Huayu: When the director changed his major

Chapter 242 What two hundred or three hundred million? My goal is one billion.
Although Cheng Xi's reply on Weibo successfully attracted everyone's attention.

It also allowed netizens to see Cheng Xi's confidence in the new movie.

But as the box office of "Lost in Thailand" continued to rise, not only Zuibai's fans, but even Reba began to worry about her brother.

"Brother, why is Lost in Thailand so popular?"

As a film practitioner, she really can't understand why such a movie can break records again and again.

Xu Zheng is just an actor.

And his current status is only second or third tier.

Cheng Xi felt funny when he saw Reba’s confused look on her little head.

If fate hadn't changed, this person would still be your direct senior brother.

And don’t think that Xu Zheng is not very famous now. He mainly appears in TV dramas and low-budget movies.

Later he became a member of the billion-dollar director club.

His ability to seize opportunities and speculate is unique.

After "Lost in Thailand" raked in 4 million yuan in box office revenue in the first four days of its first week, it showed no signs of decline in the second week.

Starting from Monday, December 12, the box office revenue was more than 17 million every day, and the total box office revenue was more than 1 million.

Remember, this is a weekday.

This is already higher than the highest single-day box office of any movie in the past.

It's expected to be a big hit this weekend.

"If you want to know, come on, I'll take you to see Lost in Thailand tonight and ask Nazha to come along."

For some reason, Reba and Nazha have never watched this movie.

Maybe they didn't want to increase the box office of "Lost in Thailand".

Friends around me, including Zuibai, Mahua, and even Lu Chuan, have already watched this masterpiece.

After watching it, everyone came out laughing happily and the reviews were very good.

This is also reflected on the Internet, on platforms such as Douban and Weibo.

There are far more positive reviews than negative ones.

Apart from Lu Chuan, I think this is just an ordinary brainless road movie.

Some of the jokes are quite vulgar, so how come it managed to get such high box office?

In terms of quality and depth, it is far inferior to my own "The Banquet".

However, he had learned his lesson from the last time he mocked Cheng Xi's low-quality alkaline tablets.

The box office is right in front of you. If you mock it now, you will be giving netizens a target.

I might as well gloat over my junior brother's misfortune.

So after watching the movie, before leaving the cinema, Lu Chuan sat down in the ticket hall and started editing her Weibo.

When Reba and Nazha heard that Cheng Xi was going to take them to see "Lost in Thailand", they were also a little surprised.

Although the two parties have no connection, judging from the fermentation on the Internet, it seems that they are somewhat rivals.

And the fact is, "Charlotte" will be released tomorrow, Friday.

There is also Jackie Chan's "Chinese Zodiac", which is inevitable that they will compete with each other at the box office.

The pool is just that big.

"It's okay, we're just watching a movie. If they make a good movie, we'll support them. We should be more open-minded. We're all in the film industry."

cinema.

"Lost in Thailand" was playing on the big screen.

Originally, Reba and Nazha wanted to laugh out loud when they saw the funny part, but then they remembered that Cheng Xi was right next to them.

I'm not that relaxed anymore.

But later, when I saw my brother laughing, I gradually relaxed and immersed myself in the movie.

Cheng Xi still agrees that "Lost in Thailand" is a good comedy movie.

There is no personal opinion, the rhythm is cheerful, and it uses the typical format of one protagonist and one villain, which is equivalent to a supporting role and a funny role.

Huang Bo also plays a clown who is bullied.

The story is very simple and brainless, but this is also the advantage of this movie.

There's nothing complicated about it, just laugh along.

Especially when they were sitting in the cinema and saw Wang Baoqiang find the bald man and present him with his mobile phone, everyone burst into laughter.

But if you ask the audience to leave the theater and immediately tell you the names of the protagonists,

Maybe I can’t really put it into words.

I only remember the real names of the three bald actors. This is the success of the actors themselves, not the characters in the play.

If he replaced the three characters with other unknown actors, the movie would be ruined.

But the great thing about "Charlotte" is that it forces the audience to remember the names of many supporting characters.

And their lines.

This is the success of the role. The probability that it will become popular even if someone else plays it is very high.

From the beginning of "Charlotte", there was a group of actors with no qualifications but they all became famous, and the difference between the two can be clearly seen.

This is the difference between scripts.

After watching the movie, the three of them came out of the cinema.

Reba and Nazha were a little silent.

They both saw the drama "Charlotte", and Reba also played the leading role in the movie.

Cheng Xi wanted to tease the two of them and asked:

"Naza, tell me first, what do you think of this movie?"

“It’s not as good as ‘Charlotte’, it’s just a simple and funny popcorn movie.”

"Reba, what about you?"

"This movie is very relaxing to watch, and you don't have to think about anything. I think my brother's "Charlotte" is more advanced."

