You said you were going to make games, how did you become the richest man without doing anything?

Chapter 232 Why am I playing hard to get? (2 in 1 order required)

In the following days, the Taoyuan Light Year live broadcast platform has undoubtedly become the focus of major financial media and industry analysts.
the reason is simple,
As the live broadcast of "Free Mouth Cannon Life" was circulated on major video platforms,
The number of active users and online users of Taoyuan Light Year has reached a new high!
On the authoritative data statistics website "IT Observation Eye", Taoyuan Light Year ranks third among all live streaming websites with 5800 million monthly active users, second only to Douyin and Douyu.

It is very close to the data of Leopard Tooth Live Streaming Platform and is almost tied for third place.

It seems that the impact of the previous live streaming websites has been completely eliminated.

In response to this, the senior editor of IT Observation Eye wrote a special report on the website homepage:
Revisiting Mr. Lu’s Miraculous Operation in Taoyuan Township: How did Taoyuan Light Year turn things around in adversity?

For this purpose, the "E-sports World" column of Channel 9 of Jianghai TV Station specially invited the editor-in-chief to be a guest for in-depth analysis.

Originally, the program "Esports World" mainly tells stories about the gaming industry.
But there is no way, Taoyuan Township can be said to be the recent topic center of the Internet industry. No matter what program it is, as long as it talks about Taoyuan Township, there will be traffic, and the program director will naturally not miss this wave of traffic.

In fact, the original highlight of this program is the various experienced comments from the resident guest "Dongbian Wuya".
However, Wuya is now sick every day and does not come to participate in the show.

The program's director called him more than once, but each time he responded impatiently and perfunctorily.

Once, Wu Ya forgot to hang up the phone, and the director heard Wu Ya mumbling to himself from the other end, something like "Illya is so cute". The director was worried that Wu Ya had some mental problems like Alzheimer's, so he had to give up.

During the show, the editor-in-chief said:
"As we all know, not long ago, Taoyuan Light Year was caught in a double crisis of public opinion and operations.
This crisis caused Taoyuan Lightyear's reputation among users and partners to plummet.
The reason why they were able to turn the tide was largely due to Xia Shuheng's affinity with idols.

It can be said that signing Xia Shuheng is the first step in Taoyuan Township's turnaround."

The host smiled and said:

"We heard that Xia Shuheng started out as a struggling street singer in the neighborhood near Jianghai University Town, and his financial situation was very difficult. It seems his resurgence in life was entirely due to the insightful eye of Mr. Lu from Taoyuan Township."

After the host started this, the guest editor got even more excited:
"Yeah!

As the saying goes, there are many good horses, but there are few good horse trainers.

There are wandering singing singers all over the country, so why was Mr. Lu from Taoyuan Township able to find him?

That means Mr. Lu has a pair of discerning eyes that can discover pearls covered in dust!
I often say in my column that the most important thing for a company's CEO is not how good his execution ability is, but to know how to use people well!
Taoyuan Township has developed to this point. If you look at their company executives, there are almost no returnees who graduated from prestigious overseas universities, and many of them don’t even have a bachelor’s degree. However, their company can compete with the leading companies in the industry.

why?
I dare say that most of the company bosses in China don’t have the same talent judgment as Mr. Lu from Taoyuan Township.”

The editor-in-chief guest was praising the hostess so much that his saliva was flying everywhere, and the female host's beautiful eyes moved slightly, her eyes were full of admiration for Mr. Lu.

The female host calmed down and said with a smile:
"You are absolutely right. In fact, I have been watching Xia Shuheng's live broadcast to kill time after get off work these past few days.
I don’t know why, but I always feel that his live broadcast room is very comfortable to stay in.”

The guest laughed:
"This shows that Mr. Lu, in addition to knowing how to use people well, has another very rare quality.

That means having a sharp eye and seeing through the essence of a business model!

Let me ask you, what is the difference between the live streaming business model and traditional movies, TV shows, or variety shows?

The hostess thought for a moment:
"Perhaps... those traditional media formats are all pre-recorded, making it easier to control the rhythm, while live streaming allows for real-time interaction with the audience, perhaps showing the host's most authentic side?"

"You're right, this is why Mr. Lu chose Xia Shuheng to do the live broadcast.

