My game, you have no right to award

Chapter 135 Before Dawn
After the ban on media ratings was lifted, netizens were discussing the fact that "Netherworld Mountain and Sea" only received a score of 68 on the M station.

They were instantly divided into several positions.

The first position is that the Western media's ratings are unfair.

Western media deducted points for "cultural barriers" simply because they couldn't understand the Classic of Mountains and Seas. But why didn't they deduct points for this reason when they played games based on other cultures before?
It's totally double standard!

The difficulty level is even more ridiculous. There were many older games that were designed to be more difficult, but I haven't seen them lose points for this.

The second position acknowledges that "Youming Shanhai" has flaws and believes that the rating objectively reflects the problems of the game.

This type of netizens believes that it is impossible for so many gaming media to make up stories in unison, and that the game must have major design flaws, such as being too difficult.

As for domestic players, their way of protecting their own players is just throwing tantrums and being unable to accept reality.

The third position is that ratings are useless.

The idea of ​​this type of players is very simple, let sales speak for themselves!

Since so many players have already purchased the game, if it is not fun, the players will criticize it themselves, and there is no need for the media to speak for it.

The fourth position calls for the protection of domestic games and tolerance towards "Youming Shanhai".

This type of netizens believes that as the first domestic attempt at a 3A stand-alone game, players should be understanding even if "Youming Shanhai" is not well done.

Having something is better than having nothing. Take the first step first.

Many up-loaders also put the low score of "The Netherworld" together with the struggle for international discourse power and made analysis videos. Although they are very controversial, the number of views is very good.

Just when there was a disagreement on the Internet, the production team of "The Netherworld Mountains and Seas", who had been silent all this time, spoke up.

They posted a new update on the official account of Bilibili and all other platforms.

["Netherworld Mountain and Sea" Speedrun Challenge Event Opens! 10 Million Yuan Prize Pool, Get Money After Clearing!]

The winner's crown will be forged by the players themselves.

Let speed running become a channel of communication between players and the game itself, and define "Nether Mountain and Sea" with passion.

【Challenge Rules】

Event time: April 4th - May 27th

Activity platform: Any live broadcast platform on the entire network (must be live broadcast and publicly recorded + archive verification)

Activity area: Domestic areas only

Bonus Pool

All rewards can be stacked, and you can take away the total bonus after completing the game!
1. Guaranteed bonus for clearing levels
Whether you're a newbie or a seasoned action game expert, clear a level and claim a 30 yuan cash reward! There's no limit on the number of players, and no restrictions on how to play. As long as you use the game's content, you can complete the game and claim your prize!
2. Speedrun Bonus

The first 5000 players to complete the game will receive 1000 yuan immediately!
The first 1000 players to complete the game will immediately receive 1 yuan!

The first 100 players to complete the game will immediately receive 10 yuan!

Extra bonus for the top three winners!!

The third-place speedrunner! Complete the game and receive 30 yuan instantly!

The second fastest runner-up! Complete the game and receive 50 yuan instantly!
The fastest runner-up! Complete the game and receive 100 million yuan instantly!

The top three speedrunners will also receive a mysterious gift customized by the production team!

3. Bonus for whole life

Reverse Speedrunning Award: Can you become the slowest player to complete the game in one life? — 10 RMB in prize money
Abstract Art Award: The most outrageous "abstract art" livestream moment, as voted by players. -- Prize of 10 yuan
Perseverance Award: The anchor who is the most resolute in completing the game, as voted by players. - Prize of 10 yuan
……

Click to schedule a live broadcast: [link]

Challenge warm-up entrance: [link]

……

Finally, to all those who set foot on the mountains and seas:
Why speedrun?
Like many things in the world, "Youming Shanhai" was born to fight for a counterattack!

Someone asked: What is a good game?

In our opinion, being chosen by millions of players is the answer to this question.

……

……

……

As soon as this news was released, it was like a powder keg being ignited, setting the entire Chinese Internet on fire.

In the comment section of the dynamic event on Bilibili, players left messages choosing to join the battle!

"Holy crap, the production team sent us some money, the boss is so generous!"

"Hilarious! Beating a game in 30 days? That's easy!"

“I don’t know if it’s difficult to pass the level. The requirements seem to be quite high.”

