You said you were going to make games, how did you become the richest man without doing anything?

Chapter 208 Is Mr. Lu the God of Business? (2 in 1 order required)

Afterwards, as Lin Ming continued to experience the functions of Taoyuan Light Year, he discovered many of the conscientious aspects of this website.

First of all, previous live broadcast platforms all have a PK function, and the one who gives more gifts from fans wins.
In fact, this function is to test the money ability of fans of both sides, but soon, when Lin Ming was connected with another cute pet anchor, he found the difference.

In Taoyuan Light Years, two hosts connected via microphone do not need to compete with each other, but can cooperate to be cute.

The platform encourages anchors to collaborate and create more program effects, and the anchors will share the gift income in the live broadcast room.
If the total number of gifts in the live broadcast room reaches a certain amount, both hosts can receive additional official gift rewards.

The comments were praised:

"I'm so happy this change is awesome! I don't have to worry about my favorite streamer not being able to win in a PK anymore!"

"Exactly, this is so good. They have to PK and mock each other on the live broadcast, making it a mess. Some of them are deliberately doing it to make the show look good, which is fine. I've even seen some anchors get so angry that they actually go offline to confront each other!"

"Taoyuan Light Year has mastered the art of anti-involution."

Driven by this live broadcast mechanism and atmosphere, more and more anchors who prefer a relaxed and daily life have begun to join the Taoyuan Light Year platform.

At the same time, Taoyuan Light Year will often pop up prompts in the background of the live broadcast to encourage the anchor to broadcast in a leisurely scene.
For example, adjust the color and layout of the live broadcast room to create a comfortable and relaxing environment, making people feel as if they are on vacation.
In such an atmosphere, anchors prefer to broadcast some slow-paced and relaxing daily life, such as outdoor camping live broadcasts or home food and cute pet live broadcasts.

After live streaming for a while, Lin Ming also discovered another difference from other platforms, that is, Taoyuan Light Year's live broadcast room has very little hostility, and basically there are no Pian Ges.

This is because Taoyuan Light Year has taken strong measures against the content of the barrage, strictly purifying the barrage environment and cracking down on the behavior of opening boxes against the anchors.

……

The audience naturally felt very comfortable watching the program in such a relaxed and leisurely atmosphere, and some of them even wanted to give tips to the host.

As a result, when they were giving rewards, they found that there were two types of gifts in the live broadcast room, one was krypton gold gifts, and the other was activity gifts.

Free users can also obtain event gifts through daily tasks on the live broadcast platform, just like completing daily tasks in the game. Moreover, they were surprised to find that the value of event gifts is not lower than that of paid gifts!
After the reward, the anchor will also receive real money.

For each anchor, the gifts given as rewards in the live broadcast room are completely different depending on the type of game they broadcast.

For example, Lin Ming, as a cute pet blogger, her live broadcast room gifts are cat girls, cat litter, cat climbing frames, cat toys and other pet-related consumer goods.
Moreover, every gift given as a reward is from a real brand in reality!

According to the platform's rules, the host must read out the full name of the gift when expressing gratitude for the gift.

Therefore, the brand of the live broadcast room gradually became known to the audience.

In Taoyuanxiang Guangnian, each type of live broadcast room has different sponsors.
In the food blogger's live broadcast room, the gifts given are mainly kitchen utensils, seasonings, bread machines, coffee machines, dishwashers...

In the live broadcast room of the game anchor, the gifts for reward are gaming chairs, computer equipment, gaming headphones, and game controllers.
Even in the live broadcast room of an anchor who is just sitting in the bedroom staring at the screen and acting cute, there will be gifts such as lazy sofas, massage mattresses, massage chairs, and sweeping robots.

Soon, more and more veterans who watched the live broadcast began to post on Weibo, forums, etc., praising Taoyuan Township's model.

"As long as I complete the sign-in task every day, I can get free gifts to reward my favorite anchor without spending any money. Can you believe this?

And these gifts aren't cheap, they're worth a hundred or so yuan each, which is like Taoyuan Light Year directly subsidizing users."

