The only sun in Huayu

Chapter 91 Cinematic Universe! A Director with a Hundred Million Dollar Promise!
Huayi.

"With a budget of tens of millions, it grossed 80 million in its opening weekend. 'The Eunuch' really made a fortune!"

Wang Zhonglei felt like an idiot!
"The Eunuch" broadened his horizons; he had no idea movies could be made like this!
"There is great potential in marketing."

Wang Zhonglei and the distribution manager summarized their experience.

"Undoubtedly, the marketing of 'The Eunuch' was very successful. It started building momentum from the beginning of the film's production, taking advantage of every opportunity, and then releasing various spoilers and trailers, and finally knocking out 'The Sin' during its release, presenting a clear sense of rhythm."

"We should learn from this kind of publicity and distribution rhythm. 'Assembly' can try it to stir up the audience's emotions."

As for the true value of "The Supervisor", it lies in deeply cultivating the local cultural fabric, telling Chinese stories well, and creating works that resonate with the aesthetics and emotions of the Chinese people.

In terms of creative techniques, the narrative is characterized by its high information density, massive amount of information, and the reconstruction of the Chinese hero who protects the faint light. The visual revolution is initially revealed through the materialization of inner energy.

These are not easy to learn.

The marketing is still obvious.

Wang Zhonglei had to admit: "The Du Gong set a new benchmark for publicity and distribution."

the other side.

Chen Daoming couldn't sit still any longer.

I simply can't sit still.

Wang Jinghua couldn't sit still any longer.

Wang Jinghua said, "I saw in the work group that in order to slow down the decline in weekday box office revenue, the roadshow will resume on Monday. I think you should also go on the roadshow."

The cast and crew of "The Eunuch" have a chat group, which Chen Daoming usually doesn't look at. He doesn't use QQ either; his assistant handles it.

"I think so too."

Although the production team didn't require it, Chen Daoming was still self-aware.

"I have to support a movie made by a local team and a local crew."

He wasn't doing it for the Jiajing trilogy, of course; he just wanted to help out.

They were on the same page, and Wang Jinghua immediately made arrangements.

A top-tier director is highly sought after, especially someone like Shen Shandeng who has sequels in his works.

Top directors represent top-tier resources, which can be considered strategic resources for Wang Jinghua, who works in the brokerage business.

Wang Jinghua still wants to cooperate with Shen Shandeng, which would also help stabilize the minds of her artists.

After all, she wanted to run away again.

In 05, she left Huayi Entertainment with dozens of artists and joined Orange Sky Entertainment.

Earlier this year, she partnered with Wu Kebo to establish BJ Orange Sky 18 Company, in which Wu Kebo holds 75% of the shares and she holds 25%.

In less than a year since its establishment, it has rapidly grown into the largest performing arts agency in China with the most actors and the most professional business operations, rivaling its former parent company, Huayi Brothers.

The reason she and Wu Kebo parted ways was the same old problem.

The inherent conflict between artist management and film and television departments meant that Orange Sky Entertainment's investment in the film "Red Cliff" did not result in its artists being offered major roles.

Wu Kebo wanted to bypass her and control her artist resources, and wanted to take control of her company. The establishment of Orange Sky 18 was also to achieve absolute control.

Wu Kebo's offer to transfer the contracts of his artists from her personal position to the company was a price that Wang Jinghua could not accept.

Fortunately, Wang Jinghua was already quite skilled at running away.

The production team of "The Supervisor".

Shen Shandeng was very welcoming when he learned that Chen Daoming was coming, believing that more people meant more help.

The second week's roadshow schedule remained the same, with Wu Jing in the south and him in the north.

Starting from Beijing, I traveled through several major northern cities that are major ticket-producing areas.

Shen Shandeng led Chen Hao, Huang Xiaoming, and others to meet Chen Daoming at the cinema.

"Congratulations Director Shen on the great success," Wang Jinghua congratulated.

Shen Shandeng sensed something was off, but he let it go. After the movie's success, he felt that the people around him were becoming more and more pleasant to talk to.

"Welcome, Teacher Chen. Thank you, Teacher Chen."

The polite exchanges between Shen Shandeng and Chen Daoming were a bit odd.

Fortunately, the photography exhibition was not open, otherwise it would have been even stranger.

Of course, Chen Daoming is first-rate in both character and acting skills.

In terms of professional skills, he is an idol among the powerful.

He was one of the earliest middle-aged actors to engage in marketing.

In terms of representative works and awards, he is at the bottom among the top artists of his generation, such as Tang Guoqiang, Li Youbin, and Chen Baoguo.

