Why bother writing songs? Fast forward to the "Don't Laugh Challenge"

Chapter 56: They really chose the wrong direction.

The female lead's expression is incredibly cool, and she sways gracefully to the beat of the 4/4 reverse drum.

Then, comments would occasionally appear on the screen.

"Don."

"A beautiful song by Tang."

What is a "bèilǎozǎi" (瘪佬仔)?

"I advise people outside of Guangdong and Guangxi not to specifically seek out this information, as it may lead to misfortune."

"But to be fair, the main cup's jump was still quite beautiful."

Then I quietly clicked into the comments section.

"mom!"

"Waaaaah, Brown must still be a little cook, right?"

"Refreshes at midnight, right?"

"Stop dreaming, today's supply is all gone."

"You're the one for today!"

"Damn it, I knew this song sounded so Tang Dynasty. And when I looked at the author, it was Xia Shen again!"

"They've really put a fly as their main subject."

I'd call it dog shit!

At this moment, Xia Shen felt a little suffocated, as if his brain had been suddenly hit by a sledgehammer, and his head was buzzing.

After a while, he glanced at the millions of likes on the video and the icon that was number one on the trending list.

First came silence, then deafening deafening silence.

Then, he suddenly laughed: "Hehehehehehehehehe!"

That's not all; keep scrolling, and you'll find almost all of these.

Then I also came across a few marketing accounts.

"Renowned Douyin and Kuaishou musician Xia Shen has released a new song. What is the charm of this hit song that swept the entire internet within 24 hours? Let's take a look at this new song!"

"Have you been getting hooked on a song called 'Come Rich, Come Rich' lately? Today, I'm recommending a new song to you all: 'Come Rich from All Directions DJ Version' by Xia Shen SKYINDEEP."

At this moment, even Xia Shen, who never smokes, wanted one.

The company quickly became aware of the incident.

The company highly values ​​this new album, which aims to elevate Xia Shen to the status of a premium album; otherwise, they wouldn't have released it overseas.

Even Lao Chen and everyone else, not just Xia Shen, did not believe that the album would receive a bad reputation.

Indeed, when it was first released, the response was exactly like that; it received unanimous praise and was even hailed as the highest quality rap mixtape in recent years in the Chinese rap scene.

But what happened when they woke up was a wake-up call for everyone.

In fact, they invested in the promotion of the entire album through Douyin and Kuaishou.

Furthermore, this platform is actually the headquarters of visual effects culture, so it is naturally highly valued.

But it didn't make much of a splash.

All promotions are only effective on major music platforms.

They want to break out of their niche and not just stay within the small world of rap fans.

Otherwise, it would be extremely difficult for Wolf Naxi, who has an overseas audience base, to win this year's Top Ten Songs Award from the other side.

They actually have ambitions for awards as well.

If Xia Shen really wins the Top Ten Golden Songs Award...
Although the prestige of this award has declined significantly in recent years, it is still one of the top three awards.

If Xia Shen can really get it, then he can completely enter the high-end market in the future, thereby changing his positioning.

The company could even use this as an opportunity to transform into a more professional record company and thus expand its scale.

But what happened now has silenced everyone.

They definitely want Xia Shen's album to break into the mainstream.

But I never imagined it would break into this niche.

What went wrong?
Although Xia Shen's new album is currently very popular, it's not what they wanted.

In the end, it was Xia Shen himself who took the lead in avoiding internal conflict and offering guidance.

Seeing Lao Chen and the boss caught in self-doubt, Xia Shen felt nothing was wrong.

The internal conflict stems from Lao Chen's belief that it's his own fault for choosing the wrong market and direction, and that he should have pursued pop or electronic music instead of rap.

Maybe if I had chosen pop or electronic music back then, I might have succeeded.

The boss shared this idea, and even wanted to remove Lao Chen from his position.

This incident exposed Lao Chen's biggest flaw.

As a music marketing director, he certainly understands the market; you probably can't find another person in the entire company who does operations better than him.

But he doesn't understand music!
They are completely ignorant about it.

When it comes to abstract concepts, Lao Chen is very capable, but the boss realized that if the company wanted to pursue a high-quality product strategy, Lao Chen would not be suitable.

So the boss's idea is that he wants to remove Lao Chen, not to lay him off, but to put him in a different department and let him do something else.

In the end, it was Xia Shen who smoothed things over.

"Actually, it doesn't need to be like this, and choosing rap was not a mistake."

