Artists under the Rebirth of the Coal Boss

Chapter 91 The Crucial Moment for Turning Black into Red!
Qi Wei noticed Ji Ye's hesitation and said, "What's wrong? Wasn't this marketing plan agreed upon? Now is the crucial moment to turn from negative to positive, and we need a catalyst to complete the image reversal."

Ji Ye, holding a Frappuccino, said, "Indeed, Bernice's 'The Mirror of Public Opinion,' the father of modern public relations, and Lillian Brown's 'Who Dares to Challenge', the bible of public figure image management, both mention it..."

"To reverse one's public image, one needs to set a negative target that is perceived as powerful by the public but is not actually that powerful. By challenging this target, one can subvert public perception and establish a new image."

"Controlling the intensity of the challenge is key!"

"If you're too weak, you won't be able to generate enough public opinion impact and achieve a reversal. If you're too strong, you might suffer a backlash; you might establish a persona, but then lose the person."

Qi Wei, who was trying to quit smoking, was feeling the urge. With a straw between her lips, she asked, "Are they really that good? I've heard people in the industry say they're easy targets. The company has even done an evaluation!"

Ji Ye said with some concern, "The company doesn't have to take any risks, so of course we hope you can turn from a 'black-red' to a 'red' company as soon as possible!"

“Huang Xuanrong, the boss of Tianming Jiaye, the investor of ‘The Return of the Condor Heroes’, had previously invested nearly 500 million yuan in Ningwu County to acquire three small coal mines with an approved annual output of 150,000 tons. He is a typical Ouyue coal boss.”

"Although it was excluded from the Jinyang coal reform, even a weakened camel is bigger than a horse..."

Qi Wei said, "If he were really that capable, he wouldn't have failed in the Jinyang coal reform and returned to Yuezhou Province in disgrace."

As Qi Wei's agent, Ji Ye's interests were deeply intertwined. She had, of course, done her homework on such a risky marketing plan, saying:
“That situation is different. The reform of Jinyang Coal Mine is the highest priority, and everyone is in the same boat.”

“More than 500 enterprises and more than 700 coal mines in Ouyue have all closed down. To be precise, all private coal enterprises have been shut down. Except for one or two survivors, all the others have been eliminated…”

Qi Wei crumpled the straw, shrugged, and said, "Okay..."

Wow! Wow!
Ji Ye finished the entire cup of matcha Frappuccino, the ice cubes making a crisp sound as they hit the sides of the cup.

She took a deep breath and said, "I hope it's just a paper tiger."

"I will refine the plan, communicate with the editors of Entertainment Weekly, BIGSTAR, and Sina Forum in advance, and also contact the chief moderator of Sina Forum in advance."

"Please hire a few more bodyguards."

Qi Wei used her tongue to push the deformed straw into her Starbucks cup. Upon hearing the word "bodyguard," she looked up at Ji Ye with a sensitive expression and said, "Bodyguard? Is that so exaggerated? Do you think this is a movie?"

Ji Ye threw the empty Starbucks drink into the hotel lobby trash can and said seriously, "I'm not joking..."

Ji Ye began to explain to Qi Wei the various anecdotes and stories of the golden age of coal from the 90s to the early 2000s.

Qi Wei was exhausted from listening to this, and said, "Sister Ji, how about we change our target?"

Ji Ye then came to his senses. The child had been frightened by what he had said, and he quickly tried to cover it up by saying, "The coal boss behind Tianming Jiaye has now acquired all the mines."

"It's like a dilapidated house; it will collapse with just one kick, so there's nothing to worry about."

"Moreover, changing targets is not so easy. It requires a powerful, recognized source that resonates with the public, has an entertainment industry background, and has contact with us. In addition, if we choose the wrong target, it will be troublesome if we suffer a backlash."

Hearing Ji Ye's words, Qi Wei suddenly had a flash of inspiration and said, "For example, one of the coal-related artists in our crew?"

Ji Ye said, "Are you Lin Xingzhuo, the one who was rumored to have been marginalized by Tiger Shadow Star Glory Company?"

Qi Wei nodded and said, "The co-producer from Tiger Shadow Star Shine Company hasn't shown up yet, it's quite obvious..."

Ji Ye considered for a moment and said, "The unspoken rules of bullying artists in coal mine owners' companies are less impactful than directly harassing coal mine owners."

"But he has the added boost of his nightclub stardom, and he's also a rapper, making him more likely to generate negative public opinion—a good target." ……………………

The gym on the fifth floor of the Garden Hotel in Yunze City.

Yang Mi followed Lin Xingzhuo to the gym, chatted awkwardly for a few minutes, and then went to the yoga area to find Lin Xinru.

Lin Xingzhuo is in the equipment area, with his feet hooked back and fixed to the TRX foot rings, his legs hanging straight in the air, his forearms taut to maintain a plank position, and his spine as straight as a steel cable.

The instability introduced by suspension forces the core muscles to tighten throughout the entire movement to counteract the swaying...

Following Jin Shijie's annotated version of "Body Awakening and Limb Liberation: Lanju Workshop Experimental Drama Methodology," Lin Xingzhuo was covered in sweat after completing several sets of work.

Achoo! Achoo!

Lin Xingzhuo wiped the sweat off with a towel, her nose itchy, and she sneezed several times.

At that moment, the beautiful membership consultant wearing yoga pants stepped forward and handed her a bottle of Rain Berry Flavored Gatorade.

Lin Xingzhuo took the drink and asked, "What kind of set meals do you have here?"

Seeing an opportunity, the membership consultant quickly introduced, "Hello, our personal training courses include strength training, high-intensity interval training, and cardio..."

"Personal training sessions develop periodic plans based on the client's body fat percentage and RM value..."

Lin Xingzhuo: "Are there any combat training courses?"

The beautiful membership consultant enthusiastically handed over an information booklet, saying, "We offer Muay Thai, Sanda, Karate, Boxing..."

Lin Xingzhuo flipped through the manual, pausing for a few seconds on the page about the boxing coach.

He thought of the last Chinese man in modern times who punched the Japanese devils and kicked the Western devils.

"Strongman! Strongman!" The crowd cheers!! "Stoneman! Stoneman!" Women wail!!

The beautiful membership consultant said, "This is our boxing coach, he's received..."

Lin Xingzhu interrupted, asking, "What about this one?"

The beautiful membership consultant saw the personal trainer's picture and instantly understood: Ha, a man!

The goddess in the photo is dressed in a Japanese wrestling outfit: a beige fitted turtleneck knit quick-drying shirt, light gray high-waisted straight-leg athletic pants with dark gray stripes along the side seams of the pants, and a short cut that reveals her toned waist and abdomen.

The subtly visible abs and peach-shaped buttocks create a perfect proportion!
The muscle lines of her arms and shoulders are smooth and not abrupt. She has her hair tied in a high ponytail, with wispy bangs held in place by a sports headband, revealing her smooth forehead. Her makeup is light, but the rosy glow from exercise makes her look even more vibrant.

The beautiful membership consultant introduced, "This is our star personal trainer, Lin Roujia, who is skilled in wrestling and Jiu-Jitsu."

"A graduate of Jinling Institute of Physical Education, she was once the champion of the Asian U23 Women's Freestyle Wrestling Championship. Last year, she also served as the storyline technical director for idol characters in the Tokyo Women's Professional Wrestling League."

Lin Xingzhuo nodded and said, "This is it. I'll sign up for a high-end private wrestling course, and also a short-term beginner Brazilian Jiu-Jitsu training course..."

(End of this chapter)