Why bother writing songs? Fast forward to the "Don't Laugh Challenge"

Chapter 4 Your song is a hit!

The rest of the time was calm and peaceful.

Without the need to spend all day submitting articles, Xia Shen no longer needs to run around.

However, his psychological pressure did not lessen in the slightest.

No matter what he's doing, whether he's in class or eating, he has to take out his phone every few days to check his musician account and see the data for his new song.

To put it bluntly, even when he's sleeping, he gets startled awake every one or two hours and then has to get up in the middle of the night to check the data.

How should I put this data?

If the data were good, this situation wouldn't have occurred.

This time, he mainly chose three platforms. After all, as an independent musician, he doesn't have any contracts right now, so there's no such thing as an exclusive contract. Therefore, he definitely needs to cast a wide net across multiple platforms.

These three platforms are currently the three largest giants.

One company is Penguin Music.

A family, a soft drink and music company.

There's another one, Hongyun Music.

Among them, Penguin Music is backed by Penguin Group, the largest internet company in China. As one of the flagship businesses of Penguin Interactive Entertainment, Penguin Music has always been known for its deep pockets and abundant copyrights, making it the industry leader.

Music streaming software is inherently low-tech; any programmer could easily figure it out for you.

The core competitive advantage of this thing is nothing more than the copyright of the songs.

The more songs you have, the more users you'll have.

Therefore, Penguin Music undoubtedly has the most users and is the platform that Xia Shen values ​​the most, with basically 70% of mainstream music copyrights on it.

Secondly, there's Soft Music, which is actually a new giant that has emerged in the last two years. Backed by a character system, it's a product of the originator of short video fast food culture.

The biggest selling point is that listening to music here is just like watching short videos – you can just scroll through them.

With a large user base, it quickly rose to the position of a giant in a short period of time.

After all, these days almost everyone has a Douyin or Kuaishou short video app on their phone; you can hardly find anyone who doesn't use it.

With a massive user base and massive spending, it's bound to be good.

Then there's Hongyun Music, a long-established giant. As a veteran powerhouse, it's a gathering place for all sorts of niche music in China, and the platform with the most niche music. There's not much to say about its story.

Now, a week has passed since the release of "Give Me a Song's Time," and his mood has gradually sunk.

Among the three major platforms, Hongyun Music has performed the best, with over 100 listens and 100 plays added to playlists.

This retention rate is excellent.

Penguin Music is next, with listenership reduced to three digits and playlists only in the double digits.

The worst off is the soda platform.

However, regardless of the circumstances, this performance can only be described as dismal.

In fact, the market performance and how a song is doing are best reflected in the initial period after its release.

Because the push notification mechanisms of major platforms have changed.

It will give you an initial data allowance.

If you can handle it, you'll enter the next traffic pool and get greater exposure.

If you can't handle it, then we'll just cut it off, and you won't get any data.

Everything is fully automatic; it all depends on how much you inhale.

Now that a week has passed, it means the exposure period is almost over.

But the data remains the same. Even on the best-performing platform, Hongyun, the weekly earnings are less than 50 yuan.

The total cost across all platforms is less than 100 yuan.

The stark reality is: it flopped.

This severely damaged Xia Shen's self-confidence, making him question the meaning of life.

Although he had endured a week of hardship, he was able to anticipate some of the situations that might arise.

If we wanted to get into a large traffic pool, we would have done so long ago. Why would we have to wait until now?

But when it actually happens, how can one possibly accept it completely so quickly?
What really matters is the accumulation of disappointment over the past week, from nervously opening the data page each time, hoping for a miracle, only to see the page remain unchanged.

At that moment, Xia Shen stood by the school lake and let out a soft sigh: "Phew—"

He turned off his phone screen and put it in his pocket.

Forget it, I'm not watching anymore!

Continuing to observe will not make any difference; the outcome is already decided, and nothing can be changed.

As it turns out, he made the wrong bet; he was simply too young.

What he needs to do now is give himself some time and take a break.

Then think carefully about where the future path lies and how to take it.

Perhaps I will also become one of those people who are crushed by life and forced to do things I don't like.

But is there any way?

Do we give him the chance to be willful?
No.

Perhaps he really chose the wrong path, and he shouldn't have chosen the so-called path of dreams in the first place?
That night, Xia Shen didn't return to his dorm. Instead, he walked alone to a small bar in the university town where his dormmates often went to listen to music and drink.

As Xia Shen drank and listened to the singing of his senior from the same school, whose singing skills were excellent and even professional, and who was performing on stage for a little income, his thoughts drifted away.

On the other side, at Visual Effects Culture Media Co., Ltd.

Not long after Tian Min got off the plane, she returned to the company with bags and bags of things, along with her assistant who was carrying a camera pole and lighting equipment.

Having just finished filming, Tian Min was exhausted, but he was still extremely anxious.

Because he had just remembered that he had made an appointment with his very close junior colleague some time ago, and that a very talented junior colleague would be coming to their company soon.

The junior praised his junior highly, even saying that among the newcomers in the Chinese music scene at this stage, there are probably very few who can compare to him. He is exceptionally talented and all he needs now is an opportunity.

