Huayu: When the director changed his major

Chapter 315 King of Glory explodes!
After the National Day, not only the box office performance proved the effectiveness of "Ghost Blows Out the Light: Mojin".

The audience's comments also indirectly confirmed their love for the show.

Cheng Xi casually flipped through his Weibo and found that most of the comments were positive.

This movie was beyond my imagination. I thought it would be a messed up take on tomb raiding, after all, so many original novels have been filmed to such a mess!

[Don't say anything, you still have to watch Mr. Zuibai's action, the special effects are top-notch domestically produced. ]

Last time, we talked about Hollywood blockbusters. This film also embodies the industrialization of Chinese films. It's technically sound, the special effects are surprising, and the plot is true to the original. It's a rare film without major flaws.

As a fan of the original novel, this is the authentic "Ghost Blows Out the Light" (Ghost Blows Out the Light) style. The plot is full of twists and turns and humor. Qiao Shan and Xia Yu each have their own funny tricks, and Lara Croft is possessed. It can be said to be the Chinese version of Raiders of the Lost Ark.

[Don't forget Da Tiantian upstairs. This time, her first love look has really hit the mark. It's so stunning! Even my dad asked, who is this female celebrity?!]

[Yeah, Jing Tian really stood out this time, and it's much better than her previous films where she was the lead.]

Liu Xiaoqing was also quite good, spouting curse words in Chinese, English, Japanese, and Sichuan dialect, making the whole audience burst into laughter!

Cheng Xi watched and picked up the phone to congratulate Guo Fan who was still on the roadshow:
"Brother, you have made a huge contribution to the success of 'Ghost Lantern'!"

"Boss, you're too polite. This film was made possible under your direction. I just did a small part."

"Ha ha ha ha."

This Guo Fan is becoming more and more oily.

But the words do sound pleasant to the ear.

"Well, I'll go through the roadshow again after all the hard work and come back to celebrate for you!"

"Good Le!"

The industry is also speculating whether this movie can break the 4 billion record set by "Transformers 19.7".

Although its momentum is weaker than that of "Transformers 4" at the moment, it can be released longer than it.

So there is still a chance.

At the same time, the industry was once again surprised by the growth rate of Zuibai.

This time, "The Ghouls" was not even directed by Cheng Xi himself.

Instead, it was Guo Fan, the new director he signed, who had previously made a failed youth film.

What people praise about "You Are the Apple of My Eye" is not its box office, but its return rate.

Unexpectedly, Guo Fan was able to shoot a special effects blockbuster with a high degree of completion.

In this regard, everyone has to admit Cheng Xi's vision.

How come Cheng Xi can be so powerful just by picking someone randomly?

Wen Muye, Xin Yukun, Xin Shuang, Yan Fei and Peng Dama from the Mahua group, and now Guo Fan, are all very powerful.

This is what makes the industry feel the most powerful. Perhaps even if Zuibai Entertainment is separated from Cheng Xi himself, it can still produce a very good movie.

This is the embodiment of strength.

This is also different from the previous Zuibai Entertainment.

From a high degree of individual dependence to now forming a team.

As long as it is labeled as produced by Zuibai, it will sell well.

"It seems like Zuibai's movies have never lost money, right?"

"How can we not only never lose money, but also always make huge profits! It's outrageous!"

"Hey, Director Cheng, please give people in the industry a chance to make a living. This makes us look stupid!"

"Yes, I'm feeling very conflicted right now. On the one hand, I hope Director Cheng will continue to break records and defeat Hollywood, but on the other hand, I also hope to see Cheng Xi fail once."

"And he's done quite well in cross-border business. I go to Zuibai Chinese website to read novels when I have nothing to do. I heard they're going to make a game too?"

"I don't understand. How can he handle it? And he seems to have a lot of girls around him. Why does he have so much energy?"

Cheng Xi flipped through the Weibo comments and selected a few interesting replies.

Jing Tian called herself.

"You just finished the roadshow with me, and you miss me already?"

"Why, can't it?"

"I saw the comments from netizens, and they all praised my performance this time. Hehe, you are really awesome."

"Which aspect is more powerful?"

"Hmph, that's awesome, alright!"

Jing Tian thought, this time I’ll do what you want and praise you more.

"Look how nice I am. If there's a suitable role for you, I'll give it to you. I'm not lying to you, am I?"

"Well, I think you're sincere this time!"

Then the two of them chatted idly for more than ten minutes.

"I'm busy. Let's talk next time. Remember to promote King of Glory."

"Okay, no problem, go ahead and get busy! Muah!"

