Can following the rules be called rebirth?

Chapter 102.100. Cyber ​​Prisoner
The aftershocks of the live stream certainly didn't just extend to Du Jianuo's social circle.

Thanks to the excellent publicity work done by Jieyou Media in the early stage, regardless of the actual number of viewers, almost the entire school received the news of Du Jianuo's first broadcast on Douyu.

As a result, that night, the online forums and discussion boards of Nanhu University were filled with a constant stream of discussion posts.

[I'm a data expert: I watched the entire premiere and reasonably guess that Du Jianuo's gift revenue that night was roughly in the following range]

[After watching the senior student's live stream, I'm devastated. I suddenly don't want to take the postgraduate entrance exam anymore. Is studying even worthwhile anymore?]

Uno has acquired at least a hundred aircraft; wouldn't that qualify as financial freedom?

【.】

The topic is being discussed on various social media platforms, and the late-night chats in the dormitories are no exception.

School of Management, Girls' Dormitory Room 203.

"Did you two watch Du Jianuo's first episode?"

When Zhao Xue and Xu Ning returned to their dormitory from Jiayuan Media, they immediately started gossiping with their roommates.

"I've seen it!"

Zhong Yujun nodded vigorously: "Senior, you're so charming when you dance!"

"It's not just this~"

Zhao Xue changed into slippers, pulled over a chair, and the four sisters sat in a small circle so they could chat comfortably.

"Live streaming is really lucrative!"

"Have you guys calculated it? Her turnover tonight is probably in the six figures, six figures!"

When she mentioned this number, Zhao Xue emphasized it.

"so what?"

Zhong Yujun pursed her lips and asked, resting her chin on her hand.

"So, is your boss, Mr. Deng, also switching to live streaming?"

It was no secret in dormitory 203 that Zhao Xue and Xu Ning had been recruited into Jiayuan Media by the wealthy Deng Yuan during the Hundred Regiments Offensive.

After the live stream, not only the employees of Jiayuan Media, but even the boss's plans took a sharp turn, like an F1 race car driver.

If you're going to do live streaming, you have to do live streaming!

"That's right, that's what he just promised."

Zhao Xue nodded, a slight smile playing on her lips: "Oh dear."

"Actually, when I saw Du Jianuo's overnight success, I was thinking of going to Zhou Mingyuan's place next door."

"But Deng Yuan offered many preferential conditions and made a lot of promises."

"Most importantly, he's quite thoughtful. He specially arranged for someone to record today's live stream, so we can break it down frame by frame and try it out."

Upon hearing this, Xu Ning couldn't help but pat Zhao Xue on the shoulder: "Sister Xue, stop fooling around. The contract has already been signed, how can we go to the neighbor's?"

"So what if we sign a contract?"

Zhao Xue curled her lip dismissively: "It's just a contract. At worst, I'll just have to pay a penalty for breach of contract."

"That's not good?"

Xu Ning hesitated.

"Brother Deng will be very sad if he finds out."

"sad?"

Zhao Xue chuckled and tapped Xu Ning's forehead with her finger.

"Don't be silly, baby."

"Emotions are insignificant compared to the future. Would you forgo your salary just because you feel sorry for your boss?"

Xu Ning thought for a moment and then fell silent.

"Besides, the contract is so simple, and the breach of contract clauses are not clearly written. It's not unusual for everyone to part ways if they can't make money."

"He can't stop me from pursuing a better future, can he?"

"."

The girls in room 203 looked at each other, momentarily at a loss for words.

"By the way, Junjun, did you notice anything today?"

"what?"

Zhong Yujun was replying to messages with her head down when she casually asked.

"A collaboration between Jieyou Media and Jieyou Coffee! Zhou Mingyuan's marketing skills are truly impressive!"

"Oh, oh, I remember now."

Not only Zhong Yujun, but almost all the viewers were introduced to new products during Du Jianuo's live stream.

Before she reached the peak of her popularity, most of her audience consisted of her own people.

The alumni of Nanhu University include former colleagues in various media outlets, as well as a mix of acquaintances and friends.

So, Du Jianuo, holding her "Worry-Relieving Coffee," launched a massive advertising campaign.

