Huayu: When the director changed his major

Chapter 341 Da Ran Summary and Gains (6K)

Li Xiaoran was sitting alone in the back seat of the car at this time.

Thoughts are confused.

Xu Ninghou is not a nasty person. I met him when we were filming a movie 20 years ago.

He can be considered a friend who has just entered the entertainment industry.

So we have been in contact until now.

We were supposed to be spending the New Year in our old house today, and my parents have been urging me to get married.

"If I had known earlier, I wouldn't have let Xiao Ran enter the entertainment industry. Twenty years have passed, and she's still alone."

It's impossible not to feel sad when hearing this.

In fact, Li Xiaoran's parents can be considered high-level intellectuals. His father is a pilot and his mother is a doctor.

He has been very fond of Xiao Ran since he was a child, and his family conditions are also good.

But he is already 38 years old. Which parent wouldn't be anxious?

Not only her parents, but Li Xiaoran herself often thinks about this issue.

Especially during the New Year.

So when her parents saw Xu Ninghou coming to pay New Year's greetings, they were very happy to entertain him and thought he was a nice person.

Come here every year.

Of course, the two elders understood what he was thinking, and they kept trying to match him up with words.

Thinking of this, Li Xiaoran sighed imperceptibly.

My parents are urging me to get married because they care about me. If I don’t have a child, it will be more difficult when I get older.

I know this truth very well.

But Da Cheng, he won’t marry me and it’s impossible for him to marry me, right?
At this time, Da Cheng asked her to get in the car first. What would he say to her, his old friend?

Li Xiaoran stared blankly out the window at this moment, her mind becoming even more confused.

“Can you marry Xiaoran? I can.”

Facing this, Cheng Xi smiled and said:
"I told you that you don't understand Xiaoran. Marriage is not the purpose of life, happiness is, and you can't give her that."

"And Mr. Xu, I warn you again, don't go against Xiaoran's wishes again. I tolerate you temporarily because you are her old friend. But if you keep pestering her, I'm afraid you won't be able to withstand my anger."

"Director Cheng, you don't have to threaten me. I won't give up."

"Then you can try."

Cheng Xi said this lightly, then turned and left.

He is no longer the young man who made harsh remarks. Instead, he has drawn a clear line, and whoever touches it will bear the consequences.

This was the first time Cheng Xi met him, and he had drawn the line for him. It would depend on whether he knew what was good for him from now on.

Cheng Xi walked to the car and the door opened automatically.

When Li Xiaoran saw Cheng Xi coming back, she quickly stepped forward and took Cheng Xi's hand, and even looked back deliberately:

"Da Cheng, there's nothing wrong between him and me. You two, are you okay?"

"What can we do? We're both adults. I've made it clear to him. If he pesters you again, I'll take action. But since he's here to wish your parents a happy new year, let's just let it go."

"Da Cheng, he's actually not a bad person"

"I know, but I'm a bad guy. I don't like others thinking about my woman."

After saying that, Cheng Xi and Li Xiaoran looked at each other and laughed.

"It's good that you know you're a bad person. How could you be so domineering? I finally had such an infatuated suitor, but you drove him away."

"Of course I do. I love chasing people away. Get out of the car and take me for a walk around your house."

"it is good."

The alleys in the second ring road of Yanjing are mostly composed of old buildings.

To put it bluntly, they are just some old and dilapidated houses.

Access to water, electricity and toilets is not very convenient.

Cheng Xi had seen many people dividing up courtyard house properties, and they all made a lot of money by selling one house.

But if four or five families get one cent, it’s not enough to buy a house in Yanjing.

Those who live here now are either from the older generation or have renovated their houses.

Or it could be a large courtyard house where people of higher status live.

They are either rich or noble.

At least starting from hundreds of millions.

Cheng Xi had considered buying one before, but he really didn’t have any feelings or obsession with a siheyuan.

But it's still possible to have one.

After all, courtyard houses are a scarce commodity nowadays, and their number will only decrease, not increase.

It is now around seven o'clock in the evening on the eighth day of the Lunar New Year, and the alleys are filled with joy.

There is still some snow on the road.

Many children were chasing each other.

Playing with small firecrackers and fireworks.

It was the first time that Cheng Xi and Li Xiaoran walked together in the heart of the ancient capital.

Li Xiaoran snuggled on Cheng Xi's shoulder, walking slowly, feeling extremely peaceful in her heart.

