I'm just trying to ride the wave of popularity!

Chapter 97 This movie might be a hit! (Third update)
Chinese film industry.

The battle among cinema chains is raging.

The battles between film and television production companies of all sizes are also fierce and bloody.

The success and failure of a film.

This not only affects the company's reputation and market position, but also its valuation and future potential in the eyes of investors.

If this is true for ordinary companies, it is even more crucial for companies preparing for an IPO!
……

Tianyu was founded in the early 90s.

The company was initially established by filmmaker Danny Deng to invest in a film about his brother.

However, after the film became a box office hit, Danny Deng and his investors realized that there was great potential in the film industry. So, in 1994, they officially entered the media industry in full force.

Its business scope is very broad, covering investment and operation in film, television series, artist management, record production, entertainment marketing and other fields, and it has achieved good results in these fields.

In about ten years, Tianyu Media has grown from a few directors and a dozen staff members to a large company with over a hundred well-known artists covering film, music, and television.

In 2003, Deng Baiqiang, the investor and CEO behind Tianyu Media, was already preparing for the company's listing in Hong Kong in 2004.

During the preparation for an IPO, all the data in the company will affect the investors' evaluation!
After all, in mainland China, not only Tianyu, but also five other companies, including Huasheng Brothers, Xinghui Entertainment, and Shengshi Entertainment, are preparing for IPOs.

With the rapid economic development of China after the turn of the millennium, the unmet spiritual needs of the people have become increasingly apparent...

The CEOs and investors behind every entertainment company have seen the booming entertainment industry in China. They all want to take advantage of the opportunity to go public first, gain financing, use their enormous capital power to crush other companies, and monopolize the entire entertainment industry in China to become the hegemon!
Among the listed sectors, the film box office data sector is of paramount importance.

In 2002, the total box office revenue of China's domestic film and television industry reached 9.5 million yuan. Among them, the film "Qin" won the annual box office champion with 1.8 million yuan, making the CEO and investors of Tianyu Media very happy and making Tianyu Media's position far ahead among the five major film and television companies!
By September 2003, the total box office revenue of domestic films in China had exceeded 1 billion RMB, while the box office revenue of imported films was nearly double that!
but……

In the first half of the year, Tianyu Films performed poorly, with several films even flopping, and the total box office revenue was only 1.2 million RMB.

The company had hoped to reverse its decline and increase investor confidence in the company in the second half of the year by bringing in "Superman 2".

However, after the failure of "Superman 2" and its box office of only 1.9 million yuan, the Tianyu Film and Television department is now facing enormous pressure!
On one hand, they are betting heavily on the upcoming film "King of the Monsters," while on the other hand, they are focusing all their efforts on "A Better Tomorrow."

……

"Yes, popularity doesn't mean everything. Horror films are, after all, niche films. Admittedly, they can cause a sensation in a short period of time, but they can't generate much box office revenue... Even the most famous horror film in the world, 'The Doll,' which premiered in so many theaters around the world, how much did it gross?"

"..."

"Trying is good, but, Mr. Dong, around 15% of the screenings is still too much! Mr. Dong, don't forget, the movie 'The Haunted Village' was sold simultaneously on DVD... Although the original DVDs aren't cheap, the huge DVD market will definitely take away a lot of users..."

"..."

[Tianyu]

in the office.

Zeng Qiang, looking rather grim, discussed the screening schedule of "A Better Tomorrow" with Huaying International Cinemas!

Yesterday, the box office decline of "A Better Tomorrow" has already made Tsang Keung feel a little threatened!
On September 10th, 18 million RMB!

On September 11th, the box office was only 12 million RMB!

The drop of nearly 600 million was not what worried Zeng Qiang. What worried him more was that after only 3 days of the premiere, the theaters for "A Better Tomorrow" were already not full!
September is a crucial month for Tianyu Media. If they fail to break through 170 million, something big will happen!
This will not only affect Zeng Qiang's investment in "A Better Tomorrow" and its return on investment, but also Tianyu's film and television goals for the second half of the year, thus impacting its IPO in 2004!

As if things weren't bad enough, the box office decline of "A Better Tomorrow" could be addressed in various ways to attract moviegoers, but at this critical juncture, the three major cinema chains in China suddenly informed Zeng Qiang that they would appropriately reduce the number of screenings of "A Better Tomorrow"!

Damn!

This is going to kill me!

"Mr. Zeng, I know that Tianyu Media is going public, and we are doing our best to assist Tianyu in its listing and make the box office data very impressive. However, the previous film 'A Better Tomorrow' has already been given a screening rate of nearly 72%, which has exceeded the total of all other films!"

"The rise and fall of movie box office is cyclical. 'A Better Tomorrow' is indeed of good quality, but as you can see, its popularity on the internet has dropped significantly. Moreover, we have investigated and found that the current occupancy rate of a single 'A Better Tomorrow' movie is less than 50%... Empty seats are a complete waste. How about we squeeze in a little, make the time more compact, and maintain an occupancy rate of over 80%?"

