My game, you have no right to award

Chapter 117 Within reach
The talks with Station B ended exceptionally smoothly. Faced with the actual gameplay trailer of "Netherworld Mountains and Seas" carefully prepared by Megvii Games, the other party had no reason to refuse cooperation.

After all, they only need to cooperate in the promotion in exchange for Zhou Kuang releasing the trailer of "The Netherworld Mountains and Seas" on Bilibili.

Compared with the messy advertisements they usually promote, vigorously promoting "Netherworld Mountains and Seas" is a plan that can satisfy almost everyone.

Players are eager to know the latest developments of "Youming Shanhai". Coupled with the previous false accusations, even players who are unhappy with the game dare not openly confront other fanatical fans online.

After all, these players are not only numerous and vocal, but also have rich professional knowledge.

Who isn't an old driver who has played countless foreign 3A masterpieces?

Players are battle-hardened and have seen a lot!

When laning, I took the initiative to show the game time of my Steam inventory, and those cloud players were speechless.

For Bilibili itself, this level of marketing investment is simply insignificant. Compared with it, the popularity brought by "Netherworld Mountains and Seas" is completely unearned.

So they were the most enthusiastic towards Zhou Kuang.

However, Megvii Games needs to maintain the popularity of the game, after all, popularity is something that can change at any time.

A certain game was extremely popular on the Internet before it was released, but when it was officially released, it was ignored by players.

This kind of situation where a game gains a lot of popularity at a certain point in time but ultimately fails to convert into real game sales has long become a common occurrence in the gaming industry.

Although Bilibili may not be the most popular video platform, some short video platforms have more daily active users.

Compared to Bilibili, their traffic explosion is obviously more amazing.

However, for a product, it does not necessarily mean that it will sell better if more people see it.

The prerequisite is to find the right target audience. If you are facing the wrong target, the harder you try, the more likely you are to fail.

In this regard, Bilibili has a huge advantage!

Whether it is Bilibili's user stickiness or its deep cultivation in the vertical field of gaming, it is far beyond the reach of short video platforms.

Game players have long been accustomed to obtaining first-hand information about games on Bilibili, and game self-media also focus on their core audience groups.

Players watch game trailers, live broadcasts, etc. on Bilibili, forming a complete gaming ecosystem.

Although Bilibili is still inevitably caught in a situation of group polarization and tribalization, this kind of small circle that is self-contained, comfortable in the information cocoon and unwilling to face reality is not unique to Bilibili.

As long as you want to compete in the market and rely on algorithms to push content to users, this is the inevitable result.

So what "Youming Shanhai" needs to do now is to integrate into it smoothly.

……

……

……

The Super Black Cat is live streaming as usual today, but he is not playing any games. Instead, he is just bored and watching videos on Bilibili.

A whole month has passed since he was addicted to Vampire Survivor. He seems to have been left with a sequelae. No matter what game he plays, he has to compare it with Vampire Survivor.

The result is that nothing I do feels interesting.

It’s not that it’s not fun, but it’s not as good as the gaming experience I had when I played Vampire Survivor.

It's that feeling of wanting something even though you can't get it.

Sometimes when he thinks back on it, he feels it's a bit absurd.

After all, during that month, the length of his live broadcasts was almost among the top few in the entire site, and in the stand-alone game section, he was undoubtedly the number one by a large margin!

After all, it is well known that the up masters and anchors in the single-player area are basically lazy dogs. Updating game videos two or three times a month is considered diligent.

Not to mention the up-masters who only appear once every few years or even years.

It is almost as precious as the giant panda!

Capturing them is more difficult than for a wildlife photographer to snap a picture of wild antelope in the wild.

Although Super Black Cat was not very diligent before, he was still able to update weekly, which is quite good in the single-player game circle.

In addition, he has to live broadcast every day, so the available time is really not abundant.

The super big black cat held its chin, pressed the mouse wheel with its right index finger and scrolled down frantically, trying to find an interesting video on the homepage.

As a result, I flipped through several pages but still couldn't find what I wanted to read.

He sighed and said, "It's boring, it's boring!"

"There's really no other game to play besides Vampire Survivor."

"Are there any new mini-games released recently?"

Black Cat was chatting with the audience in the live broadcast room.

"Still a vampire, still a vampire"

"Electronic Yang Wei's terminal patients deeply sympathize +10086"

"The anchor suddenly fell ill"

"Wake up! It's just an electronic ED, hurry up and open Steam to get a free gift!"

"Master, Master, tell me more about your story of clearing Dark Spire on difficulty level 6 in one go."

"Just saw a new trailer for Netherworld Mountain and Sea on the homepage!"

Black Cat kept chatting with the audience until one final comment caught his eye.

Netherworld? New trailer!
I sat up in shock from my dying illness, and found that the believer was actually myself.

Hurry up!
He quickly controlled the mouse to open his updates, and sure enough, the second video from the top was the latest trailer for "Netherworld Mountains and Seas".

[12-minute boss battle demo in Netherworld Mountain and Sea]

A very plain title, without any eye-catching elements, but this did not hinder Black Cat's eagerness to watch the trailer.

This may also be a reflection of Megvii Games' confidence in its own popularity.

Black Cat couldn't wait to click on the video, pressed the play button and started watching.

This time the opening is not as fancy as last time, but directly enters the cutscene before the battle with the boss.

If Niu Tieming were here, he would definitely be impressed by the giant octopus monster on the screen.

Yes, this is the boss at the end of the first level.

This time, the production team of "Netherworld Mountains and Seas" prepared a lot of actual game demonstration clips, which is different from the last time. This time they put the entire process of the boss battle in the trailer, which is why the trailer is a full 12 minutes long.

Of course, they also considered whether this would be equivalent to spoiling the game for the players, lowering their expectations for the game.

But after thinking it over again and again, they felt that such concerns were unnecessary.

First of all, this boss is the final boss that will appear at the end of the first level. Compared with the following maps, this map has the least content and the least impact on players.

(End of this chapter)