This director lacks vision.

Chapter 105 Positive Energy Talent Show
"Courageously pursue your dreams, that determined look..."
Even Super Idol's smile isn't as sweet as yours.

Even the midday sun in August isn't as dazzling as you.

For those who love 101℃, drops of pure distilled water~

On the afternoon of February 28th, Naza hummed a song and skipped into Jiang Yifeng's office.

Produce 101 has already started its pre-show promotion, and the nationwide auditions will begin in a few days.

Jiang Yifeng began to fulfill the promises he made to Nazha, step by step.

Naza was very happy and looked forward to becoming a dazzling female star.

"Uncle! Let's go out for hot pot tonight, and let's invite Jing Tian along!"

Naza was in a state of high excitement.

She felt that the older man was too good to her. He spent tens of millions of yuan to make her famous and made Produce 101 so popular.

To repay Jiang Yifeng, Nazha even planned to have a good talk with Jing Tian, ​​and even an offline sparring match wouldn't be out of the question.

Unfortunately, this was just wishful thinking on Nazha's part; Jing Tian had no such intention.

After all, Nazar was trained by Jiang Yifeng and had worked with Gao Yuanyuan and Qin Lan before, so he wasn't surprised by this.

But Jing Tian remained alone.

Jing Tian's mother is right; people can easily end up deceiving themselves if they keep deceiving others.

But what she didn't expect was that before Jiang Yifeng could be fooled, Jing Tian herself had already been fooled.

Jing Tian already had a somewhat arrogant and hypocritical attitude, and now she had completely become an ostrich.

She pretended that Jiang Yifeng had no other women and was her perfect boyfriend, and enjoyed the sweetness of their relationship with a clear conscience.

She would go on a date with Jiang Yifeng every few days.

Jiang Yifeng was ordered to play the scumbag, and he was very good at using all kinds of deceptive words to make Jing Tian happy.

The two of them truly got along very well.

Jiang Yifeng felt that this state was quite good. Although the balance was very fragile, it was still a balance, and there was no need to break it.

So he said, "The Warring States held a press conference today to launch filming. Jing Tian has joined the crew to film and is temporarily unavailable."

And I also have a social engagement tonight.

The Crown Girls Group is here.

"You've come at the perfect time. Join us for dinner tonight and experience the atmosphere of a girl group beforehand."

Upon hearing this, Naza was initially very hopeful.

But the dinner party that evening shattered her illusions.

Kim Kwang-soo is known for being strict, and under his management, the six members of the Crown group are somewhat timid.

Upon seeing Jiang Yifeng, they became extremely respectful, obediently offering him drinks without displaying any individuality.

Jiang Yifeng had a pretty good impression of the six girls. Although none of them were top beauties, they were all good-looking and easy to look at.

The stage names are a bit too formulaic and not memorable. If it weren't for Jiang Yifeng's good memory, he really wouldn't have been able to match the names with the people in such a short time.

Kim Kwang-soo was also very obsequious to Jiang Yifeng.

CCM is just a small company. Although it is backed by CJ Group, it is a branch of a subsidiary and has little say or good resources.

This opportunity to expand into the Chinese market is like a windfall for Kim Kwang-soo.

In his view, Jiang Yifeng is backed by Sohu Group.

Today, Sohu Group is number one in the industry for both its video website and Weibo, making it an absolute leader in internet entertainment.

What Kim Kwang-soo wants is not just to promote the T-ara girl group, but to establish a long-term and stable cooperation channel.

Promote the company's other celebrities to the Chinese market.

In this situation, Jiang Yifeng was undoubtedly the major client, and Kim Kwang-soo's attitude was naturally enthusiastic and obsequious.

Seeing that their boss was smiling and offering toasts, the six members of the Crown Girls Group naturally didn't dare to act recklessly.

Naza has been cramming on girl group knowledge lately, and after watching Crown Girls' performance, she has a lot of admiration for them.

It even has a filter on it.

As a result, after this meal, the filter shattered instantly.

