Huayu: When the director changed his major

Chapter 198 All projects are profitable!

Another half month passed.

The ratings of "The Empress of China" on Mango TV reached 2.7%, and on Yanjing TV it also broke 2%.

The ratings exceeded 2 and occupied the headlines of major news for a while.

A TV series that breaks 2 ratings alone is already considered a relatively popular one, not to mention a TV series that breaks 2 ratings twice.

Yang Mi's "Palace" had an average viewership rating of 2.5%, and "The Temptation to Go Home" was 3.46%.

Cheng Xi's "Beginning" was broadcast on Yanjing TV, and the average viewership ratings in the first round were 2.4%.

The second round on Mango TV also had a viewership rating of over 2%.

So you can see the value of this double break 2.

And it’s not even halfway through yet, I believe the ratings will be even higher by the finale.

This popularity is not only reflected in the ratings, but also more directly reflected in the public discussion.

At the chess stall in the park.

"General!"

"I'm moving my cannon from 5 to 4, counter-checking!"

Just when Old Zhang was lost in deep thought, the two people playing chess started chatting.

"Old Zhang, why don't you come fishing at night recently?"

"I watch TV with my old lady at night. Recently, I've been reflecting on it and decided that I should spend more time with my family!"

"Are you watching The Empress of China?"

"how do you know?"

Lao Zhang likes to play chess in the park during the day and go out for night fishing with a few friends at night.

But since the broadcast of "Empress Wu", her fame has grown.

One night when I didn’t go night fishing, I happened to see this TV series with my old lady.

From then on, I had to watch TV series before going out every night.

Or just stay home.

The excuse is to spend more time with family.

On YY voice.

"Hey, why aren't you moving in the fountain?"

"Hehe, I just died and went out to watch a bit of Empress of China. Da Bing is really good."

"Da Bing, you idiot, hurry up and help me gank the enemy in the top lane. I'm almost getting crushed by the enemy!"

"Hey, I'll be there soon, don't worry."

"My Chrysanthemum Letter is invincible in catching people! A flash of cold light comes first, and then the gun shoots out like a dragon."

Situations like this are happening all over the country.

The girls in the office who like to discuss the plot of "The Empress of China" also discovered this.

The boys who usually sneer at the palace fighting bosses can now join in a few words while slacking off.

Female Colleague A: "What do you think the Emperor will do to Wu Meiniang?"

Female colleague B: "Yes, they were all banished to become nuns. How can they turn their lives around?"

Male colleague A: "Fan Binbin, right? She's like Wu Zetian, she's definitely going to make a comeback later!"

Male colleague B: "I've checked all the information. After becoming a nun, she was taken back by Li Zhi. From then on, Niu Hulu Mei Niang is online!"

Female colleague A: "You guys are looking up history books while watching dramas. Spoilers are really boring."

Female colleague B: "It's okay to spoil it, but tell me what happened next."

In this way, Mr. Zuibai's new drama "Empress Wu" became a topic of conversation among the public after dinner.

Whether in terms of plot, historical facts, costumes, big and white, or the appearance of each actor.

Everyone discussed from different perspectives.

Occasionally, when we meet in the elevator while eating, we will chat for a few words.

Instead, it has narrowed the distance between men and women in many cities.

This was something Cheng Xi never expected.

Changsha, Mango TV.

Director Nie of the film purchasing department was holding the playback data of "The Empress of China" in his hand and listening to his assistant's report.

"The Empress of China currently has a 2.7% viewership rating, with an average viewership rating of 2.4%."

"The male to female ratio is 100:37 per 63 viewers."

After hearing this, Director Nie carefully looked at the data on the ratio of male to female audiences.

Below is a comparison of male and female audiences of hit dramas in recent years.

The male-to-female ratio in "Palace" is 21 to 79; the male-to-female ratio in "The Legend of Zhen Huan" is 25 to 75.

In general, male-oriented dramas or dramas without obvious orientation, girls also make up the majority of the cast.

Basically, the ratio of men to women is about 40 to 60.

This is normal, after all, even if it is other dramas.

Women always make up the majority of viewers of TV dramas.

Unless it's a military theme.

So when Director Nie saw the drama "The Empress of China", he found that the ratio of male to female audiences was 37 to 63.

I couldn't help but be surprised.

You know, this is a palace fighting drama.

A solid female audience pool.

Moreover, data analysis shows that the number of male viewers is gradually increasing.

In other words, at the beginning, this drama was just like the previous palace fighting dramas, attracting a fixed audience pool of female viewers.

But as the show aired and gained popularity, the number of male viewers gradually increased.

There is no intention of stopping until now.

Could it be that Zuibai originally considered that the plot should attract females and the other parts should attract males?

