Artists under the Rebirth of the Coal Boss

Chapter 294 Avatar Craze! A New World!

Located in the HP district of Shanghai, at 216 Nanjing West Road, near the Da Guangming Cinema, in the underground parking garage.

After the two finished watching the movie, they left the cinema and went to the parking lot, where Li Nian's assistant, Xiao Sun, was already waiting in his Toyota Alphard.

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In his previous life, when Avatar was released, Lin Xingzhuo had just started working within the system, beginning his grueling office life...

This groundbreaking work caused a sensation, but he had only seen related reports in newspapers and online and had not experienced it firsthand.

Lin Xingzhuo attended the premiere of "Avatar" at the Da Guangming Cinema, a subsidiary of Tiger Roaring Qilin Cinema Circuit.

I truly experienced firsthand the frenzied atmosphere of Avatar screenings in theaters!

That's insane!!
This isn't watching a movie anymore; it's a competition to see who can say "Wow" the most times and blink the fewest times!!
While the world was still indulging in the mechanical feel of keypad phones and the smoothness of flip phones!
Avatar tore open the curtain of a new era with 3D technology, and this technological success is an epoch-making milestone in the history of human cinema!

During Nokia's heyday, it even got people on screen to reach out to the audience!

Lin Xingzhuo objectively judged that the special effects technology from 09 is still impressive even 25 years later!
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This time, Lin Xingzhuo, as the major shareholder and policy director of Tiger Roaring Kirin Cinemas, strongly pushed Tiger Roaring Kirin Cinemas to increase the screening of "Avatar" to an unprecedented 80%!

It broke the record of 63% for the highest number of screenings for a single film, which was previously held by "The Message"!
As for movies like "Kung Fu Panda," "Mars Is Fine," "Mulan," "The Treasure Hunter," "Storm Riders 2," and "District 9," they all have to take a backseat...

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In fact, according to the "Implementation Rules on Reforming the Film Distribution and Screening Mechanism" and Article 44 of the "Film Administration Regulations",

“The screening unit shall not spend less than two-thirds of the total screening time of domestic films in a year.”

This clause only restricts the annual length ratio of domestic films to imported films, and does not limit the maximum screening rate of a single film.

In theory, cinemas can allocate 100% of their screenings to a single popular film.

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However, in reality, cinemas need to meet the quota requirement that the total screening time of domestic films should be ≥66.7% throughout the year.

If the number of screenings for a single imported film is too high, it may lead to the failure to meet the annual target...

Tiger Roar Kirin Cinemas has allocated 80% of its screenings to "Avatar," already exceeding the total screening time of subsequent imported films. This is the maximum that domestic cinemas can achieve in terms of screening schedules!

With two domestic films starring Lin Xingzhuo scheduled for release next year, Tiger Roar Kirin Cinemas has already reserved a significant portion of screenings in its annual screening plan, perfectly balancing the quota!
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The two walked and talked in the underground parking garage.

Dressed in a wedding-ready outfit, Li Nian linked arms with Lin Xingzhuo, her breathing slightly rapid. She was clearly still reeling from the visual shock she had just witnessed...

"The special effects in this movie are simply... the most amazing I've seen since Lord of the Rings!"

"I think it deserves six stars! Hai Qing asked me yesterday what I thought of the movie! I definitely have to tell her I want to see the 3D version!"

Lin Xingzhuo nodded and said, "The story is still the same old structure of colonists and natives, but the technology has indeed exceeded everyone's expectations."

Li Nian recalled what Lin Xingzhuo had mentioned about the company before and said:

"Xingzhuo, doesn't your company have a subsidiary tech company that also does special effects? How does it compare to this movie?"

Click!

Lin Xingzhuo took out a pack of Time 100s cigarettes from Israel, given to him by Talia Shelbia, lit one, and said:

"Tiger Vision Group's dynamic tracking technology, simulation engine, dynamic blur post-processing, and camera tracking technology have reached the Hollywood level..."

"But it's still a long way from what Cameron did."

"This is a systemic issue that requires a concerted effort from both software and hardware. A breakthrough in a single technology cannot instantly change the overall backwardness..."

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Buzz! Swish!

A low, rumbling motor sound rang out, and the door of the Toyota Alphard slid smoothly to one side.

Li Nian got into the van and said, "But breakthroughs in every technical area can narrow the gap, right?"

"Just like what I'm doing now with Wild Beast, we started by making a breakthrough with single items in the luxury flower category, and then gradually expanded to fragrances, home textiles, decorative items, jewelry..."

Lin Xingzhuo also got into the car and sat next to Li Nian, exhaled a puff of smoke, and said:
"I had a short meeting with Brother Ye and Sister-in-law about this."

"Next year, Tiger Vision Group will integrate the acquired Xsens, Epic Games, and French BUF."

"XCMG Machinery, which is controlled by Jinyuan Huwei Coal Industry Company, will also make efforts in the hardware field of the film and television industry!"

"In addition, we will look for opportunities in materials and optics to integrate or acquire several top companies in the industry."

"That completes the software and hardware system framework construction for the film industry. The rest is up to the market and time to iterate..."

Li Nian took the thermos from his assistant Xiao Sun and then took out two stainless steel cups from the armrest box.

"Xingzhuo, try this! It's the 'Guardian Soup' from Da Ning Chao Fu Restaurant!"

"A Chaozhou specialty soup made with simple ingredients, including sweet potato leaves, chicken broth, straw mushrooms, ham, and crab meat."

"Sun Li recommended it on CCTV's 'Everyday Food' program. It's especially comforting to drink a bowl of it when the weather is cold..."

