Xiaomi Heavy Industry, its first entrepreneurial venture!

Chapter 108: 5 cents a piece! (Third update!)
"came back?"

"Ok!"

"I've already prepared the activity fee you asked me to prepare. What do you think we should do?"

"Well - wait for me first..." Lin Yi scratched his head, pushed the door and walked into the office. He found the advertising plan he had written two days ago in the drawer. Looking at the purchase of water army in the advertising plan, he was numb.

Throwing the plan aside, he turned on his computer and went to the familiar Tianya Forum. After searching for a while, he soon found a professional water army who had been silent in the forum for many years.

I added the QQ number the other person had left, placed my fingers on the keyboard, carefully considered my words, and sent a message:

"Hello, buy water army."

Two seconds later, the avatar of the person on the other side began to flash, and the QQ message notification sounds on the mobile phone rang one after another.

"Buying a water army? Brother, you are so far-sighted. I am the best water army in our forum."

"No matter how bad your game is, no matter how bad your software is, as long as I'm here, I promise to make it shine."

"Even if it's a pile of shit, I can blow it into something fragrant."

"You made the right choice by choosing me."

Looking at the other party's exaggerated information, Lin Yi asked the question that concerned him the most: "How much is it?"

"Five cents a piece!"

"roll!"

"No, 30 cents, 30 cents. This is my first time here, new customer, new price. 30 cents a piece."

The price dropped by 40%, which was a huge price reduction. However, while he was quoting the price, Lin Yi was also looking through the content he posted on the forum.

Among a large number of posts, he found several home appliance review articles, but for some reason, there was not a single comment under the review articles he posted. The comments were locked.

After hesitating for a moment, Lin Yi typed out another message:
"I have some home appliance brands that are going to be launched online. How are you going to promote them to me?"

The next second, messages from the professional water army came from the other side, like a torrential rain, one after another: "Get lost!"

"Damn, you beasts selling junk appliances."

"You still dare to come to me and blow your appliances?"

"Those things of yours, even throwing them in the trash can still takes up too much space."

"Don't let me know who you are. I know your address, and I'll come and kill you myself with a knife."

After hesitating for a moment, Lin Yi sent his address:

"Xiaomi Heavy Industry Group, No. 13, Jinling Street, Hanshan Subdistrict Office, Hanshan Temple District, Gusu City, come here."

Perhaps because he was afraid that the other party might not understand, he added an explanation at the end:
"If you are a brother, come and chop me up!"

As soon as the message was sent, the other party immediately sent several question marks, one after another.

"I'm giving you question marks, not because I think there's something wrong with me, but because I think there's something wrong with you."

"Are you kidding?"

“Not a knock-off brand?”

"Just wait, I'll come over with a knife and chop you to death."

After this message was sent, the avatar of the person on the other side immediately dimmed, as if he was really preparing a machete and was about to come over to chop people.

After closing the chat box, Lin Yi picked up the advertising plan and a pen, ready to cross out the item about hiring a water army, but after taking a look at it, he tore up the entire plan and threw it directly into the trash can.

I was so excited when I was writing the plan.

I have forgotten what time it is.

Lin Yi opened the computer document, found the documents sent to various companies, and began to adjust this time's product distribution plan.

Before, without the big enemy like Jardel, the funds were insufficient, so they could only do small-scale operations.

But now, there is a big victim who has provided enough funds, so we can make a big move now.

First of all, the venue. The previous plan was to use these factories to distribute products in channel stores in Shanghai, Suzhou, and Tongcheng.

Now, change!

Hold your own exhibition.

Rent a venue and hold an exhibition.

If your mainstream products are home appliances, you cannot choose a high-end business district, but should place it in a place with a lot of traffic.

After much thought, Lin Yi typed the words "Gusu City Center Sports Plaza" in the document.

This place fits the bill perfectly.

I just need someone to help me make connections to rent a sports center.

Well - the decision is up to you, Zhou Tianming!
We have to talk about something at the exhibition. Since we have to compete with our competitors anyway, we might as well stab them in the back, call all the suppliers over, and list the prices of those common key parts.

First, destroy the technological myths of our competitors.

After confirming the venue and procedures, Lin Yi turned his attention to advertising.

In 2010, the mainstream advertising media were still television stations, newspapers, and radio stations.

There are some advertisements on the Internet, but those advertisements are mainly delivered to people who use computers, mainly various software and games.