"Mr. Zeng, we'll just try it for one day. Today is the 12th, so we'll try it for one day. If the attendance of 'The Haunted Village' isn't ideal, we'll adjust the attendance of 'A Better Tomorrow' back tomorrow. Mr. Zeng, this is actually a technical adjustment. The screening times for 'The Haunted Village' are basically at noon, 4 pm, and midnight, which are less popular slots... The average attendance of 'A Better Tomorrow' during these slots is less than 20%, so it won't affect the box office much!"

On the other end of the phone.

Dong Qichang's voice at Huaying International seems gentle, but it reveals a stubbornness.

Although Zeng Qiang was full of emotions, he swallowed them down when he thought that "A Better Tomorrow" was at a critical moment and that if he fell out with Dong Qichang, it would affect the subsequent cooperation.
After hanging up the phone...

Zeng Qiang glanced silently at the total box office data for "A Better Tomorrow".

The total box office is currently 4500 million RMB!

Judging from the box office figures, it's already a blockbuster for a domestic Chinese film.

Just at this time……

The phone rang again!
"what!"

"Is [Fengyu International] also going to reduce screenings due to box office revenue?"

"For that movie, 'The Distant Ones: Reboot'?"

When Zeng Qiang received the call, he was stunned, and then his face gradually turned ashen!
Then, he closed his eyes!

Then, he took out his phone and dialed the number for [Fengyu International]!

..............................

"Mr. Dong... we've received numerous calls, many from Hong Kong investors, all hoping we won't affect the screening schedule of the film 'A Better Tomorrow.' Tianyu Media is currently preparing for its IPO, and the 2003 box office performance will indirectly determine Tianyu Media's IPO results..."

[Huaying International]

Dong Qichang sat in his office, silently staring out the window.

His assistant approached him and spoke with a complicated expression. Dong Qichang, however, did not respond and remained silent.

The assistant didn't say much, but just stood there quietly.

About ten minutes later, the assistant saw Dong Qichang turn his head, his face cold.

"They're preparing for an IPO, so why shouldn't we? The competition between cinema chains is so fierce these days; if you're one step behind, you'll be behind at every step. You don't understand that, do you?"

“I know, but the external pressure…”

"We need to make money too!" Dong Qichang took a deep breath, his face growing increasingly cold.

Just after saying that...

Dong Qichang's phone rang.

Immediately afterwards...

Dong Qichang narrowed his eyes, and a smile finally appeared on his face.

"Are the occupancy rates already above 70% for these less popular time slots?"

"Looks like we made the right bet!"

"..."

..............................

Time quickly passed to midnight.

Hong Kong Island.

Every inch of land is precious, yet the lights are dazzling.

The night scene on Hong Kong Island is particularly enchanting and bustling.

Deng Baichuan silently walked out of the conference room and returned to the hotel.

The IPO of Tianyu Media is imminent...

For the past six months, Deng Baichuan has been preparing for the company's IPO. His hard work has paid off, and thanks to his efforts, well-known Chinese capital firms such as Hongxin Capital, Taishun Capital, and Yidao Capital have all agreed to support Tianyu's IPO.

In addition to this capital, Hong Kong Island entertainment company [Emperor Entertainment] will join hands with [Tianyu] to advance together, both ambitiously waiting for [Tianyu] to become the first listed company.

"A Better Tomorrow" is a project they, Tianyu Media and Huangying Entertainment, worked on together. Their goal was clear: to create the second "Qin" in Chinese cinema!
After returning to the hotel...

Looking down upon the splendor of Hong Kong, Deng Baichuan couldn't help but feel a sense of pride and exhilaration, as if he were standing on the summit, looking down upon all the mountains below.

only……

This sense of pride did not last long.

He then received a phone call from mainland China.

Not long after the call was connected.

His initially calm gaze gradually turned somewhat surprised, and then he frowned.

"Has the box office for 'A Better Tomorrow' fallen below 1000 million?"

"..."

..............................

It was 2 a.m.

In the office of [Tianyu Entertainment].

Zeng Qiang received a phone call.

Upon receiving the call, Zeng Qiang abruptly stood up from his chair.

But he didn't say a word for a long time.

About ten minutes later.

There was a knock at the door.

Immediately afterwards, Lee Yee-keung, the director of "A Better Tomorrow", rushed in with a panicked expression!
"Mr. Zeng, something bad is going to happen! Our box office today is only 800 million, Mr. Zeng..."

Li Yiqiang arrived in front of Zeng Qiang, panting, and then placed a set of data on the table.

The total box office of "A Better Tomorrow" on the 12th has dropped to 800 million!

Zeng Qiang stared at the attendance figures for "A Better Tomorrow" in the data.

After adjustments, the occupancy rate of "A Better Tomorrow" produced by [Fengyu International] and [Huaying International] remained at around 70%, which is close to the peak occupancy rate.

but……

Zeng Qiang did not smile.

Instead, my emotions sank to rock bottom!
This data is on...

The daily box office of "The Haunted Village" was only around 70!
but……

The occupancy rate of Huaying International's cinemas has reached an astonishing 90%!

Moreover, these are all screenings during off-peak time slots when ticket prices are lowest on weekdays!
what does this mean?
mean……

This movie might be a huge hit!
(End of this chapter)