It's reasonable for me to be a three-time Golden Horse Award-winning director and an all-around

Chapter 288 The livelihoods of millions of canal workers... A dissolute international star? (Long chapter! Requesting monthly votes!)
"Mr. Lü, please be careful on the road."

"Okay, Mr. Jia, let's get together again next time."

At the entrance of the private room at Heaven on Earth, Jia Yueting watched with a bright smile as Lü Rui and his group entered the elevator.

But the moment the elevator doors closed, the smile on his face vanished without a trace, replaced by a look of solemnity and resentment.

Despite the pressure from LeEco, Lü Rui ultimately refused to give them face...

Do not!
More accurately, Jia Yueting ultimately chose not to use that face.

He simply couldn't bring himself to completely break ties with the currently booming Ruishijie over a personal grudge involving an actor.

He didn't know how deep Lü Rui's background was, but to achieve so much at such a young age, and to have every step of the way gone so smoothly, there must be some unknown source of strength behind him.

Maybe, like him, he also has a top-tier bigwig backing him up!

It's simply not worth jeopardizing LeEco's future development over such a trivial matter.

Back in the private room, Wu Xiao plopped down on the sofa, his face full of resentment, and asked, "Brother Jia? Are we just going to let this go like this?"

The thought of Lü Rui's words, "Your face isn't enough," and that disdainful look from someone in a superior position, made him grit his teeth in hatred. He felt utterly humiliated!

"Let it go? Of course not. I'll get my revenge for you sooner or later."

Jia Yueting spoke calmly, yet with an undeniable firmness.

When the younger brother is wronged, the boss can't just stand by and do nothing, otherwise who will want to work for him in the future?

But when exactly "sooner or later" will happen is unknown.

Maybe... next week?
After all, LeEco's current financial strength and revenue from self-produced content are worlds apart from Ruishijie's.

He didn't even have the ability to cause trouble for Lü Rui, so he could only plan carefully and wait for the right opportunity to arrive.

"Damn it! This little brat, he's not even fully grown yet, and he's already so arrogant! I'm going to teach him a lesson!"

Wu Xiao was still cursing and swearing, unable to suppress the anger in his heart.

"Don't act impulsively." Jia Yue frowned, his tone suddenly becoming serious. "Otherwise, if something happens, even I won't be able to protect you."

"He's nobody, just a little kid..."

“Kid? Don’t underestimate him.” Jia Yue interrupted him, “He’s built such a large business at such a young age, do you think it’s all luck? Think about it, when you were 25, could you have achieved what he has today?”

These words were like a bucket of cold water, instantly extinguishing Wu Xiao's anger.

He was stunned, and the image of his situation when he was 25 years old involuntarily surfaced in his mind.

At that time, he had just graduated from a junior college and was foolishly going around to interviews and looking for jobs with a group of classmates, barely making ends meet.

If it weren't for the chance encounter with Jia Yueting later on, working with him for a few years and even becoming a TV series producer, I'd probably still be working in some sweatshop right now.

Now let's look at Lü Rui.

At the age of 25, he was already a multi-millionaire entrepreneur with film companies, theater chains, and investments. He had even established himself in Hollywood and was doing very well.

Upon comparison, he immediately realized that he was indeed nothing at all.

No wonder people didn't give him face and even ignored him the whole time, because the two of them were simply not on the same level.

Seeing Wu Xiao remain silent, the hostility on his face gradually dissipating. Jia Yueting stepped forward and patted him on the shoulder:

"Let's go, pay the bill and go back. Just bear with it for now, relax. A gentleman takes revenge even after ten years. Don't forget what our dream is."

Wu Xiao nodded slowly, squeezing out a single "hmm".

Now that things have come to this, he has no choice but to remain silent and endure.

Meanwhile, inside the car, Zhao Peng couldn't help but ask, "Brother Rui, what exactly is Jia Yueting up to? Is he really just going to let it go so willingly?"

Looking at the night scene outside the window, Lü Rui's lips curled into a cold smile:
"Let's leave it for now, but if I'm not mistaken, this guy won't let it go. But it's okay, we'll deal with whatever comes our way. As long as we stay vigilant, we won't be afraid of him making any underhanded moves."

