Why bother writing songs? Fast forward to the "Don't Laugh Challenge"

Chapter 74 Xia Shen, China's Hottest DJ Producer
"In fact, for any musician with a professional background, the ability to create high-quality music is an essential skill."

Xia Shen said, "I've tried before, but nobody listened. But if you ask me whether I can write technically proficient and catchy works, my answer is that anyone with hands can do it. Really, at least winning awards is a piece of cake."

"Oh?" Upon hearing this, the reporter quickly gestured for his assistant to write it down: "Please continue."

Both sides revealed triumphant smiles.

For Xia Shen, there are some things he can't say carelessly, lest he give others a handle to use against him.

However, some insignificant remarks can still reveal flaws to a certain extent, giving the other party room to maneuver, and then artificially creating and controlling points of conflict.

Isn't controversy exactly what he needs right now?

Old Chen's plan for him is that he needs to follow the same path as Cai Zhiyin: first go to extremes of darkness, and then turn right overnight!
This leaves the deepest impression.

Originally, their plan was for "Great Ambitions" and "Wealth from All Directions/Cause and Effect" to win awards.

Given the current online buzz and the general public's opinions on these three songs, any song that wins an award will immediately generate an explosion of controversy and discussion.

But to everyone's surprise, the award went to "Nocturne," which changed things.

For example, although "Nocturne" won an award, it won't be criticized. Moreover, judging from the current public opinion feedback, many people feel that it deserves the award. The song has become popular, and it's easy to imagine that it will become a huge hit and become the fourth hit single from the entire album.

But this results in a situation where, although you deserve the award, no one is arguing about it, and the level of discussion has decreased!
This naturally means that Xia Shen's popularity has also declined.

This is not beneficial for the upcoming transformation.

If he wants to be seen by more people during his transformation, he naturally needs a bigger pace and more public opinion to get more people's attention.

This will achieve the best results.

Therefore, since the process has changed but the final result cannot, the only option left is to focus on the interview process.

Aside from saying things that might offend listeners and fans, they need to utilize the abilities of these uncrowned kings.

It's essentially a process of mutual exploitation.

It can make the media think they've uncovered explosive information and can set the tone for the story.

In reality, Xia Shen and Lao Chen were also using the media to set the pace and realize their own transformation plans.

This is a win-win situation; everyone is a winner, and there are no losers.

The interview lasted for more than an hour.

After Xia Shen and the others returned to the company, urgent reports from major media outlets were published.

When Xia Shen saw the reports on Weibo, he couldn't help but applaud.

[Mango Entertainment: Xia Shen - "To make award-winning music, all you need are hands!"]

[Zhuque Entertainment: It's the pressure from the industry that forces talented musicians to produce commercialized works and bow to commercialization.]

[Qiyi Entertainment: Xia Shen stated that if he could afford to feed himself, he could also become a top singer and producer.]

[Zhongjian Entertainment: Xia Shen: With just a slight effort from me, I can show the world what true masterpieces are!]

clap clap clap-

Xia Shen couldn't help but applaud as he looked at these reports.

As expected, he truly deserves the title of the uncrowned king.

The most captivating moment in journalism is here!

All the reports downplayed his analysis of the market and his understanding of the audience, as well as his feelings after winning the award.

All that remains are his final answers to reporters' questions, such as, "Now that we can eat our fill, can we write seriously?"

These shots only show Xia Shen holding the trophy, looking triumphant and dashing, before he utters those words.
It also had a somewhat blindly arrogant feel to it, making him feel like he was getting carried away.

It felt like he was trying to express that as long as he made a slight move, it would already be the limit for the Chinese music scene.

Here, one has to admire these journalism students. Xia Shen clearly didn't have much in that direction; he was just expressing his ability to create high-quality works.

Then, through a series of misinterpretations and reports that downplay the severity of the situation, it comes to mean something else entirely.

Ironically, Xia Shen had actually said these very things!
Using known information to depict a desired outcome—isn't that the most brilliant aspect of journalism?

The comments section below the report was also buzzing.

"Isn't that a bit much? If someone with past works and achievements said these things, it wouldn't be a problem, but Xia Shen, does winning an award really make you arrogant?"

