Huayu: When the director changed his major

Chapter 271: Jie Lun helps out, and "Iron Fist" is released

"Yesterday, the crew of 'Detective Chinatown' wrapped filming and returned to China. A large number of Fan Binbin's fans came to the Capital Airport to greet him."

Two days later, Cheng Xi and the crew finally returned to China.

Cheng Xi saw that the hot news on major platforms were all about "Detective Chinatown".

Especially the photo of himself, Fan Binbin and Wang Baoqiang surrounded by fans who came to pick them up at the airport.

Everyone was smiling happily, and there was no sign that they were being targeted by Huayi.

This time, Cheng Xi also felt what a die-hard fan is.

There were actually people picking up Reba at the airport, but obviously not that many and not as crazy as they thought.

He and Wang Baoqiang are not traffic stars, so who would pick them up at the airport?

But Fan Binbin is different, his foundation is much stronger than Reba.

When we were leaving the airport, a group of fans from the fan club rushed out at once, causing the airport security to come and maintain order.

The photo of the three of them standing shoulder to shoulder and laughing heartily is likely to touch the nerves of many people.

Zuibai Entertainment downstairs.

"Jie Lun, I haven't seen you for a long time. Did you miss me?"

"Oh, I definitely don't miss you. I miss Nazha more."

The two chatted and laughed and hugged each other.

Then he shook hands with Nazha.

Cheng Xi has now started the post-production of "Detective Chinatown".

Cheng Xi invited Zhou Jielun to sing the theme song "Chinatown".

So Nazha and I came here specially to welcome this friend from Taiwan whom we haven’t seen for a long time.

His movie "The Rooftop Love" was also released in July. It cost 7 million yuan and received a box office of 6000 million yuan.

If we include other income such as overseas box office, CD burning, copyright sales, etc.

The payback should be about the same.

It also won the title of the highest-grossing Chinese musical film.

It’s not a flop.

The use of colors in the film was also praised by many people in the industry, and netizens also joked that they learned a trick from the Chinese art master while filming "Curse of the Golden Flower".

This should be a relatively positive compliment for the new directors.

"This song you and Yingjun sang is really good. It has a very Chinese style and the lyrics are awesome too."

If it wasn’t Chinese style, I wouldn’t have asked you to sing.

Your appearance fee is not low.

In order to promote the film "Detective Chinatown", Cheng Xi thought that Jie Lun was the most suitable person to sing this song.

He has nothing to do with Huayi either.

Chinese style plus Jielun, everyone should buy it.

Jielun is from Taiwan, so it can be said that this rap song also symbolizes the close relationship between the two countries.

We are all descendants of the Chinese nation.

To quote Tang Ren’s line: Blood dissolves in water!
"Come on, Nazha and I will take you to Zuibai Entertainment first."

"That's great! I've always wanted to see what the number one box office company is like!"

Jie Lun never expected that the movie "Charlotte" in which he made a guest appearance would have a box office of nearly 16 billion.

And "Youth", which overlaps with his movie schedule, has also broken 8 million yuan.

Compared with his own box office of more than 1 million, Jie Lun was completely convinced.

“Is it a post station or a branch?
Is the soy milk you grind sweet or salty?
Is tomorrow the twelfth lunar month or the New Year?
Who dares to be the first to eat crab?

There is language but no declaration
If you write the word "Fu" upside down, you will read "dignity"

Thousands of years in a moment

Drink two bowls of tangyuan and you'll stop missing me."

There is no need to mention Jie Lun's singing skills, but many people overlook this point.

But this song is about a light longing and homesickness, which is quite different from Chinese-style songs like "Hair Like Snow" and "Blue and White Porcelain".

"Brother Xiaosa, what do you think?"

Cheng Xi invited Zhao Yingjun, who played a Vietnamese boy, to compose an insert song for the movie.

I also completed the song "Chinatown" with him.

He has also composed the soundtracks for "Never Expected" and "Lost in Thailand", and the results were very good.