In fact, Li Baotian's incident was just the beginning.

According to the development plans of Ruishijie and LeEco, a battle is inevitable in the future; what we are seeing now is just an initial test for both sides.

Lu Rui has already made his stance clear; it remains to be seen whether Jia Yueting dares to step in.

...

Before we knew it, it was July 10th.

Following "The Gangster, the Cop, the Devil," "Ip Man," and "Nanjing Photo Studio," "Reversal of Life," produced by Ruishijie, has successfully started filming.

This is already the fourth film that Ruishijie has started filming this year.

Meanwhile, four films have already finished filming: Crazy Racer, Love and Death, Dying to Survive, and Pacific Rim.

If we include the animated film "Kung Fu Panda" and TV series projects such as "Going West", "My Brother is Shunliu", "Lurking", and "My Love from the Star", Ruishijie has now accumulated a total of 13 projects!

There's also the movie "Let the Bullets Fly" that Lü Rui is currently discussing with Jiang Wen. Strictly speaking, this can also be considered a project of Rui Vision.

As a private film and television company, Ruishijie's project reserves and production capacity are unparalleled in the current Chinese film and television industry!
Even compared to established giants like Huayi Brothers and China Film Group, it is in no way inferior, and even shows signs of becoming the leader.

It could even be said that Ruishijie is currently the No.1 private film and television company!

Such a large and high-quality project portfolio has made all the actor management companies in the industry green with envy.

It's no exaggeration to say that the name "Ruishijie" is now practically a "cash cow" in the entertainment industry.

The companies were like they'd seen their own father, eager to pounce on him!

After all, as long as you can get in touch with Ruishijie, even a small role or a project resource is enough to make your artists rise to the top, and the company can take off along with them.

How can anyone not be envious?
Wang Changtian had no idea how others felt at the moment, but he was overjoyed!

Since he reached a deep cooperation agreement with Lü Rui, Enlight Media has secured the distribution share of all of Rui Vision's film and television dramas.

Regardless of whether Enlight Media participates in the early investment, it can still get a share of the profits from each of its works.

This also means that the more projects Ruishijie has, and the more successful they are, the greater the profits for Guanglan.

It's no exaggeration to say that even the little bit of liquid that drips from under someone's fingernails is enough to make Guangming's mouth water.

"So, are there still people who think that I was out of my mind when I gave Chairman Lü 10% of the shares?"

In the conference room, Wang Changtian looked around at the shareholders and executives present, his tone tinged with smugness.

At this moment, the scene was completely silent. Everyone was focused on their own thoughts, and no one dared to say a word.

Back then, Wang Changtian defied public opinion and exchanged 10% of Enlight Media's shares for a long-term partnership with Ruishijie. Many people privately criticized him for being foolish!

But now, with tangible benefits right in front of them, all doubts seem pale and powerless.

"Sometimes you can't be short-sighted. You only reap what you sow. Nothing in this world is absolutely fair. If you don't show enough sincerity, why should anyone cooperate with you?"

After lecturing for more than ten minutes, until his mouth was dry, Wang Changtian finally stopped.

Seeing the group of people below rendered speechless by his rant, he felt incredibly satisfied.

At this moment, he became even more certain that cooperating with Lü Rui was absolutely the best decision he had ever made in his life, without exception!

He took a sip of water, cleared his throat, and continued, "Alright, let's get back to the main topic. Next, I'll outline Enlight Media's subsequent distribution strategy."

Our first step is to conduct comprehensive integration, break away from the single-city operation model, and promote large-scale regional planning, dividing the country into six major regions: North China, Northeast China, South China, Northwest China, Southwest China, and East China.

In subsequent implementation, the group issues tasks, which are then integrated and allocated by the heads of various regions. This allows for better resource coordination and facilitates company management…

As he spoke, the executives below quickly took notes.

However, the more he talked about it, the more he admired Lü Rui's foresight!
During this period, he would often go to Ruishijie to learn from Lü Rui, and he always felt that he had benefited a lot after returning.