Xia Shuheng's destitute and wandering temperament fits perfectly with the two most important aspects of the idol economy: "companionship" and "growth."

In fact, the Japanese played this earlier than us.

You know they have an idol group called "AKB48", which started out in a small theater in Akihabara.

Those idols were all amateurs at the beginning, very inexperienced and even a little down and out, because there were only a few audiences in the theater.

At that time, after each theater performance, they would shake hands with every audience member.
Later, many otakus drove trucks to buy tons of albums of their favorite idols, because each album could cast a vote in the popularity election.

This kind of participation, satisfaction and sense of accomplishment during the whole process,

This is the essence of "idol economy"!

Mr. Lu saw through this. Xia Shuheng's gentle personality is very suitable for companionship, while his miserable past is also suitable for growth. How he picks himself up from the bottom is a major attraction of the live broadcast!"

After listening to this, the host was even more impressed:

"I didn't expect that Mr. Lu had even planned this step."

……

Halfway through his speech, the guest paused tactically, drank several sips of water, and continued:
"Simply knowing how to use people and having a sharp eye is far from enough. In China, there are countless company CEOs who meet these two conditions, but many of them are still half-dead and have not achieved the success of Taoyuan Township. Do you know why?

Because—they don’t have Mr. Lu’s courage!”

When the host heard this, he wondered if Mr. Lu had any new angle to talk about? He quickly asked:
"Please tell me in detail."

The guest sighed:

"You should have heard that Xia Shuheng's downfall was related to his past with Oriental BTS.

His behavior at that time violated the interests of Squirtle Agency.
The Squirtle Agency is currently a wholly-owned subsidiary of Tenghui Music Group.

There is no doubt about Teng Hui's financial resources and influence in the entertainment industry.
Therefore, some of the entertainment industry's godfathers and godmothers have published articles criticizing Taoyuan Township, putting pressure on President Lu and claiming to boycott Taoyuan Light Year.

The host nodded: "This matter did cause quite a stir a few days ago."

The guest chuckled:
"What happened? Mr. Lu ignored any of them. In order to embarrass them, he even mobilized Taoyuan Light Year's resources and launched a reality show hosted by Xia Shuheng.

Aren't you guys putting pressure on me? I'm just supporting Xia Shuheng, so what?
What’s even more amazing is that this variety show is of a public welfare nature and is called “Online Public Welfare Dream-Chasing Concert”.

On behalf of Taoyuan Township, Xia Shuheng announced the "Chasing Light Plan."

This directly reversed Taoyuan Township’s reputation among young people!

I think the reason why Mr. Lu proposed this public welfare plan is to send a message to those godfathers and godmothers: Young people all over the Internet are supporting us, so why don’t you support us?
As a result, those who flaunted their seniority were instantly silenced."

The host, with admiration for Mr. Lu on his face, smiled and added:
"Indeed, I also heard that this light-chasing plan unexpectedly achieved two goals at once, not only improving the reputation of Taoyuan Township,

He even brought in a batch of goods for a partner he had previously offended, allowing both parties to resolve their conflict and become friends.”

The guest smiled and shook his index finger:
"I need to correct you. You said this effect was 'accidentally produced,' which is not accurate. Do you know... Mr. Lu from Taoyuan Township, what nickname the employees have given him within the company?"

—Old Thousand Layer Cake!”

"Ah this..." The host was also stunned.

The guest took another tactical sip of tea. No matter whether it was praise or criticism, as long as he talked about Taoyuan Township, there would be traffic, and he didn't mind drinking more.

“In fact, I have been following Taoyuanxiang since its inception.

After studying Mr. Lu’s entrepreneurial journey, I found that there is one thing that Mr. Lu is very good at - suppressing first and then praising!

First lower all expectations, make everyone think that you are not good at this aspect, then people will naturally not have high expectations of you.
Then, Mr. Lu will break everyone's cognition with something that far exceeds market expectations!

And this time, Mouth Cannon's game live broadcast has taken this contrast to a new level!"

The host and other guests suddenly understood and nodded in agreement.

At first glance, this seems to be the case.

But if you think about it carefully, it is indeed the case.

Whether it's Taoyuan Township's popular games, animations, live broadcasts, game platforms, game engines...

