I'm just trying to ride the wave of popularity!

Chapter 158 International Brand Endorsement!

"Love Rollercoaster"...

This is a movie that was heavily criticized by the entire film industry.

Turning the pages of the news, one finds everything from respected veteran directors of the fifth generation to talented new generation directors, and award-winning actors and actresses…

They were all cursing.

[Terrible script], [idiotic plot], [expressionless actors], [awkwardly awkward], [outrageously bad commercial]...

Almost every key adjective you can think of related to a bad movie is associated with this film, which was quite an eye-opener!

This is also a movie with an extremely low rating!

Even Zhou Yang's own "Movie House" couldn't stop the flood of negative reviews. From a score of 5.2 at the time of release, it plummeted to 4.2 after 11 days, breaking the record for the worst film in China and continuing to explore new lows...

Such a horrifyingly bad movie is beyond belief.

however……

That's all there is to this movie!
However, it attracted the attention of Li Mei, the head of the China region for the internationally renowned clothing brand KSA.

Not only did it attract her attention, but she even personally led a group of intern girls into a movie theater and booked the entire theater to watch the film.

The same movie!
When boys watch this movie, they feel like they're sitting on pins and needles, so embarrassed they feel like they could just commit suicide.

Filmmakers in the industry are all criticizing how bad this movie is, saying that Zhou Yang doesn't understand film and that he's just making a mess of it, a disgrace to the film industry!

However, when girls watch this work...

But it's a completely different feeling!
……

On the screen.

The background music is gentle and full of romantic atmosphere.

The close-up shots in the scene are very beautiful...

Accompanied by peach blossoms, fallen leaves, and a series of handsome young men making their appearances...

In 03, there were quite a few idol movies in China.

They are mostly adapted from Japanese and Korean comics and movies, and then localized.

The plot also follows the Korean movie formula, which uses tear-jerking romance as its selling point. The ending is always the death of the male or female lead, which destroys all the previous romance and beauty, making girls shed a lot of tears.

It wouldn't be an exaggeration to describe it as a "dark romantic fairy tale for young girls".

However, the movie "Love Rollercoaster" took a different path!
The moment Li Mei saw the opening scene of the film, she keenly realized that the film was actually a "fairy tale".

The first scene of the movie is unlike other idol movies, where the female lead is supposedly poor, but somehow manages to rent a spacious and bright house...

The scene is very down-to-earth, from the messy place the female lead rents, to her clothes, her bicycle, and even her hairstyle and overall appearance...

Everything suggests that this is a "Cinderella" living at the bottom of society.

The unique set design at the beginning made Li Mei instantly realize the target audience of this film.

that is!

Young girls, or girls who have just entered the workforce, and of course, girls who yearn for romantic love.

And these people happen to make up the majority of the Chinese women population. Moreover, the setting of the first scene made them feel very immersed in the story. In fact, the somewhat silly and foolish appearance of the girls indirectly made them feel both immersed and superior.

The movie's plot just happens to confirm Li Mei's guess!
Featuring a sweet and exquisite candy-like coating, it perfectly embodies the fairy tale stories of "Cinderella meets the prince" and "hero saves the damsel in distress"!
Moreover, under the same theme, using pretty boys as commodities and "girls' kindness" as the core medium, they gradually paint a beautiful and futuristic picture.

Furthermore, the portrayal of aloof male gods, depressed boys, and talented handsome men reinforces this beautiful longing, fulfilling the "Cinderella"'s "fairytale dream" of being noticed, fought over, envied, and admired, and within this dream, facing a choice of "happiness"...

Is the plot design really that brain-dead?
Do not!
This isn't brain-dead, it's the dramatic twists and turns of the plot!
Competition, pressure, and the second female lead's disdain ignited a surge of "revenge" emotion in the female lead, and indeed, in the hearts of the female viewers...

Furthermore, the plot point of rescuing the business partner's father reinforces the themes of "kindness" and "true love conquers all"...

Then, by using inspirational stories and underdog stories wrapped in a sweet exterior, the girls' emotions are pushed to the extreme, satisfying all their desires!

Then, with a series of carefully designed "fairy tale" scenes, accompanied by happy and romantic music, the film perfectly unfolds, amplifying the dreams deep in the girls' hearts and immersing them in this illusory yet real dream world, allowing them to enjoy the emotional gifts brought by the film!
After watching the movie, even the very rational Li Mei felt a sense of satisfaction reminiscent of her teenage years.

then……

When she saw the excited expressions on the faces of the interns, and the Zhou Yang photo album being snapped up at the booth...

