Huayu: When the director changed his major

Chapter 224 Top Hot Bazaar Plan
Cheng Xi believes that what Zuibai Entertainment lacks most at the moment is a top artist to hold the scene.

Create a top-tier star and let everyone see Zuibai Entertainment’s ability to promote artists.

There will naturally be a siphon effect.

His favorite candidate at the moment is of course Reba.

First, they are very malleable and hardworking, which has been proven before.

Second, be loyal and obedient.

He doesn't want to promote an artist who ends up in lawsuits for profit, which would be too embarrassing.

The third is just a little selfishness of my own.

Good things should be kept within the family, so it doesn't matter who you praise.

What's more, you have such a good seedling in your hands, and you would be a fool not to support it.

This was also the purpose behind Cheng Xi's directing of "Diamond Lover", and the current endorsement was also secured for her in advance.

Occupy the ecological niche first.

By then, LOL players will get used to this highly recognizable face.

You should know that the game League of Legends has more than 6 million users in later generations.

The number of monthly active users of the Chinese server alone can reach 2 million.

It will definitely be the hottest game in the next ten years.

The popularity of e-sports viewing has always remained at the top.

Even surpassing many traditional sports.

This game does not have certain limitations like Honor of Kings.

It only has some influence in the country and surrounding areas.

And League of Legends is worldwide!

As for Reba's level, Cheng Xi is not worried at all.

By then, special training will be combined with Reba’s fighting spirit.

The new season starts in November, which is two months away.

I believe it should be no problem to reach the gold level.

Gold is already the rank for most ordinary players, so it is enough for spokespersons.

Especially since it’s endorsed by a female star.

It can also better attract female players to register.

"Teacher Zuibai, as far as we know, Reba doesn't know how to play League of Legends."

Huang Lingdong asked a little curiously.

Being able to play League of Legends is a hard requirement for endorsement, and this was discussed before they came.

Teacher Zuibai must know.

"Reba knows how to play, but her proficiency is average right now. When the new season starts, she can reach gold level."

"And people are more tolerant of female players."

"The most important thing is that there is currently a severe shortage of female players in League of Legends. Choosing Reba as the spokesperson will have a unique advantage in attracting female players."

"To be honest with Mr. Huang, the movie 'Diamond Lover' starring Reba will be released during the National Day holiday. I will also arrange a movie for her to play the leading role. By then, her fame will far surpass mine."

As Cheng Xi's words added weight.

The balance in Huang Lingdong's heart slowly tilted.

Yes, who doesn’t want to find a female celebrity to endorse a product? But the key is that few male celebrities know how to play it.

If it is true as Zuibai said, Reba will have a TV series and a movie aired soon.

Judging from his previous achievements, Reba will become even more popular.

This is to train her to be the leading actress in the family.

"Well, what about the endorsement fee?"

"You can keep the original 800 million a year, but sign a 5-year contract, and increase the endorsement fee by 15% each year."

"After the contract expires, we will see whether both parties are willing to extend it."

In terms of the national popularity of League of Legends, let Reba be at the top for five years.

It will be a great help to your career.

What Cheng Xi knew was that most of Reba's commercial endorsements were paid for by female fans.

League of Legends could do a better job of cultivating her male fans.

So the endorsement fee should be roughly on the same level.

Finally, after several rounds of negotiations, the two sides drafted a preliminary contract in accordance with Cheng Xi's requirements.

But Reba's gaming level must reach Silver 11 before the end of November.

In this situation, it is a win-win situation for Cheng Xi and Huang Lingdong.

Huang Lingdong saved the licensing fees for the song and also invited a popular female celebrity to endorse it.

Cheng Xida achieved his goal of promoting Reba and also received a considerable endorsement fee.

As for the songs, Cheng Xi finished them in just a few days, so he was not stingy.

In the following days, Cheng Xi felt a little more relaxed.

But Reba really turned on her workaholic nature and became extremely busy.

Cheng Xi asked for leave for all the classes she could skip during the day.

Cheng Xi still has an advantage in this area.

After all, I took the academy very seriously when selecting actors. Half of the supporting roles selected for "Empress of China" were from the academy's acting department.

Just for this reason, Cheng Xi has a good relationship with many leaders of the Performance Department.

The leadership also felt that Cheng Xi was very sensible.

Therefore, as long as Cheng Xi's affairs are not difficult, he will be given the green light.

Then Reba’s time is now divided into three parts.

Practice singing with a professional teacher during the day.

For the song "The Lone Brave Man", Cheng Xi has instructed Li Wentao to contact Eason Chan, JJ Lin, Leehom Wang and others.