"Brother, I can get 30 yuan back if I clear the level. Is that too much? I was going to clear the level anyway, so I can get 30 yuan for free."

"The humorous production team uses players' money for marketing, and then uses players' money to give bonuses to players."

"Brother Humor, the money they get from selling games is of course their own money. They have the final say on how to use it. It's none of your business. Besides, I haven't seen other games marketed this way. Why? Don't they want to?"

"I'll do it, I'll take the first place prize of one million!"

"Then I'll book that abstract art award! Guys, gaming aside, I'm pretty good at abstract art."

"Am I the only one curious about what the customized mystery gift is?"

"Maybe the production team put it into the game as an Easter egg."

"Oh my god, the official confirmed that the game has sold a million copies?"

"It has arrived a long time ago, and we estimate that there will be more than three million copies."

"Those last few sentences, and the opening line, 'The winner's crown will be forged by the players themselves,' are they the production team's way of retaliating against the media's ratings?"

"No need to think about it, it must be, otherwise they wouldn't release it at this time point."

"Awesome! Screw IGN! Screw these garbage media!"

"Rating? Bullshit!"

"If the game isn't as bad as IGN says, IGN should just wash its neck and wait for death."

After hearing about this, many up-loaders in the gaming area immediately came to the comment section to comment.

Some of them did it to catch the attention, while others simply thought it was so interesting!

"Netherworld Mountains and Seas" is already the hottest topic in the current domestic gaming circle. Now it has launched a speed pass event, and the prize pool looks quite large. As a game zone anchor and up-host, even if you are not good at playing, you have to join in the fun!

Many up-loaders said in the comment section on the spot that they had signed up for the speed pass and were ready to take away the prize money!

Among them, an up-host with the id "I am not a game expert A" also made his own comment.

"Strive to win"

It is obvious that Bilibili has had a long-standing connection with Megvii Games. After their official account released the news, Bilibili's homepage immediately posted detailed information about the event and provided a very detailed introduction to the rules.

Antarctic Interactive Entertainment's begamer platform even incorporated this campaign into every pop-up ad, including the platform's homepage. On another platform, Xuanyin, related videos skyrocketed in popularity, with many short video creators using mesmerizing music, paired with saluting gestures, and the slogan "Join the War," turning the campaign into a trend.

Many users who had no idea about "Youming Shanhai" suddenly became aware of the game through this trend.

This is the kind of popularity that falls from the sky.

Before the game was released, "Netherworld Mountains and Seas" saw another wave of sales increase.

In various game-related forums, all players who are preparing to participate in speedrun events are reviewing the trailers previously released by Megvii Games, especially the actual gameplay demonstrations.

It's like reviewing before a big exam, everyone is trying to get an advantage and learn some tricks to conquer the game from the actual game demonstrations.

You won’t believe it, but someone actually worked out something and released a video based on it.

"Let's pause here!"

"In this frame, it seems like I easily dodged the enemy's attack, but it wasn't."

"Mill terrain is extremely difficult to navigate."

"Here, here, and here!"

"I was almost hit."

"I guess the character here must have a speed-enhancing effect, or some equipment."

"Otherwise it wouldn't be possible to hide so easily."

"So when we go online, we must be careful when passing through this terrain, and leave more space between us and the boss during the battle."

"If you habitually follow the playstyles of other maps, you will definitely suffer a loss."

"Remember, remember."

The video immediately received a large number of views, likes, coins and collections.

Many players who also discovered the information but chose not to share it were beating their chests and stamping their feet on the spot.

They originally wanted to hide this information so that they could have an advantage when speedrunning, but now that it has been exposed by this person in a video, it is equivalent to everyone knowing it.

The most important thing is that they cannot get the video traffic.

So angry!

The other major live streaming platforms were a little slower than Antarctic Interactive Entertainment and Bilibili. After all, they did not receive advance notice from Zhou Kuang, and they only realized it afterward.

However, their response speed was also quite fast. In less than an hour, the homepages were all filled with the promotional posters for the "Netherworld Mountain and Sea" speed pass event.

Some people may wonder why they would give Netherworld Mountain and Sea traffic and popularity for no reason, as they have no cooperative relationship with Megvii Games.

This may be a misunderstanding.

"Netherworld Mountains and Seas" is the hottest game in the gaming circle at this time. Even if they avoid talking about it, they still can't escape it.