At first, everyone thought your idea was too risky and that it would definitely not be able to compete with giants like Tenghui and Youyi.
But Taoyuan Township really came up with something that far exceeded market expectations!
The guest concluded:
"So, those seemingly erroneous operations in Taoyuan Township were all part of Mr. Lu's plan!

Whether it is strategy, game or human nature, Mr. Lu has a firm grasp on consumers and competitors.

To be frank, Mr. Lu is probably the rarest business genius in recent years, bar none!"

……

Jiangdong District, Jianghai City.

The headquarters building of Huihuang Investment Fund, the office of fund manager Mr. Cao.

This Mr. Cao was none other than the one who had previously sold Dark Horse Animation to Lu Yu at a bargain price.

Unexpectedly, Dark Horse Animation transformed into Taoyuan Huimeng and enjoyed a second spring in the hands of Mr. Lu.

Originally, other investment tycoons in the investment group comforted Mr. Cao, saying that Mr. Lu might just be lucky and had a lucky break.
However, after Mr. Cao carefully studied the entrepreneurial history of Taoyuan Township, he found that things were not simple.

Just now, after watching tonight's episode of "Esports World" on TV in the office, Mr. Cao was even more excited.

"A CEO who knows how to use people, has a sharp eye, is bold and decisive, and understands human nature—isn't he exactly what I consider an investment genius?"

Mr. Cao became more and more excited.
Over the years, he has been struggling to find dark horse projects but has always encountered setbacks in his investment. His investment achievements are also not very impressive in the angel investor circle.

Mr. Lu from Taoyuan Township is simply the white moonlight of the investment world!
He quickly called his secretary in:
"Go check what kind of business Taoyuan Township Company might be developing recently. Also, find out the company's shareholding structure and whether it accepts external investment!"

Mr. Cao was thinking, first of all, if he could directly invest in Taoyuan Township, that would naturally be great.

If I can't buy shares, then I can cooperate with Mr. Lu. I'm afraid I can learn a lot of business skills from him.

……

At the same time, Lu Yu was also watching TV in his rented apartment.

After watching this episode of "Esports World", he was completely dumbfounded.

I blanch?

what happened? !

He really just stopped for a moment on this show while watching the 8 o'clock idol drama with Liu Mengyuan.

The more he listened to the host and guests praising themselves, the more he felt something was wrong.

First of all,

He asked himself three soul-searching questions:
Who is Xia Shuheng?
Who is Xia Shuheng's special cat?

Why did Xia Shuheng become the face of Taoyuan Guangnian overnight?

After thinking for a long time, he finally remembered that it seemed to be a wandering singer he met on the roadside when he went to Maozhiming before.

But the problem is, he and this guy just had a brief encounter.
How did he become a signed singer of Taoyuan Township?
Seeing Lu Yu's confused face, Liu Mengyuan, who was sitting on the sofa next to him, looked at Lu Yu with a smirk on his face while eating melon seeds.

"Pretend, are you pretending again?"

"??????"

Lu Yu directly old man, subway, mobile phone.jpg
……

At night, he searched for the latest industry news on his own and finally understood the general situation...

He felt that he was in a state of both laughter and tears.

Originally, because of those videos of UP host Pineapple Ice, he was almost touted as the business god of the gaming industry.
Coupled with the hype of these variety shows,

Seeing that he was becoming a bit like the business god of the entire industry...

Is this reasonable?

I've already risked my life to lie down, why are you playing hard to get?

And, speaking of which, why did the three Tangtang sisters suddenly become so excited?

Why is Taoyuan Light Year so awesome again?

Why are these little curly haired guys so troublesome?

Originally, Taoyuan Light Year was the project least likely to stab him in the back.

Lu Yu even naively thought that after enjoying the pleasure of petting cats, these employees had developed a withdrawal reaction to things like "involution" and "anxiety."

Now it seems that this project may backstab itself even more severely.

They may even collude with other business lines to backstab you!

He sighed.

I thought the shock therapy of the three Tangtang sisters was a rare opportunity to spread the flame to the entire company, so that I could rest assured that my employees would give up internal competition and reap points.

As a result, this created an effect of first suppressing and then promoting?
Lu Yu took a deep breath and resigned himself to the business backend of Taoyuan Township.

In the past two months, he had not paid attention to the company's revenue situation, but when he saw it, he was completely shocked!

(End of this chapter)