Huayu Entertainment: You have been directing for three generations, are you comparing your qualifica

Chapter 98 Entertainment Star Search!

Under Wang Changtian's leadership, Enlight Media has ventured into all film and television-related industries except for film production.

This includes, but is not limited to, film investment, film and television promotion and distribution, variety show production, and artist management.

This year, they partnered with local TV stations to produce a talent show, selecting hosts nationwide.

We have extensive experience with these kinds of audition programs.

Tian Xiaole took Huang Jixin to Guangxian to learn from their experience.

There is no template to follow when it comes to actor talent shows. For example, Hunan TV's "Super Girl" borrowed from an American talent show called "American Idol".

The selection process involves judges lighting up their lights to advance contestants through individual performances.

The phenomenal success of "Super Girl" proves the success of Hunan TV's localization efforts.

As soon as Tian Xiaole arrived at the entrance of the light source, Wang Changtian was already waiting downstairs. Upon seeing Tian Xiaole, he greeted her with a smile.

"Director Tian, ​​you are really amazing. You are the only director in China who can work with Hollywood. Neither of the other two have ever done it."

This Wang Changtian is really something. He's just praising me, why does he have to drag me down with him?

"Mr. Wang, you're exaggerating."

Tian Xiaole modestly introduced Huang Jixin, who was standing next to him, to the two of them.

"The recently popular Leyu.com is actually a website founded by Director Tian, ​​no wonder..."

Wang Changtian was very surprised. Leyu.com had been gaining momentum over the past year and was showing signs of overtaking established websites. No one expected that it was founded by Tian Xiaole.

No one in the entertainment industry knew this news; all they knew was that Tian Xiaole was the first registered director.

Everyone thought he was young, liked to show off, and frequently spoke out online, which is why he registered the account.

"Let's talk in my office."

Wang Changtian led the way, and they chatted as they entered the Guangxian Building. The company had only been established for a few years, but it was quite large.

Starting out in television broadcasting and advertising planning, no one would believe that he achieved his current success without connections.

As the founder and major shareholder of Enlight Media, Wang Changtian's office walls are decorated with calligraphy by famous figures.

After the three were seated and the secretary served tea and left, Wang Changtian spoke first:

"Director Tian, ​​is there a project you're here for?"

Before he came, Tian Xiaole called him and asked if he was at the company. He was bringing someone over to learn from his experience, but he didn't know what to do.

"You guys are organizing a host competition, right? Leyu.com is also planning to hold a talent show to select amateurs with acting talent. We have no experience in this area, so we'd like to come and learn from you."

Although it wasn't a film collaboration project, and he was just here to learn, Wang Changtian still took it very seriously.

Enlight Media invested in several of Tian Xiaole's projects, which made them a lot of money. Since they finally got a chance to ask for help, they certainly couldn't be careless.

"Director Tian, ​​how about we add Guangming and co-organize this event? What do you think?"

Wang Changtian didn't ask any further questions. He only knew that the purpose of holding this event was to curry favor with powerful figures.

“That’s a good idea. You have experience in this area, so you can lead the team to do one project first.” Tian Xiaole nodded in agreement.

"By the way, the public relations expenses for [Heart Maze] need to be put on hold. I've got the interest on them."

"Director Tian, ​​you're being too polite. The money you've made with Guangming has long exceeded this amount. Let's not talk about that little bit of money," Wang Changtian said, shaking his head in refusal.

He was hoping Tian Xiaole wouldn't pay back the money, so that he would owe Guangming a favor and wouldn't feel comfortable leaving them out when he needed projects in the future.

"Let's keep things separate, otherwise we won't be able to cooperate in the future."

Tian Xiaole spoke very seriously. If he really accepted the money, what kind of person would he become?
Seeing that Tian Xiaole didn't seem to be joking, Wang Changtian didn't bring it up again, and instead talked about the selection process and things to pay attention to.

After finalizing some details and agreeing on a time to sign the contract, more than an hour had passed.

After discussing the collaborative talent show, Wang Changtian became hesitant and stammering, unable to speak coherently at all.

Tian Xiaole knew what he wanted to ask, so she took the initiative to answer:

"We've only signed two film contracts with Lionsgate. Whether we can collaborate again depends on the box office performance of the films after their release."

"Director Tian, ​​you've never failed before. I believe you can win over those foreigners this time too. If you need investment, Enlight Media will fully support you."

Wang Changtian spoke with great conviction, as if he were expressing his loyalty.

"Well, thank you, Mr. Wang."

Before leaving Guangming, Tian Xiaole asked Wang Changtian not to reveal that he was the owner of Leyu.com.

I've exposed a lot of dirt on others, and it's quite embarrassing. I'll try to keep it a secret for as long as possible.

Tian Xiaole declined the invitation to dinner and went home.