After Cheng Xi hung up the phone, he continued to be busy.

Originally, "Honor of Kings" was scheduled to be released on National Day, but in order to focus on promoting the new movie.

It was postponed for ten days and is scheduled to be released on October 10, the perfect day.

It's also a good start.

In the past few days, Cheng Xi asked the actors of Zuibai series to promote this game.

They posted videos of themselves playing this game on Weibo and major platforms.

Nazha was also invited to do the cosplay endorsement.

Her posters and videos of cosplaying Diao Chan have now gone viral on the Internet.

They all praised her as being as beautiful as a fairy.

As a result, I became interested in the game "Honor of Kings".

In addition, Reba, the spokesperson for League of Legends, also posted her King of Glory results on Weibo.

It also boosted everyone's expectations.

After all, this is known as the most fun MOBA game on mobile phones, and it looks a bit similar to Dota and LOL.

But just when Zuibai was promoting crazily.

Huang Lingdong, the head of Penguin's League of Legends, could no longer sit still.

He is not only the person in charge of LOL, but also the person in charge of Penguin Games Tianmei Studio.

Their department was still discussing the possibility of making a League of Legends mobile game, but they didn't expect that a finished product would already be available on the market.

In fact, there have been several similar mobile game products on the market before, but they were all very poor.

So they always felt that the time was not ripe.

There was no serious discussion.

But this time, the publicity for "Honor of Kings" is overwhelming, and it seems to be quite impressive.

Looking at the introduction and publicity, it really looks like that.

To this end, Huang Lingdong specially obtained an internal trial version of Honor of Kings.

You won’t know if you don’t try, but you’ll be shocked if you try.

The game is already very mature.

It feels like it’s much more advanced than the seven or eight game plans they are currently discussing.

The game ideas and details, big and small, made Huang Lingdong suddenly realize.

It seems that Zuibai Games has given different but down-to-earth answers to the difficulties and pain points discussed in the project plan.

For example, just designing a few common skills for the game heroes and a few individual skills took a long time to decide. There were also issues with equipment purchases, simplified hero templates, whether to have a faster or slower pace, and the hero background design.

I didn’t expect that Zuibai Games gave a complete set of answers.

He had a feeling that this game was different from the previous small fights.

So this made him very nervous.

So the department immediately conducted a competitive research and submitted the final report to Liu Zhiping, the boss of Penguin Games.

Huang Lingdong: "Boss, didn't we discuss the idea of ​​a mobile MOBA game before? Maybe we were too slow this time!"

Liu Zhiping: "What do you think will become popular with this game, Honor of Kings?"

Huang Lingdong: "I played it for a bit, and I can keep playing."

Liu Zhiping understood what he meant as soon as he heard it.

Huang Lingdong is a product manager he is very optimistic about, and he has participated in many of his flagship projects.

The fact that he can still continue to play this game despite his wide range of knowledge and experience speaks volumes.

Huang Lingdong: "I've played MOBA mobile games before, but Cheng Xi's King of Glory is clearly very mature. I asked their product manager and person in charge, and they're not well-known in the industry. It's strange that the maturity of this game seems to have appeared out of nowhere."

Liu Zhiping: "Are there no shortcomings or loopholes?"

Huang Lingdong: "Well, it looks a little like a simplified version of League of Legends, but they're both MOBAs, so similarities are inevitable. League of Legends also looks a bit like Dota 2 and Dynasty Warriors."

Liu Zhiping thought for a moment and said:
"So, Lingdong, the mobile game project is definitely the future development direction and is crucial to the gaming department. You need to speed up your project discussions and come up with a complete plan as soon as possible."

"Secondly, we'll keep a close eye on the developments after the release of Honor of Kings. If they succeed, we'll be fine. If they do, our legal department will get involved. Regardless of whether they have loopholes or not, we'll hold on tight. We'll drag it out until our new project is finalized. Leveraging our advantages of access to WeChat and QQ platforms, we can still slow them down even if we're late."

After hearing this, Huang Lingdong felt something was wrong, but he couldn't think of a better way, so he just obeyed the order.

Anyway, even if you can't beat King of Glory in the end, you can still use the penguin's ultimate move——

Acquisition.

In the end, the world will still belong to the penguins.

On October 10, the official version of Honor of Kings was released on both Android and iOS systems.

As soon as it was released at 0:, the number of downloads continued to rise.

Cheng Xi even posted 13 consecutive Weibo posts, all of which were screenshots of the game with Reba Nazha.

【Zuibai: Fighting, so cool!

