Reborn in 08, a heretical cultivator starting a business

Chapter 106 Reverse Heavy Investment, by Yi Shan Yun (Please Subscribe)
"Don't worry, President. This morning, I assigned my best programmers to reverse engineer 'WeChat Farm'."

The subordinate smiled and said, "If all goes well, we can extract the core logic code tomorrow. The Happy Mall will be launched on September 20th, no problem."

"Good job!"

Chen Ruihao hung up the phone, feeling very happy and also filled with mixed emotions:

"To be honest, there aren't many people I admire, but Wang Junshan is one of them!"

"If it weren't for him, I wouldn't have known that social networking among acquaintances could quickly become profitable."

"Kaixin.com is still relying on its meager game and advertising revenue; it's a pitiful situation."

"Now it's great! I've learned how to do vertical e-commerce from him and can directly monetize my traffic!"

"Follow his lead and copy 'WeChat Farm,' continuously driving traffic to Kaixin001, expanding the user base, and generating more revenue."

"Wang Junshan is truly a talent!"

San Niu Chairman Diao Zhijie grinned: "In that case, you should really thank Wang Junshan."

Chen Ruihao nodded: "Of course. To thank President Wang, I will let Kaixin Mall replace YouTuan International, and Kaixin.com replace YouTuan.com, so that we can develop better and go further, and strive to go public next year!"

"I think it's a good idea. Kaixin.com is going public, and I, Diao, will definitely support it. Sanniu Group will make a strategic investment in Kaixin.com!"

"Thank you, thank you so much!"

Chen Ruihao was overjoyed.

What a surprise! A huge surprise!

Since the rise of YouTuan International, Diao Zhijie has been very optimistic about this model.

San Niu's offline distribution channels have high costs for opening their own stores, and even without opening stores, the commission rates from supermarkets and hypermarkets are still very high.

However, online sales are different; costs are lower, profits are higher, and sales are increasing.

Diao Zhijie originally planned to launch on Vipshop, owned by YouTuan Technology, and then make a strategic investment in YouTuan Technology to form a strategic partnership and make big money together.

But Wang Junshan ignored him!

Diao Zhijie had no choice but to settle for second best and invest in Kaixin001.

This strategic partnership allows Sanniu and Kaixin.com to achieve a win-win situation.

All are happy.

As expected, the two were not disappointed, and the transaction volume of Kaixin Mall exceeded 1000 million on the first day.

Among them, Sanniu's "buy one get one free" promotion saw explosive sales, accounting for 70% of the total, reaching 7 million units.

Sales of other product categories also reached 300 million.

Such achievements from a newly launched online store.

It can be described as a huge success!

As a result, the number of users on Kaixin001 increased by more than 500,000.

They're all drawn by the buy-one-get-one-free offer from San Niu.

However, the situation was quite different at U-Tuan International.

Ren Shuai, head of the international marketing department at YouTuan, looked rather grim.

"Yesterday, Kaixin Mall launched a buy-one-get-one-free promotion in conjunction with San Niu. A 900g tub is only 45 yuan after the discount, while here, Wyeth, Mead Johnson, Abbott, Dumex, and Nestle are 200 yuan per tub even with a group purchase of three people."

"With a price difference of 4.5 times, many users have given up on YouTuan International and chosen to buy San Niu from Kaixin.com instead."

"This has resulted in a nearly 50% decrease in our YouTuan International maternal and infant product orders. Yesterday's revenue for maternal and infant products dropped from 6 million to 4 million, almost halved!"

"Sure enough, there are still very few consumers who rely solely on imported goods these days," Wang Junshan pointed out incisively.

If there are many consumers who rely solely on imports, they won't even consider domestic products.

Even if San Niu is cheaper, I won't consider it.

The problem is that the world is not black and white, and there weren't that many purely high-end consumer groups in 2008.

Most users use a mix of domestic and imported products.

Ren Shuai projected a document onto the big screen:
"YouTuan International has conducted research on maternal and infant consumer behavior."

"Among users who purchase imported maternal and infant products, only about 30% are purely import consumers who do not use domestic brands."

"The remaining 70% of users buy a mix of domestic and imported products."

"Basically, I buy whichever one offers the best deal."

“Some time ago, YouTuan International was launched, and imported mother and baby products are much cheaper than those on other platforms. Many users who used to buy a mix of products are now starting to prefer imported products.”

"Now, Sanniu is buy one get one free, and the price is only a quarter or even a fifth of the imported price. These customers who used to mix and match have started to buy Sanniu."

"More seriously, some consumers who rely solely on imported goods are also starting to consider Sanniu. Although the proportion is very low, it's still not a good thing."

Wang Junshan understands this, especially given the poor economic environment this year.

Although the global financial crisis will not erupt until next month, people's lives have already been affected.

Those who are in business, in particular, feel this even more deeply.

Downgrading consumption is an inevitable choice.

Plus, with the buy-one-get-one-free offer from San Niu, it's hard not to be tempted.

