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Chapter 48 Advertising (Please Read)

"Indeed, senior."

Bae Suzy nodded nervously, looking forward to the evaluation from the acting instructor.

"Suzy, I've seen a few of your dramas. Your strength lies in your ability to portray characters well. Your performances are quite natural without being overly dramatic, which is rare for an idol."

"However, the roles you choose in the scripts are very limited for you. They are very similar, lacking breakthroughs, and the expressiveness of large scenes is relatively weak. Most importantly, the emotional transitions are not natural enough, and your interpretation and understanding of the characters are not deep enough..."

Sung Hee-jin spoke a lot and made some very pertinent suggestions. I believe that Bae Suzy herself can feel many of the shortcomings.

"Yes, thank you, senior." Bae Suzy bowed with a serious expression, and it seemed that she had listened to a lot.

Cheng Xizhen took a sip of the fresh tea Gong Cheng had just poured and put down the script. "Okay, Xiaocheng, I'll talk to you about some theoretical knowledge. Please take note of it carefully. Later, we can combine it with the content of the script and practice it a few more times."

……

In the next two days, Gong Cheng's work schedule was very regular.

I spend the mornings in the composition room, working on the album, and occasionally visit Twice's practice room.

Teacher He Cheng Xizhen worked overtime in the afternoon and intensively practiced his acting skills in the practice room.

News also came from the company that a meeting with the director Oh Hyun-jong and writer Yang Hee-seung of the drama "Weightlifting Fairy Kim Bok-joo" was scheduled for April 4.1st.

According to Kim Dae-woo, the director and the writer met with more than just him on the same day. There were also two artists under YG, who were interviewing for the leading male and female roles respectively.

It’s called a meeting, but I guess it’s almost like an audition.

Recovering his thoughts, Gong Cheng took out a cigarette from the cigarette box and put it into his mouth with a tired look. Then he remembered that today seemed to be the day when XT Jewelry Company was putting up an advertisement.

3.28 number.

Jin Dayu specifically asked him to pay more attention.

He didn't know the specific effect of the film, but thinking of the director's expression that night, it should be very good?

Open the official website of XT Jewelry Company, and you will find that the latest commercial has been released online as early as nine in the morning.

The content in the video is not much different from the filming that night.

In the comment section, there are quite a few customers of XT Jewelry Company discussing who the male protagonist in the advertisement is.

Gong Cheng took a quick look at it, then closed the website and went to various social media apps such as Instagram.

This kind of video advertising is only an appetizer when it is launched on the official website. The most important promotional channel is to put it on LED screens in major business districts in Seoul.

He opened the search bar and entered the keyword "XT jewelry".

If the advertisement receives a good response, and the company already has a large fan base, after fans or passers-by see these ads, they will probably post them on social media to spark discussion.

Who is XT Jewelry's latest advertising model? Please tell me! This is very important to me!!!

XT Jewelry Company, Gong Cheng

"..."

Among the content that popped up, there were quite a few popular posts, all about myself.

Gong Cheng took a deep puff of cigarette, and the fatigue between his brows was relieved a lot.

...XT Jewelry attaches great importance to the advertising of this new product.

The moment the film came out, it was "brought" into the conference room. All departments agreed that more publicity resources could be added for this advertisement and formulated a series of publicity plans.

Advertisements were placed on many busy streets in Seoul, including the Lotte and Shinhan Bank screens in Myeongdong, subway stations, etc.

Located in the most prosperous Gangnam District in Seoul, COEX Brand Avenue in Samseong-dong, the square gathers many young consumers from the peninsula.

Many pedestrians stopped in front of the nine electronic pillars that looked like landmark buildings.

Hundreds of people gathered, their gazes scattered, some focused on the electronic pillars, others looking at the electronic display screen not far away.

Their gazes were uniformly focused on Gong Cheng's stunned face on the electronic screen.

"Oh my! Oppa! Gong Cheng Oppa!"

Someone in the crowd recognized Gong Cheng on the electronic screen, and hurriedly raised his phone, covering his mouth and exclaiming.

She squeezed into the crowd with an excited look on her face and rushed to the nearest electronic pillar.

Holding the phone, I looked at Gong Cheng's unrestrained and free smile in the camera, feeling a little excited.

She excitedly explained to the camera: "Sisters, Oppa is shooting a commercial!"

"Super handsome! Absolutely stunning!"

She plans to send the video to her sisters in the group to share the good news. Everyone will be so happy for Oppa that they will cry. Everyone in the group is Gong Cheng's fan.

Since Gong Cheng has not debuted yet and has no fan site, they spontaneously organized a support group and fan forum for Gong Cheng.

She finished filming the video with satisfaction, looked at the middle-aged woman behind her, and walked up to her with red eyes: "Auntie, could you please take a photo of me and Oppa?"

"..."

Seeing the electronic screens, many enthusiastic young people raised their mobile phones, and passers-by who didn't know what was going on looked surprised, wondering when such an idol appeared on the peninsula.

It seems that he is very popular, right? However, just looking at the face that appears on the screen, he is extremely handsome.

Some people even opened the search engine and typed in Gong Cheng's name after hearing about it.

"This advertisement is quite interesting. It's different from the previous jewelry advertisements and is quite fresh." A young office worker stopped and looked at the advertisement and made a few comments.

"Ah, XT is really good at selecting talent! Although I'm not a fan of Gong Cheng, this guy has been very popular in the South Korean hip-hop scene recently. His hip-hop style and his temperament are integrated very well."

"Who is Gong Cheng? This ad has a very hip-hop style, so cool! This model is amazing! She makes the product look luxurious." A female university student stared at the electronic pillar in admiration and asked the boy next to her, who was wearing a hip-hop outfit, "Wow, so cool."

Before the boy could answer, a little fan of Gong Cheng came up and introduced him with stars in his eyes: "Gong Cheng Oppa, don't you know him?"

As he said this, he looked at her with some disdain:
"I've been standing here and watched the commercial over a dozen times. Oppa is a natural-born idol. It's just that this XT Jewelry Company is a little too small to be worthy of my Oppa!"

"But never mind, it's Oppa's first commercial after all, let's go support him!"

"Ahh? XT Jewelry is small? Your oppa hasn't debuted yet? Could he be endorsing a top European luxury brand?! Seriously! Besides, XT Jewelry is really famous in the hip-hop world, okay? A lot of South Korean rappers want this opportunity but haven't had it yet!"

The boy dressed in hip-hop clothes curled his lips in dissatisfaction.

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(End of this chapter)