Rebirth of Chinese Entertainment, starting with the strategy of 95 flowers to counterattack

Chapter 39: A Song Brings Fire to a City
The day after Mushroom House was broadcast, the entire Internet was in a frenzy of discussion.

#GuYang《Mohe Ballroom》# successfully reached the third place in the hot search
Although it did not reach the top, 8 of the top 20 hot searches were about Gu Yang.

#Gu Yang and Chen Duling officially announced? #
#Gu Yang's dream life#
#Guyang98k gesture dance#
#Wolf Warrior 2 Gu Yang#
#Red Sea Operation Gu Yang#
……

For a time, the entire Weibo was discussing Gu Yang, this young actor who had no works released yet became popular before his show was even aired.

Gu Yang’s Weibo fans also increased from 3 to 200 million.

But what no one expected was that this was just the beginning.

At 15:03 pm that day, Gu Yang released a latest video online.

The MV of "Mohe Ballroom"!

One stone caused a thousand waves!

The MV begins with an old man standing on the street, dancing a duet waltz alone.

It seemed as if everything around him had nothing to do with him.

The soundtrack starts:

"I have never seen a village where the Aurora Borealis appears,"

"I've never seen anyone setting off fireworks late at night."

There is also text on the screen:
Some people sang praises of love and freedom, while others got lost in the Mohe Ballroom in 1980.

As the singing continues, a scene of a forest fire appears on the screen with commentary subtitles.

On May 6, 1987, a massive forest fire swept through Mohe County.

Tens of thousands of people were affected!

Zhang Dequan's wife, Kang, also unfortunately died in the fire.

When Kang was young, he loved dancing.

As the music and commentary progressed simultaneously, the MV heroine Zhou Ye officially appeared as Kang Shi.

The tip of her nose was slightly red from the cold. She wore a blue and white floral dacron shirt with high-waisted navy blue straight pants, and a red silk headband tied her ponytail up high.

Very stunning, with a simple and pure beauty.

The radio was playing songs, and in the heavy snow, Zhou Ye's arms were swaying to the music.

Like a crisp crabapple blossom, it calmly shakes off the raindrops on its vines.

In the following scenes, Gu Yang and Zhou Ye often sneaked into the old warehouse with flickering orange lights on many nights.

Dance together in your own "secret ballroom".

On the night when the fire broke out, Gu Yang rushed to the county entrance like crazy, but he couldn't even find Zhou Ye's body.

They had no children, and Gu Yang did not remarry in the following thirty years.

There is only one thing he does most often.

In the newly opened Mohe dance hall, I danced the unfinished dance with my lost lover over and over again.

"The evening star is like your eyes, murderous and blazing."

……

This MV was shot by Gu Yang last week. Before shooting, he specially asked Shen Wei to go to Mohe to visit Mr. Zhang Dequan and obtain his approval.

We also took the initiative to contact Mohe Culture and Tourism and received local support.

Mohe Culture and Tourism was of course happy, although they didn’t know much about the star Gu Yang, but what kind of place was this?
It is called the Arctic Village, where the temperature is minus 40 degrees Celsius at its coldest.

They also doubted that taking a video was pointless. Who would be crazy enough to travel to a place like theirs?
However, it is a good thing that someone is willing to help with publicity and promotion. It is thoughtful.

As soon as this MV appeared, it immediately stunned the entire Internet.

After a brief period of silence, the MV directly topped the hot search list at a terrifying speed.

#Guyang Mohe Ballroom MV killer#, a big explosion appeared at the end!

No matter how netizens behave online, they still have soft spots in their hearts. This kind of sincerity is the easiest to resonate with.

The comment section of the video was flooded with various messages, and it was not as violent as the comment sections of previous popular videos.

The comment with the most likes is: "It turns out there are people in this world who can survive on longing and memories!"

"There really are people who can fall in love with someone at a young age and never forget him or her until death."

"My family, who would understand? I cried so hard in the dormitory that I was numb. People outside thought something had happened at home."

"Wow, is this the MV that Gu Yang shot himself? When will he be able to act? The song is so touching."

"Who is that actress in it? She's so beautiful, mom, I'm in love!"

Then, another message was pushed up by netizens at rocket speed!

"I want to go to Mohe! See the aurora and dance a waltz!"

The number of views of "Mohe Ballroom" exceeded 100 million in 24 hours, and then the short video platform set off a secondary creation storm, forming a phenomenal communication matrix.

This time, the official media responded with affirmation very quickly.

An in-depth report from China Daily: "When traffic meets sincerity: How to tell China's story well in the new media era."

The accompanying image is a still of Zhang Dequan dancing alone in the snow, and the comments section is filled with people crying: "This made me cry even harder than when I watched Titanic!"

Just 19 hours had passed since the music video's release. The new song charts on all three major music platforms shot to the top, and NetEase Cloud Music's comment section flooded with 80,000 messages by 3 a.m. The most popular comment read, "I cried so hard in the dorm I had convulsions, and my roommate thought I was having an epileptic seizure and called 911."

Short video platforms have been particularly hard hit. There's a Northeastern guy dancing the waltz in a mink coat, a folk music blogger playing the chorus on a suona, and even an editor using footage from the movie "Fireworks in the Daytime" to accompany the song.

The fire department's official account edited a video overnight comparing fire prevention technologies over the past 30 years, ending with a public service reminder from Gu Yang: "A single spark can destroy thousands of acres of green. Be careful to protect the blue skies of Mohe."

Xiao Wang, the on-duty officer of Mohe Culture and Tourism, was sipping instant noodles and browsing his phone when he suddenly noticed that the backend traffic had skyrocketed.

The official website of the Cultural and Tourism Bureau, which used to have an average daily traffic of three digits, is now so stuck that it can’t even load the verification code.

"Oh shit! The server was hacked?" He frantically researched for a long time before realizing that Mohe had become popular and the official website had crashed.

Mohe was once unknown, but the song "Mohe Ballroom" became famous all over the world!

One song sets a city on fire!

After the song became popular, Mohe Culture and Tourism also seized this opportunity.

Culture and Tourism recommended Mohe to netizens across the country through short videos and live broadcasts.

In the 24-hour slow live broadcast, Wenlv promoted Mohe in winter to netizens through the camera.

More than 68 netizens watched the live broadcast.

"Aurora, Village, Evening Star"

Mohe has become the most popular internet celebrity city, and countless tourists have flocked to this northernmost city in China to check in.

I don’t know how many people fainted from the cold in Mohe.

In the new era where traffic is king, it seems that everyone understands the traffic code.

Gu Yang created a new Internet myth with a MV.

The official media has also demonstrated through practical actions that traffic is used for truly positive publicity.

"Brother Jing, do you want to participate in Running Man?" Gu Yang was answering the phone at this time.

"Yes, their director called me several times. You've been so popular lately."

"Anyway, it can help us promote the movie. If your schedule doesn't conflict, I'll agree to it for you."

"OK!"

"You, kid, have given me so many surprises. Having you in Wolf Warrior 2 is truly the luckiest thing that's ever happened to me. I have a feeling this box office could be over 1 billion."

"Brother Jing, be more confident, 50 billion."

"You kid..."

(End of this chapter)