"I thought it was alright after listening to 'Nocturne'. I finally met someone who wasn't so stereotypical when it came to rap. But now it seems that all rappers are the same. They think they're the best in the world and don't know how to spell the word humility."

"Actually, it's not so bad. I watched the live stream, and Xia Shen's overall attitude was very humble, and he didn't act that arrogantly."

"Hahaha, don't try to defend him. If you're talking about rap, Xia Shen is very strong, so I have nothing to say. But other music is another story, especially electronic music. The state of electronic music in China is already bad, and this Xia Shen is even more of a heavyweight. He's practically the king of tacky pop. And he calls this a masterpiece? I'll curse your mother!"

"As expected, rap is like that; a song is a song, and a person is a person. They can't be confused." "I have my doubts about what Xia Shen said."

"Let your work speak for itself, instead of just talking, OK?"

"."

Xia Shen pursed her lips as she saw herself trending on social media again.

At least the goal has been achieved, hasn't it?
As for being scolded?

He's used to it.

Anyway, they've made money and won awards, so this is the result they're happy to see.

Just tell me whether it's trending or not!
"Go all out!" Old Chen said at this moment, "The company will buy some more comments to add fuel to the fire, and try to keep it burning until the east wind comes!"

As for what Dongfeng?
Needless to say, it's the opportunity promised in July.
Everything is ready; all that's missing is this favorable wind.

I just hope they don't stand me up in July!
And at the same time, on the other side.

In Shanghai, Lujiazui outlines the city skyline, offering panoramic views of the metropolis where every inch of land is incredibly valuable.

In front of the floor-to-ceiling window, several white men in leather suits were gathered together discussing something.

"Everyone, has anyone made a choice yet?"

"We were originally considering MT-King, as well as The One, China Voices, and others. After all, these people are indeed the best electronic music producers and DJs in China. Although they are still a bit different from world-class, they are enough to open the show and warm up the crowd."

There's no way around it; we're on their turf, so we have to use their people, right? We have to give the young people a chance; it's only an opening act, after all.

One of the middle-aged white men spoke up: "But do you remember, gentlemen, we've collaborated with July Records in China."

"Yeah."

"uh-huh."

"remember."

The other foreigners nodded.

"Then just yesterday, their vice president, Mr. Liu, emailed me, saying that they had an excellent candidate, the most suitable candidate at present."

He's currently the most famous, popular, and talked-about DJ/producer in China, that's for sure.

The middle-aged white man said, "He also mailed me a demo."

"Oh, oh, oh, no!" But as soon as he finished speaking, someone shook his head: "Just because he says it's the best and most popular doesn't mean we have to listen to him. We have to have our own judgment."

"So how do we determine that? Are we very familiar with Chinese electronic music?" the middle-aged white man asked again.

Everyone: "."

This left everyone speechless.

Because that's the truth.

They are indeed unfamiliar with and do not understand Chinese electronic music.

After all, this market has never been good in China. Electronic music, the most mainstream genre in the world, is also the most indispensable element of modern music. It is involved in almost 90% of modern music production, including pop. Electronic music is highly valued worldwide.

Except for China!

How should I put it? There's been absolutely no development. The so-called top electronic music producers/DJs in China aren't even good enough to be considered internationally.

This is especially true in the era of short videos, where at least some young people used to occasionally attract international attention.

It disappeared after short videos became popular.

They didn't know why either.

"Then what do we do? Go and investigate them one by one? My God, how much time would that waste!"

"Have it!"

Just as everyone was pondering their choice, the middle-aged white man pulled out his phone: "Times are changing, gentlemen. AI can solve most of our problems."

Then he opened the AI ​​software.

"Hey Chat, who is the most famous, best, and hottest electronic music producer/DJ in China right now?"

A response came quickly.

Mobile Phone: "Hello, esteemed user, based on your question, our online search has led us to the conclusion that Xia Shen SKYINDEEP is perhaps the best, most popular, and most well-known electronic music producer/DJ in China right now, leading the second-place artist by 78% in terms of both popularity and sales, demonstrating a significant lead."

Wow, it really is him? The capital market wasn't lying after all?

(End of this chapter)