Ren Shuai continued, "San Niu's buy-one-get-one-free offer is still ongoing today. I predict that YouTuan International's sales of maternal and infant products will decline further today, probably falling below 300 million."

"As a result, Kaixin Mall's popularity has increased significantly, and its user base has surged."

"Our YouTuan International has suffered a severe loss of users, and sales of mother and baby products will continue to decline in the long term."

"I suggest suspending the order for the second batch of products. The first batch of 8000 million units is enough for us to sell for a long time."

Upon hearing this, the other senior executives nodded in agreement.

This is indeed the best option.

Avoid their sharp edge and ship the goods as soon as possible.

Wang Junshan waved his hand: "No need, not only can't it be cancelled, but we also need to add another order!"

"What? You want to add more orders?"

Ren Shuai was startled, and the others were also puzzled.

Daily transaction volume has dropped to 300 million!
With 8000 million in inventory, that translates to 1.6 million in sales. At 300 million a day, it would take two months to sell all the stock!
If they rush to place more orders and stockpile even more goods, isn't that crazy?

Similar thoughts arose in everyone's minds.

But no one dared to say it out loud.

I just felt a little uncomfortable holding it in.

Finally, Tang Jinghe suggested tactfully, "Boss, how about we wait and see before making a decision?"

Wang Junshan waved his hand: "I know what you're worried about. You think that Sanniu's move will cause a surge in domestic sales, while the already limited import sales will continue to decline sharply."

“If we do the opposite and invest heavily, it will lead to serious inventory backlog and heavy losses.”

Everyone nodded in agreement; it was inevitable!
Wang Junshan shook his head: "But what I want to tell you is that when everyone thinks something should be done a certain way, you must carefully consider whether you should do the opposite!"

"When everyone thinks it's time to buy a house and is looking at houses, you have to consider whether you should sell all your houses!"

"Similarly, the same applies to sourcing goods."

"Right now, all the major platforms and merchants think they should reduce their purchases of Wyeth, Mead Johnson, and Abbott, so we're going to do the opposite and invest heavily in them!"

"This..." Everyone was stunned and still couldn't understand.

Wang Junshan laughed: "Don't you read newspapers or watch the news? Didn't you notice anything strange at all?"

If you look closely, you'll find some scattered reports!

It's available every month!

You'll be able to discern something from it!
Seeing everyone's stunned expressions, Wang Junshan was too lazy to say anything more: "Never mind, how much money is left in the account?"

Since the Tianya forum exposed "WeChat Farm" six days ago, the number of WeChat users has been skyrocketing.

Originally adding 40 new users per day, the number surged to one million in a single day after the game was revealed, with another six or seven hundred thousand added in the following days. Last night, the number of WeChat users surpassed 920 million, and the number of users of "WeChat Farm" also exceeded 850 million.

Therefore, U-Tuan International's revenue and profits have been quite good these days.

But Wang Junshan didn't pay much attention to the specific amount owed.

The finance manager's expression changed slightly; he realized that the boss was about to make another big purchase!

But the only answer was the truth: "There is currently 1.6 million in the account."

"Okay, take out another 100 million to purchase goods. The allocation method will be the same as last time, still based on the sales volume of the five major brands."

"This..." The purchasing manager was startled.

Before he could say anything, Wang Junshan said coldly, "I'm informing you, not discussing it with you!"

"Purchasing department places order, finance department approves payment, this batch of goods needs to be delivered as soon as possible!"

"Yes!"

The two men's expressions changed drastically, and they quickly responded.

The others were also silent.

When Wang Junshan is not angry, he is kind and approachable.

When they really lose their temper, no one dares to say no!
Wang Junshan reviewed the inventory data.

The current inventory is not much, and even if sales are halved in the next few days, it can only be sold for about three days.

However, the 8000 million worth of goods ordered some time ago will arrive in three days.

Add another 100 million today.

The total value of the goods was 1.8 million, which translates to a transaction volume of 3.6 million.

It may seem like a lot, but once the truth comes out, it can be sold out in less than three weeks.

If the outbreak occurs at the end of August, it could sell until around September 20th.

However, manufacturers will definitely raise prices later, by at least 20%-30%.

We also need to allow for two to three weeks for sea freight delivery.

Wang Junshan had a plan: "We will sign an anchoring contract with brands such as Wyeth, Mead Johnson, Abbott, Dumex, and Nestle, requiring them to place large orders at the current prices."

“9月初，订货1.5亿，9月15号订货1.5亿。”

“10月初，订货2亿，10月15号订货2亿。”

“11月初，订货2.5亿，11月15号订货2.5亿。”

“12月初，订货3亿，12月15号订货3亿。”

"If we can secure orders for next year, that would be ideal, with 80 billion yuan worth of contracts signed throughout the year!"

Wang Junshan spoke calmly, but everyone present was stunned.

Orders are going crazy this year, and they'll be even crazier next year!
80 billion, that's 160 billion worth of goods!
That's absolutely insane!
"Get it done immediately, without making any mistakes. Whether you have something to do or not, keep an eye on the news. Meeting adjourned!"