I wish this road would never end.

At this time, Cheng Xi walked to a small shop and suddenly stopped and said:

"Let's go in and buy some cigarettes."

"Huh!? You don't smoke."

"Who said that."

"Boss, give me two soft medium ones."

"okay."

Cheng Xi picked up a few high-end-looking New Year's goods.

Then he went to the car and took out two bottles of Moutai 15 years.

The more Li Xiaoran looked at it, the more strange it became. She couldn't help but say:
"Da Cheng, are you going to visit other families for New Year's greetings?"

"correct."

"Oh, is it convenient for me to go?"

"It's convenient. Let's go."

But as they walked, Li Xiaoran found something wrong.

This is almost at my doorstep.

Only then did Li Xiaoran realize that they had come to her home to pay New Year's greetings.

But
"Da Cheng, I haven't introduced you to my parents yet."

"It's okay. Familiarity comes first, and the uncle and aunt will know me after I come here once."

"Why, people with the surname Xu can come to pay New Year's greetings, but my surname Cheng can't?"

"No!"

Although Li Xiaoran was a little surprised, she was more happy.

"wait."

After Li Xiaoran finished speaking, she straightened Cheng Xi's clothes and fixed her hair.

"Who are you going to say I am?"

"I just said it was your boyfriend."

"what!?"

"Hahaha, look how scared you are. I just said we're partners. I'm the director, so I told you to play a role."

"Next time, talk about your boyfriend. Otherwise, uncle and auntie won't be able to accept it right away. I'll just make myself familiar with them first."

After saying that, Cheng Xi took the lead and walked inside.

Li Xiaoran hurried to catch up.

late at night.

Take a nap in Yunjian.

After wishing the two elders a happy new year, Li Xiaoran had a smile on her face the whole time.

After dinner, the two secretly went to the cinema to watch the movie "The Mermaid" and then returned to the old place.

And it was obvious that she seemed to have unloaded some burden and felt more relaxed when she was with him.

"Da Cheng, congratulations on making another critically acclaimed and commercially successful movie."

"It's no big deal. There will be more in the future. Please be the protagonist!"

"You just know how to coax me."

Although she knew that what Cheng Xi said was impossible to achieve, Li Xiaoran was still very happy.

“Da Ran, I said that uncle and aunt will like me.”

Cheng Xi said this as if showing off.

What Cheng Xi didn't expect was that Li Xiaoran's parents also knew him.

I also watched my own movie "Life Events".

But come to think of it, Li Xiaoran also starred in it after all.

Mr. Mo is even about the same age as Li Xiaoran's father, so he probably felt the same way.

I kept praising myself.

Moreover, since their daughter was acting in "Nirvana in Fire", the two elders even bought the original novel to read.

He is indeed an intellectual of the older generation.

"I really didn't expect that you could get along well with my parents, Bixu."

"Better than many people. It seems you can really win over people of all ages. You are indeed a talented person."

When Xu was mentioned, Li Xiaoran reacted quickly and turned around directly.

Thinking of the happy expressions of her parents just now, Li Xiaoran also felt very happy.

Although they don't know the relationship between the two yet, this is a good start, isn't it?

At least they admire Cheng Xi as a person.

"Shall we play Honor of Kings together?"

"no problem."

The two of them haven't played duo for a long time, and Da Ran still thought that she had contributed to the development of this game.

So basically everyone gave up on Switch and turned to Honor of Kings.

Whenever we have time on the set, we grab people to rehearse a few times.

But her favorite thing is to play duo with Cheng Xi.

After playing a few games, Da Ran suddenly quit the game.

Let Cheng Xi play solo.

And people have already slid down.

"Damn it, A'Ran, you're serious!"

Tonight is the happiest day for Li Xiaoran in recent times.

So after playing a few games, I started to feel playful.

Let’s test Cheng Xi’s concentration.

So Cheng Xi stayed in Da Ran, adhering to the principle of never giving up or abandoning his teammates, and attacked the enemy crazily.

At this time, the opponent also started to launch a trash talk attack:
[Teacher Zuibai, if you dare to win, the nine of us will report you!] [Director Cheng, a one-on-one challenge in the canyon. Do you dare to come? If you don't dare, you're not a man!]

[Teacher Zuibai is so fierce, is there any female celebrity watching him?]

【Drunk White:】

Can you guess this?