I don't feel tired at all after playing 13 games in a day, each game lasting about 10 minutes.

You can also chat with a few of your friends, make complaints, and keep in touch with them.

From today, there is still one week of newbie benefits. Log in every day to claim them.

Any player who can match with me can get an autographed photo of me, Reba Nazha and me plus a small gift by taking a screenshot.

Log in continuously for seven days and win a million-dollar prize!
What are you waiting for? Pick up your phone and download the game. If you are a brother, come and snipe me!
Play Honor of Kings anytime, anywhere!
Attached photos
@Honor of Kings @Drunk White Game @Reba @Naza】

【Reba: Hehe, this game is really fun, not tiring at all.

It’s full of entertainment, come and play with me!
By the way, let’s snipe Director Cheng and let him know how powerful we are.

Play Honor of Kings anytime, anywhere!
Smiling face.jpg~
Attached picture

[Naza: Why am I always such a bad cook!
Woo woo woo, is there a big hand to carry me!

Play Honor of Kings anytime, anywhere!
Attached picture

In the past, if a game had a few celebrities playing it, it would be considered a good thing, and it would attract a lot of people to play.

And many of them are fake endorsements.

When Honor of Kings came out, it seemed like half of the entertainment industry was playing it.

Cheng Xi, Reba, Nazha, Li Xiaoran, Yang Mi, Zhang Tianai, Zhu Yilong, Shen Teng, Jin Chen, Qiao Shan, Chen He, Lin Gengxin
These are all directly showing off their achievements, hoping to be sniped.

There are also people like Fan Binbin, Wang Baoqiang, Jing Tian, ​​Xiao Yang, Allen, Ma Li, Zhang Yuqi, Mao Xiaotong and others who don’t play games but also help promote the game.

Anyone who was somewhat familiar with Cheng Xi came to help support the platform.

Even Jie Lun asked on Instagram when Honor of Kings will be released on the Taiwan server.

Even Zhou Ye, Cheng Xiao and Tian Xiwei secretly downloaded the game and played a few games to share their results.

But Cheng Xi scolded him severely and asked him to delete it immediately.

"Sister Feng, I've already taught the three little ones a lesson individually. You should keep a closer eye on them from now on."

"If you're underage, don't use Weibo to advertise games or anything like that. It's not decent."

"Okay, okay, boss. I didn't notice them for a moment. They just wanted to help the company, but I'll definitely keep a close eye on them later."

Now the three little ones are very well-known among young people and can be regarded as a semi-national idol group.

Cheng Xi is also planning to officially create their first album in 2015.

Integrate all the previous songs and create a few new songs.

So if they advertise, parents will definitely have strong resistance.

Moreover, it is indeed a bit inconsistent with positive energy for minors to endorse games.

But no matter what, this publicity is more intensive than the release of a blockbuster movie.

Cheng Xi himself was working hard to promote the product on Weibo for 13 consecutive days.

"Honor of Kings" became well-known in an instant.

Who doesn’t want to play games with their celebrity idol?

Or maybe I could even bully them, and then I could really brag about it for a few years.

So all the major universities and young office workers downloaded it to see how fun this new game was.

There aren't many people here now, so it should be easier to match them.

And the young ladies who have never played moba games are also very excited:

I'm going to snipe my oppas!

Even if you can't meet your idol, you can still sign in for seven days and win a big prize.

Make a lot of money anyway!

"Sisters, have you heard about this? Director Cheng developed a new game called Honor of Kings. It's super fun and you can even win a million-dollar prize. Let's download it together!"

WeChat, QQ and major forums are all recommending this game crazily.

Because Cheng Xi also borrowed from the later sharing and promotion methods.

As long as you bring in a new player, you can choose one from heroes, skins and cash back.

If you like playing games, you have to be a hero.

If a girl likes pretty clothes, she can get skins.

Even if you don’t like anything and don’t want to play games, you can still come in and get a few dollars in cash back.

Given that Chinese people love to join in the fun, this promotional method can be said to have caught the young people's attention.

It gradually spread to parents and students.

"Honor of Kings" and "Play a game anytime, anywhere" also instantly became popular terms.

Seeing this, Cheng Xi still felt that it was not lively enough.

Let Jin Xiaoluo start a strategy post:
How to get the most out of "Honor of Kings"?

It explains in detail how to promote and share so as to get the maximum rewards and make money.

Since its debut, Honor of Kings has become the hottest topic of discussion.

Playing games can make you bully celebrities, have fun and earn you money?

Director Cheng has become a wishing well for us young people!

(End of this chapter)