Why bother writing songs? Fast forward to the "Don't Laugh Challenge"

Chapter 35 Who let Xia Shen out of his cage? (1)

The entire choreography process took less than 10 minutes. Although it's called choreography, it's actually just a few very simple movements that I briefly thought about in my head before recording and releasing them.

Zheng Xingqi even refrained from adding any elements that might make the content too difficult, focusing on simplicity and eliminating any barrier to entry.

Originally, he was just trying it out and didn't expect this casual attempt to become an instant hit.

In his original view, everything needs time to ferment, right? It's impossible for it to have any impact so quickly, isn't it?
He thought that even if it was just a little better than before, that would be enough.

However, what he saw after waking up from a nap completely robbed him of his ability to think.

Originally, this was simply in line with the lifestyle of young people today—checking their phones as the first thing they do after waking up.

His purpose was simply to see if anyone was looking for him.

Then he saw a dense barrage of message notifications on the screen, all from the Douyin and Kuaishou apps.

Upon opening it, he was greeted with a background interface he had never seen before!
[Interactive Messages: 999+]

"This"

Zheng Xingqi clicked on it with a completely bewildered look on his face.

[Sexy and innocent female cockroach, Hakimi peeping at animal world, and 99+ others have recently visited your homepage]

[A sexy, innocent female cockroach liked your video]

[My neighbor's diabetes gave me cavities, so I liked your video.]

"."

A line of them passed by, densely packed!

And during this time, messages kept coming in!
In other words, the data is still rising continuously and hasn't stopped!

"This, this, this, this, this, this, this!!" Zheng Xingqi was shocked.

I quickly opened my personal backend and saw that the account, which was previously ignored and had only a few hundred followers, now had 33.8 followers!
Hundreds of thousands of followers gained overnight!

And that's not all. The video he posted just last night has already surpassed 78 likes, even though only one night has passed!
The number of views has reached 986 million!
We're about to break the 10 million mark!
And it has officially climbed onto the Rising Chart and the Challenge Chart!

The dance video he posted was immediately added to the official list as a dance challenge!
These figures stand in stark contrast to his previous works, which garnered anywhere from a few hundred to a few dozen likes. The stark contrast makes it seem as if these numbers shouldn't exist in a scene together.

It really went viral?
Without any buildup, without any buildup, just in that short eight-hour sleep, it just exploded??
Zheng Xingqi felt like he was dreaming.

Is this the change brought about by the internet age? How can something become popular so quickly and so rapidly?
At this moment, Zheng Xingqi also had a strange feeling in his heart.

He wanted to laugh, but when he did, his laughter came out pale and weak.

He now understands what Xia Shen was feeling and his state of mind a while ago.

The things you do with your own hard work and experience go unappreciated, but the meaningless, careless, and perfunctory outputs bring unexpected results.

This can easily make people question their existence and wonder what they've been persisting for all this time.

Clearly, Zheng Xingqi was also discouraged by this data feedback.

So he went to Xia Shen to ask for Xia Shen's opinion, since Xia Shen had experienced it firsthand.

Xia Shen was also surprised as he looked at the data Zheng Xingqi showed him. He had originally thought that this album project was basically over and nothing else would happen.

As a result, Zheng Xingqi managed to blow up another song that night?
Awesome!
Faced with Zheng Xingqi's doubts, he thought for a moment and gave the conclusion he had reached after careful consideration over this period of time.

"Actually, I think that sometimes market downgrading or working on lower-tier supply chains is not a bad thing."

Xia Shen said, "Of course, elegant things will definitely exist, but have you ever considered that for most people, what they actually need is not something that is so elegant?"

Take reading novels, for example. Traditional literature is elegant, right? It is very elegant, but for the vast majority of novel readers, they just want to relax and have some fun. Who would want to torture themselves after a hard day's work?
Isn't everyone here to have fun?

The same principle applies to music.

Xia Shen took a bite of his steamed bun and mumbled, "Everyone can eat abalone and lobster, but for ordinary people, what they really crave every day is just the simplest steamed buns and mantou."

He shook the steamed bun in his hand: "Besides professionals, who else would care about how professional your song is, or how awesome the arrangement and texture are?"
Most people don't even know what texture structure is or what it's called. Their requirements are actually very simple: a song is enough to bring them joy. For the general public, songs are more like tools, something to relieve boredom and have a specific purpose.

Perhaps occasionally they'll want to eat something nice, but there are many good options available, and they don't necessarily have to choose from your place. Besides, they don't have to wait that long. Most of the time, people just want to relax.

"."

Zheng Xingqi seemed somewhat lost.

Xia Shen continued, "So don't think too much about it. Look, you've gained traffic now, haven't you? You've gotten what you wanted. Traffic is the prerequisite for development!"

One last thing: Don't blame the audience! Don't blame the audience! Don't blame the audience! The audience is always right!

Xia Shen's thinking is very simple now, because by now he has completely figured it out and will no longer feel internally conflicted because of it.

Now that the path has been revealed, all that's left is to continue walking.

"I understand!" Zheng Xingqi took a deep breath and asked, "Then, can I change your song? It's just 'Wa Kou, Wa Kou'."

““The Fall.” Xia Shen sighed softly, then said, “Change it however you like! No need to ask! Just pick whichever one you like!”

Putting aside the relationship, moreover, if it weren't for Zheng Xingqi's stroke of genius, "Falling" wouldn't have become such a hit. And now, this is the second hit song from his EP album.

"Thank you!" Zheng Xingqi nodded gratefully to Xia Shen.

"It's nothing," Xia Shen waved his hand dismissively.

In the following period, with the continued popularity of "Xingqi Shake 1.0", another hot topic with over 10 billion views was created, allowing countless people to witness the birth of a popular meme and a new hit song on Douyin.

At the same time, more and more bloggers joined in the dance cover trend, which directly boosted Zheng Xingqi's account to 800,000 followers!
We were almost at a million!
The characteristics of the data-driven era are terrifying!
His attempt successfully proved something; he took his results to his dance team leader and showcased them.

Perhaps, without results, it will be difficult to prove anything and truly convince the captain who has always had a strong belief in dance.

However, the impact of a single video makes many things much easier to explain.

Ultimately, after Zheng Xingqi's persuasion, the last few members of the group, including the team leader, all nodded in agreement to Zheng Xingqi's proposal to forge a new path.

That night, the captain personally took the clippers and shaved off all of his handsome hair.

Zheng Xingqi, who understands music, used the host software to drastically modify Xia Shen's "Wa Kou Wa Kou"—no, it should be called "Fallen DJ Version."

After a few quick rehearsals, they started a new live stream, each with a basketball tucked under their armpits.
(End of this chapter)