Are you going to do it to both men and women?
I didn't expect that Zuibai had such big ambitions.

And as it stands now, it is likely that it has already achieved more than half of its success.

Thinking of this, Director Nie felt that this drama might bring him a miracle.

So he immediately thought of Zuibai Entertainment's second round of bids some time ago, and quickly asked:
"By the way, what was Zuibai Entertainment's second-round offer?"

"100?"

"Who's bidding now?"

"It seems no TV station has offered 100 million. I heard Blue TV is planning to buy it for 70, but the deal hasn't been finalized yet."

Upon hearing this, Director Nie immediately tucked the information under his arm.

He also took the information from the assistant and hurried to Deputy Director Jia's office.

In the following days, Cheng Xi received a second-round offer from Mango TV of 80 yuan per episode.

Generally speaking, a TV station that buys one round will not buy a second round.

After all, the TV station’s regular viewers have already watched it, so they need to attract some new viewers.

However, after Director Nie's analysis and lobbying, Mango TV has preliminarily agreed to this plan.

Because we shared a round with Yanjing TV before.

If the second round is broadcasted exclusively by myself, then some of the viewers of Yanjing TV will also come.

What's more, "The Empress of China" is so popular now that many Mango TV viewers have also requested a second broadcast.

With this going on, maybe the ratings can even reach 2.

That 80 per episode is still a profit!
When Cheng Xi received this news, he thought to himself that you didn't dare to buy out all the stocks directly.

Now comes the second round of buyout.

But I also admire Mango TV's courage.

Last time I dared to buy two rounds of "The Beginning", and this time I dared to buy one round and then buy two rounds.

You deserve to be the boss.

When Cheng Xi was considering whether to wait for "Empress Wu" to take off or agree to take the money first.

Blue Channel immediately raised its original offer to 90.

This caused other TV stations that wanted to buy a second round to fall silent.

So Cheng Xi waited for a few days and then stopped thinking about it and sold the second round to Blue TV. Seeing that the second round was gone, other TV stations also became anxious.

They came to buy three rounds of playback.

Sohu, Youku and LeTV also inquired about purchasing the online broadcasting rights.

So a few weeks passed and "The Empress of China" was aired a month later.

Zuibai Entertainment has held multiple consultations with several TV stations and online platforms.

It was eventually sold to Blue Channel for 90 per episode in the second round, for a total of 7200 million.

The three-round series was sold at 25 yuan per episode and was sold to three TV stations at the same time, for a total of 6000 million yuan.

In other rounds, each company was sold for 1000 million yuan, and 4 companies were sold for a total of 4000 million yuan.

The online broadcasting rights were sold to three platforms: Sohu, Youku and LeTV.

Sohu and Youku charge 25 yuan per episode, and the broadcasting rights are for two years, totaling 4000 million yuan.

LeTV pays 50 yuan per episode, and the broadcasting rights are for six years, totaling 4000 million yuan.

Including the 1.2 million yuan sold in the previous round, "Empress of China" sold a total of 3.72 million yuan.

Zuibai Entertainment’s share of the profits was 68.2%, and after deducting taxes, the total amount received was 2.26 million yuan.

When Cheng Xi saw the financial report that Li Wentao handed to him, he couldn't help but sigh:
If there weren't so many episodes and the shooting time wasn't long, no one would make money by making movies.

"Life Events" only earned 1 million yuan for itself, and it still had to visit various places and take box office risks.

But the TV series itself is relatively stable.

With his reputation as a famous actor and the publicity machine he has cultivated, the return rate of the TV series must be very good.

Including the cost of script, director, etc., I only invested 7500 million in "The Empress of China".

Not counting the considerable advertising fees from subsequent online broadcasts, it is now estimated that 2.26 million yuan will be received.

And my actual investment was only 2000 million, with a return rate of nearly 10 times!
Not only Cheng Xi made a lot of money from the "Empress of China" project.

Fan Binbin Studio, Sohu and Youku, which he invested in, also made a lot of money.

They each actually invested 1000 million yuan, and Fan Binbin received 13.6%, totaling about 4500 million yuan.

Youku and Sohu each received 9.1% of the revenue, totaling about 3000 million yuan.

Not to mention that Fan Binbin became the talk of the town because of this.

He continued to steadily elevate his status.

From proving that he can win awards by making movies, to now proving that he can make money by making TV series.

It can be said to be a qualitative leap.

Although whether it can hold up at the box office remains to be seen.

Cheng Xi thought about this and felt it was a pity.

I think there are suitable artists to play this role in Zuibai’s system, and most of them are just starting out.

Otherwise, we could have created a small top star this time.