"Furthermore, these gifts appeared in the live broadcast room without any sense of disobedience. They were a perfect match with the content the host was going to broadcast, and did not affect our viewing experience at all. Unlike other live broadcast platforms, where there are planes, rockets, and spaceships, which are a bit distracting."

"Don't mention it. When I watch live broadcasts now, just by listening to the hosts' words of thanks for the gifts, I have memorized the names of several brands. They even make me a little excited and I really want to try their products."

"Taoyuan Township's move is really clever. Which genius came up with this idea? It's a win-win for businesses, platforms, streamers, and viewers!

I've never seen this live streaming platform before in all my life. It's truly unconventional and disruptive to the industry."

"As die-hard fans of Taoyuan Township, do you think this is the end of it? Have you forgotten Taoyuan Township's specialty?

That’s right, one more!

I think Taoyuan Light Year will definitely do more incredible things in the future."

……

In this way, within just 3 days, Taoyuan Light Year quickly broke through the circle in the live broadcast industry.
Then, the website users were surprised to find that the incredible and cruel thing they had been looking forward to actually happened!

With the emergence of more and more popular live broadcast rooms, a Q-version elf called "Gift Messenger" will be randomly refreshed in many live broadcast rooms from time to time.

The image of this elf is a bit like a smaller version of Melissa.

She will drop a treasure chest in the live broadcast room. Audiences who are lucky enough to pick up the treasure chest can get official peripherals of Taoyuanxiang's games by simply filling in a courier delivery address.

Moreover, all of these peripherals are out of print and not for sale on the market.

At first, some people were skeptical: "Is this true? I don't have to spend a penny, I don't have to do anything, I can get limited edition peripherals for free just by moving my hands?"

There were also people who drew treasure chests and filled in their own delivery addresses with a try-it-out mentality.

Soon, on Weibo, Tieba and D Station, people began to post pictures of themselves unboxing their peripheral products.

These things make fans jealous.
There are figurines of the catgirl characters from Catgirl Paradise, anime-style music boxes, cute elf badges and stickers about the island owner's life, and T-shirts and keychains about the life of a mouthful of cannonballs...

Below these unboxing posts, the popularity of replies soared:
"Taoyuan Township is so generous! Even though I'm a student, you actually...really gave it to me?!"

"Ahhh, I want some too! These peripherals look great! I'm going to wait in the livestream room every day to try my luck!"

"I want Illya's action figure. Is there anyone selling it on Xianyu? I can pay a higher price to buy it."

"I'm about to cry. Why have I never encountered such a good thing? I'm questioning my life..."

"I want a standee of Lu Di Yu Mo's husband, so cute."

"I was live streaming for 16 hours yesterday, and the website's backend gave me a fatigue warning. Ugh, I don't really care about the peripherals. I just want to contribute to the popularity of the website. Why are you stopping me from supporting my own streamer?"

……

Taoyuan Light Year has been online for only one week and has been widely praised on the Internet.

First of all, many small and medium-sized anchors who couldn't make it on other platforms praised the conscience of the Taoyuan Light Year platform.

Although not all anchors can get the opportunity to sign a contract, the guaranteed salary of 4000 yuan a month at least prevents future rising stars with potential and program effects from starving to death or being buried due to low popularity in the early stages of live streaming.

Secondly, it is highly praised by users. On other live broadcast platforms, users have to pay out of their own pockets to reward the anchors and compete fiercely with fans of other anchors. However, here, not only can they get gifts for free, but they can even make money and may be accidentally hit by a treasure chest at any time.

The brands that cooperated with the website were also praising it crazily. They had previously placed advertisements on other live broadcast websites, and there were disgusting bidding rankings, and they were crazy competing with other sponsors. Those who couldn't compete would be relegated to the corners.

However, on Taoyuan Light Year, brand sponsorship can not only be delivered most accurately to the other party’s live broadcast room, but also be displayed frequently along with the host’s words of thanks for the gift. The advertising effect is amazing!
There are many brands whose flagship stores have seen a rapid increase in sales recently!
As for the Taoyuan Light Year website itself, it has not only gained a large number of active users and potential anchors, but also signed cooperation agreements with hundreds of brands.