The new deployment of today's distribution system actually originated from Lü Rui's guidance.

The phrase "one move moves a thousand cities" particularly stirred his emotions, giving him a profound understanding of the power of large-scale, systematic operations.

In fact, he knew very well that the reason why Lü Rui spared no effort to promote Enlight Media's development was not only to enjoy dividends as a shareholder, but also to restrain Bona Film Group.

After all, in the current private distribution sector, Bona has always been Enlight Media's strongest competitor.

With Enlight Media as a strategic partner, Vision Technology can establish a balance of power on the distribution side, further consolidating its industry position.

Even knowing that he was being used, Wang Changtian was happy to accept it.

After all, not everyone is qualified to be used by Lü Rui.

It is an honor for Enlight Media to become the exclusive strategic distribution partner of Vision, and it is also a source of pride for Wang Changtian!

After the meeting, he was left alone in the conference room when another idea suddenly popped into his mind.

Should we proactively transfer another portion of our shares to Lü Rui, thus completely binding Rui Vision to the chariot of Light?

This way, they can undoubtedly enjoy the benefits of cooperation for a longer period of time, and they don't have to worry about the other party being poached by other companies.

Once the thought arises, it begins to grow wildly like weeds...

His gaze became even more determined as he looked at the list of projects from Ruishijie on the table!

However, while he was enjoying himself, Yu Dong was filled with regret.

Although Bona's distribution and cinema business has been booming ever since it joined Poly Group, making it a leader in the private distribution sector.

But no matter how prestigious the title, it all comes down to the word "making money" in the end!

After all, who would complain about having too much money in their pocket?

Therefore, whenever Yu Dong sees Enlight Media making a fortune from the Vision World project, he can't help but wonder if Bona's distribution business would have reached a higher level by now if he hadn't fallen out with Lü Rui.

The answer is yes.

Just look at Enlight Media today; its rapid expansion in the scale of its distribution business is almost entirely due to its deep partnership with Vision.

But now, even if he regrets it, it's too late.

Because once you get off the bus, getting back on is practically impossible!
In an attempt to salvage the situation, he had privately approached Han Sanping several times.

Logically speaking, he was a protégé personally promoted by Han Sanping, and now that he had come to Han's door seeking help, Han should at least put in a good word for him.

However, the reality is that as Lü Rui's status in the Chinese film industry has become increasingly prominent, the quality of his projects and his market appeal are unmatched, and Han Sanping has already quietly shifted his allegiance to Rui Vision.

After all, China Film Group also needs to leverage the high-quality projects from Ruishijie to solidify its industry position.

Han Sanping currently needs a lot of political achievements to help him rise to power, so there's no need for him to offend Lü Rui, a promising new director, for the sake of Yu Dong.

This made Yu Dong even more upset.

"I can't get the business, and my backer has been taken away. Sigh! What kind of mess have I made!"

He slumped onto the sofa, gazing at the sky outside the window, filled with remorse.

If Bona hadn't fallen out with Lü Rui over a petty gain, it's likely that Bona would be enjoying the benefits of the Vision Project now, just like Enlight Media, instead of watching the opportunity slip away.

At the same time, the filming set of "Reversal of Life" was already bustling with activity.

Because the press conference for the start of filming was held in the capital, Han Sanping made a special trip over early in the morning.

He was too busy to go when the filming of "Nanjing Photo Studio" started.

But this time it's right on my doorstep, so I can't miss it.

"Mr. Han."

Lu Rui, who was chatting with Liu Dehua, immediately greeted Han Sanping with a smile as soon as he saw him walk into the film set.

"I really admire you." Han Sanping looked at the bustling scene on set and couldn't hide his admiration. "Where do you get so much energy? You have so many projects running at the same time, and you can still manage to push each one forward in an orderly manner. Can you keep up with all of that?"

He always felt that China Film Group, as an industry giant, had already expanded its business scope sufficiently.

However, upon comparison with Lü Rui's Rui Vision, it becomes clear that China Film Group only distributes a larger number of films, but in terms of project reserves and quality at the production end, it is already inferior to Rui Vision.