“I think Jielun handled it very well. It feels very different from the demo we did.”

"But maybe Jie Lun is from Taiwan, the erhua sound in some parts of the lyrics is not obvious."

Zhao Yingjun expressed his opinion cautiously.

After all, whether in front of Jie Lun or Cheng Xi, his status and qualifications are a bit shallow.

After listening to this, Cheng Xi nodded. Apart from this, he also felt that Jie Lun's singing was a little thicker and the tone was a little heavier.

So he opened his mouth and said:
"Jie Lun, the erhua sound in the characters 'Layue', 'Fuzi', and 'Tangyuan' should still be reflected. It is also a very important feature of the Chinese vocal range."

"Although it's a song about nostalgia, I wanted to make it a little lighter, to give it a lighthearted feel that feels both heavy and sorrowful without being hurtful."

"May I?"

Jie Lun nodded in the recording studio, and then sang a few lines according to his feeling.

After finding the feeling, I started recording again.

However, it is indeed a regional issue. The erhua sound is either not obvious or too deliberate.

So Cheng Xi directly asked Li Wentao to arrange two local Yanjing employees to come over.

Let Jieren follow the babbling "er'er" for a long time.

The two employees were also very excited to see Jie Lun. It seemed that they were fans of Jie Lun.

Finally, Cheng Xi saw that the learning effect was good, so he asked Jie Lun to sign for the two of them.

Cheng Xi has always managed his employees in a humane manner, and he is generally not stingy with what can be done at the company level.

However, the requirements for completion and quality of work are also more stringent than those of ordinary companies. Over the past few days, the slightly sad melody of "Chinatown" combined with Jie Lun's unique voice eloquently conveyed the homesickness of a wanderer.

It really makes people feel a unique sense of nostalgia when they listen to it.

After completing the work, of course, as usual, he took Nazha to entertain Jie Lun in Yanjing for two days.

The two also played League of Legends together for half an afternoon.

If it weren't for the fact that he really had to go back to catch up with the schedule, Jie Lun would have been really reluctant to leave.

After completing the recording of the song, Cheng Xi immediately started editing the MV.

It mainly contains some behind-the-scenes footage and Chinatown elements.

Of course, a bit of suspense is added in. The song is not the focus, the focus is still on publicity, to attract audiences to the cinema to watch movies.

At the same time, "The Shameful Iron Fist" will be released in a few days.

Cheng Xi also personally attended the event and gave it full publicity.

"Boss, I heard Huayi has allocated tens of millions more to promote Detective Dee: Rise of the Mystery Dragon. Should we join in?"

"That's fine. We'll just carry out our promotional work as planned. We have enough money for it, it's just that they're too nervous. Besides, they focus on physical promotion, while we focus on online promotion."

"Also, for the next two days, please stop promoting 'Detective Chinatown' and focus all your efforts on 'The Shameful Iron Fist'."

The most praised aspect of Zuibaixi’s success from its inception to now is its marketing strategy.

Always come up with something new, and it always works great.

The marketing team consists of a group of people under Jin Xiaoluo and a group from Zuibai Entertainment's publicity department, both of which have accumulated a large amount of online publicity resources.

The cooperation and division of labor are also very skilled.

Otherwise, the teachers at the Film Academy would have written several papers studying Cheng Xi’s marketing strategies.

I also published a paper together with Professor Weng Yang from the college.

The last "Charlotte" 500 million lottery looked silly, but it was a fatal blow with great force, and the 500 million bait was used twice in a wave of publicity.

He also gained a good reputation for being generous, which made everyone feel that Cheng Xi was a cunning person.

This week, the publicity campaigns between Zuibai and Huayi were fierce.

Attracted the attention of the whole nation.

The audience has also more or less heard some news that the two sides are competing for the box office.

The onlookers are spreading all kinds of news on Weibo.

After Tang Yan withdrew from "Detective Chinatown" due to illness, she was even disconnected from several Huayi resources. This news made it easy for everyone to associate the matter with something fishy.