With that, Wang Junshan got up and left, leaving a group of executives dumbfounded.

But since the boss has spoken, there's nothing we can do but execute the order immediately.

Tang Jinghe fell into deep thought: "What does it mean that the boss told us to watch the news more? Could it be that there's something important that I haven't discovered?"

Shen Huaijin, who had followed Wang Junshan back to the office, also fell into deep thought:
What are the big news stories in the mother and baby product category lately?

"We'll search it up later; something big must have happened. Otherwise, the boss wouldn't be acting so frantically."

Seeing that Shen Huaijin's eyes were unfocused, Wang Junshan raised his hand and flicked her forehead.

"Ah, it hurts!"

Shen Huaijin was startled and couldn't help but scream, then quickly covered her mouth.

Making such noises in the boss's office can easily lead people to have all sorts of wild thoughts.

Sure enough, the cleaning lady outside the door was still sweeping, but she had her ears perked up!
He thought to himself, "It seems that Boss Wang is a qualified boss, and Secretary Shen is a qualified secretary."

"That's right!"

"They didn't even bother to close the door properly, really."

The cleaning lady wisely walked further and further away.

Inside the office.

Wang Junshan was speechless: "Secretary Shen, your random shouting is putting me in a difficult position."

"Sorry, boss, I...I...I was thinking about something and got startled."

Shen Huaijin nervously gripped the hem of her skirt, a blush rising to her fair, radiant face.

Seeing the other party's helpless expression, Wang Junshan didn't know what else to say.
"Forget it. There's nothing much to do today, you don't need to stay in the office. Find me an apartment nearby, I want to buy a house! I've had enough of living in the office!"

Wang Junshan has been very busy lately and has been staying in the suite inside his office.

At first, it felt quite novel and convenient.

But after a while, you get tired of it.

The cold office suite offered no warmth whatsoever.

I still need to buy a house and enjoy life!

"No problem, boss, I'm good at this. Our neighborhood is pretty good, it's just to the south."

Shen Huaijin pulled Wang Junshan to the window and pointed to the Western-style house in the distance:
"This is it, written by Yi Shanyun!"

"The first phase, delivered at the beginning of the year, consists of fully furnished villas, ranging from 180 to 200 square meters, and they are very well done."

“My dad bought me a set. It’s convenient whether I’m going to school or the office; it’s just a few steps away.”

"The second phase consists of villas, which will be delivered by the end of the year."

"Yishan Yunzhu!" Wang Junshan was deeply impressed!

It mainly features townhouses and villas, making it a luxury community throughout the coastal city.

More importantly, it has a good location and good amenities.

It is backed by Fushan Mountain and overlooks the sea to the south.

Especially the villas and large single-level apartments, some of which have sea views, are typical sea view properties.

In addition, its moderate distance from the sea makes it not too humid, making it a very livable place.

The surrounding amenities are excellent, with a forest park, top-tier schools, a top-tier hospital, and Binzhou University all right at your doorstep.

Two more shopping malls subsequently opened.

Why does Wang Junshan remember it so clearly?

No other reason than that this is the dream room for many students at Binzhou University!
When he was in college, a 200-square-meter villa in Yishan Yunzhu cost only two million yuan. Wang Junshan liked it, but he didn't have the money!
Later, after I started working, I finally managed to save some money, but then the house price rose to 400 million, and I didn't even have enough for a down payment!
Later, Wang Junshan became a manager, his income increased, and he saved more money. Damn it, the house price rose to 800 million, and he still didn't have enough for the down payment!
When Wang Junshan became the R&D director, his annual salary was 600,000 to 700,000 yuan, and he had some money in hand. The price of the villas in Yishan Yunzhu rose to 10 million yuan!
The villa is worth tens of millions!

The greatest tragedy for a person is that no matter how hard you try, you can never keep up with the rate at which housing prices are rising!

But that was all in my past life!
Right now, it's a piece of cake.

Buy any large apartment or villa without hesitation!
There's no need to wait for the financial crisis to hit before prices drop!
Enjoying life is the most important thing; a little money won't make a difference.

Moreover, the prime building that Wang Junshan has his eye on is extremely rare and will not be discounted at all!

The villa hasn't been handed over yet; I'll buy it at the end of the year. If I need to move in urgently, I can first purchase a large, ready-to-move-in apartment in a prime location:
"Secretary Shen, choose Yishan Yunzhu, preferably the king-of-the-line unit, a large, single-level apartment with a sea view, the largest one!"

The dream left unfulfilled in my past life must be realized this time!

During this period, his business was just starting out and fraught with crises. Wang Junshan was constantly busy with his career, like a tightly wound string.

Now that everything is back on track, it's time to relax and enjoy life!

I'll buy a large, single-level house first, and then wait for Kaixin.com to go under!

　Yesterday I updated 1.6 words. Today I'm still going for a massive 1.2-word update! After the guaranteed 8000 words, there's an extra 4000 words for monthly votes! Please vote! One extra chapter for every 200 monthly votes! I'm going all out!

　　
　
(End of this chapter)