My Realistic Simulation Game

Chapter 46 Benchmarking against Levi's, Adjusting Strategy
Qin Yuan withdrew his gaze and stopped thinking about it.

They turned around and joined the transport team.

Under his leadership, the entire team was incredibly efficient.

Under the occasional unfriendly gazes of those bald Caucasian men.

In less than half an hour, the mountain of goods in the entire No. 6 carriage was completely emptied!
When the last bag of goods was tightly covered with a tarpaulin and locked in the van, the young students responsible for unloading the goods were so tired that they were panting heavily, supporting their knees.

"Phew...it's finally over!"

Gangzi was the last to jump into the back of the van, wiping the sweat mixed with ice crystals from his forehead, and slammed the door shut.

Inside the train carriage, especially among the young students, their tense nerves finally relaxed, replaced by a kind of pre-battle excitement.

Sitting next to Qin Yuan, Chen Jianhua's face was filled with barely suppressed excitement. Looking at the truck loaded with goods in front of him, his eyes shone: "Brother Yuan! This... so much goods! My God, this time our campus team is going to make a big splash."

"With this batch of goods as a foundation, all the resellers in the Moscow University area can double their profits again!"

"Get rich!"

Wang Haiyang, Zhang Wei, Li Xiangqian, and others were also overjoyed. They had made a fortune helping Qin Yuan resell goods last time.

This significantly larger shipment means a higher commission rate.

How can I not get excited?

Qin Yuan wore a calm smile, unaffected by their excitement. He glanced at Chen Jianhua beside him and said, "Jianhua, having goods is useless; you have to sell them and turn them into real money. How's your sales network going? Can it handle such a large volume?"

When it came to business, Chen Jianhua immediately calmed down and said seriously, "Brother Yuan, don't worry! I've been running around like crazy and spending a lot of money lately! I've visited almost every university in Moscow with a certain size and Chinese students!"

He counted on his fingers, as if reciting a familiar list: "Moscow State University, Plekhanov School of Economics, Friendship University, and engineering, teacher training colleges, etc... Almost all the international students with a little ambition nodded!"

"They're even more enthusiastic than I am now, they're just waiting for the goods!"

“Not only Chinese students,” Chen Jianhua’s eyes gleamed, and he lowered his voice with a hint of pride, “I’ve also recruited more than a dozen local students!”

"These guys are quick-witted, resourceful, and popular at school!"

"I did as you said, I painted a rosy picture for them, no, I meant I depicted a bright future. As soon as they heard about the commission rate and cash payment after the sales were completed, they all patted their chests and guaranteed that they could bring a large number of classmates to work together!"

"A few guys even confided in me, saying they could find a way to get through the student dormitories, and the sales would be phenomenal!"

"I conservatively estimate that the campus market still has at least 30% more potential to be tapped!"

"Very good!" Qin Yuan's eyes showed approval. "You did even better than I expected."

He glanced around at the young but energetic faces in the car and clearly instructed, "This entire shipment will be transported back to the Chekhov Hotel; that place is now our 'headquarters'."

"From now on, you can come here directly to get your goods."

"Also," Qin Yuan said, looking at Binzi and Gangzi, "Binzi, take Weiguo and the others to the Cheka market tomorrow and ask Vasily and Ivan to take back our old stall."

"That's a window for us, and also an important source of information."

Binzi nodded steadily: "Don't worry, brother! Ivan and Vasily know us, they're familiar with us!"

"Good!" Qin Yuan's voice rose a few decibels, filled with strong confidence and persuasiveness, his eyes sweeping over the crowd with piercing intensity.

"Guys, we've only covered one-tenth of the journey so far. What's next?"

"Damn it!" Gangzi shouted first in a rough voice.

"Let's do it!" Binzi and Wu Weiguo responded calmly but forcefully.

"Dry!"

"We have to do it!" Young students like Wang Haiyang and Zhang Wei were so excited that they clenched their fists and roared in low voices.

The atmosphere inside the car was instantly ignited, filled with the passion of young people.

However, in the midst of this surge of passion, Qin Yuan dropped a bombshell that caught everyone off guard.

His tone was calm, yet it was like a thunderclap from a clear sky: "Not bad."

"But guys, these Apple brand jeans... are our last batch."

"Huh?!" Chen Jianhua was the first to exclaim in surprise, his smile instantly freezing on his face. "Yuan... Brother Yuan! What did you say?! We're not selling Apple products anymore?!"

"Now, in universities, besides Levi's, the most recognized brand is our Apple."

Wang Haiyang panicked and hurriedly asked, "Brother Yuan, we've just opened up sales channels and they're incredibly popular, why are you stopping?"

Zhang Wei followed up immediately, asking, "Brother Yuan, is there a problem with the distribution channels on the mainland? Is the license being revoked?"

In their view, abandoning the booming Apple brand would be like cutting off their own arm!

The lively atmosphere inside the carriage instantly cooled down, and everyone's eyes were focused on Qin Yuan, filled with confusion and anxiety.

Looking at everyone's anxious and confused faces, Qin Yuan revealed a confident smile and slowly shook his head: "The channels are fine."

"The problem is that we can't always be just 'middlemen' and work for others under their own brand."

He leaned forward slightly and said calmly, "From now on, we'll sell our own brand!"

Your own brand?
These words, like pebbles thrown into a calm lake, stirred up ripples in everyone's hearts.

"Our...our brand?" Chen Jianhua stammered, a mixture of inexplicable excitement and...bewilderment.

Building a brand?

This concept was too far removed from the lives of ordinary students and novice traders like them.

"Yes!" Qin Yuan nodded firmly, uttering a resounding name: "Jeanswest!"

"Jeanswest?" Everyone subconsciously repeated the somewhat awkward, yet slightly foreign-sounding name.

"What...what brand is this? I've never heard of it before?" Chen Jianhua asked, puzzled.

Qin Yuan smiled slightly and revealed a highly enticing promotional message: "This is a brand that I co-founded with people from Hong Kong."

"Remember this, when you're promoting our products in the future, especially to those Russian students, just say—'Jeanswest, quality comparable to Levi's!'"

"Fashion originates from Hong Kong, quality guaranteed internationally!"

The carriage fell into a deathly silence.

Levi's?!

That's the top benchmark in the denim industry, a genuine American product renowned worldwide!
In everyone's mind, he was someone who was high and mighty!

A new brand dares to claim it's "comparable to Levi's" right off the bat?!

That's incredibly audacious!
Chen Jianhua, Wang Haiyang, Zhang Wei, and the others all widened their eyes and opened their mouths slightly, speechless for a moment.

The look in his eyes as he looked at Qin Yuan was filled with shock and disbelief.

I know that following Brother Yuan means I can eat meat, but this is... too much gnawing on bones!

Just this one trip back, and they've quietly made the plate so big?!
Did they jump straight from smuggling and reselling into the deep waters of brand building?!

(End of this chapter)