"Not bad." Lu Rui smiled and glanced at Zhao Peng, who was coordinating the filming equipment not far away. "These brothers of mine are all all-round talents that I personally trained. Their professional abilities are beyond question. With them keeping an eye on things on the front line, I feel very at ease."

He has always been very confident when it comes to "delegating authority".

If he claims to be second, absolutely no one in the industry would dare to confidently say they are first!

For any project by Ruishijie, he personally oversees the two key aspects of funding allocation and casting of core roles, while leaving all other matters to the director and production team to handle freely.

He himself only needs to grasp the general direction and ensure that the project stays on track.

Unless the production crew encounters a major problem that is difficult to solve, he rarely goes to the set to intervene.

Of course, this is only one of the reasons why the project is progressing smoothly.

The most crucial point is that Lü Rui is willing to spend money!
He firmly believes that the most crucial factor in whether a film crew can operate stably and efficiently is that superiors must ensure that subordinates make money!

Money is the key to controlling everything.

As long as you are willing to invest, and ensure that everyone in the crew, from the lead actors to the extras, from the director to the production assistants, receives a salary commensurate with the intensity of their work, or even exceeds expectations, there is no need for special instructions. Everyone will spontaneously maintain order on set and ensure the smooth progress of filming.

After all, no one would turn down money, and no one would want to ruin a good platform that allows them to make money.

After listening to Lü Rui's words, Han Sanping nodded repeatedly: "Your approach is indeed brilliant."

Many companies in the industry are trying to squeeze every penny out of their staff, but you're doing the opposite, which actually makes the project run more smoothly. Young people really see things clearly!

Lu Rui smiled and waved his hand: "Actually, it's all experience gained through practice. When people come out to work, what they want is a stable income and recognition."

"If I pay the money properly, they will naturally do a good job; it's a win-win situation."

...

Afterwards, the two of them took a stroll around the set of "Reversal of Life".

Backstage, Han Sanping looked at the busy staff and the orderly filming scene, and couldn't hide his feelings:
"If you continue doing this, it's starting to look like the livelihood of millions of canal workers."

"No, no, I'm just running a small business, how could I compare to a canal worker?"

Lu Rui quickly waved his hand, muttering to himself.

This sounds a bit like someone using their industry to control their superiors. That wouldn't look good if word got out. "Small business?" Han Sanping suddenly laughed, his tone slightly teasing. "If you're talking about small business, then wouldn't all the other film and television companies in the industry be like roadside vendors?"

Lu Rui was speechless for a moment, unable to find any words to refute him.

After all, what Han Sanping said made sense. The scale and production capacity of Ruishijie today can no longer be summarized as a small business.

"After the launch event here, how about you take me to your Ruixing Industrial Park? Let me see what it's like."

Han Sanping changed the subject, his eyes full of curiosity.

"Hey? You're really flattering me." Lü Rui was both amused and exasperated, and quickly replied modestly, "No problem, it's perfect for you to help me check it out."

...

At 10:00 AM sharp, the press conference for the start of filming of "Reversal of Life" was held on time.

All the main cast members made an appearance and answered questions from the media with composure, creating a lively atmosphere.

After the process was completed, filming officially began.

Zhao Peng, along with a group of actors, first escorted Lü Rui and Han Sanping to the entrance of the film set: "Brother Rui, President Han, please take care."

"Go ahead and get busy. Call me anytime if you need anything."

Lu Rui waved his hand, then took Han Sanping to his Rolls-Royce and headed straight for Ruixing Industrial Park in the HR area.

Half an hour later, we arrived at our destination.

As soon as the car entered the park area, the towering buildings could be seen in the distance.

At this moment, the main framework of Ruixing Industrial Park has been basically completed, and the steel and concrete skeleton exudes a vibrant vitality.

After getting out of the car, the assistant quickly handed over two helmets.

Lü Rui took the pendant and led Han Sanping into the park, explaining as they walked:

"President Han, this is the planned headquarters building for Ruixing Group. All of the group's business will be concentrated here in the future."