But it's only relatively weak compared to the strongest.

His character is beyond reproach; he is a veteran actor of both high moral character and artistic talent.

Or rather, most of the people born in the 50s have good work ethic. Li Jianyi also mentors young actors, teaching them step by step. Chen Daoming is also very serious about his work on set.

Backstage at the cinema.

The main cast of "The Eunuch" chatted casually, and not only Huang Xiaoming, Chen Hao, and Chen Daoming, but also some talented supporting actors came over.

The movie was a success, and everyone was overjoyed.

Unlike Chen Daoming, who only glanced at the screen and left when he made a cameo appearance, Wang Jinghua stayed today.

When the time came, the theater manager came to inform us.

This time, their roadshow included more small events than last week, targeting the film studio and even the surrounding area.

The film's success is simply a reflection of the director's reputation!

The better the results, the more polite everyone becomes, from investors to actors to theaters.

Especially now, when there is a lack of good domestic films and the supply of good films cannot meet the demand, the status of great directors is truly extraordinary.

The event went smoothly, and the audience was friendly and enthusiastic.

Shen Shandeng noticed that by the following week, viewers were discussing the plot more, especially some of the metaphors.

The history of the Ming Dynasty, including the garrison system, the opening-up policy, and the salt permit system.
The Ming Dynasty depicted in "The Eunuch" is refreshing and novel.

Some viewers pointed out that it was "Those Things About the Ming Dynasty" that prompted them to rediscover and interpret the Ming Dynasty.

The novel "Those Things of the Ming Dynasty" is currently generating a lot of buzz. This novel, which started serialization last year, has become popular on a niche forum called "Discussing History Over Wine" on Tianya.com.

After its publication last year, it quickly became one of Dangdang's "Lifetime Five-Star Best Books", was rated as one of the top ten best-selling books in the country, and one of the ten must-read books for primary and secondary school students in the country. It has been recommended by readers as one of the most memorable books for many consecutive years.

This book portrays Zhu Yuanzhang as an entrepreneur and Hai Rui as an idealist, with a writing style that feels approachable.

In the current public opinion environment, it can be said to be unique.

The book's popularity also demonstrates that the public's aesthetic sense is normal.

Shen Shandeng noticed that some viewers had already connected the movie "The Eunuch" with reality and started discussing the issue of corruption.

Movies have a much stronger influence and reach than books, especially a blockbuster commercial film.

Shen Shandeng may be of low status and unable to do much, but he will do his best to make a difference.

I still hope to bring about some changes in public opinion and social atmosphere.

He is also confident that he has constructed a historical framework that far surpasses the current and even future understanding of the audience, and that can withstand interpretation.

Some viewers also discovered the historical figure upon whom Sun Shichang was based.

"The attendance rate is significantly lower than on weekends. How much has it dropped?"

As he was leaving, Shen Shandeng asked about his grades.

The cinema manager quickly replied, "That's quite a lot, quite a lot, it's no worse than a typical weekend. Director Shen, you're amazing!"

The success of domestic films not only brings box office revenue to cinemas, but also reflects the government's support for domestic films.

The higher the percentage of domestic films sold at the box office, the higher the subsidies will be.

The film crew moved on to the next cinema.

Once in the car, Shen Shandeng turned around and was startled.

Wang Jinghua had somehow gotten into his car. Where was Chen Hao?
Wang Jinghua is indeed very capable; as the first agent in mainland China, she remains the top agent today.

At her peak, she managed the careers of Bingbing and Fan Bingbing, as well as dozens of artists including Chen Daoming, Tony Leung Ka-fai, Carina Lau, and Xia Yu.

Some people have made verbal agreements with Wang Jinghua and have decided to stick with her.

A few years ago, when she was at Huayi, the economic department she headed, along with Feng Xiaogang's films, was known as Huayi's two pillars.

His departure in 05 caused panic among the employees of Huayi, and forced Wang Zhongjun, who had been hiding behind the scenes, to speak out.

Wang Jinghua, ever the familiar face she was, said, "Director Shen, 'The Eunuch' really boosted the morale of our mainland team."

She started as a front-line agent and, in her early years, in order to gain a foothold, she followed Chen Daoming around, developing exceptional interpersonal skills.

"The audience was just starving," Shen Shandeng said.

Wang Jinghua said with a smile, "Teacher Chen specially wrote a short biography of Yang Tinghe."

"Isn't the movie over yet?" Shen Shandeng asked, puzzled.

Wang Jinghua was a little unsure.

