From knock-off old-man's electric vehicles to industrial giant

Chapter 98 Wuling: He was using all my words!!

After release.

In less than a few hours.

The video went viral.

It became popular at lightning speed.

Perhaps it's because of Peng Gao's account positioning, or perhaps it's because the content of this video presents such a stark contrast, and the words in it just happen to hit certain points...

Bilibili's audience is mostly young people, full of energy, and they have an exceptionally high desire to speak and express themselves under this video.

The comments section below is very lively.

"I watched the whole thing without fast-forwarding at all. This car company called Xingchen Automotive has completely overturned my understanding of manufacturers of electric vehicles for the elderly!"

"Damn, that's so awesome... Well said! So what if you come from humble beginnings and are nobody? Don't underestimate a small factory!"

"After watching this video, I admit that I was really narrow-minded. The CEO of a company that manufactures electric vehicles for the elderly is far superior to those boastful capitalists in terms of both character and speech. Under the CCTV interview, he is simply a breath of fresh air... I only see simplicity and pragmatism in him."

"Whatever cars the people need, Xingchen will build them... Just based on this sentence, he has already distinguished himself from ordinary car companies in my mind. Although he is just a startup car company, he is much better than other domestic brands."

"Yes, that's truly excellent! This CCTV interview was of very high quality! I think Mr. Xu's words could be taken as a motto!!!"

……

The surge in comments further amplified the video's popularity.

Soon, it made it to the homepage of Bilibili.

The video views started at 100,000 and then 200,000.

In the end, it broke through the 600,000 mark.

then.

Below is a pinned comment that has received hundreds of likes and has been repeatedly shared by netizens:

"I never expected to see the Xingchen Auto brand here, it's unbelievable."

Let me clarify first, I bought my dad a tricycle/motorcycle for the elderly. That's right... it's the Xingchen 01 produced by Xingchen Automotive Factory. At that time, this manufacturer hadn't officially started manufacturing cars yet; they were just selling tricycles and motorcycles for the elderly.

Because my dad is quite old and nearsighted, he definitely wouldn't pass the driving test, but he often goes to town to haul goods and sell fruit, so he's a very healthy old man.

We used to have a tricycle at home, which we drove for seven or eight years. We replaced the lead-acid battery three times, and the metal casing was so worn out that we couldn't bear to replace it.

So I spent 20,000 yuan to buy him this Star 01. That was the first time I saw that kind of excited and happy expression on the old man's face. It was a genuine feeling of liking him.

I compared it with other elderly people's electric vehicles in the village, and they either frequently broke down or were difficult to drive. Only this Xingchen 01 has never had any problems and is very easy to drive.

Once, my dad was hauling fruit and bumped into a stone pillar. The truck was quite sturdy, and the front got dented. Although the steel plate was a bit thin, the materials and structure were much thicker and safer than other electric vehicles for the elderly. Later, when we took it to the after-sales service center for repairs and painting, the price was very reasonable, and there were no extra charges.

What I want to say is that Xingchen, the car manufacturer, makes really good products.

It was through this video that I first met Mr. Xu and learned what kind of manufacturer Xingchen Motors is.

When he said he was a nobody, I couldn't help but tremble. Who isn't a nobody?

I am also an unknown person, and so is the little old man in my family.

Mr. Xu said he would never forget the first car he made in the new energy vehicle market, and I think so too. My husband will never forget this car either, because in my eyes, it is the first car he has ever truly owned in his entire life.

In the eyes of my old man, it's not a recreational vehicle for seniors, but a car without a driver's license.

And it might also be the last car he ever owns, because I've bought a house in the city, and in a year or two the old man will be able to retire peacefully and take care of his grandson.

……

This comment garnered many likes and follow-up comments.

"Brother, that's so true!"

“I have always felt that the needs of the general public should not be suppressed. Some people say that Xingchen Motors took advantage of legal loopholes to make huge profits in just one year, making it sound like illegal income... But if there were no huge demand, where would such huge profits come from? Who are the people after all? And who are the regulations made for?”

"Sigh, the regulations have changed. Small cities are starting to crack down harder. In the future, old people's cars will only be able to be driven in towns and villages."

"I'm intrigued! I live in the countryside, I'm going to check out the Xingchen brand electric car for seniors tomorrow!!"

"Upstairs, the Starry Night Mini is also good. The reviews online are all very good. After watching what Mr. Xu said in the video, I believe this company's products won't be bad!!"

