Tennis: He's so obedient!

Chapter 89 Sponsorship Incentive Agreement (Seeking First Subscription)
When Jiang Hong arrived at the school, the principal was already waiting for him.

Upon seeing Jiang Hong, Principal Gao immediately came to greet him.

"Xiao Jiang, I won't go into those platitudes. You've really brought honor to our school and glory to China!" Gao Jin said, his face beaming with excitement.

When the students in the school achieve results, I, as the principal, feel proud.

"Principal, you flatter me. I also needed the school's help during the competition!"

Jiang Hong certainly wouldn't get carried away just because he won a challenge tournament.

Gao Jin looked at Jiang Hong and nodded in satisfaction.

He was also a little worried that Jiang Hong might get carried away by the praise from those around him and the media after winning the competition.

However, Jiang Hong has not become arrogant because of this; on the contrary, he is very humble.

Jiang Hong wasn't lying, because apart from the money, Jiang Hong didn't take any exams and found that his scores were all in the 70s or 80s!

It's not very high, but as long as I don't fail, I'm all set.

The teacher kindly told Jiang Hong that he had brought honor to the school, and that they, as teachers, could not hold him back.

"By the way, Xiao Jiang, I don't know much about sports, but I've heard that tennis is very expensive. Was the sponsorship the school gave you before enough? Otherwise, I'll give you some more!" After all, it was only a few days ago that the school got some exposure on CCTV, so the money spent was worthwhile!
However, Jiang Hong ultimately refused this offer.

After all, the school's money is all state-owned assets, so a small amount of sponsorship is not a problem when you are starting out.

Taking too much can easily lead to disputes later.

After all, no one can guarantee that the principal will still be the same kind old man next year.

In the end, Principal Gao Jin did not insist, but simply told him that if he encountered any difficulties, the school would always be his support.

Suddenly, there was a knock on the principal's office door.

"Please come in!"

Then a middle-aged man walked in; he was the school's dean of students.

"Principal, it's like this, just now a person claiming to be an Adidas executive wanted to see Xiao Jiang, saying it was to discuss sponsorship."

The principal didn't make a decision hastily, but instead turned to ask, "Xiao Jiang, will you see him?"

Jiang Hong hesitated for a moment, but finally nodded, "Let's meet him!"

At least see what kind of sincerity the other party has!
Led by the head of the teaching department, Jiang Hong then went to the meeting room, where the other party was waiting.

Jiang Hong pushed open the door to the reception room and saw a man in his thirties pacing inside.

Hearing the door open, he immediately turned his head.

Upon seeing Jiang Hong, his eyes lit up, and he was the first to extend his hand. "Hello, I am Chen Chongbo, the head of Adidas China. Congratulations on winning the championship! You have broken the history of our country not having an ATP Challenger title and brought glory to the country!"

Chen Chongbo appears very approachable, not the kind of authoritative or aloof person he is!
With a calm smile, Jiang Hong shook his head and said, "You flatter me. Even without me, someone else would have won the championship. Sooner or later, a Chinese athlete will take this title!"

Chen Chongbo's eyes lit up. Jiang Hong had made a bold statement before the competition, and he had thought Jiang Hong was a bold and unrestrained person, but it turned out that he was actually very humble.

He has his own personality on the sports field and is a gentleman in private. He can definitely be considered an excellent sports idol.

Adidas has long coveted the Chinese market, and has been sponsoring the Chinese national team since 1978.

Last year's acquisition of Reebok was intended to further expand their presence in the Chinese market. They have a long-standing and significant influence in tennis, having already sponsored the national tennis team.

However, what's embarrassing is that Li Na, the current top female tennis player with the best results, is sponsored by Nike.

Nike has consistently invested in and sponsored the track and field industry, but Liu Xiang, who is currently enjoying unparalleled success, is also under Nike's umbrella!
Regarding Jiang Hong's sudden emergence, they had been discussing sponsorship matters internally.

Unexpectedly, Nike acted so quickly, having already discussed sponsorship with Jiang Hong.

However, the final result seems to be unpleasant!

"Jiang Hong, may I call you that?" Chen Bochong asked as the two sat down.

"Of course!" Jiang Hong nodded.

"Well, I've come here hoping to talk to you about sponsorship!" Chen Bochong spoke with a sincerity that made people feel at ease.

Jiang Hong isn't a child; he wouldn't so easily believe that the other person is truly opening their heart to him.

Someone who can rise to a senior management position in such a large company is definitely not an innocent soul.

"We currently sponsor the national tennis team as well, and we have always been very supportive of the development of national sports!"

"You're a free agent, and currently playing in China, your expenses might not be that high. But if you participate in tournaments around the world in the future, the expenses will be considerable. Moreover, endorsement deals always make up a very large portion of a tennis player's income!"

"Nike approached you before, so I won't waste time with empty talk. The first option is $50 a year for a five-year contract."

As expected of someone with deep pockets, they immediately offered several times the amount of Nike's previous sponsorship fee.

This price is definitely inflated.

However, as a free agent, and given the highly commercialized nature of tennis, Jiang Hong's deal is worthwhile as long as he can reach tour-level standards, given the current state of development.

The other party's price is indeed very sincere. You should know that in some small countries or countries with a surge in athletes, winning a tour championship is just the beginning if you want to get sponsorship.

And it's not even for big companies like Adidas or Nike, just endorsements for some small products.

The price of an endorsement deal is closely related to the athlete's country of origin and popularity.

Jiang Hong did not agree immediately, but instead looked up at Chen Chongbo.

"There must be a second one, right?"

Chen Chongbo nodded. "That's right. The second type is the incentive program. The sponsorship fee you receive will vary depending on your performance."

"The basic terms include a minimum sponsorship fee of $4 per year, $30 for reaching the semifinals of a tour event, $100 million for a tour title/Masters semifinals, $150 million for a Masters runner-up/Grand Slam quarterfinals, $300 million for a Masters title/Grand Slam semifinals, $5 million for a Grand Slam runner-up, and $500 million for a Grand Slam champion, plus a dedicated line of jerseys and shoes; there is also a supplementary agreement that will give you a $800 bonus just for participating in next year's Beijing Olympics, $20 for reaching the top 40, $80 for the quarterfinals, $120 million for the semifinals, $300 million for the runner-up, and $500 million for the champion. The terms from both parties can be combined."

In the world of tennis, Olympic champions cannot be compared to Grand Slam champions.

However, the situation is different in China. The Olympic champions of the past few years have demonstrated the Chinese market's fervor for them.

It must be said that the sponsorship terms offered by Adidas were very attractive.

The sponsorship fee for the tour champion alone already exceeds that of the first sponsorship option.

But that doesn't mean Adidas is stupid!

(End of this chapter)