As expected, netizens have very creative ideas.

"Da Ran, hiss. The other side said I was very fierce."

"I feel so too."

Cheng Xi looked down and saw Da Ran serving him with a bowl.

Made.

This is unethical!
Others are attacked by five people when playing games, but it seems there is a sixth person here.

Cheng Xi also felt the beauty's kindness.

It was just a visit to pay New Year's greetings to the two elders, but Da Ran began to show his affection to Cheng Xi in a roundabout way and to please him wholeheartedly.

At the end, Da Ran even used a big move.

"Da Cheng, don't take it. I'll take the medicine later."

"You can be a little wild today."

What could Cheng Xi do? He could only make trouble.

123 skills, bring rage, and output with all your strength.

The six enemies were defeated and fled in panic!
After the Lantern Festival, Zuibai Entertainment held a meeting for all employees.

Many executives and employee representatives from Zuibai Video, Zuibai Games, Zuibai Chinese Website, and Zuibai Mahua came to the headquarters on the 7th floor of Cube Building to attend the meeting, while other personnel participated in the meeting via video from separate venues.

The heads of each company gave reports.

Cheng Xi sat in the chief seat and looked at the more than 300 people sitting in the packed conference room.

Among them, there are more than 200 employees from Zuibai Entertainment headquarters, and the other four subsidiaries each sent about 4 people to attend the meeting.

Even though I took a quick look at the roster last time, there were still many people I didn't recognize.

The company now has nearly a thousand employees.

Among them, Zuibai Entertainment had the largest number of people, 340, followed by Zuibai Mahua, with 200 people.

There are 180 people working at Zuibai Video, 150 people working at Zuibai Games, 100 people working at Zuibai Chinese Website, and 25 people working at Guo Fan Studio.

There are about 20 people in Zuibai Studio who are responsible for Cheng Xi's various tasks.

After Li Wentao delivered a brief opening speech, according to the meeting agenda, Zhao Qiang, general manager of Zuibai Chinese Network, was the first to report on his work.

Zhao Qiang: "Hello, Mr. Cheng, Mr. Zhao, and all colleagues from various companies. According to the meeting agenda, I will report to you on our recent work on behalf of Zuibai Chinese Network."

Zuibai Chinese website was founded on August 2012, 8. In 1, the parent company acquired the website for 2012 million yuan and subsequently restructured it. They launched a new web interface and released the "Zuibai Reading" app.

"At the time of the acquisition, there were 1800 million registered users, 92% of whom were female. After two and a half years of development, Zuibai Chinese now has 2 million registered users, with an annual growth rate of 5100%, of which 55% are female, with a significant increase in male users."

"2014 annual revenue was 5.1 million yuan, and profit was 5650 million yuan, a year-on-year increase of 33%."

Cheng Xi listened while looking through the information.

Zuibai Studio was first established by Cheng Xi in 2010 when he was a freshman in college, right after he finished filming "Never Expected".

Zuibai Entertainment was established in 2011.

He then acquired Zuibai Mahua, and Zuibai Chinese website is Cheng Xi's third company.

After spending 3.7 million yuan on the acquisition, the publicity and promotion expenses that year reached 1 million yuan, and the acquisition of various copyrights also cost about 1 million yuan each year.

However, the current profitability is still not obvious.

Generally speaking, it is still in the accumulation period.

However, the external valuation has reached 15 billion, which is about one-third of Singularity's valuation.

It is slightly higher than the previous Jingjiang era.

Singularity is also having a hard time now, as the Shanda Group is fighting a fierce battle with the Penguin Group.

In 2013, Penguin poached the core members of Singularity and set up Genesis.

This caused the valuation of Singularity, which was about to reach 50 billion, to drop to around billion.

If Cheng Xi remembered correctly, the two factions would decide the winner this year.

Thus, the era of big IP began in the hands of Penguin.

As long as Cheng Xi can hold on, that will be the time for Zuibai Chinese website to take off.

Although the explicit benefits are not high, the implicit effects have begun to emerge.

At least now, most of the copyrights of the TV series and movies produced by Zuibai are in the hands of Zuibai Chinese Network, which can be said to have saved a lot of money and publicity costs.

It can be said that it has promoted each other with the film and television dramas produced by Zuibai Entertainment.

Later, the general managers of Zuibai Video, Zuibai Games, and Zuibai Mahua spoke in turn, and finally, of course, Li Wentao gave a summary on behalf of Zuibai Entertainment.