That's the exclusive building for Ruishijie and Ruiyue Animation. The post-production building is right next to it, and the equipment is all configured to top Hollywood standards.

This place is mainly responsible for the physical effects and props production of the film... My idea is that in the future, the production crews of Ruishijie will no longer need to go abroad to find teams.

Further over there is the headquarters of Ruixing Cinemas, and the supporting Ruixing flagship cinema...

The future plans also include building a Ruiyue Animation Park, specifically for offline derivatives of animation IPs... In addition, a factory is being built in Tianjin..."

As Han Sanping walked, looked around, and listened, his surprise grew stronger and stronger!
He originally thought that Ruixing Park was just an ordinary film and television base, but he never expected that Lu Rui's plan was so grand!

From film and television production and animation creation to theater operation and offline derivatives, it covers almost the entire film and television industry chain.

Looking at the park that was beginning to take shape, he suddenly had a strong feeling!

An inconspicuous sapling seems to be growing at an astonishing speed into a towering tree that blocks out the sky!

After touring the entire park, Han Sanping stopped, turned to look at Lü Rui, and said solemnly:
"Is there anything else you need assistance with? Whether it's financial support or preferential policies, just let me know, and I'll help you apply for it when we get back."

Okay, let me put in some effort first to get Ruishijie recognized as an "Advanced Enterprise in the Film and Television Industry." I'll also get your industrial park given special attention and full support by higher authorities. Let's strive to create a new benchmark for Chinese-language film and television..."

These words left Lü Rui somewhat dazed.

The phrase "the livelihood of a million canal workers" that Han Sanping had previously mentioned now seemed to suddenly become concrete.

The construction of Ruixing Industrial Park and the advancement of numerous projects have already affected the employment and livelihoods of countless people, so it's no wonder that it has received such attention.

He composed himself and replied, "We don't lack funds. Major banks are providing strong support, and our loans and credit lines are ample."

Of course, more policy support would be greatly appreciated, such as simplified approval processes, tax incentives, and subsidies for talent and equipment acquisition.

“Okay, no problem!” Han Sanping immediately agreed. “I’ll go back and connect you with the relevant departments to implement these policies as soon as possible. Just go ahead and do your work with confidence. China Film Group will always be your strongest support!”

Lu Rui quickly thanked him, but his mind became clearer and clearer.

At this point, the development of Ruixing Group is no longer just his personal undertaking, but carries the heavy responsibility of meeting the expectations of the industry and receiving support from many parties.

With this foundation, the road ahead will only be wider and farther!
At the same time, those petty scoundrels who want to cause trouble will have to think twice about whether they are qualified.

...

After the visit, Han Sanping returned home in high spirits without even having a meal.

He's not the kind of leader who likes to make empty promises. Although he's a bit domineering in his daily work, he genuinely fights for any welfare policies or benefits for his subordinates, without any pretense.

Even if it might mean taking some responsibility, he didn't hesitate at all!

After seeing him off, Lü Rui had a simple meal with his entourage before driving straight to the company.

The "Reversal of Life" project has been successfully launched. Now, as long as he finishes "The Witch," he can enjoy a short break.

On his way back to the company, he first turned on his computer and checked the news.

As expected, the news of the start of filming for "Reversal of Life" has dominated the headlines of major entertainment sections.

"A top-tier cast has assembled! This morning, Liu Dehua and Yu Feihong lead the cast of 'Reversal of Life,' officially launching their journey of growth against the odds!"

"Zhao Peng and Ruishijie embark on a new journey with their film, and Han Sanping, Vice President of China Film Group, personally attended the opening ceremony! Director Lü Rui made a surprise appearance to ensure the smooth progress of the filming..."

"..."

Below several news articles, netizens' comments were unanimously filled with anticipation.

Some people are discussing the cast, some are curious about the plot, and others are remarking that Ruishijie is practically a movie production factory...

However, as he flipped through the pages, some scandalous news with a sudden change in tone suddenly came into view, leaving Lü Rui speechless.

