.

Including TikTok a few years later, many people scroll through TikTok to see legs, dances, and female users to see abs... there are too many to list.

If Weibo is to become popular, this area is indispensable.

Furthermore, by beautifying them as 'fashion icons,' people can feel at ease watching them.

It was indeed a great success.

Many users even subscribed to memberships and followed a large number of fashion bloggers for this purpose.

Seeing their fan base surge, these bloggers became more motivated and began interacting with their fans promptly.

They also sent out all the images in their inventory, increasing the frequency of updates.

Those who had no stock were starting to pay for their own photoshoots and hire photographers.

As a result, the popularity index of the fashionista section has skyrocketed, second only to entertainment stars.

Wang Junshan was at a loss for words.

It can only be said that whether it was 2009 or 2019, the public's tastes remained very pure and consistent.

But the most excited one was Jack Ma!
He saw a huge opportunity in the newly launched Weibo!
(End of this chapter)