Whether Shen Shandeng genuinely didn't recognize it or was pretending.

She said, "Isn't this for Jiajing's movie?"

To Wang Jinghua's surprise, Shen Shandeng said directly, "I also wanted to tell Teacher Chen that there is indeed a Jiajing film plan, and it's not just a Jiajing film. I want to first create the 'Governor' film universe, then form the Jiajing Dynasty film universe, and then the Ming Dynasty film universe."

“I have an even bigger project on hand. Actually, this was the project I originally wanted to do. ‘The Eunuch’ was just a second-best option.” Wang Jinghua gasped, her breathing becoming heavy!
"The Supervisor" was originally a pilot project, and now that it has been a great success, it is clear that the initial large-scale project will be launched.

In addition, there is a sequel to "The Supervisor".

What the hell!

Wang Jinghua cursed inwardly, thinking that accompanying Chen Daoming this time was definitely the right decision.

Shen Shandeng told her not to get too close, as he wasn't into that kind of thing: "Sister Hua, let's keep our distance."

Wang Jinghua said generously, "If you call me 'sister,' I'll take the liberty of calling you 'brother,' and you'll patronize my business."

“I will definitely use the right actor,” Shen Shandeng said. “Tangtang from Orange Sky is my friend. Sister Hua will help take care of her.”

When talking about Tangtang, Shen Shandeng's tone was a bit complicated.

As the leader of the Seven Princesses of Orange Sky, is she considered a princess of the Goblin's Nest?

Forget it, Shen Shandeng isn't playing with love anyway. Fan Bingbing is fine, Chen Hao is fine, and Tangtang is no big deal either.

Thinking of this, Shen Shandeng decided that he didn't want Da Mimi to be involved in the entertainment industry anymore; it would be better for her to stay at home and be his maid.

What kind of nonsense is this? Does he think he doesn't know what other men are thinking?

The crew of "The Eunuch" is extremely busy.

the other side.

In a café frequented by the arts and culture community.

Dead silence.

Those academics who admire the West suffer direct losses.

Although Shen Shandeng did not target them this time, the very existence of "Du Gong" was an indiscriminate barrage.

The situation and public sentiment are both in trouble!

The power of discourse is beginning to crumble, and the value system is also faltering.

The halo of the "temple of art" has been completely dimmed. With its overwhelming box office success, "The Eunuch" has deconstructed the discourse system on which the academic school relies for survival, such as the "three major European certifications" and "artistic depth".

Following the assertion that "weak countries have no art," the fact that Venice is an "all-American" venue has dealt a third blow.

This strike wasn't meant to destroy them, but merely to unleash the force of the splash.

But because it carries the power of film, it is more devastating than the previous two blows.

Not only did their value system collapse, but they were even blamed in return.

Previously, some academics defended the "artistic adaptation" of "The Creation," accusing critics of "interfering with creative freedom."

When "The Eunuch" itself was rooted in the history of the Ming Dynasty and made bold creations that conformed to mainstream values, no prominent figures in the academic circles came out to express their support.

Past award-winning works are also being scrutinized and examined by the audience.

Faced with Shen Shandeng's self-contained system of theory and practice, their circle, which distorts "ugliness" into "beauty" and refers to "the narrative of the other" as "the narrative of the self," cannot withstand the spotlight.

Once the power of the masses is focused, it dies in the light of day.

"No! We haven't lost yet! 'The Eunuch' is also a marginal narrative! The success of 'The Eunuch' is also our success!"

After their anger and breakdown, the academics also began to try to compromise.

Their approach was also very direct: they took credit!
The sun is heralded by the rooster's crow!

The production team of "The Supervisor".

We arrived at the Tianjin Hotel around 9 PM.

Shen Shandeng immediately found Chen Hao and complained, "Wang Jinghua is acting strange. Is she going to use her mature woman charm on me? Ugh!"

Thinking of this, Shen Shandeng shuddered.

Chen Hao was also startled when he heard about the cinematic universe plan of the person on top of him; this was no ordinary high-quality stock.

Shen Shandeng sensed it; Chen Hao was sensitive to matters of the business!
He kindly explained the film's plans, focusing on the parts he could talk about.

The effect is remarkable!

The box office performance of "The Eunuch" on weekdays exceeded expectations once again.

On Monday, November 12th, the box office reached 15 million!
It's even higher than on the opening day!

The number of new jobs continued to exceed 10 million on weekdays, and by a significant margin. The small drop in the number of new jobs has rewritten industry perceptions!
Some people had already predicted that the box office performance of "The Eunuch" would defy common sense.