The acquisition price of Zuibai Video was 3.99 million yuan, and 4 million yuan was later injected for rectification, including 1 million yuan for developing APP and new PC terminals, and 3 million yuan for purchasing a large number of film and television drama copyrights and new TV series for broadcast.

Since it has only been online for a few months, it has already generated good advertising revenue.

But it is still in a state of not making ends meet.

Zuibai Games was officially launched on National Day in 2014. Excluding the 2 million yuan development cost, it has now begun to make a profit thanks to the revenue from "Honor of Kings".

In just the two months of January and February 2015, the turnover was nearly 1 million.

Of course, it is definitely not as good as the monthly turnover of 20 to 30 billion later, but it has already made major game companies drool with envy.

The number of users has now grown to 8000 million, which is worthy of Cheng Xi's crazy publicity and the behavior of logging in to "spend a lot of money".

This part has contributed good cash flow to the company.

Zuibai Mahua makes the most money, while in 2010 it only earned over 100 million yuan a year from ticketing.

Later, relying on the advantages of Zuibai and the rise of many Mahua actors, more and more Mahua theaters opened.

Now I can make 40 to 50 million yuan a year just from ticket sales.

Currently, there are Mahua Theaters in more central cities across the country, and Liu Hongtao is planning to open them in more cities.

Zuibai Mahua's several movies, as well as announcements from Shen Teng, Ma Li, Allen, Yin Zheng, and other collaborations in film and television dramas, have made it a fortune.

Of course, since the bulk of the investment still comes from Zuibai Entertainment, the headquarters still makes the most money from the film business.

Li Wentao: "In 2014, headquarters formulated Plan Z. Following the plan, three films were released in 2014: "So Young," "The Shameful Iron Fist," and "The Lost Tomb: The Lost Tomb," which grossed a combined 37 billion yuan. "The Mermaid" is currently in theaters, "The Unknown" and "Mr. Donkey" have completed filming and are preparing for release dates. "Detective Chinatown 2" and "The Richest Tomato" are in the works."

"The TV series that have been aired include "Three Lives Three Worlds", the drama version of "Detective Chinatown", "Love O3O", "Shan Shan Comes to Eat", "Wu Xin: The Monster Killer", etc. "Nirvana in Fire" is scheduled to be broadcast on CCTV in March, and dramas such as "Day and Night", "Yu Zui", and "Nothing But Thirty" are in preparation."

"In terms of variety shows, we launched the first season of "Running Man," the second season of "Running Man" and "Sisters Riding the Wind and Waves," and the King of Glory special variety show "Fight to the Peak" is in preparation."

"Including announcements of its artists, film and television collaborations, and other film and television projects it has invested in, Zuibai Entertainment's total revenue in 2014 was 31 billion yuan, with an attributable net profit of 2.8 million yuan, a decrease of 2013% from 190."

Cheng Xi looked at the information about Huayi Group on hand while listening to Li Wentao's report.

【华艺兄弟2014年营收37.7亿，比2013年增长52.14%，归属上市公司股东净利润8.76亿，比2013年增长8.86%】

Huayi is still very good, with its three films last year.

Still achieved a revenue of 38 billion.

Although all three films produced by Zuibai Entertainment were box office hits, they have too many projects to handle.

With their background and brand, Zuibai Entertainment is definitely still a little inferior at this stage.

But their earning ability exceeds that of Huayi Brothers.

Although the profit left in Zuibai Entertainment was not much in the end, the main reason was that the money earned by Zuibai Entertainment was used to invest heavily in Zuibai Games, Zuibai Videos, etc.

So we actually earned much less than last year.

However, any discerning person can see that Zuibai Entertainment is developing in all directions. By the time its subsidiaries make full efforts, it is a foregone conclusion that Huayi will be surpassed.

Of course, there is also a possibility that the head office will be dragged down by its subsidiaries.

Not only did he not make any money, but he also lost himself.

There are many people outside who are waiting to see Cheng Xi make a fool of himself by taking too big a step and causing trouble.

After Li Wentao finished his report, the meeting entered its final item:
Cheng Xi, Chairman of Zuibai Entertainment, made a speech.

Cheng Xi tapped the microphone to attract everyone's attention, and then said:
"Hello, colleagues. I'm very happy to have a family meeting with all the brothers and sisters of Zuibai today to analyze the gains and losses of the past and look forward to our future.