On the way home, Naza leaned on Jiang Yifeng's shoulder and said, "What girl group that everyone adores, what genius president who orchestrated all of this, when they see you, Uncle, they still have to toast you with utmost respect!"

So, you're the best, sir.

Jiang Yifeng understood Nazha's feelings. He patted Nazha's head and asked, "You thought that becoming a celebrity meant you could do whatever you wanted, but now that you see celebrities toasting me, you're feeling particularly disappointed and down, right?"

Naza nodded and said, "Yes, ever since you told me that I should debut as a member of a girl group, I've been really looking forward to it."

I thought becoming a celebrity would mean being in the spotlight and respected, but I never imagined I'd still have to toast people.

Jiang Yifeng shook his head and said, "You're wrong to think that way. Kim Kwang-soo only toasted me because he needed something from me."

If I couldn't bring him any benefit, he wouldn't be so polite.

As the saying goes, water has no constant form, and the world is not a simple black-and-white diode.

Today you beg me, tomorrow I beg you, this happens all the time.

"If you become a star, you'll be much stronger than you are now, and you'll have more choices, which is a good thing."

Seeing Zha's confused look, Jiang Yifeng thought for a moment and explained, "For example, you know Li Yuchun, right?"

"of course I know."

"In the beginning, in order to win the Super Girl championship, Li Yuchun signed a contract with Tianyu Media and was extremely respectful to Xia Qing of Tianyu Media at the time."

However, after she became famous, she gained greater value and was able to generate certain profits.

Then other companies came to her.

She took the opportunity to break free from her contract with EE-Media and found a bigger backer.

Xia Qing's career has not progressed as well as before, as he has lost power to someone else.

Now, when Xia Qing sees Li Yuchun, he tries to curry favor with her.

That's life. Even official leaders fade away once they leave.

The same applies to the T-ara group; as long as they become popular enough, they can eventually rise up and surpass Kim Kwang-soo.

Jiang Yifeng talked for a long time, but Nazha was still confused. Her little brain had a hard time understanding the power struggle between celebrities and their financial backers or capital.

"Forget it, don't think too much about it. Just be a star and enjoy the spotlight on stage. Anyway, I'm here. I'll be the one to offer toasts."

Naza kissed Jiang Yifeng and said affectionately, "Let's go together!"

"Together? That would be great. How many of you are coming tonight?" Naza chuckled and said, "How many people could there be? If you can bring Jing Tian, ​​I wouldn't mind having one more person!"

At this point, Naza suddenly had a flash of inspiration and asked, "Uncle, you're forming a girl group, not because you want to have more members, right?"

Jiang Yifeng did not deny it, but said, "If there are girls who are about as pretty as you, that's not a problem either."

Hearing this, Naza breathed a sigh of relief, because she thought of Zhang Tianai, whom the company had recently signed.

That girl was chubby, with a double chin, and she kept eating. The older man definitely wouldn't be interested...

On the morning of March 1st, in the multi-functional media hall of the Sohu Building, Fengxing Media and CCM held a signing ceremony, officially acquiring Crown Entertainment's brokerage business in China.

They also announced on the spot that the Crown Group would become the dream mentors and image ambassadors for "Produce 101".

Jiang Yifeng took this signing ceremony quite seriously, inviting more than 30 media outlets to cover it and having Sohu Entertainment provide a live online broadcast.

CCM also made efforts, inviting several Korean media outlets.

The whole event was very grand.

When the Q&A session began, a reporter from Tencent.com was the first to raise their hand and ask a question.

"Hello Jiang Yifeng, we know that girl groups are not well-suited to the Chinese market, so why do you still insist on doing girl group talent shows?"

Is it true, as some netizens have suggested, that since you can't film suggestive videos anymore, you're just creating a girl group audition program to provide so-called "benefits" for everyone?

This was a very pointed question, but Jiang Yifeng remained calm and said unhurriedly, "Girl groups have not had any problems adapting to the Chinese culture; they have simply changed their format."