……

We live in an era of seamless data transfer and exchange.

soon.

This video went viral not only on Bilibili.

Some people moved it to Weibo, some to forums, and others to Tieba and Neihan Duanyou (a Chinese online forum for sharing humorous content)...

Users on these different platforms and software all came across the related content.

Li Yi Bar:
[Repost—An unknown figure in the car manufacturing industry, under the lens of CCTV, said, "We will build whatever the people need..."]

"Hey Liu Ming, someone said the Star Mini is the first car for a loser, and I think that's absolutely right, I am a loser myself!"

……

forum:

[The Rise of a Manufacturer of Low-Speed ​​Electric Vehicles: The Development History of Xingchen Automotive]

……

Forced to call out:

What are your thoughts on Xingchen Automotive? As a startup car company, it successfully appeared on CCTV for an interview. Are new energy vehicles a form of subsidy fraud or a future trend?

"Thanks for the invitation. I'm in the US, just got off the plane."

……

Because of the CCTV interview.

This includes the issue of Bilibili breaking out of its niche.

Discussions about Star Auto are gaining momentum online.

Related trending terms and searches have gradually appeared in the top few spots on Toutiao.

The most prominent one has already climbed into the top five of the daily rankings.

The message reads: "Whatever the people need, we at Xingchen will create."

For a while.

People from all walks of life are paying attention.

Some domestic car manufacturers also noticed this trending topic. When they saw the information and the CCTV interview clip, they were all taken aback!
Then I couldn't help but gasp for breath.

Good heavens, this publicity is going to be amazing!

This isn't the first time a CCTV program has interviewed car companies and filmed their factories.

But after the show aired, where else could you achieve this kind of effect?

Compared to their annual spending on slogans and brand concepts, this one suddenly looks terrible!

……

These days.

Wuling has completed the necessary internal preparations.

To perfectly deliver an advertising message requires skill and execution.

We can't just shout slogans and put up banners; that easily comes across as hypocritical, pretentious, and empty.

Therefore, Wuling Group internally discussed and decided to first donate a sum of money and supplies to impoverished areas, then find the media to report on it extensively, thus spreading the slogan, and then arrange for Wuling Mini to carry out comprehensive publicity.

In this way, all the public's attention will be drawn to it.

This operational strategy was also arranged by Jiang Ze after careful consideration.

Donations combined with media coverage are an old-fashioned tactic, but they are very effective!
He felt very comfortable, as if he had everything under control.

in fact.

The public tends to blindly follow others.

As long as the promotional slogans are effective, soaring sales and rising stock prices will all be natural outcomes.

Just then, the internal phone rang.

"Director, something's wrong!"

"Our slogan has suddenly gone viral online!!"

……

"Explosive popularity?"

"What do you mean? Our promotional slogan hasn't even been released yet, how could it become a viral sensation?"

Jiang Ze was taken aback.

I blurted out a comment without thinking.

"Xingchen Motors...was featured in a CCTV interview, and they even revealed our internal slogan!"

...

Listen to this.

Jiang Ze suspected that there was something wrong with his hearing.

What do you mean by saying our slogan?

Listen to this yourself—is this statement correct?

Someone else had the same problem-solving approach as him and came up with this conceptual slogan?
Laughed.

This was something he racked his brains to achieve...

...

A video link popped up.

This includes related trending search links and popular online discussion threads.

One by one.

Many netizens are discussing the Xingchen Motors brand.

It was originally full of discrimination, but now its reputation has taken a sharp turn for the better.

Jiang Zeren was dumbfounded!
"What the hell?!"

"what happened?!"

Click on the video.

A clip from an interview appeared before his eyes.

A sound came from the screen.

A series of conversations that left him completely bewildered appeared.

Being born into poverty is not a disgrace...

...

An unknown person can still become famous...

...

as well as.

Whatever the people need, we at Xingchen will create it.

……

These words all sound very apt.

Even each of these features perfectly aligns with Wuling's brand positioning.

But now—how come it's someone else saying it? And right under the camera of CCTV.

It was edited and posted online, and went viral!
"..."

My eyes were fixed on a clip in the video.

Jiang Ze felt like he was about to split open!
He didn't speak for a while.

After a while.

The silent office was filled with heart-wrenching sounds.

"Holy crap, how is this possible?!"

"He's using all my lyrics...my lyrics!!"

……

　I need to adjust Chapter Four a bit; I'll post it later.
　　
　
(End of this chapter)