One of the most eye-catching headlines boldly proclaimed:

Zhang Ziyi and her boyfriend were caught kissing passionately in a corner of a Dior party, oblivious to their surroundings and behaving recklessly!

The phrase "unrestrained and dissolute" is particularly jarring, suggesting just how explosive the scene must have been.

The news article only contains text descriptions and does not include pictures or videos, but the imagery between the lines is very vivid.

"In a dimly lit corner of the party, the two ignored the guests passing by, behaving intimately and passionately kissing for ten minutes, their actions bold and uninhibited..."

Lu Rui casually bypassed the Great Firewall and opened an external entertainment website to take a look.

Wow! It's gone viral!

There are not only clear photos of the scene, but also short videos taken by passersby.

In the video, Zhang Ziyi and her boyfriend were seen having sex in a corner of the party, and judging from their posture, it was clearly a real and passionate encounter, completely disregarding the stares of passersby.

Sometimes, Lü Rui was quite puzzled.

Zhang Ziyi is a multi-award-winning actress and one of the leading figures in the Chinese film industry on the international stage. Logically, she should pay attention to her public image.

Is it necessary to be so thirsty?

Don't you feel ashamed?
After closing the webpage, Lü Rui shook his head, his impression of this person decreasing further and further.

Still looking for cooperation?

What kind of cooperation is this?!

He finds it disgusting!

...

Upon returning to the company, Lü Rui immediately went to the "Witch" project team.

The initial budget for this film has been calculated, with a preliminary estimate of approximately 6000 million RMB.

However, this is only a preliminary figure, and further precise calculations will be needed based on the actors' salaries.

Fortunately, the project only has Ruishijie and Ruixing Pictures as investors, with no other external capital involved, so the budget does not need to be fixed in advance.

Since we're all family, we can adjust the allocation of funds as we film.

"Next, we'll announce the casting requirements and simultaneously connect with Hollywood to find villain actors..."

As Lü Rui gave the instructions, he couldn't help but sigh inwardly.

If we include "The Witch", then the total number of new projects launched by Ruishijie is a total of 14!

It's no wonder that the company's accounts always have little spare cash.

Money flows like water, continuously returning from already released projects while simultaneously being poured into the preparation and filming of new projects.

As the company grew larger and made money faster, it also spent more money, creating a bizarre cycle of "making more and more money, and spending more and more money."

At this moment, Lü Rui finally understood why most film and television company bosses are famous but extremely strapped for cash, constantly seeking investment from others.

One of the core reasons is that most of the funds are tied up in projects, constantly being recovered and reinvested in new projects, so they are always in circulation and it is difficult to have idle funds.

Companies that are doing exceptionally well accumulate more and more projects, and the resources and funds they can leverage also become increasingly extensive.

Although they don't have much disposable income, their influence within the industry is growing.

On the other hand, companies that are not doing well will find themselves in a dilemma if one or two projects run into problems and their cash flow is hindered.

Once a chain reaction is triggered, most of the company's projects will be affected, and even if they don't die, they will be severely damaged!

This is precisely why companies like Huayi, Orange Sky, and Bona are so determined to push for their IPOs.

After all, for film and television companies, going public is the key to realizing capital.

As long as they can cash out and exit at a high stock price, whether the company makes a profit or loss later will not affect their ability to make a fortune.

If Ruishijie weren't a wholly-owned subsidiary of Lü Rui, allowing him relatively free access to funds, and if the company didn't have other sources of funding besides film and television production, meaning he wouldn't rely solely on film and television production for a living, he probably would have already been thinking about going public.

However, while Ruishijie is not considering going public for the time being, he has always hoped to recoup his investment in Ruixing Cinema through an IPO.

After all, hundreds of millions of yuan have already been invested in the construction of the cinema chain, and most of that money comes from bank loans.

Even though he knew that the cinema business was a sure-fire way to make money in the future, the enormous financial pressure still made him feel overwhelmed.

If the company successfully goes public, this huge investment could be recouped in an instant through the capital market, and may even generate excess returns!
...

After verifying the project details, Xue Xiaolu busied herself with subsequent tasks such as issuing announcements.