I am asking my wife, "Who is more handsome, Xu Gong or me?"

"Brother, what do you think?"

"I think the movie is good. The fact that such a pure comedy can do so well at the box office proves that people are just having fun and don't like the director to lecture them. It can be considered a return to the nature of entertainment."

"Its routines are all very simple, but they can make the audience laugh, and that's the key to its success."

Then the three of them continued chatting as they walked towards the Film Academy.

Cheng Xi was on his way to decide whether to go to Tomorrow Star or the staff quarters tonight.

The former is Pan Reba and the latter is Nu Nazha.

After thinking for a long time, I considered that there will be a premiere tomorrow, and I will have to take Reba and other main creators to do publicity later.

I decided to go to the college staff housing.

Reba Road to the plate again.

When Nazha and Cheng Xi returned, they also brought back the teddy dog ​​Cookie from the office.

Cookie has grown up in the past few months, but troubles have also come.

It will destroy the house and go into heat.

If Nashida hadn't really felt sorry for being castrated, Cheng Xi would have taken Cookie to be sterilized long ago.

Maybe it also noticed that Cheng Xi looked at it with a strange look, so it is now avoiding Cheng Xi.

It has always been in the arms of its mother Nazha.

"Hey, there's always a time when your mother isn't around!"

When I arrived at the family building, I took a shower first.

Then, while browsing my phone and waiting for Nazha, I logged into Weibo.

Zuibai: I went to see Lost in Thailand today. It's a good movie, and it should have a chance to break 1 billion. (Ticket stub attached)

Cheng Xi is not a person without vision. If the film industry does well, everyone will do well.

Make the plate bigger first.

To put it bluntly, it seems that Cheng Xi is praising "Lost in Thailand", but in fact he is just riding on the popularity and showing his confidence.

It's awesome that you've broken the billion mark, but I'll be even more awesome.

After posting it, I noticed that the comment section was full of @ messages about myself.

That’s not right. I just posted on Weibo, netizens shouldn’t react so quickly.

When I thought something had happened, I saw that it was my cheap senior brother who posted on Weibo @ me again.

Lu Chuan: I saw Lost in Thailand. I heard my junior is also directing a comedy. I'm really interested in whether he can break the 100 million mark this time. @醉白]

Well, this guy is still stuck in the 100 million mark. This shows how much damage his last statement, "I hope your box office exceeds my budget," did to him.

If "Charlotte" can break 1 billion this time, his faith in Taoism will probably be shattered.

This is a blatant sarcasm. Now that "Lost in Thailand" has grossed over 4 million yuan, everyone is looking forward to whether it can break the box office record.

Even further, it may even break one billion.

Tell me, it’s also a comedy, can it break 100 million?

Who are you looking down on here?

So Cheng Xi responded without hesitation:

【Drunk White:
Thank you for your concern, brother.

People cannot imagine without considering their abilities. Breaking 100 million may be your goal, but my goal is 1 billion.

Sorry, we are off by an order of magnitude. 】

Cheng Xi didn't even @Lu Chuan this time, the meaning was very clear.

I didn't even take you seriously. The imagination of the defeated opponent was an order of magnitude lower than my target.

The reply to this Weibo post will be released soon.

Netizens were all excited.

Is Mr. Zuibai really that confident? He wants to make the first Chinese film to break the billion-yuan mark?

[By the way, I was originally planning to watch "Lost in Thailand" this weekend, but now "Charlotte" has successfully piqued my interest.]

[Reading these three Weibo posts together, you can understand what Zui Bai meant: "Lost in Thailand" has a chance to break 100 million, "Charlotte" will definitely break 1 billion, I don't look down on you, Lu Chuan.]

[Thanks to the translator above, I didn’t understand it at first, now it’s translated from Chinese to Chinese]

After Lu Chuan posted on Weibo, she was still looking forward to Cheng Xi's reply.

Refresh Weibo every few minutes.

When I saw Cheng Xi’s reply and netizens’ comments, I instantly lost my composure.

It can even be said that Cheng Xi almost made me laugh.

One billion! ?

Who do you think you are? You can't act like this even if you are so arrogant.

So he immediately responded.

Lu Chuan: Let's make a bet. If you make a billion, I'll wear women's clothing. But what if you don't? @醉白]

Cheng Xi replied.

【Drunk White:
If "Charlotte" can't break 1 billion, I will randomly draw 5 million on Weibo and give it to five lucky people who forward it.

The official Weibo account can bear witness to this.

As for your women's clothing, to be honest, I don't want to see it. I'm afraid it will burn my eyes. @Weibo@Zuibai Entertainment]

Netizen: Five million? ? ? ?
This has really stirred up a hornet's nest.