What impressed me most today is that our Zuibai Group has truly grown, with nearly a thousand employees. Honestly, I feel a lot of pressure, but even more so a sense of responsibility.

Since I founded Zuibai Studio in 2010, I have been working hard in the entertainment industry with Wentao, Reba, Xiaoluo and others.

Zuibai Entertainment was founded in 2011, and the small studio workshop began to transform into a corporate operation.

Then, with good profits that year, we acquired Zuibai Mahua, enriching our script library and talent pool.

In 2012, we acquired Zuibai Chinese Network in full, and finally had our own gold mine, which allowed us to engage in self-sufficient film and television production. Since then, Zuibai Entertainment has also begun to transform into a group operation.

Last year, we ambitiously proposed the 'Z Plan', established Zuibai Games, and developed the phenomenal mobile game Honor of Kings.

Immediately afterwards, we acquired 56.com and launched Zuibai Video after a deep restructuring. From then on, we could walk on two legs and complete the internal circulation of IP and film and television.

We have achieved so much in just five years. I am most grateful to all of you here for working with me and working overtime for a better tomorrow for Zuibai.

Here, I want to express my gratitude to everyone. Without you, we wouldn’t be where we are today at Zuibaixi!”

When Cheng Xi said this, everyone in the main venue and the branch venue applauded.

Many people even felt the same way and had tears in their eyes.

Especially Reba, Li Wentao, Jin Xiaoluo, Zhang Tianai and others who have followed Cheng Xi since Zuibai Studio, and Mr. Zeng, Secretary Hu and others who have worked closely with Cheng Xi from the beginning, were all filled with emotion.

A few years ago, they could never have imagined that Zuibai Entertainment would develop so fast.

And the momentum remains.

The applause continued to echo throughout the conference room for several minutes, and finally subsided at Cheng Xi's signal.

"Thank you for the applause, this is also our applause for each and every one of us.

Now we are based on the Zuibai Chinese website IP incubator, Zuibai entertainment artists and production department, as well as Zuibai video terminal playback. It can be said that the conditions are much better than before.

But as everyone knows, the entertainment industry is highly competitive, and we must have our own unique development advantages. I've been thinking about these issues recently: how can Zuibai Entertainment continue to grow strongly?

My answer is threefold:
The first is talent.

The company has always advocated people-oriented, and everything is operated and created by people. For this reason, I have specially arranged a new training plan so that brothers and sisters who want to improve their abilities can benefit.

And I promise to continue to improve the benefits and salaries of each of our employees, so that everyone's wallet and the company can grow together.

The second is branding.

This is what we have been doing before, not seeking quantity but quality.

And every company starts with 'Zuibai', and we are all the owners, creators and beneficiaries of this brand.

I hope everyone can continue to cherish, consider every detail, consider the overall situation, and sincerely work together to protect the soil on which each of us depends for survival.

Be sure not to become complacent and lose your sense of crisis.

The last one is our current distinctive advantage - the clustering of the cultural and entertainment industry.

If you like reading novels, we have the Chinese website. If you like movies and TV series, we have Zuibai Video.

If you like watching theater performances, we have Zuibai Mahua. If you like playing games, we have Zuibai Games.

If you like to chase stars, we have many first-class artists.

But this is far from enough. Each of our companies must collaborate with each other and empower each other.

For example, Nazha is not only a top artist of Zuibai Entertainment, but also the spokesperson for Honor of Kings.

For example, a novel about cultivating immortality was created on Zuibai Chinese website, Zuibai Entertainment purchased the copyright and adapted it into a script and invested in it, then selected Zuibai artists to perform the story, and the finished product was broadcast on Zuibai Video. After it became a big hit, it was further developed into a game, and then our artists were asked to endorse it. Every bottleneck in the entertainment assembly line has been opened.
Therefore, we must fully explore and increase internal cross-border cooperation.

Reducing costs while achieving mutual success is also our trump card in differentiated competition.

I hope that all companies can work together and cooperate based on their own interests.

Compete on the basis of cooperation and thrive together in competition.

Reap the unique value of each of us in the process of growth.

This is our Zuibai spirit!

Thank you everyone! "

After Cheng Xi finished his speech, everyone's eyes were filled with tears and the applause lasted for a long time.

(End of this chapter)