In fact, it’s better to find someone who can play games.

It’s a pity that League of Legends players like JJ Lin and Jay Chou haven’t started playing this game yet.

The reason for Reba to practice singing was to sing the song "The Lone Brave Man".

The requirements are not high, just sing along a few lines of the climax.

If you really can't practice well, just fix the pitch and harmony.

The focus is on building awareness, just like Yang Mi’s “Love Offering”.

Even though her singing was so bad, she still topped the charts.

What’s even funnier is that this song actually earned her a lot of popularity among the public.

The kind that makes you develop feelings for someone as the darkness deepens.

So the road to fame for celebrities is sometimes a mystery.

Ding Zhen was able to make his debut directly with just a photo. Cheng Xi still finds it a bit outrageous.

In the evening, Reba was arranged to practice "League of Legends".

For this purpose, the official also upgraded Cheng Xi and Reba’s accounts to accounts with all heroes and skins.

He also gave the most expensive skin to each hero on the accounts of the four roommates that Cheng Xi often played with.

This flattery was even given to his roommate. Cheng Xi had to admire Mr. Huang for being a man who knew how to do big things with small money.

Cheng Xi also arranged for an expert to guide Reba in practice.

Of course, Reba still likes playing with herself and her classmates the most.

After all, we all know each other, so we can enjoy the game more.

"Little cutie, you still need to learn more from the teacher and treat practicing League of Legends as a job."

“It’s fun to follow us, but we are all amateurs and our efficiency is definitely not as good as that of a teacher.”

"The two are one. The teacher teaches first, and you just have to be obedient."

When Reba found out that she got endorsements and new songs just by saying "I registered a game account".

Also very surprised.

"Brother, it seems like you take the League of Legends endorsement very seriously."

Although Reba followed Cheng Xi's arrangements, she still asked curiously.

"Practice hard. My brother is very optimistic about this game. It has the potential to become a global game in the future."

"If it's what I think it is, you will gain a huge boost in fame and even become an international spokesperson."

In fact, Cheng Xi didn’t mention one thing, not just LOL.

There is also the game Honor of Kings, both of which are under the name of Penguin.

By the time you know League of Legends, it won’t be too easy for you to get started with Honor of Kings.

This is also a very large traffic pool.

Didn’t Yang Mi and Shen Teng benefit a lot from the game Honor of Kings?

There are also many stars like Lai Meiyan who have become popular again and stepped out of the circle thanks to games, which has greatly boosted their careers.

Reba said "Oh" as if she understood something.

Never mind, my brother won't harm me anyway. He told me to study hard, so I'll just study hard.

I can't let my brother down and hold him back.

Since this time of pumping up the air, Reba has become more energetic in her practice.

And there is now one more female player in Cheng Xi's dormitory group of five.

At other times, Cheng Xi also arranged for a body teacher to make body plans for Reba.

Because Cheng Xi is preparing to start his next drama "Charlotte's Troubles".

Cheng Xi plans to let Reba play the role of Qiuya, which was played by Wang Zhi.

In terms of figure, especially Reba Rabbit.

It was very useful in filming the swimming pool bathing scene.

This can be regarded as the trinity of top-tier success that Cheng Xi created for Reba.

TV series, movies, "The Lone Warrior", and League of Legends five-year spokesperson.
There are also some follow-up arrangements, and I believe they will be completed with my own efforts.

I can definitely do better than Yang Mi.

Become famous faster and earlier.

A week later, Cheng Xi brought Reba and Nazha to Zuiba Mahua.

Although Cheng Xi rarely goes to Zuibaimahua to handle things, he always pays attention to it.

CEO Liu Hongtao also comes to the studio to report to Cheng Xi once a month.

Because the Mahua team has appeared on the Spring Festival Gala, many people come to see "Hao Jian".

Therefore, the attendance rate of any performance by Shen Teng is as high as 90%.

Driven by this, the Zuibai sign was added.

Tickets for drama performances are selling better and better.

The profit has increased from 100 million a year to 300 million in half a year.

It is expected that the income will increase further as the number of drama performances increases.

Today Cheng Xi brought Ermei here mainly to see how perfect the drama "Charlotte's Troubles" is.

By the way, let Reba relax and take a look at the role she is about to play.

So Cheng Xi watched the drama with Reba on the left and Nazha on the right.

Ermei was quickly attracted by the plot of "Charlotte's Troubles".

Of course, Cheng Xi didn't come here just to watch the drama.

He always pays attention to the audience's emotions, the frequency of their laughter, etc.