The number of reposts of Cheng Xi’s Weibo post exploded instantly.

Moreover, Cheng Xi immediately made a phone call and asked Li Wentao to arrange for Zuibaixi and others to repost this Weibo post.

I also called Fan Binbin, Xiao Tiantian, Yang Mi and other Weibo celebrities and they all forwarded it
Cheng Xi was just thinking about how to maximize the marketing effect, and this cheap senior brother Lu Chuan really inspired him.

Then I will cooperate with you to make "Charlotte" a social opinion event, which is the best marketing method.

Let's have fun.

Suppress the momentum of "Lost in Thailand".

The box office exceeded 500 billion, and the cost was million, without spending a penny. The publicity effect is comparable to tens of millions or more.

Even if it didn't break 500 billion, the publicity effect of million could not be achieved by ordinary means.

Make a lot of money anyway!

Why not?

Cheng Xi knew from the enthusiasm of everyone forwarding the message that everyone wanted to be the lucky one.

Just click your finger and forward something, and you will have the chance to win one million.

Moreover, Teacher Zuibai is well-known for his good reputation on Weibo.

For a time, under the promotion of Zuibai Group.

#“Charlotte” gives away five million#Hot eyes#Charlotte’s box office is one billion#Women’s clothing betting and other terms have become hot searches.

Among them, #"Charlotte" gave away five million and topped the hot search list.

Weibo officials also seized this opportunity and made a lot of arrangements.

After all, the last collaboration with Zuibai Entertainment on the "Young Director Support Program" and the release of pictures of "The Hidden Corner" both attracted a large number of new users to Weibo.

This time it was even more direct, Teacher Zuibai directly gave five million.

You can win huge traffic without spending a penny on Weibo.

Therefore, Weibo officials also actively cooperated.

As a result, "Charlotte" became the talk of the town and became a hit before it was even aired!

The industry is also speculating whether Cheng Xi was joking when he said that "Charlotte" and "Lost in Thailand" would break 1 billion?

The industry is very optimistic about "Lost in Thailand", but everyone predicts that the box office revenue will be capped at 8 million yuan.

After all, the comedy's staying power is not very strong, and the word of mouth is just that the movie is funny.

There is no deeper interpretation.

Unexpectedly, Cheng Xi directly predicted to his opponent that it might exceed 1 billion?

You know, at that time, it was a remarkable achievement for a movie to break 100 million yuan.

The highest number now is still over 6 million.

However, everyone admires Cheng Xi for being able to achieve such a huge publicity effect with 500 million yuan.

"Regardless of whether Cheng Xi's new movie can make a billion, this marketing plan is a model for the industry to learn from!"

Not only people in the industry were puzzled, even the creators of "Lost in Thailand" were a little confused.

What makes Bald Xu even more upset is that we have always been at the top of the trending searches.

Now all the glory has been snatched away by Cheng Xi. What’s the point?
Isn't this just impulsive behavior? Is this just new propaganda?

That night, they held an emergency telephone conference to discuss countermeasures.

Xu Zheng's tone was a little anxious:

"Everyone is opening Weibo right now to check out the trending searches and Zuibai's replies. How should we respond?"

Marketing Team:

"Cheng Xi, as the Best Director, said on Weibo that he had watched Lost in Thailand. We should at least thank him first."

Xu Zheng: "Well, that's no problem. But our popularity is now overshadowed by "Charlotte". Do you have any suggestions?"

Marketing team: "Thanks is actually a way to grab attention, but we can't learn from others who give out 500 million. It works the first time, but it may not work the second time. Besides, we are also very tight on marketing funds right now."

Xu Zheng: "Marketing costs are not a problem. The film has already made a lot of money and many people are willing to work with us."

Marketing team: "Director Xu, I think the box office will tell the whole story. Tomorrow is Friday. Once the first day box office figures come out, 'Charlotte' will naturally fail. Don't look at how popular it is now. In the end, it's all about performance."

Xu Zheng: "Does strength speak for itself?"

Although everyone said so, Xu Zheng remained cautious and did not let victory get to his head.

Because he really wanted to be the first director in China to have a box office of over 1 billion.

This achievement, worthy of being recorded in film history, is right before my eyes!

Xu Zheng's heart was burning with excitement.

I must win this time!

Just when the outside world was in turmoil.

A gentle whisper came from Cheng Xi's side.

"Brother, I miss you so much."

It turned out that Nazha had already taken a shower and put on a cosplay costume.

The beauty is beyond compare.

It also touched Cheng Xi's heart.

Cheng Xi hasn't doted on Nazha for a while.

So he put aside his phone and enjoyed Nazha's service with peace of mind.

Cheng Xi thought:

What ten billion or twenty billion? It’s not as good as two hundred million or three hundred million for Nazha and me.

(End of this chapter)