Lin Xingzhuo sipped the "Protecting the Nation Soup," chatted with Li Nian, and checked the news on various platforms on his phone.

As expected, Avatar has already sparked a media frenzy on the Chinese internet!
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Two news items are already trending on Weibo.
Shanghai residents lined up for hundreds of meters in the early hours of the morning to buy IMAX tickets, which were being resold by scalpers for as much as 3800 yuan.
Given that the average monthly income of urban residents in 2009 was 1271.5 yuan, it can only be said that the Shanghai dollar has begun to exert its strength! Another trending topic is that a cinema manager in Dongguan knelt down to apologize after equipment was overloaded and burned out.

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It's not just on Weibo, but also on Renren, Baidu Tieba, Tianya Forum, YY Voice, Kaixin.com and other platforms.

The discussions are all about the movie Avatar!
Even in Lin Xingzhuo's Star God Tieba, guild groups, public pages, interest communities, and other social media platforms, fans are still discussing this movie.

Orgrimmar Warrior: "While all the major American movies are starting to flaunt their visual effects, James Cameron is just sitting in a dark corner and smirking."

Orgrimmar Warriors: "And then they release this movie that makes everyone exclaim! 'Damn! That's fucking awesome!'"

Karazhan Gatekeeper: "Sorry, 2012? It's child's play compared to Avatar!"

Believe in Brother Chun and you'll gain eternal life: "Just one sentence: This is the most powerful science fiction in history!"

Fox King Xiao Mi: "It really is beautiful!"

Qianmo Nianhua: "Damn Cameron, you're going to make all the sci-fi movies of the next decade taste bland!"

Qianmo Nianhua: "Because you've raised the aesthetic standards of all viewers by several levels in one go!"

Master Shu offers a piece of candy: "You'll regret it for the rest of your life if you don't see this movie in theaters."

ns诺神: "Just finished watching it, got goosebumps all over. It truly deserves to be called a milestone in the history of human cinema."

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Not only in these communities, but also some industry insiders spoke out on Weibo and blogs immediately.

A website called New Threads, which focuses on academic fraud detection and popular science writing, suddenly posted an Avatar poster with the following text:
"5000 years of culture pale in comparison at this moment!"

On Sina Weibo, the first user to surpass 10 million followers was Weibo Queen Yao Cheng, who took the lead:

"Thank God we have a James Cameron! Hollywood will monopolize the world film market for a hundred years!! This is humanity's good fortune! Long live Hollywood!"

Feng Xiaogang, who was embroiled in rumors that Hong Kong's Music Emperor Entertainment Group had offered a transfer fee as high as 100 million RMB, also posted on Weibo:

"Worth watching countless times, a classic among classics, with a profound story and a masterful director!"

"I have never been a Western worshipper, but in terms of film quality, we are still far behind, more than three generations behind."

Bai Ye, a literary critic who edited and published the "ZG Literature and Art Report (2008-2009)," commented under the Avatar topic:

"Avatar became popular because of its innovation, just like the Jenny, it was a product of a new era."

"I went to see the giant screen, and I really can't imagine the level of technology in the United States at that time. This is an indelible mark of thought."

"China is unlikely to produce a single 3D film that meets Hollywood's benchmark within the next 50 years!!"

Chen Danqing, who is currently promoting his new book "A Collection of Wasted Time" online, also wrote on Weibo:
"After a few good days and a successful event last year, many people have become arrogant and complacent!"

"Avatar poured cold water on some overly enthusiastic Chinese people."

"Chinese people will always be students of the West! Always humble! How could we possibly overcome a gap of hundreds of years in culture, technology, systems, and entertainment?"

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Director Lou Ye's film "Spring Fever" was selected for the Un Certain Regard section of the 62nd Cannes Film Festival.

In his first interview after returning to China, he mentioned the Avatar craze, saying:
"Chinese-language films should start by making ordinary drama films and learn from scratch!"

"This place lacks the foundation and market for shooting special effects movies."

"I spoke with many authoritative film distributors in Europe during Cannes this time. These kinds of Hollywood special effects blockbusters need a huge market to support them."

"Everyone knows the size of China's film market."

"It will take until at least 2035 to surpass the size of the Japanese film market! Reaching the size of the North American market is even more of a pipe dream!"

"I propose that the entire industry should not think about special effects for the next thirty years! And should not make 3D movies!"

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Renowned economist Lang Xianping published a blog post from an economic perspective:
"In short, the idea of ​​reinventing the wheel, doing our own research and development, and manufacturing everything ourselves is a product of small-farmer mentality and goes against the trend of WTO!"

"As for the suggestion from some fans that they should flaunt their wealth and try to acquire others, that's a crooked and unacceptable approach!"

"Why can't we just apply for authorization and pay patent fees in a fair and square manner?"

Director Chen's wife, Chen Hong, also wrote a blog post full of pride.

She boasted about her husband's foresight, saying that both of their sons were born in the United States, allowing them to grow up exposed to the world's most advanced film art and avoiding the corrupting influence of feudalism on the mainland...

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Avatar appeared in 2009! This was a time when smartphones had only been around for a few years!
The shock it brought was unimaginable!

It's like in ancient warfare, you pull out your spear, and the enemy has already pulled out a pistol!

Faced with this disruptive technological impact...

Some people, seeing this gap, have despaired, falling into an eternal cycle of self-reflection and proclaiming Hollywood's invincibility! They've even put forward the "end of history" thesis in the cultural sphere!

Some people are actually quite excited. The old era has come to an end, and on the ship of the new era, some old-timers are destined to be eliminated!

This is a brand new era, so what reason is there to be absent?

Of course, we should embrace new technologies and conquer the new world!
(End of this chapter)