As for Huang Jixin, he returned to the company to discuss a cooperation plan to maximize his influence.

···
Tian Xiaole thought he could have a couple of days of peace and quiet, but news of his return to China still got out.

The phone rang again, with both familiar and unfamiliar numbers calling, all asking about the collaboration in Hollywood.

Many people are curious about how Tian Xiaole managed to get his hands on the crab. After replying to a few acquaintances and arranging to meet Ning Hao at the company, he removed the phone battery.

"Director Tian, ​​I was hoping you could give me some advice on publicity, but it's too hard to get through to you on the phone."

When Ning Hao arrived at Tian Xiaole's office, he couldn't stop complaining, but he couldn't hide the excitement on his face.

Because of "Crazy Stone," Ning Hao's first commercial film is about to meet the audience, and he has entered a period of large-scale promotion.

"Let's talk about China Film's publicity plan."

When it came to serious matters, Ning Hao also became serious.

"Movie posters are plastered all over cinemas across the country, and there have been many interviews with China Film Group, as well as appearances on television and satellite TV programs..."

Tian Xiaole nodded, seemingly satisfied with the arrangement.

There wasn't a single mainland Chinese film released during the two major holiday seasons of May Day and summer vacation, so it's understandable that they received this treatment.

But Xiao Le wasn't satisfied. He also wanted to utilize the resources from the Light Source side and make sure that [Stone] remained completely black.

In front of Ning Hao, Tian Xiaole called Wang Changtian and told him about the matter. Wang Changtian readily agreed.

Although China Film Group was responsible for the film's distribution, it didn't affect the favor done to Tian Xiaole.

Ning Hao was the happiest, feeling flattered and overwhelmed.

I didn't expect Tian Xiaole to be so invested in the movie, considering it was only a five million investment.

At the same time, he was under a lot of pressure. If the box office was high, people would say it was a sequel to "Supermarket," which was to be expected.

If the box office is bad, people will curse him to death. Such a good sequel turned out like this, what a waste of such a good script.

The only consolation Tian Xiaole could offer was to stop thinking about these things and focus on getting the main cast and crew involved in the publicity campaign first.

As for the box office, that's for the audience to decide.

No sooner had Ning Hao left than Huang Jixin arrived.

"Boss, this is the plan we discussed with Guangxian. Please take a look and see if there are any areas that need improvement."

Tian Xiaole took the proposal that was handed to him; it looked quite thick.

Event Name: Entertainment Star Search!
Tian Xiaole nodded, approving of the name, but frowned when she saw the promotional slogan below.

"Isn't this slogan too simplistic?"

"The slogan 'You are the star' was chosen to attract ordinary people with dreams of becoming stars to participate in the competition."

This explanation is acceptable, and Tian Xiaole accepted it.

Online promotion methods: adopt a bombardment-style advertising approach, including pop-ups and floating ads throughout the Leyu website.

Offline promotion: Post promotional posters in universities in major cities such as Beijing, Shanghai, Guangzhou and Shenzhen, and continuously push advertisements on large screens in city centers, subway stations and squares.

Celebrity effect: Invite celebrities to record promotional videos to expand the publicity's influence.

We invited renowned directors in the industry to endorse the event.

Registration method: You need to register an account on Leyu.com and upload a one-minute video of the preliminary selection question.

The audition question for the actor group was: to yell at yourself and cry in front of the camera.

The audition topic for the model group was: walk the runway while wearing plastic bags.

Advancement method: Netizens vote through Leyu.com, with each person casting ten votes per day, accounting for 60% of the total votes, while judges account for 40%.

Tian Xiaole looked at the voting method and said to Huang Jixin:
"Add a mechanism where inviting a friend to register earns an extra ten votes."

This viral model can be learned from Pinduoduo: if you want your favorite contestant to advance, you just keep recruiting people to get votes.

Reward mechanism: The top three winners will be able to sign contracts with Xiaole Pictures or Enlight Media.

When Tianxia Le finished reading, he suddenly had a toothache. The total cost of the event was ten million yuan, and they had to pour money into it.

"Try to get as many brand sponsors as possible. This event will have a lot of buzz and exposure."

"We will inform interested brands about our advantages in this area," Huang Jixin nodded and said.

"Well, go and do your work."

After arranging her work, Tian Xiaole packed up and prepared to go home.

Before he could even leave the company, Tang Yan blocked his way, her face showing a wronged expression.

"Brother Le, why don't you answer my calls?"

"Really? My phone must be out of battery." Tian Xiaole shook her head, denying it.

Tang Yan didn't dwell on the matter any longer and extended an invitation to Tian Xiaole:

"I know a hotel with big, soft beds. Want to try it out?"

"What are you standing there for? Lead the way!" Tian Xiaole urged.

(End of this chapter)