The anchors are watching, the viewers are watching, and even their shareholders are watching to see what they will choose to do.

The platform scope of this activity includes all live broadcast platforms on the entire Internet, not just Bilibili.

Award collection requires full live broadcast and public recording of the broadcast. This rule is obviously beneficial to the live broadcast platform.

Any senior management of a live streaming platform can see how big an opportunity this represents.

They can even imagine what would happen if their platform did not connect with this activity.

All the live streaming platforms on the Internet are promoting the speed run event of "Youming Shanhai". The anchors are speed running, and the audiences are watching the anchors speed running.

However, their platform did not publicize this matter, which led to many users not knowing about it, and ultimately failed to create the same level of popularity and atmosphere.

It doesn’t matter to users who don’t understand this. The main thing is that any player who wants to watch speed runs during this period will never choose their live streaming platform, after all, it “can’t keep up with the hot spots”.

So next time, will these players still choose their live streaming platform?

I'm afraid not anymore.

But if they choose to embrace it proactively, they can still ride on this trend and even let their platform lead this trend.

Isn’t it that the production company of "The Netherworld" has already cooperated with the official B station?
Everyone knows how useless the live streaming platform of Bilibili is. Any anchor who has some aspirations will not choose to live stream on Bilibili.

Although it has improved a lot in recent years, compared with these "traditional" live broadcast platforms, there is still a big gap, both in terms of live broadcast ecology and in the treatment of anchors.

Therefore, the senior executives of these live streaming platforms are gearing up and making preparations to compete with other live streaming platforms.

Their goal is to make players think of their live streaming platform whenever they think of the speedrun event of "Nether Mountain and Sea" this month, and eventually choose to watch the speedrun live broadcast on their live streaming platform.

Some people even translated this activity into English and posted it on the overseas Reddit forum.

Although "Netherworld Mountains and Seas" has not been released yet, the game's previous several actual machine demonstration trailers have already conquered the hearts of many foreigners.

Their perspective is different from that of the Chinese. The Chinese may also pay attention to whether the monsters in the game are restored to the original text of Shan Hai Jing, and whether the battles meet the quality of modern 3A games.

But foreigners don’t care about that!

All they saw was a strange-looking monster with a snake tail and eagle wings, living in water!

So weird, so disgusting, so ugly.

Really like!
They saw the depressing and dark atmosphere of the entire game, with monsters like zombies that were forcibly resurrected all around them, and relics left over from ancient times everywhere, as if the protagonist was the only "living person" in the entire underwater world.

Isn’t this exactly the same feeling we have here!

In the past, we were a beacon of hope.

That's what we call the old glory.

But now, no matter where you go, there is only dilapidated things everywhere, and the TV is full of actors, and no one does anything good!
And you have to choose one of these two rotten guys every four years!
What a pain!
Although foreigners can't explain why they like it, they can inexplicably empathize with it!
Coupled with the "exotic" charm of various oriental cultures, they fell instantly in love with it. I want to buy this game!
"shut up and take my money"

At this time, the Reddit channel of "Youming Shanhai" was full of such fans. When they saw the introduction of this speed pass event, they were overjoyed, but when they saw that the event was limited to China, they were instantly filled with grief.

“WHY?!!!!!”

"Why are you doing this to us? We want to speedrun the event too!"

“Protest, protest!”

“Demand equal treatment for players around the world!”

As the activity continued to heat up, the sales of "Netherworld Mountains and Seas" also soared rapidly like a rocket.

In just one week before the game was released, more than 500,000 copies were sold again, bringing the total sales of the game to over 3 million copies.

Under this wave of national participation, the operations director of Megvii Games is extremely busy, negotiating with various platforms and constantly optimizing the details of the event.

These live streaming platforms all rushed to request cooperation with Megvii Games. In addition, the contract between "Youming Shanhai" and Bilibili was not an exclusive cooperation, so Zhou Kuang naturally agreed.

The company worked desperately to rush the game before it went online, and spent the whole week in a full sprint.

Zhou Kuang was delighted to see the reversed public opinion online and the players' high enthusiasm.

He knew that they had successfully fired the first shot in the battle with Western game media ratings, and the next step would be the quality of the game.

Finally, the time has come for the game to be released.

(End of this chapter)