The government also supports the development of girl groups.

If I remember correctly, the first generation of girl groups in China, "Youth Beauty Girls," appeared on a TV program in 1996 and even performed on the Spring Festival Gala in 97.

It was a huge hit at the time and was loved by many viewers.

However, their development strategy was flawed, leading to the group's disintegration.

In China, major entertainment companies have been expanding their girl group business, only changing the name to "female singing groups".

The group SHE is also known as the Snake Group; they are a girl group.

There are two reasons why I held the girl group audition.

One reason is that both girl groups and boy groups have a market in China; otherwise, so many Chinese teenagers wouldn't like Korean groups.

However, China has its own national conditions, and girl groups certainly cannot simply copy the experiences of Japan and Korea and adopt a large-scale trainee system.

Instead, we need to forge a distinctive path that suits our realities.

Another reason is to promote positive energy.

I had heard Zheng Yuanjie's story before; he bought several houses specifically to store the letters sent by his fans.

As a result, several years later, house prices soared, and Zheng Yuanjie reaped a good reward for respecting his fans.

I also want to be someone like Zheng Yuanjie who respects his fans.

When I receive tens of thousands of emails in my inbox, I don't feel that they are just cold words and data, but that they represent countless beautiful wishes and a heavy responsibility.

To give these aspirations a place to belong, I spent money to organize this talent show to help these girls pursue their dreams.

These have absolutely nothing to do with skirting the edges; they are entirely about encouraging everyone to pursue their dreams and promoting positive social energy.

Therefore, I hereby solemnly declare:

Don't be misled by online comments. Produce 101 doesn't flaunt anything; it's a 100% positive talent show.

The term "positive energy" only became popular in 2012.

Jiang Yifeng was unaware of this.

He subconsciously said that Produce 101 was a positive energy talent show, actually using humor to respond to the reporter from Tencent.

All I can say is that Jiang Yifeng's use of internet memes was very successful.

After the signing ceremony, the term "positive energy" immediately became the number one trending topic on Weibo.

"Produce 101 is the most positive talent show, absolutely no flirting! Whether you believe it or not, I believe it!"

"Anyone who dares to say that Produce 101 skirted the line is our enemy! We are all people full of positive energy!"

"Jiang Yifeng is not some kind of god who skirts the line; he is a god of positive energy!"

"Dear ladies, I've been feeling a bit stressed lately. Please spread positive energy and give me some!"

May good people live a long and peaceful life. I need positive energy! Please share the spark of positive energy!

"Here are the seeds. Take them and remember to savor the positive energy within."

"Thank you for sharing, I will continue to spread this positive energy."

The term "positive energy" is very easy to understand.

However, coming from Jiang Yifeng, the "god of skirting the line," it took on a completely different meaning.

It's like a seasoned pervert claiming to be a respectable person—it's ridiculous and laughable.

The contrast created a hilarious meme that quickly went viral online.

Many netizens no longer talk about anything borderline or color-related.

Replace everything with positive energy.

In this context, Produce 101, being a positive talent show, naturally attracted a lot of attention.

After all this groundwork, the show really became a huge hit.

The biggest proof is advertising sponsorship.

Jiannanchun became the title sponsor of Produce 101 for 2700 million yuan.

They placed the advertisements after conducting research.

Even before its broadcast, Produce 101 was already one of the most watched shows by men, since everyone wants to promote positive energy and see tall, beautiful women.

Jiannanchun lost to Mengniu in the competition for the top spot on CCTV, so it decided to try its luck in online channels.

Of course, there are thresholds and conditions for this naming rights price.

If the data targets are not met, the advertising budget will be reduced accordingly.

And just like that, Produce 101 made money even before the auditions started.

This completely exceeded Jiang Yifeng's expectations.

All I can say is that SeSe is truly the primary productive force.

Seeing that "Produce 101" was on track, Jiang Yifeng stopped worrying about it.

He started filming Dark Glory while waiting for the settlement rewards from the game "Lost in Thailand".

(End of this chapter)