Mobile Internet will have to wait a little longer.

If you are a big brand with channels across the country, you can indeed invest in Internet advertising.

But the problem is that now I can only dominate Gusu and parts of Shanghai. If I place advertisements on the Internet, I may end up making things difficult for others.

Nowadays, there are countless brands that piggyback on other people's advertisements. If you are not careful, you will end up buying fakes.

Taking out another piece of paper, Lin Yi wrote down the words "TV station", "newspaper", "local projection screen", and "radio station" on the paper in order.

After thinking about it, he added a mobile phone advertisement.

As the smart system is gradually rolled out, mobile phone functions are improved and prices are reduced, and charges are reduced. As more people use mobile phones, the three major operators have also begun to have their own mobile phone advertisements.

It's the kind of advertising that's sent directly in a text message without any reservations.

Every morning, noon and evening, I send out advertisements just like punching in at work.

In addition to regular advertisements, there are also black base station advertisements.

No way to complain.

Can't block.

His eyes lingered on these words for a long time, and Lin Yi crossed out the words "local projection screen", "newspaper", and "radio station" with a pen.

Only TV and mobile phone ads remain.

Mobile phone advertising is easy to handle. The headquarters of the three major operators in Suzhou City are not far away. You can take the cooperation plan and pay the money, and it can be completed in one day.

What matters is the TV station.

Television advertisements also require the shooting of a video, and this must be done within the specified time.

very annoying.

Shooting a video requires a venue, actors, and a professional team.

More annoying.

Lin Yi circled these words with a pen, took out his mobile phone, found the phone numbers of those CEOs, and called them one by one:

"I'll give you three days to get me a set of equipment each. I need to set up a model room for the commercial."

After calling these CEOs, the next call went to Liu Daneng:
"Separate a room from the electric fan warehouse and let the civil engineer and supervisor go there. Have them supervise the work and build a model room for me."

After arranging these tasks, Lin Yi took out a few sheets of white paper and began to write a new advertising plan.

The protagonist of the advertisement was Ji Shuangshuang. The more capable, the more work. The future boss lady must work harder and do more work. As for the team shooting the advertisement, it would cost a little money to find a suitable team.

We worked from 9pm to after 11pm before the preliminary plan for the new program was written.

Lin Yi took the plan, went out, entered the finance office, and slapped the plan on Ji Shuangshuang's desk:

"Take a look."

"What is that?" Ji Shuangshuang looked puzzled. She reached out and picked up the plan. After reading it word by word, her cute face was already covered with frost.
"You want me to do another commercial, right?"

"You know what people said about me when I was recognized after I filmed that rice cooker commercial last time?"

"Hey, that girl is so stupid, she puts canned food into the rice cooker. I don't want my child to do that. It's too stupid. The child she'll have in the future will definitely be an idiot."

"Hey, are you the girl who put a can of food in the rice cooker and made it explode?"

"What made you think of putting canned food in a rice cooker?"

"I see you're putting gunpowder in the back. Is that edible?"

"They were chirping loudly in front of me, pretending to be talking quietly. My parents even called me to ask if I was really stupid."

Looking at Ji Shuangshuang's ferocious performance, Lin Yi raised his hand and snapped his fingers:
"From now on, you will be the spokesperson for Xiaomi Heavy Industry."

"I'm quitting my finance job, right?"

"Give you a raise."

"it is good!"

After finalizing the spokesperson, Lin Yi returned to the office and began to design the advertising slogan.

A good slogan, coupled with the right advertisement, can attract many people.

For example, Red Bull’s classic advertising slogan: Drink Red Bull when you are tired and sleepy. Suddenly one day, Red Bull is no longer needed.

Dongpeng picked it up.

Then the Red Bull people got numb.

The pen rustled across the paper, leaving behind one sentence after another.

[Mijia, if you have trouble choosing home appliances, you can come here to check it out. ]

【Mijia, comfortable home appliances.】

【Mijia, your home appliance quality support.】

【Mijia, the gatekeeper of your home appliance quality.】

After writing down a few advertising slogans, Lin Yi expanded the script based on the slogans.

While writing, I simulated what the storyboard would look like when filming the script.

What tone and actions to use.

No one can make money from me!
…………

Suzhou Telecom Headquarters Building.