Logically and emotionally, he shouldn't have refused his junior brother Qi's request, especially since it involved introducing talent to them.

Those who can deserve such praise must have very strong abilities.

However, during this period, the company sent him out because he needed to contact several brands.

As a short video blogger, he has been making videos for so long and has achieved considerable success. He has always prioritized his career.

So by the time he realized it, time had already passed.

He immediately found the director in charge of this matter and asked him.

“I do remember him; he did come here.” The chubby director’s answer was simple: “Actually, he does have some talent, but how should I put it? I don’t think he’s really a good fit in many ways. You didn’t tell me beforehand, otherwise, it wouldn’t have been a bad idea to keep him and give him a try, although I personally don’t think he’s a good candidate.”

"." Tian Min: "My oversight."

He originally intended to connect with this junior himself.

“Actually, it’s not too late to contact him now, it’s only a week,” the director said. “Well, I still suggest you listen to the demo he brought. How should I put it? The demo is fine, but some things need to be changed, but he’s unwilling to do so, so there’s nothing I can do.”

"Then please send it to me, I'll listen to it."

Tian Min said.

"Okay, I'll send it to your email." The director didn't say anything and just smiled.

"Okay, then I'll head back now," Tian Min said.

"Go back now. You've been traveling for so long, you must be tired." The director nodded.

By the time Tian Min finished handing over her work and returned to her residence, it was already very late.

At that moment, he turned on his computer and was surprised to see an email that had just been sent to his inbox, which was from that director.

The email contained only one MP3 file attachment.

After clicking, a piece of broken piano chords first floated from the speakers.

The music was melodious and the rhythm was very gentle.

Then the singing began.

How to describe this singing? The singing skills are excellent, whether it's the intonation, the timing, or the vocal style.

But as he listened, he frowned.

until
"I dried up the silence, and destroyed it with great care."

"You said you didn't understand why we were holding hands at this time."

Snapped!
He hit the pause button.

"hiss--"

Tian Min gasped.

how to say?

Is this song good?
Without a doubt, it's very good, and very catchy and pleasant to listen to.

Even to him, a top graduate in his major, there was nothing wrong with it; it was an absolutely excellent piece of work.

But that's the problem.
“It’s no longer suitable for the market,” Tian Min said.

The chances of this kind of song becoming popular are very small once he listens to it.

Perhaps before the streaming era, it was easy to go viral.

But times have changed.

Putting aside everything else, the platform's push notification mechanism is completely different now.

Many things simply won't work without some flexibility.

Moreover, sometimes what professionals think is good may be considered bad or mediocre by the audience or listeners, because they don't know what's good about it.

Applying a professional's perspective to the audience is simply not applicable.

But
As he listened to the song, he was reminded of his past self.
Look at the rubbish I'm making and filming now.
He smiled bitterly.

Everyone says he's a giant oil field in the agricultural wholesale market.

But does he really not know that what he's making now is very low-tech, outdated, and low-class?
He understands! He understands perfectly!
But reality is often quite frustrating.

"First, this part needs to be changed. Then, this is it."

Without hesitation, Tian Min opened the music production software and began to operate it skillfully.

Perhaps he can find this junior.

But before that, he needed to teach this junior a little something.

In today's music scene, how should one navigate the industry to achieve success?

Shanghai Conservatory of Music.

Xia Shen has been in a very bad state lately.

His roommates could all tell that he wasn't in good shape.

Although they were worried, no one said anything.

"Hey, should we talk to Yumeng about it? Otherwise, this can't go on." Wenxiong, who was walking out of the classroom in a daze, suggested from the back of the classroom.

"Please don't!" Qi Yixiang quickly stopped her. "She's preparing for the competition right now. This is related to her future. If she finds out about Shenzi, she'll probably just give up the competition. Don't ruin her future."

“We can’t keep going like this,” Wenxiong said.

"Sigh." Zheng Xingqi sighed.

In fact, they all knew that after Xia Shen had experienced such a deep blow, he needed a process to think about things and move on.

They can't help with this kind of thing. Many of the reasons you give are useless; you have to figure it out for the person involved to do themselves.

Xia Shen has been in a daze these past few days, going back and forth between three places: class, eating in the cafeteria, and then going back to the dormitory to sleep. He's not in a good state.

Then, this situation continued until that evening, when things took a turn for the better.

It was very sudden.

Suddenly, the eldest brother, Qi Yixiang, was just idly scrolling through short videos on his bed.

After all, as a music review video creator, he also needs to maintain a very keen sense of online trends.

Then, as I was scrolling, I came across a new video in my following list.

The familiar yet unfamiliar singing voice emanating from inside.

And there's the data about the explosion on the right.

He was stunned.

After a long pause, he exclaimed, "Holy crap!!!"

The sudden commotion startled everyone.

"What's going on?" Qi Yixiang, the rune mage in the lower bunk, was immediately startled.

"What the hell?! I'm at a crucial moment, what are you barking about?" Wenxiong poked his head out as well.

Even Xia Shen seemed to be pulled back to the human world, casting his gaze upon her.

Then Qi Yixiang suddenly looked at Xia Shen, his face full of excitement: "Xia Shen, your song is a hit!!!"

"Huh?" Xia Shen was stunned.

(End of this chapter)