Rebirth of Chinese Entertainment, starting with the strategy of 95 flowers to counterattack

Chapter 12 She is Real
Because during the day, Lin Yue accidentally saw Meng Ziyi's "Learn to Meow" short video.

In the video, Meng Ziyi is wearing cute clothes and singing and dancing in the bright sunshine.

Her singing is not perfect, and sometimes seems a little off-tune, and her dance moves are a little stiff, but her seriousness and confidence are particularly attractive.

This unconcealed state is so real, without any sense of affectation.

As an artist, she doesn't have a sense of distance from others. Her unreserved appearance in the short video actually brought them closer.

And those words in the middle of the video!
In this world, some people like your cheerfulness, while others hate your straightforwardness; some people appreciate your sincerity, while others question your motives.

so what?

I don't want to wear a mask, I just want to be myself.

The moment he saw these words, a soft spot deep in Lin Yue's heart was deeply touched.

She thought back to the days when she struggled hard in the big city, the countless nights of overtime, the countless times she was cautious but still misunderstood, and the groundless accusations from her superiors.

Even if she is right, if the leader says it is wrong, it is wrong!

Only you know the grievance and helplessness!
She also wanted to resist and speak her mind loudly, but she didn't have the courage.

But Meng Ziyi did it. She expressed herself bravely and stayed true to herself.

Even though he suffered abuse and boycotts from the entire Internet, he never gave up.

Are mentors so superior?

Once a sense of identity emerges, many opinions will change.

Lin Yue couldn't sit still anymore. She sent a message in the group: "I think we seem to have misunderstood Meng Ziyi."

As soon as the message was sent, the group fell silent for a few seconds, and then all kinds of questioning and rebuttal messages came in.

She sent the video she had just downloaded directly to the group.

There was silence in the group for a few minutes, but many people were still shouting.

"Have you been brainwashed? She's just putting on a show!"

"Don't be naive. Celebrity personas are all fake."

Lin Yue looked at the messages, took a deep breath, and began to patiently share her feelings: "Have you really watched her video carefully?"

"What was she putting on a show? Showing off her off-key singing? Doing a funny dance?"

"I only saw a very real girl, a straightforward character who dared to do and say what she said."

"No airs at all! Why do celebrities have to act so honest and establish a persona when they participate in a show? That's the real way to act."

"I think she's really brave to stick to her own ideas in front of her mentor."

The group fell silent again. After a while, someone sent a thoughtful expression. Then, slowly, people began to agree with Lin Yue: "That seems to make some sense. Maybe we really did blame her wrongly."

In fact, this is what is called "empathy" in psychology.

The younger generation has lost patience with those who like to "put on airs" and is increasingly disgusted with them.

For those artists who dare to make fun of themselves and actively expose their "weaknesses", there will be a special sense of identification as "the same kind".

As long as emotions are involved, they become one of our own.

Then what about acting and pretending? The nature is different.

That's real! When Douyin was first launched, it was said that Douyin would change our lives.

It has indeed done so, and its impact on the entertainment industry ecosystem is even greater.

Gu Yang posted this video at 16:30 p.m., and by 12 a.m., it had received thousands of replies in just seven hours, and its popularity was incredibly high.

Ten Years: [Five minutes, I want all the information about this woman.]

The first kiss was given to a pacifier: [@Upstairs, this woman is a young actress named Meng Ziyi. ]

Beijing's No. 1 Cat: [Help! This troublemaker actually thinks he's a cat! I suggest all the instructors collectively learn how to cure princess syndrome [dog head]]

New Year: [It’s over, I’ve been brainwashed by this song, all I can think of is meow meow meow meow.]

Chris: [Hahahahaha, my cat has been listening to this song next to my phone for ages! Help, this song is so addictive!]

A Mint: [I suggest Miss Meng to meow when she talks back to her teacher next time. This will halve her damage and maximize her cuteness.]

The Entertainment Industry Discipline Inspection Commission: [7 hours ago: Get out of the entertainment industry! 7 hours later: I'm the troublemaker. This cat claw dance is much more appealing than when she tried to grab the center position in "First Grade" [laughing and crying]]

Want to eat a child: [Is this woman a celebrity? What's the gossip about the variety show? I'll go check it out later. But I think this girl is very real! She seems to have a great personality. I've become a fan.]

Ten Years: [Don't you think the song is a little off-key? But this girl looks so confident, it's quite amusing.]

I'm Potato, earthy and funny: [Little Lemon is here to introduce our best Meng Meng to everyone.]

……

Due to the influence of the previous variety show scandal, the comment section of Meng Ziyi's Douyin video showed a clear polarization trend.

Although the criticism has not yet disappeared, it cannot be ignored that more and more people have begun to have a good impression of her because of this video.

The effect of this transformation is astonishing.

You know, some time ago, Sister Meng was blackened by the entire Internet and was criticized one-sidedly.

And now, she has more and more supporters.

Especially many passers-by who don’t care about variety shows and gossip have a very good first impression of this actor.

……

At Douyin headquarters, the atmosphere was heated and tense. The data director flung open the conference room door and excitedly shouted, "Mr. Zhang, the real-time DAU (daily active users) has exceeded 10!"

At this time, Zhang Nan and other Douyin management were having a heated discussion in the conference room. Douyin had only been online for less than two months, and its daily active users were only in the tens of thousands.

That evening, the head of the technical department reported that a newly released video was extremely popular, with the data soaring astonishingly, and there was a tendency to break the circle.

Zhang Nan instantly realized this might be a rare opportunity. He made a decisive move, deciding to go all out with the promotion and immediately convened an impromptu meeting to discuss the specific plan.

The data director pushed up his glasses and reported seriously: "The completion rate of this video is a terrifying 189%, and users have watched it an average of 7.2 times. Even more amazing is the sharing rate. Each viewer forwarded it to at least 3.8 group chats. Our server capacity has been expanded three times..."

Zhang Nan picked up the mineral water on the table, took a sip, and calmly instructed, "Notify the PR department to buy trending searches and push this video to the top."

"Also, let's add fuel to the fire." Zhang Nan pulled up backend data and analyzed, "After just five hours of full-scale promotion, we've gained nearly 60,000 new users! Inform the MCN agency: I want to see 100 'Learn to Meow' imitation videos by 12 noon tomorrow, and we'll provide traffic support."

"Stir up the enthusiasm of the whole nation to imitate it."

She paused for a moment, then asked, "What is the original author's background?"

"She's an actress who recently debuted at the Beijing Film Academy and has played several supporting roles. Her name is Meng Ziyi!"

(End of this chapter)