Huayu Entertainment: You have been directing for three generations, are you comparing your qualifica

Chapter 27 Public relations in the name of the school

In Tian Zhuangzhuang's office, a group of school leaders were there, smoking.

The whole room smelled of cigarette smoke.

People who work in the arts usually have a strong smoking habit.

Tian Xiaole opened the window a little to let in some air, and the smell was less pungent.

"Xiao Le, I called you here this time to ask about [Heart Labyrinth]'s registration for Cannes. Do you have any ideas?"

"The idea is simple. Winning an award is the best. If not, we can only try again next time."

Tian Xiaole didn't know what these people meant. They included the school principal, the dean of studies, and a professor of the directing department, so he told them what they were thinking honestly.

"The film is of very high quality and we are all optimistic about it. It would be a great pity if it didn't win an award at Cannes..."

"Uncle Zhang, what do you mean...?"

"The film was submitted by the school. We promoted it to the Cannes Film Festival on behalf of the school. In addition to ensuring that the film was shortlisted for the competition unit, it also had to win at least one significant award."

Zhang Huijun blew out a puff of smoke and tapped the table with his fingers.

Obviously, this idea has been discussed among the school leadership, and it all depends on Tian Xiaole's opinion.

"This is a good thing. I support the school's decision."

Tian Xiaole agreed to the proposal without hesitation.

Everyone knows about the Academy Awards, and there are blatant public relations receptions.

What most people don’t know is that if the three major European organizations want to win awards, they also need public relations.

It's just that it's done in a more covert way, giving me the feeling of a bitch putting up a chastity arch.

Except for the Palme d'Or, almost all the awards in Cannes have a fixed price. It all depends on how you go about publicizing the jury.

Unless you have a close relationship with the chairman of the jury.

Or if a film is invested in by a local film association, it is basically guaranteed to win an award.

The quality of the films that are nominated will not be bad. It doesn’t matter and there is no benefit. Why should the biggest award be given to you?

Since the school has taken the initiative to bring it up, then let them handle this hot potato.

"Xiao Le, the school will be responsible for the work. As for the funds needed for public relations, the film's investors will have to provide them."

"That's what we should do. I'll discuss it with the other three companies. I believe they won't refuse. As long as the movie can win awards, this amount of investment won't be a big deal." Tian Xiaole nodded.

"Please notify everyone as soon as possible. Cannes will announce the finalists for the main competition unit in a few days." Tian Zhuangzhuang reminded.

"Prepare 50 euros first, just in case."

···
On the other side, in the photography department teacher's office.

"Teacher, do you have Junior Brother Tian's contact information? I should personally explain to him about my last rejection of the assistant director."

Ning Hao felt a little regretful about his last rejection, so he went to find his teacher again this time.

"You really should explain it yourself. Don't be so arrogant just because you think you have some talent."

Xie Fei was so concerned about his student that he originally wanted to introduce him to Tian Xiaole as an assistant director.

I didn't expect him to be so stubborn. He has some talents but he looks down on others.

I guess he watched "The Heart Labyrinth" and was impressed by the amazing filming techniques.

"I'll give you his phone number. Remember to be sincere."

"Don't worry, it will definitely happen."

Ning Hao nodded seriously and said.

···
In the conference room of Xiaole Pictures, the three investors of "Heart Maze" were sitting.

In addition to Chen Guofu and Wang Changtian who came during the investment division, Han Sanping also came in person.

The Cannes Film Festival's film PR was a major event in the mainland film industry. In the office, four people began discussing funding.

The public relations budget of 50 euros is equivalent to 385 million RMB, which is almost twice the investment in the film.

"Since Beijing Film Academy is willing to contribute, it means that the film can at least be shortlisted for the main competition unit, so it is only right for us investors to pay for it," Han Sanping spoke first.

"Then let's invest according to the investment ratio, so that the profit sharing won't be complicated." Chen Guofu suggested.

By this calculation, Tian Xiaole will pay half of the expenses. He is still penniless now, so how can he come up with so much money?

Wang Changtian seemed to see Tian Xiaole's predicament and took the initiative to speak:
"Guangguang is willing to cover Director Xiaole's share."

"Thank you very much, Mr. Wang. Consider it a loan from me. Regardless of the return rate of [Heart Maze], consider it a favor I owe you."

Tian Xiaole also accepted this favor and had a better impression of Wang Changtian.

"If Xiaole is willing, I can ask Bernard to pay for it and share the pressure."

"Mr. Han, among private enterprises, Guangguang and Huayi are enough. As for whether the film makes a profit or a loss, we accept it."

Before Tian Xiaole could refuse, Wang Changtian spoke first, and Chen Guofu also nodded, agreeing with this statement.

Rumor has it that Han Sanping has a lot of hidden shares in Berna. Judging from his words and implications, it seems to be confirmed.

After being rejected, I didn't mention it again and started to divide it according to the investment ratio.

A 5% stake in Xiaole Pictures requires an investment of 190 million.

China Film holds a 2% stake, with an investment of 75 yuan.

Guangxian and Huayi, 60 each.

Of course, Tian Xiaole's copy was released first by Guangguang, so it can be considered as a loan.

The legal team brought by each party printed out the contract, determined the investment ratio, and signed a supplementary agreement.

Tian Xiaole signed a loan contract alone. Wang Changtian said it was unnecessary and that the small amount of money was not important, but he still asked the legal department to finalize the contract.

After seeing the three people off, Tian Xiaole prepared to go back to school to hand over the movie account account number to the relevant person in charge.

As the cradle of Chinese film and television, Beijing Film Academy holds half of the country's territory.

The school’s influence abroad should not be underestimated, and it should frequently communicate with foreign film schools.

We can invite many powerful local French filmmakers to act as intermediaries and conduct private meetings and public relations with local film critics, film selectors, and judges.

Conducting public relations in the name of the entire school is of great importance.

Most importantly, the film was well-made, which gave the school great confidence.

I don't dare to say that I can win the biggest award, but I want to win an award of some significance.

Regardless of the outcome, Tian Xiaole's status as a student in the directing department of Beijing Film Academy is a clear teaching achievement and a political achievement of Zhang Huijun, the newly appointed president.

Of course, the biggest beneficiary is definitely Tian Xiaole.

The film funding account was handed over to Lao Tian. As for how they would use the money and what effect it could achieve, they would just have to wait and see.

Tian Zhuangzhuang advised me to keep calm and not have too high expectations.

Tian Xiaole nodded obediently.

Old Tian was simply afraid that he would become too arrogant. After all, he was only in his twenties and was worried that he might lose his balance.

After leaving the professor's office, I prepared to go back to the dormitory to finish the unfinished script of "Stone".

As for who to find as the director, it was quite a headache for him.

Tian Xiaole's cell phone rang. It was an unfamiliar number.

Many people know his mobile phone number, but they are all school teachers, film and television company bosses in the circle, etc.

(End of this chapter)