From knock-off old-man's electric vehicles to industrial giant

Chapter 62 Work is work, and life is life!
If foreigners saw this, they'd think that Chinese car companies couldn't afford to hire car models!
……

to be frank.

The moment that sentence appeared.

It carries a kind of magical, absurd realism, and a righteous indignation full of barbarity.

It seemed... that everything was so natural.

This directly caused Lai Zhanyun's brain to shut down!
what? ?

One per car?
Does that mean there were six car models standing at just one booth?

Ah, this—

This is not over yet.

Xu Yi seemed to have completely noticed the strange expression on his face:

"By the way, the organizers don't seem to have any special requirements regarding the number of car models, right?"

Lai Zhanyun stammered, "No, no... well... we organizers don't have any requirements for the car models at the booth, it's just..."

He gave me this affirmative reply.

Xu Yi immediately turned to look at the other side, "The car models at the booth need to be booked in advance, and there are only three days left. Isn't that a bit tight?"

Just by looking at that look, Yu Nian immediately knew his boss's attitude.

"The time is a bit tight, but it should still be enough. It's just that top-notch car models are hard to find because they all need to be booked in advance."

In this industry environment, as long as you're willing to pay, you can find top-tier models. However, for more famous models, there's a pre-booking period for exhibitions and events.

"No need, first-tier or second-tier doesn't matter, the key is quality, we need to make sure that the audience who come to see the car feels it's worth it!"

"No problem, I'll figure out how to arrange it right away."

The efficiency of Xingchen's team is top-notch. Someone immediately brought a laptop and found a spot in the exhibition hall to start screening.

Lai Zhanyun, who was watching from the side, was dumbfounded!
But that wasn't the most surprising thing for him.

But for a while.

Someone compiled and listed all the information in a list.

"Mr. Xu, please take a look. This is a list of high-quality car models we can currently contact, along with their work attire and photos from previous events and exhibitions..."

Looking at the photos alone, each person has fair skin, beautiful features, long legs, slim waist, and youthful appearance... and these are photos straight from a high-definition camera, so their looks are quite striking.

Many second-tier and unknown models may not be very famous, but if you really pick one, there are quite a few high-quality ones.

But Xu Yi only said one word:

"Change."

Lai Zhanyun was stunned.

Dude, you're changing this too??
Even Yu Nian was taken aback.

Until Xu Yi uttered his next sentence.

That tone, brimming with absurd realism and self-righteous confidence, yet also carrying the most genuine humanistic concern.

In just a moment, it smoothed out the wrinkles in everyone's brains.

"It's not that you need to change the person, it's that you need to change your clothes and attire for the exhibition..."

"Car models should have professional ethics. Look at these car models' usual work clothes, they only wear high heels and no black stockings at all. What kind of behavior is that?"

……

Lai Zhanyun: "..."

His gaze was as if he were looking at a god!
hiss--

how to say.

The person in charge of this company, Xingchen Automotive, seems to be completely different from the CEOs of other startup car companies he had previously encountered.

"Actually, it's not that we car companies are making too many demands, it's mainly for the sake of the exhibition effect... right?"
The media come from afar to film, and consumers walk into the showroom, even if they don't buy a car, they still want to feast their eyes. If all else fails, they can take a few photos with their phones, so it's not a waste of their ticket money.

There's no other way but for car manufacturers like us to spend more money.

"Manager Lai, what do you think?"

Xu Yi had no choice but to personally oversee the development of the industry.

This year.

You need to buy a ticket to visit a car show.

Including transportation costs and ticket prices, the cost is not cheap.

It can be said that, apart from a portion of the invited media personnel, a large portion of the consumers who came to the auto show were "high-quality consumers".

It's for people who truly love and understand cars, or those who have a need to buy a car and want to take a look.

They've won over this segment of consumers, offering excellent value for money.

It can play a significant role in both brand image and word-of-mouth marketing.

A few years from now, this outfit will be standard for live-streaming car sales, which just goes to show that the industry still has a lot of room for improvement.

“Yes, Mr. Xu, you’re right.” Lai Zhanyun nodded.

Although the car was a bit entry-level, he discovered that the CEO of Xingchen Motors was truly a man of character!

They've all switched to black stockings... what's there to say?
Once the auto show opens, he'll definitely come to support it... and take a few more tours.

……

……

Three days later.

Then came the opening day of the Shanghai Auto Show.

At the same time, the first batch of Star Mini vehicles rolled off the production line and were shipped in large quantities to offline channels.

Yang Li, accompanied by a group of car reviewers and assistants, arrived at the entrance of the Shanghai Joint Auto Show.

The event had just started when the parking lot entrance was already packed with cars and people.

Big-name car reviewers like them have a dedicated pick-up and drop-off service.

Yang Li came here at the invitation of the event, and also because he had a commercial project to film on site.

and so.

He led the group directly to the independent brand section of Hall T1, found the contact person, and began the filming work.

As for other luxury brands, they didn't even give them a second glance.

In terms of spending in recent years, domestic brands have been the most aggressive in their spending efforts.

No need for extra salt.

Since the financial backer has mobilized its monetary power.

When it comes to promoting commercial projects, you have to be a professional and thorough expert.

Yang Li believes that some car reviewers who take money but remain silent are basically scum of the industry!

More than an hour passed.

Filming has come to an end.

Yang Li led his group to stroll around the auto show.

"Brother Yang, this mid-cycle facelift of the Cayenne has optimized the exterior and interior details, and upgraded the configuration. Do you want to shoot some footage?" Assistant Chen Chao asked.

Luxury brands in the T0 segment are indeed generally less proactive than domestic automakers in terms of order fulfillment.

They are positioned as a high-end brand, and their customer base is much more stable than that of domestic car companies that are still in the development stage.

On the contrary, car reviewers sometimes need to piggyback on the explanations of luxury brands to demonstrate their professionalism and elevate their status.

This inevitably leads to a rather comical situation.

If you browse through the videos on car reviewers' homepages, you'll find they're all promoting domestically produced cars priced at 100,000 to 200,000 yuan (for commercial purposes). When asked about domestically produced cars, they all say "good, good, good."

Upon closer inspection, the cars driven offline were either luxury brands or supercars.

The main selling point is "work is work, life is life," and "I only sell this stuff, I don't touch it"...

...

"Let's go check out Hall T0 first."

Yang Li nodded.

Upon arriving at the T0 showroom, I took a series of photos of the mid-cycle facelifted Cayenne, focusing on its exterior and interior.

but.

During this process, my attention was drawn to a noisy sound from the other side.

"Huh? What's going on over there? Why are so many people gathered around?"

Yang Li turned his head and looked surprised.

It's perfectly normal for consumers to gather around and take photos of popular cars and booths at auto shows.

For example, the Porsche booth where he was.

There were a lot of people watching and taking pictures.

The quality of the car models is also very eye-catching.

He approached a salesperson at the store, showed his ID, and borrowed a few minutes of his time to take photos of the exterior and interior.

However, he discovered that the crowds gathered in Hall T3, not far from the entrance, were even more exaggerated.

"Which car company's booth is over there?"

Yang Lizhen couldn't understand it.

When did the crowd density in Hall T3 exceed that in Hall T0?
Moreover, they were all holding their phone cameras, full of enthusiasm, and formed a circle that wouldn't move!

It looks like a display area for domestically produced cars.

what's the situation.

When will domestically produced cars become so attractive?

……

(End of this chapter)