From knock-off old-man's electric vehicles to industrial giant

Chapter 22 Even staged accidents are happening?
"This is a good thing."

Not a moment.

Xu Yi also finished watching the video.

Then I was left speechless, both amused and exasperated.

In his opinion, the car reviewer's assessment was fairly fair.

At least they didn't make baseless accusations.

By the standards of the normal automotive industry, it is indeed substandard.

"But if they smear us like this, our offline sales will probably suffer..."

Furthermore, someone tagged Porsche's official account online, threatening to sue us for trademark infringement.

Yu Nian said with concern.

"No hurry, let the bullet fly for a while."

Xu Yi waved his hand.

In the short term, their future is definitely bright.

Being judged online has actually increased their fame in a roundabout way.

the reason is simple.

The demand in lower-tier markets will not disappear because of these criticisms; on the contrary, it will attract more attention to their products.

Just like the Pinduoduo incident that went viral in the previous life.

Do people really not know that those ten-yuan rice cookers and hundred-yuan televisions are industrial waste?
Even when criticized and exposed for not meeting industrial quality standards, sales continued to surge.

Because before the per capita income in China increases, there is a considerable population that needs these products.

In this field, people don't care about so-called brands or industrial standards; they only care about the absolute cost-effectiveness and whether their own needs can be met.

What if the needs are not being met?
Then what's the point of talking about brands or quality?

What they need to do is simply to achieve the highest quality in this emerging market segment.

As long as their cars have that value, consumers will continue to support them.

"Our sales continue to grow. We've not only covered several major provinces in the north, but we've also established channels in several southern provinces. The microcar market there is also quite large. In the next two months, breaking the 20,000-unit sales mark per month shouldn't be a problem..."

"Moreover, we are also working on our self-developed motor, which will further increase our profits."

The R&D department recruited a new batch of talents and established a motor and electronic control R&D project team.

The internal project code name is "V1 Motor".

of course.

Compared to this, Xu Yi focused more on expanding the southern market.

The effort Zheng Guozhao, the distributor, put in after the collaboration exceeded his expectations.

Not only did they help them quickly open up the Shandong market, but they also quickly used their connections to help them connect with some channels outside the province.

Otherwise, sales wouldn't have increased so dramatically.

of course.

This is also why their cars sold so well.

Anyone with a bit of business sense can see that this is a sure-fire way to make money, and the process of connecting with them is incredibly fast.

Only a fool wouldn't make money when it's available!

The current shortage in the motorcycle market has created more opportunities for tricycles and mini four-wheeled vehicles.

“Mr. Xu, there’s one more thing. Reading Auto Company sent an email accusing us of brand infringement and demanding compensation…” Yu Nian added.

Besides the fact that his car was trending on social media, he also had this email to report.

"What? Reading Company?"

Xu Yi was slightly taken aback.

This news left him feeling bewildered.

Infringement?

What rights did they infringe upon?

Does he have any connection with this company?

"To be precise, this was orchestrated by the distributors. After Zheng Guozhao introduced our new car, they used Leding Auto's customer base to attract customers and even displayed their logo..."

Yu Nian explained, with a mix of amusement and exasperation, recounting the whole story.

To be precise, this can be considered a personal feud between Zheng Guozhao and Levdeo Auto.

"Pfft... Is that so?" Xu Yi took a sip of tea, his expression gradually becoming strange.

He finally understood why the channels in Shandong had opened up so quickly, and why Zheng Guozhao had spared no effort in boosting sales offline. It turned out they were in a state of "love-hate relationship".

Right.

Don't fight for steamed buns but for breath.

They're all respectable people; if they don't retaliate, who can swallow this insult?
Xu Yi could only silently say that he was pleased to see this happen.

“Mr. Xu… how should we reply to this email? Reading Auto’s attitude is very tough; they say they will sue us,” Yu Nian added.

"Let him sue. Just say we didn't know anything about it and it has nothing to do with us. If he wants to find someone, he should find the distributor. He can go to court if he wants."

Upon hearing this.

Xu Yi was also amused.

He wasn't easily frightened.

Besides, this is at most a borderline case; if they were to sue, the other party would have no chance of winning.

"By the way, have HR contact two more law firms, find those with the ability and MVP track record. It's okay to spend more money, just prepare more materials so that when a lawsuit comes knocking, it won't take up internal resources."

Since the company is not large enough, there is no need to set up a separate legal department.

Make preparations in advance.

With high car sales, not only do we need to address production and R&D issues, but external factors also come into play.

of course.

In Xu Yi's view, this level of problem is at most considered a staged accident.

……

……

the other side.

Reading Company office building.

Zhou Tao has been feeling very anxious lately.

Since that incident, their car sales have been declining, even though they have dealt with the problem customers whose cars were stolen.

But sales just haven't been able to pick up.

On the one hand.

The market is only so big, and after the top brands competed with each other, a delicate balance had been reached.

Now that a new "outsider" has suddenly emerged, it's impossible for the other companies not to feel uncomfortable.

Moreover, the microcar segment doesn't have sub-markets like "sedan," "SUV," or "MPV."

The car models they sell are almost identical in size and proportion.

Strictly speaking, it is equivalent to a type of car model.

"President Zhou, Xingchen Company has replied to the email." Vice President Liu Bin walked in quickly.

Zhou Tao's face darkened: "What did they say?"

“Xingchen completely denies it, shirks responsibility, and tells us to sue the distributors for infringement, or simply go to court and see them in court…” Liu Bin sighed.

Don't be shameless!!
They clearly rose to prominence by exploiting the customer base of their own company, Levdeo Auto.

Zhou Tao couldn't help but curse inwardly!

although.

These microcar companies all had some history of involvement in illegal activities during their rise to prominence.

For example, there were cases like producing counterfeit cars to fraudulently obtain government financing guarantees and defaulting on payments to dealers.

But can that be the same?

"Is there any chance of winning the lawsuit?" he asked.

"It's probably going to be tough. We don't have enough substantial evidence, and the other company hasn't advertised it in any public forum. Even if we investigate the distributor's individual actions, it'll at most be considered a regular dispute. But this time, we've definitely suffered significant sales losses..."

Liu Bin continued.

As he finished speaking, he seemed to notice that his boss's face had darkened to the point of being dripping with gloom.

He quickly added a sentence.

"But we've found a more powerful way that might just be able to crush Starry Sky Company in one fell swoop..."

……

(End of this chapter)