[Grand opening special at Jieyou Coffee Beiyuan Store on [Date]! Welcome everyone to come and try our coffee!]

Even through the screen, you can see that the bag and coffee cup packaging are exquisite.

"Okay, you just reminded me. Let's go together after class on opening day."

"Uh-huh!"

The next morning, Du Jianuo discovered that the world had suddenly changed.

This time it wasn't a chat app; my social media private messages suddenly received a lot of messages.

Huomao Live, Zhanqi Live, and even her former employer YY platform have all extended offers to Du Jianuo. [Hello, our platform can offer you the following benefits.]

[Those interested can contact xxxxxxx]

Don't be fooled by Douyu's aggressive poaching of talent; other platforms will retaliate!

She made a huge splash in the dance area, shining like a star, and immediately caught the attention of all the operations staff.

People standing at the forefront of the wind, even their hair is fluttering.

Amidst the fierce competition among major platforms, the only condition for poaching streamers from rival platforms is quite simple.

Add more money, to a price you can't refuse.

Fundraising, burning cash, and poaching talent—this is the underlying logic of how live streaming platforms operate today.

This applies to all platforms.

Leap into the bubble and plunge into the ocean of capital.

"Don't consider changing jobs at this stage. Focus on building a solid fan base and developing your business gradually."

The two sat facing each other at the dining table, where Zhou Mingyuan had bought breakfast for two.

"Yeah, I listen to you."

Du Jianuo sipped her soy milk slowly while carefully reading the private messages from strangers.

"You need to be mentally prepared for changes in your life."

Zhou Mingyuan said with a smile.

"what?"

"Be prepared to be watched like a panda from today onwards, discussed and pointed at as a public figure."

I'll try my best.

Du Jianuo didn't stand on ceremony and nodded slightly.

"Someone posted my income expectations on a forum, it's so annoying!"

"Now even classmates I haven't contacted in ages are asking me if it's true, if I made a lot of money in one night."

Mentioning these things, the girl couldn't help but frown.

She originally intended to keep a low profile, but reality is always different from expectations.

"You'll get used to it; these things will eventually become part of your daily routine."

Zhou Mingyuan shrugged, looking calm.

As someone who has been through it all, and as a top streamer with over 10 followers, he has deeply experienced all of this.

Fame, like wealth, is a double-edged sword.

From nothing to something, to overnight fame, to financial freedom.

For ordinary people, this is tantamount to defying fate.

Whether one can accept this responsibility, how to cope with it, and how to learn from it all require a gradual approach.

Once basic survival needs are met, people will naturally pursue achieving more.

Desires, perceptions, and social circles will all change accordingly.

Some people get blinded by wealth, becoming so arrogant that they lose everything.

Some people believe they've caught a trend and mistakenly take the platform for their own abilities, greatly overestimating their personal value.

I haven't experienced it, so I need to demystify it.

Demystify wealth, demystify resources, and demystify everything new.

The prerequisite for demystifying oneself is to have a correct understanding of oneself.

The night before, Du Jianuo had already taken the first step.

She was once pushed forward by Zhou Mingyuan, who planned everything for her.

She doesn't feel that she lives up to her social standing.

But in just one night, she had already proven herself through many things.

Popularity, revenue, bullet comments, influence.

She is a promising new streamer whom multiple live streaming platforms are willing to break their contracts and pay huge breach of contract penalties in order to snatch up with her and offer her a higher salary.

Faced with this fact, Du Jianuo was too excited last night. She was so immersed in her intense emotions that she wouldn't realize they had dried up until the next night.

When her mind cleared in the morning, she realized that many things had changed irreversibly.

She is no longer Park Ji-yeon from South Lake who was just riding the wave of popularity.

She is Uno, and her name is Du Jianuo.

The sharpest calling card is yourself.

Many years later, when people recall this scene, they will probably define 2014 as the gap between two eras.

Before this, we had just acquired smartphones and 4G internet.

After that, they manipulated us with massive amounts of information.

We ourselves are both prisoners of the new era and individual bytes that constitute the shackles.

Perhaps one day, people will miss the pre-modern era without cell phones and the internet, and miss a life with a single amount of information.

The world is becoming cyberized, and so are you and me.

They are all cyber prisoners.

(End of this chapter)