Lu Rui then turned and headed to Ruiyue Animation Department.

With less than a week to go before the release of "Qin's Moon: Night Ends, Dawn Begins," Tian Xiaopeng and his team are currently working diligently on promotional activities.

"How's it going? Is everything alright?"

Upon arriving at the project site, Lü Rui immediately inquired about the progress.

Upon hearing this, Tian Xiaopeng immediately stepped forward to report, his tone filled with excitement: "Chairman Lü, everything is going very smoothly here. The reputation and fan base of our first season are there for all to see. The fans are paying a lot of attention right now, so the ratings are definitely guaranteed!"

Lü Rui nodded and then asked, "How much of the first-round copyright has been sold?"

"Currently, the total revenue is 2380 million yuan, of which Tudou.com has secured exclusive broadcasting rights, and negotiations are underway with several overseas platforms. It is expected that subsequent revenue can increase by another 3 to 4 times..."

"good."

Lu Rui nodded in satisfaction, and before leaving, he specifically instructed, "Remember, after the second part is released, start production on the third part as soon as possible to maintain the momentum and don't keep the fans waiting too long."

In the previous life, the production company of "Qin's Moon" was severely criticized by fans for its slow updates.

He doesn't want to see Ruiyue Animation repeat the same mistakes.

"Okay, Mr. Lü, don't worry."

Tian Xiaopeng nodded repeatedly.

...

After leaving Ruiyue Animation, Lü Rui went to Ruixing Advertising, a department that had been established for less than a year.

The advertising industry may seem low-key, but it is actually very profitable!
It's no exaggeration to say that the current size of the advertising market far exceeds that of the film and television industry.

Product placement in films and television shows, which many people are familiar with, is just the tip of the iceberg.

In the industry, companies like Huayi and Xiaoma Benteng all started out by advertising.

Even though their film and television business is thriving today, advertising remains a major pillar of the company's revenue.

The same applies to Ruishijie, since Lü Rui has extensive channels such as film and television dramas and cinemas, giving him a natural advantage in advertising business.

Even without artist management, product placement in film and television alone is already quite lucrative.

In addition, Ruixing Advertising also acts as an intermediary to help actors in film and television productions connect with endorsement opportunities and earns a commission from the process.

For example, several of Liu Yifei's high-end endorsements were facilitated by Ruixing Advertising.

In this way, Lü Rui can earn service fees from the advertising company, commissions from intermediaries, and dividends from his investment in Hongxingwu, making it a win-win-win situation!
Speak of the devil, and he shall appear...

Just as Lü Rui walked out of the advertising department, he caught a glimpse of a familiar figure peeking out from the end of the corridor.

He quietly circled around behind her and suddenly called out, "Hey? Girl? What are you doing here?"

"Ah!" Liu Yifei jumped up in fright. She turned around and saw that it was Lü Rui. She immediately pouted, "This isn't fun! I was planning to scare you secretly, but you beat me to it."

Lu Rui chuckled and tapped her head, teasingly saying, "You? You're so silly, trying to scare me?"

"Ouch! Don't hit my head!" Liu Yifei quickly covered her head, feeling very aggrieved. "I'm not very bright to begin with, and if you hit me, I'll become even dumber."

"Alright, alright, I won't knock anymore." Lu Rui smiled and reached out to ruffle her hair, casually asking, "Why did you suddenly come over instead of resting at home?"

"I'm looking for Director Xue! She said the cast list for 'The Witch' is about to be officially announced, and I, as the female lead, will be announced along with it, so I'm here to discuss with her how to write the announcement..."

As soon as she finished speaking, she suddenly changed the subject, looked at Lü Rui expectantly, and asked, "By the way, senior, you know more about this than I do. Are there any things to keep in mind when officially announcing the female lead?"

Lu Rui was taken aback upon hearing this, then a playful smile suddenly appeared on his face, and he slowly said:
"Nothing else, just be prepared. I expect a lot of dirt and smears will be thrown at you."

Liu Yifei: "Huh???"

(End of this chapter)