Huayu: When the director changed his major

Chapter 258 I will fight him personally
Winter goes and spring comes, birds sing and flowers bloom.

Soon after the film academy started, it was already the end of March.

Cheng Xi has felt very lonely in the past half month, as all the beautiful women around him are busy.

I originally wanted to ask Li Xiaoran to accompany me, but I didn’t expect that she also joined the new group.

She was also invited to play important supporting roles in several of Zuibai's new projects.

This made Cheng Xi miss it for a long time.

So Cheng Xi had to busy himself with work, and enjoyed the wonderful university life for half a month after work.

Play games when you don’t have classes, and study hard when you have classes.

Whenever I encountered a class I didn’t like, I would take out my notebook and continue serializing my novels on Zuibai Chinese website.

This surprised the teachers and classmates who were used to Cheng Xi's elusive appearance.

Could it be that Director Cheng has changed his personality?

This time, Cheng Xi took advantage of foreign classics such as "Squid Game" and "Parasite".

Cheng Xi's idea is to first serialize the short stories on Zuibai Chinese website and make it into a story collection or something like that.

It was then published abroad, with a focus on the country where the script was born.

For example, Cheng Xi's works such as "Squid Game" must be published in South Korea.

This ensures that you will absolutely own the copyright of the film or TV series.

If they really want to shoot the film, they will have to come to me to buy authorization first.

It's a rainy day preparation.

Cheng Xi's move has injected a large wave of traffic into Zuibai Chinese website.

Book lovers also shouted out their happiness.

You should know that after the completion of "The Hidden Corner", Cheng Xi has not appeared in the novel field for a long time.

These two works are classics among classics, and naturally attracted a large number of people to flock to Zuibai Chinese website.

In addition, the Zuibai series also cooperated in the promotion, which caused quite a stir.

Cheng Xi has also completed the scripts for the movies "The Shameful Iron Fist" and "The Loser" during this period.

The former was performed at the Mahua Theater after New Year's Day as the opening drama of 2013.

It received a very good response.

The attendance rate of Mahua Theater has continued to increase, and tickets are even hard to come by.

Cheng Xi thought that once everything was ready, it was time to launch the film project.

As for the latter, Dapeng has already started filming and invited me to be the producer.

Another sum of money coming in.

Cheng Xi is confident that this new movie "Diaosi Men" can maintain its level.

As long as the publicity is not as exaggerated as before, I believe it will have a better reputation than the movie "Never Expected".

Next month, on April 4th, Qingming Festival, Zuibai Entertainment’s new movie "The Man in the Coffin" will be officially released.

Of course, in order to pass the review, it has now been renamed "The Vanishing Man".

In any case, it fits the plot of the movie better than "The Heart".

Movies such as "Journey to the West: Conquering the Demons" have also been taken off the screen.

"The Chinese Zodiac" had a box office of 6.1 million yuan, which is considered a small loss.

"Lost in Thailand" eventually grossed 10.6 billion yuan, becoming the second Chinese film to break the billion yuan box office.

The trio of Xu Zheng, Wang Baoqiang and Huang Bo were also very popular at the time.

Stephen Chow's "Journey to the West: Conquering the Demons" grossed 11.5 billion yuan at the box office, instantly pushing "Lost in Thailand", which had not yet firmly secured second place, to third place.

Cheng Xi's "Charlotte's Troubles" finally grossed 15.78 billion yuan.

Fortunately, it took advantage of the Spring Festival period to recover for two weeks, and the release date was postponed.

But around 2013, the box office pool was limited and it was impossible to grow any further.

15.78 billion has stunned everyone.

The box office revenue increased by more than two times from 7 million yuan.

Everyone was impressed by the money-making ability of the "Zuibai" brand.

Therefore, this "The Vanishing Man" was produced and produced by Zuibai Entertainment, and Cheng Xiyou was signed as the screenwriter. It has become the most watched movie at least during the Qingming Festival.

The office of the chairman of Zuibai Entertainment.

"Boss, the estimated profit of 'Charlotte' after tax is 4.18 million. The company actually invested 3000 million, which means the return rate is nearly 13 times."

"Well, hurry up and check with the investors and the theater chain to get the funds back as soon as possible."

Now that Zuibai Entertainment has expanded, working capital has become very important.

You have to know that "Three Lives Three Worlds" alone invested 6 million yuan, and tens of millions of yuan were also invested in other projects.

It will take until at least the end of the year or 2014 to get the money back.

"Commercial orders, endorsements, advertising sponsorships, and appearance fees from other artists, etc., the company's profit in the first quarter of this year was 1 million, a year-on-year increase of 3700% and a quarter-on-quarter increase of 300%."

"But the decline in April was more severe."

Cheng Xi nodded and asked directly:

"What's the reason?"

"The main reason for the low month-on-month growth is the first quarter, when most of our artists had several dramas lined up and generated less revenue."

"The decline in April was severe. In addition to the reasons mentioned above, competition also intensified."

Cheng Xi felt a little strange when he heard that the competition was intensifying.

Li Wentao saw the boss's puzzled expression and explained:
"Recently, there have been a lot of people trying to snatch business orders and endorsements from Zuibai Entertainment."

This reminder made Cheng Xi instantly remember the Huayi Wang Zhonglei he met at the last billion celebration banquet.

The look of him walking away in a huff and Han Sanping's reminder. "Which companies are they mainly?"