Speaking of top stars, the images of Reba and Nazha come to Cheng Xi's mind.

It’s time for me to support these two artists.

"Boss, we from Zuibai Group have fought a great battle in this "Empress Wu" project!"

"The boss is able to draw both male and female audiences into the palace fighting drama. I really admire him!"

"Wentao, stop flattering me."

"By the way, how much liquidity does Zuibai Entertainment have now?"

When Li Wentao heard his boss ask this, he took out a copy of all the previous reports and handed them to Cheng Xi.

"This 2.26 million yuan is expected to arrive in due course."

"For the third season of 'Wan Wan', our advertising revenue is split 801: with Wanhe Tianyi. Our current after-tax revenue is NT$ million."

"The final box office of the movie 'Wan Wan' was 2.8 million yuan. We invested 1200 million yuan, accounting for 5233% of the total, and the income after tax was 4 million yuan, a -fold return rate."

“《暴裂无声》票房2个亿。我们投资200万加配合宣传分红百分之8，税后共1424万，7倍回报率。”

"Adding the 1 million yuan worth of Moutai shares we bought on the stock market, we've made a 22% profit in half a year. If we sell them now, we'll have about 1.2 million yuan after tax."

"Adding in the studio's income from other artists and promotional orders over the past six months, it's almost tens of millions."

"Including the funds reserved by the company, the total available funds are about 4.5 million yuan."

"Boss, our funds have quadrupled in six months!"

Seeing Li Wentao becoming more and more excited as he spoke, Cheng Xi couldn't help but get excited too.

It was just over 1 million at the end of last year, and now it has reached 4.5 million. This money is really well earned!

If my parents knew that I could make so much money, I wonder if they would be surprised or shocked!

If you have money, everything becomes easy.

"To be specific, have the finance department calculate an accurate number as soon as possible!"

Cheng Xi suppressed the comfort in his heart and gave the order.

Since the total amount is 4.5 million.

Including the subsequent advertising costs, we can still receive more than 100 million per episode.

In total, there are more than 5 million in working capital.

Now that the money is in place, the plan to acquire Jingjiang Literature City can be officially launched.

So Cheng Xi waved to Li Wentao to sit on the sofa with him.

Discuss the steps to finish work at Jingjiang Literature City.

When Cheng Xi finalized the plan for Jingjiang Literature City, he had already arranged for relevant personnel to apply.

And started a data investigation.

In 2008, Shanda Group acquired a 2300% stake in Jingjiang Literature City for RMB 49 million.

But the founder Huang Mingyan, also known as the webmaster iceheart, still retains management rights.

The current valuation has increased by about 10 times to around 4 million yuan.

It is probably the size of your current funds.

"Wentao, there are two related parties involved in this. Which direction do you think we should start from?"

Li Wentao was already prepared for this question.

In addition to his daily management work at Zuibai Entertainment, what he is most concerned about is the acquisition of Jingjiang Literature City.

As a worker, a good professional manager is one who can think what the boss thinks and solve the boss’ problems.

No matter how well you do other things, they are just icing on the cake.

"Boss, I've consulted professional lawyers, and they all suggest acquiring the party with management rights first."

"After all, we are seeking control, so taking away the founder's shares and management rights first will at least achieve our minimum goal."

"As for the Shanda Group, it's currently in a bit of a pickle. Chen Tianqiao started delisting and privatizing his US-listed Shanda Group this year."

"The entire group has begun to become a family business, and its main business has shifted to investment. I'm afraid they won't be very willing to let go of Jingjiang Literature City."

Upon hearing this, Cheng Xi also fell into deep thought.

Since it is an investment, there must be a price.

Wouldn’t you be satisfied with a 10-fold return rate?
There is also a problem here. If Shanda knows about my determination, I am afraid they will raise the price.

This is a two-way game process.

But no matter what, Cheng Xi has decided to complete the acquisition as soon as possible.

At least we must first firmly grasp the control and have the control and management rights.

In fact, there will be many twists and turns later, and there is a lot of room for operation.

It just takes some time and patience.

But apart from this, I also have to continue to start new projects.

If all the money earned from all projects cannot be invested, the company will become an empty shell.

That would be missing the forest for the trees.

Cheng Xi thought about this and proposed three key tasks to Li Wentao:

"That's it, Wentao."

"First, continue to collect information. Currently, focus on the founder, Huang Mingyan, to see if there are any new developments."

"Secondly, we need to collect the payment and recover the funds as soon as possible. A strong iron must be forged with its own strength. Only when you have money in hand can you stay calm and avoid breaking the capital chain."

"Third, we're planning to launch another movie and TV series, focusing on promoting Reba. Please make preparations and arrange her schedule."

(End of this chapter)