Xia Shen said, "The main problem with this matter is that we have no experience. It's the first time we've done something like this, and we haven't considered what kind of distribution channels and promotional plans would be best."

The popular version now isn't the original rap, but the DJ version. Not many people listen to the original version because of this, so the problem isn't actually with us, but with the market.

"Boss, actually, even if we choose popular music, the situation won't be much better, because people can still use your popular songs for DJing." Xia Shen said, "We could simply take back all the licensing channels and not grant any adaptation licenses, but that would severely limit us, and we wouldn't have much influence in the industry."

So actually, it's just that the timing isn't right yet. We can be patient, and when the time is right, opportunities will naturally arise.

This is his true thought right now.

He had already thought many things through, and his initial thoughts had changed. He might only feel a little depressed when things first happened.

Moreover, no matter what the market is like, you can't solve or change anything on your own.

You have to adapt to the market, not try to make the market adapt to you.

The reason why July Records can produce high-quality works is because they understand how to make high-quality works, and they have the capability.

They have fewer things compared to others.

High-quality products are acceptable; we can take our time if necessary.

As for being scolded? He really didn't feel anything.

Anyway, the label 'Tang' has been stuck to him for quite some time now.

Anyway, there's only one song that's been criticized for being Tang, out of all the songs on the album.

Are they all going to turn out like this?

However, it was precisely when Xia Shen held this thought that...

That evening, he received a message from Zheng Xingqi.

Zheng Xingqi: "dd".

Xia Shen: "?"

Zheng Xingqi: "Um, could we ask for permission to make a film about your song? We're thinking of making a movie out of it, and we think your new song would be perfect."

Which song?

"May your ambitions be realized!"

"It's not a basketball shaking, is it?"

"No, we still plan to focus on a pure dance troupe approach. The basketball dance will only be performed on live streams."

"Won't it be adapted?" Xia Shen asked again.

"No, I don't plan to change the song," Zheng Xingqi replied.

"Okay, then take it and use it." Xia Shen breathed a sigh of relief and said.

As long as it's not a basketball shake, it's fine, and the song doesn't need to be changed.

Even if it's not changed to a DJ version, this is still a pretty good rap song. At least it won't end up like "Wealth from All Directions," right?

Damn, I haven't watched it for three hours, and the "Come to Wealth Dance" tag has already surpassed 10 billion views, it's truly a viral sensation across the internet.

Zheng Xingqi and the others used the original soundtrack, and he couldn't think of any way to make it work.

That evening, while he was idly reading a novel, a notification popped up on his phone.

The blogger you follow, 'F5 Dance Crew,' has updated with new content. Come check it out!

Then Xia Shen casually clicked on it.

Five figures emerged from the night sky, one of whom was none other than Zheng Xingqi.

Then, everyone was wearing those old-fashioned polo shirts and suit pants.

The hem of the shirt is tucked directly into the pants, paired with a belt, old sandals and high-top socks, plus a string of keychains, all as the music plays.

Singing karaoke in a villa

Everyone instantly bent down and stomped on the milk. No, they stood on their toes.

"Silver arowana in the pool."

When this line was sung, everyone immediately stood up, heads held high and chests puffed out.

The number of likes has exceeded 10,000 in just a few minutes.

The comments section was filled with: What a trash song, what a terrible song, Tang.

Then the search bar shows...

[Xia Shen's new song, follow Liu Hong to do aerobics]

Clicking on it casually, you see a handsome, fit man with a great physique, wearing a headband and tight clothes, covered in sweat, patting his feet with his hands in front of the camera with his wife.

"I dance with a relaxed expression, and my steps are so easy that you can't imitate me."

Man: "Come on, one, two, three, four, let's keep up with the rhythm!"

Comments: Help! It's Xia Shen again! Seriously? It's bad enough that he's already toughening up my ears, but now he's releasing a song to torture me?
Comment: This song is indeed very catchy for aerobics, but listening to it for a long time gives me a creepy feeling.

Pah pah pah pah——

Xia Shen finally couldn't hold back anymore and started clapping her hands repeatedly.

As expected, we chose the wrong direction.

Why not choose mainstream music, or at the very least electronic music?

Yes, Old Chen wasn't wronged for nothing.

He deserves to die!
However, at that moment, his phone rang.

After the call connected, the amiable voice of the vice president of July Records came through: "Um, Mr. Xia Shen, do you have some free time these next couple of days? If so, please come to the company; I have something very important to discuss with you."

Xia Shen was taken aback.

They actually came?

(End of this chapter)