Why bother writing songs? Fast forward to the "Don't Laugh Challenge"

Chapter 31 Unexpectedly, Celebrities Join In
Xiao Jianci took out his phone, switched to a video, and showed it to everyone.

Everyone's eyes narrowed slightly, including the leader sitting at the very front.

To be honest, even if they don't directly go down to the bottom market, it doesn't mean they don't pay attention to online hot topics, even though they work in the cultural and media field.

On the contrary, the media industry today no longer operates in the traditional media field, but rather in the online field, and its artists and celebrities still primarily use the internet for public communication.

Therefore, maintaining a good understanding of online trends is essential.

In other words, everyone has watched a lot of videos.

As a recent hot topic, they have naturally seen the so-called "Fleece-lined Shake" dance that Xiao Jianci is now showing.

How to put it? This makes it relatively difficult for those working in the upper-level market to comment.

As the music played aloud gradually moved forward on the progress bar, the video finished playing.

"Finally, it's possible~, infinite possibilities~, freedom to happen~"

Xiao Jianci spoke up, saying, "The current short video era has led to this kind of content production becoming mainstream, and the traffic within it is also very large. So why can't we join in? If we can absorb a portion of this traffic, it will be a very considerable amount of data."

"."

Everyone was silent for a moment.

They then began to talk.

"I think that makes sense; short video dance videos do have a lot of traffic these days."

"But there's another problem: wouldn't this be inconsistent with Kenji's own image? This kind of thing is still a bit borderline."

"Indeed, there are risks in that regard."

The agent frowned and said, "If you want to dance, that's a good idea, but we can actually contact the company's professional dance teacher to create a choreography tailored to you, and then buy the copyright for one and design it carefully for you."

"it's useless."

Xiao Jianci shook his head: "Do you think there's very little of this kind of content? Are there few professional dancers on Douyin, Kuaishou, and other major self-media platforms? There are quite a few, not at all, and they are constantly producing new content every moment."

If you pay a little attention and look closely, you'll easily find that these are all things that require a very serious attitude to produce. Even the choreography of each movement is so impressive that you can see the level of surprise with your own eyes. For example, I've recently been watching a freestyle basketball team.

Their team is very creative, combining street dance and freestyle basketball. They have appeared on many big shows and have recently joined a short video platform.

But there's practically no traffic, the team leader got injured during rehearsals, and now the team is facing disbandment; several core members have left.

Xiao Jianci continued, "Is their content bad? No, on the contrary, it's truly high-quality content. But they don't have any traffic. The key is that they produce content that the audience can understand and enjoy."

In other words, if we were to switch to the entertainment industry, with so many handsome men, would there be a lack of attractive content? Absolutely.

So why can't we give it a try? A little experiment, and the worry about a dance performance going wrong or ruining my public image—everyone here probably thinks that's ridiculous, right? There's no need to think so seriously; appropriately connecting with the audience is a good thing.”

Just as the agent was about to speak up to continue refusing and then think of a better way.

The leader in the suit and tie, who was sitting at the head of the table and had been tapping his fingers lightly on the table, spoke up: "Actually, I also think we can give it a try. Being down-to-earth and appropriately closing the distance is a way. Many companies are actually doing this now."

The agent was taken aback: "Director? This..."

"Wouldn't that be considered skirting the line?"

"Yeah, it's all pretty slick. What if the fans see this and it ruins his image? What if they think Kenji is slick?" "Who said you have to be slick when you're doing a fast, energetic dance?"

The leader smiled and said, "It doesn't have to be wiped. If you have your own style and break out of your comfort zone, wouldn't that make your fans happier? Okay, let's not all object. There's nothing wrong with giving it a try. If it doesn't work out, we can just come up with another proposal. Sometimes, not sticking to the rules might have some amazing effects. Our company has grown to this size not by following the paths of our predecessors or by simply imitating others."

After saying that, he looked at Xiao Jianci and said, "Go and get ready, and practice well."

"Okay!" Xiao Jianci nodded.

Finally, the leaders of these companies were persuaded.

Honestly, he's already tired of constantly making a fuss about trivial matters online.

In Shanghai, amidst the visual effects culture.

Suddenly, the operations manager from the marketing department rushed into Director Chen's office in a flurry, phone in hand.

Our Director Chen, who was just idly playing Dou Dizhu (a card game), was startled by the sudden sound of the door opening and instinctively switched to the WPS interface.

However, after a moment of stunned silence, he quickly came to his senses.

Wait a minute, I'm no longer a lowly laborer. Now I'm a director, so I should be a high-ranking laborer, right?

Is there any need to hide it?

And who on earth is so rude as to come in without knocking?!
It's fortunate that I was playing a game; what if I had been looking at study materials or something?
But just as he was about to explode with a gloomy expression...
"Director! Big news!! Xia Shen's new song is going viral on Douyin! It's trending at number one!! It's surpassed 10 billion views!!"

The operations manager said, panting heavily.

This immediately jolted Director Chen awake, who then typed out a series of question marks: "???"

"Come here and let me see!"

He immediately had the operations team come over.

"Look!"

The operations manager then presented the data directly to him.

With just one glance, Director Chen blurted out, "My goodness!"

Then, with a 'smack', he slapped his thigh.

This time, he even used his hometown dialect.

The current interface prominently displays the trending topics list from Douyin and Kuaishou.

The top spot is none other than: #FleeceLinedShake#!

Along with the overall popularity of the tag, it has now reached 10.97 billion views!
5.3 people joined the filming!

Among these densely packed short videos, the one ranked first is a familiar ID.

Xiao Jianci: I accidentally slapped myself. #FleeceLinedShake#MidnightDJVersionTowardsTheEarlyMorning-Xia Shen #XiaoJump #DouyinDanceChallenge #TVSeriesFairyTales#
Not only has the buzz exceeded expectations, but even celebrities have joined in!! These are real celebrities!! Top-tier celebrities!!

(The first chapter will be a little earlier today, but the second chapter will be at the usual time, 10 PM.)
(End of this chapter)