But no matter what, the National Day holiday on September 9th arrived as scheduled.

The box office performance on the first day will basically determine the subsequent trend.

Wang Zhonglei, Tsui Hark, Feng Kuazi and others, as well as their marketing teams, were watching nervously.

They even sent a lot of people to watch "The Shameful Iron Fist" to see if they could collect some negative information.

After all, according to the synopsis, it’s a movie about a man and a woman swapping genders, so let’s see if there’s any room for actionable public opinion.

The next day, when the box office figures came out, the people in the Huayi Department breathed a sigh of relief.

"Detective Dee: The Mystery of the Phantom Flame" grossed 6100 million yuan on its first day.

"The Shameful Iron Fist" grossed 5200 million on its first day.

Although it is only ahead by 900 million in box office, it is obviously much better than the last time "The Great Ming Ape" had a total box office of tens of millions and suffered a disastrous defeat against "Youth" with 8 million.

It turns out that veteran director Tsui Hark is the one who can fight tough battles.

It looks like we can look forward to Huayi’s 2013 finale “Private Customization”.

Angelababy was also extremely happy.

After all, I am the heroine in it.

Fortunately, I was not chosen for the audition of "Detective Chinatown", otherwise I would have lost out!
"Hubby, you're amazing. You helped me find such great resources."

"Of course I'll give you the best resources!"

"Then can you help me win the Grand Slam?"

"Uh okay."

What else could Huang Xiaoming do? He had to agree to it.

But the people in the Huayi Department were not happy for more than three days.

The box office trend took a sharp turn for the worse.

"Daily Entertainment reports for you:
Produced by Huayi and directed by Tsui Hark, "Detective Dee," starring Mark Chao, Feng Shaofeng, Lin Gengxin, Kim Bum, Angelababy, and Carina Lau, won the first-day box office championship, but quickly shrank. The current three-day box office is 6400 million, 3800 million, and 2100 million.

"Produced by Zuibai Entertainment, China Film Group, and Wanda Film Group, and starring Allen, Ma Li, and Shen Teng, 'The Shameful Iron Fist' has grossed 5200 million, 5500 million, and 4800 million in its three days."

As word of mouth spread further,

In particular, classic lines and famous scenes in "The Shameful Iron Fist" such as "Iron Pot Stews Itself", "Come Here", "Stew the Eagle", "Red Carp, Green Carp and Donkey" have gone viral on the Internet.

And Nianxiu's funny appearance on the street.
They are all famous scenes.

As a result, "The Shameful Iron Fist" began to quickly become popular on the Internet!
Everyone called their friends and went to the cinema to watch "The Shameful Iron Fist".

After the National Day holiday, the box office saw a sharp divergence.

During these seven days, "Detective Dee" earned 2.1 million yuan at the box office.

"Shameful Iron Fist" grossed 5 million yuan, with an average daily box office of over 7000 million yuan, and the peak box office on the third day exceeded 1 million yuan.

So after the National Day holiday, the total box office of "Detective Dee" was 3.33 million yuan.

The total box office of "Shameful Iron Fist" is 6.55 million yuan.

Almost twice as much as the former.

As a result, the Huayi Department, which had not been happy for two days, completely fell into dismay.

You should know that the production cost of "Detective Dee: The Mystery of the Phantom Flame" was 1.3 million yuan, and post-production and publicity cost another 4 million yuan, with the total cost reaching 1.7 million yuan.

The current box office forecast is only 5 million. Unexpectedly, the movie that Wang Zhonglei had high hopes for, relying on the reputation of Huayi and Tsui Hark, has only just managed to break even.

The production cost of "Shameful Iron Fist" was only 3500 million, and including post-production and publicity, the total was only 5500 million.

The box office is now predicted to be as high as 12 billion!
Another movie that could break the billion mark! Zuibai series is making crazy money again!
And "The Shameful Iron Fist" really became an iron fist, hitting Huayi hard.

(I recommend Zhao Yingjun's version of "Chinatown", it's great.)
(End of this chapter)