"Yeah, there are all sorts of entertainment companies out there. They seem to be suddenly targeting us all of a sudden."

"Whenever we're involved in some large projects, competitors will lower their prices and negotiate contract terms that are more favorable to Party B."

"But don't worry, boss. I've already sent someone to find out their background."

Cheng Xi thought for a moment and said:

"Just follow Huayi's thread and feel it out."

When Li Wentao heard this, he immediately understood what the boss meant and said hesitantly:

"Boss, are you and the Wang brothers having a falling out?"

"I guess so. They are the ones who are causing trouble for me."

"Then how do we deal with it?"

"Of course we'll use our strengths to defeat them. We can't match their connections."

"But if they want to cause trouble for us in this way, we will use our works to attack them. Do they have any projects coming up recently?"

After hearing this, Li Wentao asked Cheng Xi to wait for a moment.

After a moment, he came over with a stack of materials and handed them to Cheng Xi.

"Boss, not only are we ambitious this year, but Huayi is also making great strides. We proposed Plan H the day before yesterday."

"They teamed up with 13 well-known directors and announced 15 new works.
What’s most impressive to the industry is that they announced the release dates for five films this year, down to the day.”

Cheng Xi listened to Li Wentao's report while also looking at the industry report and Huayi's H plan.

13 new films by 15 directors and producers: Feng Xiaogang, Jackie Chan, Tsui Hark, Kim Yong-hwa (South Korea), Gu Changwei, Ann Hui, Alex Law, Guan Hu, Niu Chengze, Cheng Er, Bi Guozhi, Tian Hanyu, and David Ayer (USA).

《大明猩》2013年7月18日，《海啸奇迹》8月22日，《狄仁杰之神都龙王》9月28日，《控城计》11月18日，《私人订制》12月19日。

(Photo: 2013 Huayi H Project Press Conference)
At this moment, Cheng Xi's eyes lit up first.

I quickly turned on the computer and looked at Huayi's current stock price. It had been rising for several days and had risen to 3.25 yuan.

Based on his memories from his previous life, Cheng Xi vaguely remembered that Huayi's stock price had risen to more than 15 yuan during the bull market in 30.

At that time, all the stars and directors who held shares in Huayi were in high spirits, and there were various news reports.

Anyone who pays attention to the entertainment industry knows this.

I don’t know how many people have become financially free because of this.

"Wentao, how much money do we have left in our account?"

"We still have about 3 million yuan at headquarters, and subsequent project plans will require another 4 million yuan."

"But the money from 'Diamond Lover' and 'Charlotte' will come back gradually, and the product placements in the TV series will also bring back some of the money. About 100 million should be enough for the operation."

"In addition, we still hold more than 5 million shares of Moutai, which has now increased to 6 million."

After hearing this, Cheng Xi thought for a moment and made a decision. He said:
"Wentao, three o'clock, please remember this."

"First, sell all of Moutai, leaving 3 million yuan in the account. The remaining funds total 2 million yuan, and then raise another 5 million yuan from securities firms. Within a week, all million yuan was used to buy Huayi shares."

"Secondly, regarding competition from Shangdai and others, we will not directly confront Huayi in this regard. We must strengthen confidentiality regarding cooperation with Party B, and we can lower the price appropriately, and try to sign the contract before Huayi reacts."

"Third, 'So Young' will be released on July 7th, competing against 'The Gorillas'; 'Shameful Iron Fist' has been approved and will be released on September 18th, competing against 'Detective Dee'."

"As for 'Personal Customization', I will personally fight him!"

When Li Wentao heard this, his eyes widened.

He could imagine that the young and energetic boss would be angry, but he didn't expect him to confront him head-on.

And he punched three times in a row.

I couldn't help but feel excited.

Regardless of winning or losing, the boss's courage alone can really boost Li Wentao's mood.

"But, Boss, if a fight breaks out between us and we win, will the share price of Huayi go down?"

"This is like fighting one's own left hand against the other."

Of course Cheng Xi thought about this problem. If the box office is good, it will definitely go up.

If Huayi's box office performance is defeated, or even severely defeated, it will definitely cause its stock price to fall.

But Cheng Xi knew that the incident would not affect the overall trend of the stock.

Huayi is the number one entertainment stock no matter what. As long as China's total box office continues to rise and everyone continues to be optimistic about the entertainment industry, its stock price will not fall.

At most, it will just zigzag forward during adjustments.

What's more, there is the bull market driving it.

As long as the tide has not receded, everything will rise with the market.

"Of course. So, a week before the release, we sold them one after another and then switched to short selling through margin trading."

"After the decline, we will raise funds and quickly buy back. I want to eat this Huayi fish from head to tail!"

In addition to these, Cheng Xi still has a trump card to deal with Huayi, but the time has not come yet.

The two kings of Huayi, right? Sooner or later, I will turn you two into two cuckolds.

When Li Wentao heard this, he couldn't help but sigh, don't mess with the boss.

Especially such a young boss.

They are really desperate. They will beat you to death just for robbing some things from the Shang Dynasty.

Thinking of this, Li Wentao couldn't help but observe three seconds of silence for the enemy.

But while praising his boss's courage, he was also secretly a little worried.

After all, Huayi is not easy to mess with, and Feng Kuazi is a box office guarantee.

In this 3V3, how many cities can we win?

(End of this chapter)