Regarding this phenomenon, someone posted:

"I always feel that on the Taoyuan Light Year website, all the participants are quite happy and not so crazy anymore!"

“It turns out there are non-zero-sum business models in the world that benefit everyone!”

……

Just when everyone thought that this was all the characteristics of Taoyuan Light Year,
In Melissa's live broadcast over the weekend, Taoyuanxiang once again gave all users and fans a superb performance.

When Melissa was interacting with an audience member online, the other party said:
"Ms. Melissa, you've been saying you're the real owner of this website since your first live broadcast. Could you please prove that?"

Melissa smiled slightly and proved this in the following live broadcast.

When chatting with fans about cheerful and joyful topics, the homepage background turns bright orange, and fan avatars and gifts gleam with gold. The animated elements on the page transform into cheerful little animals, leaping and playing on the screen.

When Melissa is moved by a friend's story, the theme color will change to soft pink, cherry blossoms will fall on the page, and the background music will change to soft piano music.

When she gets excited, the entire site turns into dazzling colors, gorgeous fireworks appear on the page, and the gift bar is surrounded by twinkling stars.

Finally, Melissa simply waved her hand and reconstructed the entire UI layout of the website!

After watching the whole process in amazement, the audience in the live broadcast room went completely crazy:
"What the hell? What the hell did I just see?"

"We thought your character creation was just a joke, but you're really serious?"

"Taoyuan Township is still the same Taoyuan Township. No matter what products it makes, they always break the limits of our imagination."

"Awesome plus! I have no regrets about being a fan of Taoyuan Township!"

"As expected of Taoyuan Township, it easily accomplishes things that others cannot!"

……

Melissa's explosive display of abilities over the weekend quickly broke through the circle.

Many visitors who came here to experience Taoyuan Light Years have flocked to it.
Moreover, Taoyuan Light Year's live broadcast website has both PC web version and mobile version, and the viewing experience is quite comfortable, which has led to a new round of rapid growth in the website's users.

Many anchors from other platforms have implicitly expressed their envy of Taoyuan Guangnian's live broadcast atmosphere and benefits in their Weibo posts, but there is nothing they can do because they still have long-term contracts with existing platforms. If they breach the contract, they will have to pay a sky-high penalty.
So they could only sigh in despair, their words revealing endless envy and loss.

Many brands that have signed contracts with Taoyuan Light Year happily accepted interviews with business magazines, saying:

"Although there is considerable controversy regarding Taoyuan Township's gift-rewarding model, for example, many people say that Taoyuan Township is using our sponsorship fees to subsidize users, these subsidies are entirely within our means. Furthermore, the profits we earn far exceed our initial investment by several times."

The self-media in the major live broadcast industries began to change their tone and began to praise Taoyuan Township's new model exploration:
Live Broadcast:
"The relaxed and relaxing atmosphere of Taoyuan Light Year is a breath of fresh air even in the entire live streaming industry."

"Weekly Anchor High Energy Report":
"In the past few days, all our editors have been away from their work, squatting in Taoyuan Guangnian's live broadcast room, hoping to get a bargain on the Cat Girl Paradise figurines. Enough said, I have to go grab them right now."

Live Detective Eye:
"Thanks to Taoyuanxiang for curing our editorial team's indecision problem. We were overwhelmed by the selection of coffee machines, but we found a brand directly from a livestream gift from a favorite streamer. It surprisingly works quite well. This shows that Taoyuanxiang strictly controls the selection of partners, which is very worry-free!"

Facing the public opinion offensive launched by anchors, fans and self-media,

Major financial media and industry commentators have also changed their tune.
Cultural Industry Observation:
"Whether it's live streaming experience, technical strength, business model, or development potential, Taoyuan Township will be a strong contender for the Best Live Streaming Rising Star of the Year award. Leopard Tooth Live, which was already a sure thing, will now face a new competitor."

In the comment section of this news, someone mocked:
"The pseudonym in this post looks familiar. I remember this expert saying before that Leopard Tooth Live has no rivals in this year's selection."

"Good boy, it's only been a few days and you're already slapping yourself in the face."

"Is this the level of the experts? I can do it too."