The word "commercial value" came to her mind!
Immediately afterwards, a bold idea came to mind.

Back at the company, facing countless media outlets, she smiled and earnestly uttered a shocking statement!

"Our brand [KSA] has always been committed to finding and collaborating with emerging, energetic young actors..."

"Over the past year, we've explored various possibilities for our new product and diligently sought out collaborators for it..." "We've contacted Actor Leung, rising star Chen Liang, and even a pop star..."

There are just so many outstanding people!

"Everyone here is as radiant as a star in the sky..."

"Of course, we are also very cautious, trying our best to reach out to as many people as possible and offer more possibilities for the brand..."

"Including, but not limited to, those newly debuted stars, I will also pay close attention to them. For example, some time ago, I watched a movie called 'Love Rollercoaster,' and I thought Zhou Yang in it was very good. Here, we formally extend an invitation to Mr. Zhou Yang. If Mr. Zhou Yang is willing, we can meet..."

"..."

....................................

"impossible!"

"Impossible, damn it, how could this be? Tell me, how could this be!"

"..."

At 10:15 p.m., Chen Liang, who had just finished participating in a variety show, received a phone call.

Next!

As if struck by lightning, he hurriedly ran back to Tianyu Media, his expression filled with shock and disbelief!
The KSA brand!
A famous French fashion brand.

Innately imbued with "aristocratic" and "luxury" qualities, exuding gentlemanly elegance, each of its spokespeople has been an internationally renowned superstar...

In 02, when this brand officially entered China, it caused quite a stir!
China's five major entertainment companies are all eyeing the brand's spokesperson in China...

Everyone knows that securing this brand endorsement not only brings an astonishing endorsement fee, but also represents a high level of status in the entertainment industry!

Artists from EE-Media and Bloomberg Entertainment competed for this endorsement for almost a year...

Even Tony Leung, the Best Actor winner of "Undercover Detective," participated in this endorsement competition and contacted the brand multiple times, demonstrating the fierce nature of the competition.

[Tianyu] To secure this resource, their public relations department must have spent countless resources to put themselves in the competition!

It's no exaggeration to say that in 03, all the endorsements Chen Liang received combined didn't amount to as much as this one!
For this endorsement, Tianyu Media and Chen Liangfang utilized countless personal connections, continuously attended various fashion and art exhibitions, privately practiced gentlemanly etiquette for nearly a year, and even contacted the French designer of KSA for a series of exchanges...

Thanks to their efforts, the KSA brand eventually noticed him and gradually included him as one of their core brand ambassadors, putting him on the same stage as the movie star!
He was in a position of equal competition with Actor Leung.

Regardless of who ultimately wins the contract, it's a successful way for Chen Liang to "raise his status"!
And at this moment...

suddenly!

Zhou Yang has emerged from the chaos!
Moreover, it was the person in charge of the China region who personally extended an audition invitation to Zhou Yang...

This!
"Oh shit!"

"damn it!"

"Just how much money did this guy spend?!"

"Love Rollercoaster?"

"Damn it, this movie is so bad. Li Mei, is Mr. Li serious?"

"..."

When Chen Liang saw this news...

I was so shocked that I didn't know what to say!

After watching the interview video nearly three times and confirming that it wasn't fake, he finally plopped down in his chair and stared at the ceiling!
Oh shit!

This world is starting to become more and more magical!
That bastard Zhou Yang, he's like a leech, sucking blood wherever he goes!

"We were also taken aback! We found it even more unbelievable!" The agent next to him was also stunned, staring at the interview video, and hadn't recovered yet.

A few minutes later, she received a phone call, and her expression softened slightly.

“We just contacted the French side. The French designer is very satisfied with you. Although Li Mei is the person in charge of the China region, the French side holds the power in the brand [KSA], so the designer's requirements are also very important…”

"Ok!"

Upon hearing this, Chen Liang finally breathed a sigh of relief!

Then, the agent produced a schedule: "In these three days, the [KSA] brand will choose its final spokesperson. Don't let your emotions get the better of you; stay calm. Tomorrow we'll arrange for you to meet with the brand. Be sure to act like a gentleman and exude elegance. Besides, I received news that the director of the Hollywood film 'Twilight' might come to China to personally select actors. I'll check with the company tonight to see if there are any opportunities for collaboration tomorrow… If we land this Hollywood film, then… your status in the entire industry…"

"I see!"

"..."

(End of this chapter)