At present, the drama "Charlotte" has become very well-known in the circle.

However, because drama is a very niche circle, it has not yet aroused widespread discussion outside the circle.

The chaotic wedding at the beginning can really draw the audience into the story.

High school classmates, wedding scene, comparisons with each other, the goddess I once loved got married, and married a rich ugly man.
These are all high-familiarity scenarios.

Everyone has experienced it, so the sense of immersion is very strong.

When the conflicting couple Xia Luo and Ma Dongmei quarreled, the conflict and laughter reached a small climax.

Watching Ermei and the audience laugh from time to time.

Cheng Xi lamented that classics never go out of style.

"My father, the district chief."

"This is a free point question, it will definitely be tested."

"Uncle, is Ma Dongmei's family living in room 322 upstairs?"

"Ma Dong what?"

"Ma Dongmei!"

"What winter plum?"

"Ma Dongmei!"

"What kind of plum is Ma?"

"Okay, uncle, cool down first!"

Then Ma Dongmei saw Xia Luo and poured the basin of water in her hand on the old man's head.

Uncle: "Ma Dongmei!"

When the old man called out "Ma Dongmei".

The whole audience, including the two beauties, were laughing!

Zuo Reba: "Brother, this is the plot you wrote, you are so mean!"

Right Nazar: "Yes, it's very bad. I didn't offend anyone."

Cheng Xi: "It's very hot in the summer, I'm trying to keep him cool!"

Cheng Xi watched Shen Teng and Ma Li performing on the stage.

While thinking about my own experience.

Aren’t I in the same industry as Charlotte?
It’s just that he mainly copies songs.

I'm just the director.

Will the audience who see this associate me with Charlotte?

It would probably take ten years of cerebral thrombosis to figure this out.

It’s time to finally end the plot.

Cheng Xi finally turned his attention back to the stage.

Because this was the scene that he specifically instructed Yan Fei and Peng Damo to revise.

Charlotte's growth arc and a directional ending.

After finishing watching it, Cheng Xi was a little disappointed.

In addition to the original ending, the Mahua team added that Charlotte understood the meaning of life.

Being ordinary is acceptable, what’s important is to cherish the people around you.

So I found a class to attend during the day and set up a barbecue stall with my wife at night.

Although it is very heartwarming, it also shows the character's arc and positive attitude towards change.

But it ruins the comedic tone to a certain extent.

And if it is just a return to ordinary life, the audience will not be particularly satisfied with this answer.

Movies are about dreaming after all.

You can't give up any expectations.

After watching the drama, Liu Hongtao and Shen Teng immediately invited Cheng Xi and his party into an office backstage.

Deng Jie had already informed them in advance.

After all, there was a performance later, so Cheng Xi didn't say much.

It’s mainly about encouragement and cheering up the drama actors.

Because the first drama performance of the Mahua series always starts at ten o'clock in the morning.

So at 8 o'clock the next morning, Cheng Xi brought Li Wentao, Deng Jie and others to the Mahua headquarters.

A meeting was held with the main creator of "Charlotte's Troubles" Shen Teng and other senior management.

Cheng Xi cleared his throat and said directly:

"We've been called to a meeting so early today because we have an important announcement to make."

When everyone heard the boss's straightforward remarks, they all sat up straight in an instant.

I knew this meeting was extraordinary.

"Yesterday, I went to see the performance of 'Charlotte's Troubles' and it was very well polished."

"The time is ripe for a film adaptation, so I announce that from today onwards, the film "Charlotte's Troubles" has officially been launched."

When the people from Mahua heard this was the good news, they were delighted.

I finished reading it yesterday and started the project today.

Everyone has to sigh at the young boss's decisiveness.

"Except for Reba playing the second female lead Qiuya, 90% of the other roles are played by internal competition."

"We will focus on selecting actors who have signed long-term contracts, have performed well in the past, and have played the role before."

Because the actors in the Mahua series have at least two teams, and in order to maintain vitality, they sometimes mix up the roles in their performances.

So even the two roles of Xia Luo and Ma Dongmei have been played by at least 3-4 people.

When everyone heard that the boss was willing to select most of the roles internally, they became even more excited.

At this time, Shen Teng also secretly glanced at Ma Li.

Of course, Ma Li also understood this look.

First, the two of them should fight hard for the two leading roles, and second, Shen Teng was right in what he said before.

The boss didn't choose anyone from outside to perform, but simply replaced the performance that he had worked so hard on with traffic.

Just based on this point, everyone was convinced of the boss.

Movies are the biggest stage that all actors look forward to the most!

(End of this chapter)