"The live streaming industry has long passed the era where experts and authorities guided public opinion. After all, live streaming platforms are also afraid of users comparing prices with each other, and this comparison will reveal the gap!"

There were also some old fans who had previously given gifts to Heart Candy crazily but were hurt by her indifference. They began to swarm into Heart Candy's live broadcast room and started mocking her:
"Bonbonbon, have you forgotten that it was the poor guys who voted for you piece by piece to support you? Now you look down on us?"

"Bonbonbon, you've changed. You've become even more crazy and utilitarian than when you debuted. But fortunately, I've found a new spiritual haven. Goodbye, never see you again!"

"I'm in Taoyuan Light Years, and I gave Sister Melissa a 100-yuan gift, and she was so happy. But now you're so arrogant that you don't even look at a 1000-yuan gift. You're so great, so noble!"

"I went to Peach Blossom Land for several days. I didn't spend a penny and was still so happy. I even got a badge for free. Now I think about how stupid I was to give you gifts and wait for you to say my name."

……

At this time, the live broadcast room of Sandwich Candy was still promoting the photo album.

When she saw the screen full of rhythmic comments, she felt extremely stunned and lost.

His brows were furrowed, his hands unconsciously clenched into fists, and his eyes were full of anxiety.

Who is she?
The former number one girl of Douyu!
Whenever she attends DouYu Live's annual gala, aren't these otakus surrounded by people and calling her "wife"?

Why is he suddenly acting so distant in the comments, as if he wants to find a new love?

She has been busy with live broadcasts recently, and she has vaguely heard about the rise of Taoyuan Light Year, but has not experienced it carefully.

When she clicked on the live broadcast link sent by her fans, she was so angry that she almost fainted!

the reason is simple.

The one who stole my popularity was actually an artificial intelligence written entirely in code. How could I tolerate this?

What made her even more uncomfortable was that all of these were the work of the three Tangtang sisters who were the operators of Taoyuan Light Year!
You know, in her eyes, the three Tangtang sisters have absolutely no sense of existence.

When she was in a girl group, she often lost to her in idol elections. Who knew that the three Tangtang sisters would be so successful now and run their live streaming website so well?!
After the broadcast ended, Candy picked up the water cup with trembling hands and drank it in one breath, but still found it difficult to calm himself down.

Because at this time, she opened the operational background of Leopard Tooth Live and found that the number of active users of the website had dropped by a full 20% in the past week.

And it is obvious where these 20% of the audience went.

She was beating her drums wildly in her heart.

She carries Liu Lan's expectations for Liu Group's live broadcast business. How can it succeed if she fails at the start?

At this moment, the female secretary who had just walked in interrupted her thoughts:

"Director, this is the draft of our Leopard Fang's upcoming industry-wide strategic cooperation plan with the Liu Group. Please review it."

When Sandwich Candy heard this, his expression relaxed and he felt a little reassured.

Yes, she almost forgot that Leopard Tooth Live is not fighting alone!

It is backed by the Liu Group!

Your business model of Taoyuan Light Year is indeed awesome,
But! I can also use it!
The Liu Group is involved in industries such as technology, catering, home appliances, entertainment, communications, etc., and Taoyuan Township can hardly match its influence on channels and brands.

Bonbon opened the plan and began typing frantically.

……

When the Taoyuan Light Year website became popular, the interview with the three sisters Tangtang in the episode of "Weekly Anchor High Energy Moment" was released.

It was dug out again by Taoyuanxiang fans.

Everyone sighed and said that they were watching and laughing at the three Tangtang sisters, but they didn’t expect that the clown was actually me!

Old fans who have been with us since the first product actually know it well.

Although the employees of Taoyuan Township, like their CEO Lu, always have a silly temperament, if you really believe that they are fools, then you will fall into the trap of Taoyuan Township!
Combined with some R&D interview documentaries and various rumors, it can be seen that the employees of Taoyuan Township are often influenced and hinted by Mr. Lu.

Could it be that Mr. Lu is the true god of business?!
……

At this time, in Taoyuan Township Villa.

Lu Yu, who was leisurely eating potato chips, suddenly sneezed three times!
He touched his nose.

Who the hell is saying bad things about me again?

(End of this chapter)