Lin Yi walked into the building slowly, carrying his briefcase. He glanced around and walked to the front desk with his bag.

"Hello, I want to advertise. Which department should I contact?"

The receptionist didn't even look up, but pointed to the elevator next to her. "Elevator 2, 8th floor. I'll call you. Someone will pick you up when you go up."

Following the guidance of the receptionist, Lin Yi walked into elevator No. 2 and went up to the 8th floor.

As soon as I stepped out of the elevator, a woman with very good manners stood in front of the door. She placed her hands on her lower abdomen, a smile on her face, and bent down slightly.

"Hello, I'm Liu Fei, the head of the advertising department. I'll be the one to host you throughout this visit."

"If there's anything you don't understand, you can ask me."

"this way please."

After bringing Lin Yi to the reception room and serving him tea, Liu Fei sat down opposite Lin Yi and asked politely:
"May I know your name, sir? What kind of advertisement are you planning to run?"

"No need to bother, Lin, I want to place a mobile phone ad."

"Do you have an advertising plan?" As she spoke, Liu Fei took a booklet from the side and placed it in front of Lin Yi:
"If you don't have a detailed advertising plan, we can still do it, but the fee will be a little higher."

"If you're planning your own advertising plan, we need to make it clear that we're only responsible for the quantity of placements, not the effectiveness of the advertising plan."

Lin Yi picked up the booklet and flipped through it casually, and he knew that he had overestimated these people.

All advertising plans are just writing some documents and then suggesting the time to launch them.

As for the recommended times in the booklet, they most recommend 9 to 11 in the morning, then 3 to 5 in the afternoon, and finally 7 to 9 in the evening.

To describe this time in one sentence, it is all hell time.

Nine to eleven in the morning is the busiest time for an office worker.

A text message popping up at this time can almost cause a cardiac arrest.

From 3 to 5 pm, the effect is pretty much the same.

Between seven and nine in the evening, people are either eating or busy having fun. If you push text messages at this time, it is unlikely that others will remember them.

And the prices are very expensive during these times.

The price for pushing 4 text messages in a two-hour time period is 5 yuan, and 15 yuan for three time periods.

And it is also pushed together with other advertisements.

Advertisement, advertisement, spread the word.

When pushed individually it is called advertising, when pushed together it is called spam.

Putting down the booklet, Lin Yi took out the plan from his briefcase and pushed it over:
"We've already thought of the ad copy, and as for the times we're going to send it out, we're thinking of 7 a.m., 11:30 a.m., and 5:30 p.m."

“Just push one text message.”

"Minister Liu, you can make an offer now."

Liu Fei didn't say anything, but just picked up the booklet and flipped through it. When she reached the last item in the quotation sheet, she pointed and put the booklet in front of Lin Yi again.

Finally, there is only one sentence.

[Advertising requires a minimum of two time slots, with a minimum quote of 1 RMB per SMS message per time slot. The minimum purchase period is one week. You can schedule in advance, but you will need to pay a minimum deposit of 5 RMB.]

I want to curse, I really, really want to curse.

But it’s okay, it saves trouble.

After calculating the number of days needed to purchase, Lin Yi took out 5 yuan from his briefcase and placed it on the table along with the advertising slogan he designed:
“购买从1月20日，到2月10日，合计21天。”

“需要投放时间是早上7点，中午11点30分，下午5点30分。”

"Three text messages, one in the morning, one at noon, and one in the afternoon."

Liu Fei took back the booklet and grabbed the advertisement written by Lin Yi. She quickly read it, calculated the time in her mind, and replied casually:
"For 21 days, the total advertising fee is 63 yuan. 5 yuan will be paid upon signing the contract. 50% will be paid before the ad runs, and 100% will be paid halfway through the ad run. I'll get the contract for you now. Please wait."

The woman moved quickly. In just 10 minutes, she reappeared in front of Lin Yi with 6 contracts. She handed all 6 contracts to Lin Yi.

It is a very normal contract, which stipulates the advertising time, advertising fees and advertising content for both parties.

A very ordinary contract.

The other party had already signed his name and stamped it. Lin Yi didn't want to waste time, so he quickly wrote down his name and stamped it.

There are 6 contracts, and each party gets three.

Putting the contract into his bag, Lin Yi sat up and asked the woman opposite him with a smile:
"Do you know roughly how much it costs to run an ad on a mobile phone?"

(End of this chapter)