The same is true!

During the roadshow in Tianjin.

Shen Shandeng shouted directly: "Those who act as traitors and lackeys never have a good ending! Those who forget their ancestors not only harm others but also themselves!"

Eat, sleep, and play "Creation of Sin"!
Then, to avoid any misunderstanding, Shen Shandeng clarified the situation on the spot.

"Don't misunderstand, I'm talking about Sun Shichang and Zhao Wenhua, it has nothing to do with 'The Sin'!"

It would have been better if he hadn't explained; once he did, the audience burst into laughter.

Understand!
I understand!

The audience laughed, and Shen Shandeng laughed too.

Very satisfied, extremely satisfied!

"The Creation" is a distorted narrative that turns stinky dog ​​shit into a "fashion accessory." The more others criticize it, the more those who chase the "fashion" feel that they are the most clear-headed.

The best way is to put it back in its rightful place; once it becomes stinking dog poop, no one will chase after it anymore.

Unless you really like it.

Moreover, it was also a prelude to the anti-traitor poster campaign, and the posters had already been printed.

I'm going to stick it next to "The Sinner"!
Shen Shandeng was also constantly learning, and this was a new technique he learned from "The Hidden Dragon and the Hidden Tiger" and "Creating Evil".

Repay the other person with his own way.

The goal is to leverage the box office success of "The Eunuch" to insert a narrative structure that "fighting traitors will bring box office revenue."

Narrative grammar relies on collaborative networks for capital and audiences (markets) to survive.

The successful "network" support for concrete manifestation is not only the lifeblood of the new grammar's survival, but also a catalyst for its transformation into public culture.

Without a successful narrative grammar, it can never become mainstream.

This system also existed in later generations.

Even if the film's theme doesn't contain the "counterintuitive grammar" that some people want to construct, it still has to be tied to the film.

Because only "success" can distort people's perceptions.

Even if the audience isn't distorted, they can still benefit from the "network," capital and market, investment attraction, advertising, and attracting investment, thus bringing in more newcomers.

Cultural capital, in order to obtain a "grammatical formula" that can be mass-produced, is willing to invest in trial and error, especially when external resources are willing to provide assistance and cover certain costs in advance.

This theory, simply put, is about winning.

As long as you win, there will always be people who support you.

If you can't win in terms of actual results, you can't continue playing the game. Even if you win in name only, you have to keep winning verbally.

Because groups that play with distorted narratives are similar to grassland tribes and pirate tribes.

Or rather, they were essentially paid for by the biggest pirate captain, and once he lost, they would immediately scatter like monkeys falling from a tree.

It can even lead to "win-craving syndrome" and "obsession with success".

For example, a certain Tang-style film failed, but it refused to admit it. When it was released on streaming media, it spent money to boost comments in order to create the atmosphere of victory.

There are also movies that have absolutely no connection to each other, but suddenly they are on the rise, and the intervention of completely unrelated "distorted symbols" is also to create a sense of victory.

Of course, what Shen Shandeng is doing doesn't distort people's perceptions; it's just common sense.

As the box office of "The Eunuch" rises, people will realize that there are so many people who despise traitors, and then the voices of traitors will be suppressed and they will no longer be able to speak with confidence.

Betraying one's people, whether domestically or internationally, is despicable.

Wednesday.

The crew of "The Supervisor" is still active in Tianjin.

"The preliminary box office statistics came out yesterday."

Zhou Qifeng's hands trembled slightly as he announced, "Tuesday's single-day box office reached 12.5 million! Breaking 10 million again on a weekday, rewriting industry perception once more! Six days after release, the box office has exceeded 100 million!"

"It's surpassed 100 million!"

"Director Shen is awesome!"

This figure of over 100 million is a genuine 100 million, not just promotional hype.

Although everyone knew that "The Eunuch" would definitely break 100 million views, the fact that it broke 100 million views in just six days still surprised everyone!

The way everyone looked at Shen Shandeng immediately changed!

Currently, only three directors on the mainland have grossed over 100 million yuan!

Shen Shandeng has entered the 100 million yuan club!
This is a symbol of status, a position of great leadership!

Thank you all for your support.

Shen Shandeng was overjoyed inside, but remained outwardly calm.

When Yang Mi, who was touring the south, learned that the box office had exceeded 100 million yuan, she couldn't wait to rush back and tie herself to Shen Shandeng.

Fan Bingbing was very direct; she sent Shen Shandeng a text message with only one word.

(End of this chapter)